STRATEGIES

AND POLICIES
 STRATEGIES:

 IMPLY DEPLOYMENT OF RESOURCES

 HELP IN ATTAINING OBJECTIVES
 CO-EXIST WITH POLICIES
STRATEGY IS THE DETERMINATION OF
BASIC LONG TERM GOALS AND
OBJECTIVES OF AN ENTERPRISE AND
THE ADOPTION OF THE COURSE OF
ACTION AND THE ALLOCATION OF
RESOURCES NECESSARY FOR
CARRYING OUT THESE GOALS.
 THEREFORE…
STRATEGY RELATES THE FIRM TO ITS
ENVIRONMENT
STRATEGY IS THE RIGHT
COMBINATION OF FACTORS – BOTH
INTERNAL AND EXTERNAL
STRATEGY IS A COMBINATION OF
ACTIONS, SOMETIMES INVOLVES
EVEN CONTRADICTORY ACTION
STRATEGY IS FORWARD LOOKING
STRATEGY AND TACTICS…
WHAT MAJOR PLANS ARE TO BE
UNDERTAKEN AND ALLOCATION OF
RESOURCES FOR THEM---- STRATEGY
MEANS BY WHICH PREVIOUSLY
DETERMINED PLANS ARE
EXECUTED--- TACTICS.
 POINTS OF
DIFFERENTIATION
LEVEL OF CONDUCT
PERIODICITY
TIME HORIZON
UNCERTAINITY
INFORMATION NEEDS
TYPE OF PERSONNEL INVOLVED
IMPORTANCE
 LEVELS OF STRATEGY
CORPORATE LEVEL

BUSINESS LEVEL

FUNCTIONAL LEVEL
 FORMULATION OF
STRATEGY
ORGANISATIONAL MISSION &
OBJECTIVES
ENVIRONMENTAL ANALYSIS
CORPORATE ANALYSIS
IDENTIFICATION OF ALTERNATIVES
CHOICE OF STRATEGY
IMPLEMENTATION
DEVELOPMENT OF STRATEGY
CORPORATE SELF APPRAISAL
ASSESSING FUTURE ENVIRONMENT
ASSURING ORGANISATION
STRUCTURE
ASSURING CONSISTENT STRATEGIES
NEED FOR CONSISTENT STRATEGIES
 POLICIES:
ARE GUIDES TO THINKING IN
DECISION MAKING
DO NOT REQUIRE ACTION
INTENT IS ONLY TO GUIDE ACTION
SOURCES OF STRATEGIES AND
POLICIES
ORIGINATED
APPEALED
IMPLIED
EXTERNALLY IMPOSED
 ORIGINATED..
IMPOSED FROM THE TOP
 APPEALED…
APPEALS MADE TO SUPERIOR
CHANGES ARE MADE
MAY BECOME
PRECEDENTS
 IMPLIED…
IMPLIED BY THE
ACTION OF
SUPERIORS
 IMPOSED…
FROM THE EXTERNAL ENVIRONMENT
STRATEGIES AND POLICIES..
GIVE DIRECTION TO PLANS BY
1. FURNISHING THE FRAMEWORK OF
PLANS
2. PROVIDE THE NEED FOR
OPERATIONAL PLANNING – TACTICS
3. AFFECT ALL AREAS OF PLANNING
 PRINCIPLE..
THE MORE STRATEGIES AND POLICIES
ARE CAREFULLY DEVELOPED AND
CLEARLY UNDERSTOOD, THE MORE
CONSISTENT AND EFFECTIVE WILL BE
THE FRAMEWORK OF ENTERPRISE
PLANS.
THE END.