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  • Retailing

    Încărcat de

    Amit Dubey
    20 vizualizări8 pagini
    Types of retailers Specialty stores Department stores Supermarkets Convenience stores Superstores Category killers retailing retailers Are Classified by: Amount of service Product lines Relative prices Organizational approach Self-service retailers Limited-service retailers Full-service retailers Retailing Retailer Marketing Decisions +Target marketing and positioning +Product assortment, service mix, store s atmosphere +Price +Promotion +Place.

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    Types of retailers Specialty stores Department stores Supermarkets Convenience stores Superstores Category killers retailing retailers Are Classified by: Amount of service Product lines Relative prices Organizational approach Self-service retailers Limited-service retailers Full-service retailers Retailing Retailer Marketing Decisions +Target marketing and positioning +Product assortment, service mix, store s atmosphere +Price +Promotion +Place.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    20 vizualizări8 pagini

    Retailing

    Încărcat de

    Amit Dubey
    Types of retailers Specialty stores Department stores Supermarkets Convenience stores Superstores Category killers retailing retailers Are Classified by: Amount of service Product lines Relative prices Organizational approach Self-service retailers Limited-service retailers Full-service retailers Retailing Retailer Marketing Decisions +Target marketing and positioning +Product assortment, service mix, store s atmosphere +Price +Promotion +Place.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 8

    -By-

    AMIT
    BM-010187
    Retailing

    • Retailing
    – All activities involved in selling goods or services
    directly to final consumers for their personal, non-
    business use.

    • Retailer
    – Business whose sales come primarily from
    retailing.
    Retailing

    Types of Retailers
    • Specialty Stores • Discount Stores
    • Department Stores • Convenience
    • Supermarkets Stores
    • Off-Price Retailers
    • Superstores
    Retailing

    Retailers Are
    Classified By: • Self-service retailers

    • • Limited-service retailers
    Amount of service
    • Product lines • Full-service retailers
    • Relative prices
    • Organizational approach
    Retailing

    Retailers Are • Specialty stores


    Classified By:
    • Department stores

    • Amount of service • Supermarkets


    • Product lines • Convenience stores
    • Relative prices
    • Superstores
    • Organizational approach
    • Category killers
    Retailing

    Retailers Are
    Classified By:
    • Discount stores
    • Amount of service
    • Off-price retailers
    • Product lines
    • Relative prices
    • Organizational approach
    Retailing

    Retailers Are • Corporate chain stores


    Classified By: • Voluntary chains

    • Amount of service • Retailer cooperatives

    • Product lines • Franchise organizations


    • Relative prices
    • Merchandising conglomerates
    • Organizational
    approach
    Retailing
    • Retailer Marketing Decisions
    – Target marketing and positioning
    – Product assortment, service mix, store’s
    atmosphere
    – Price
    – Promotion
    – Place (location)

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