ASHLEY

 CRIMALDI  
Phone:   630.302.9800   •   Email:   AshleyCrimaldi@gmail.com   •   Twitter:   @AshleyCrimaldi   •   www.AshleyCrimaldi.com
 
EXPERIENCE    
Dig  Communications  (October  2010  –  Present)  
Intern    
• Create  monthly  wall  communication  plans  for  the  Solo  Cup  Fan  Page    
• Monitor  Solo  Cup  Fan  Page  for  fan  interaction  and  misconduct  
• Write  RSS  content  for  Solo  Cup  Company’s  Bare  by  Solo  page  
• Execute  media  relations  outreach  for  Jimmy  John’s  grand  openings  and  customer  appreciation  days    
• Field  press  inquiries  and  product  requests  for  Power  Balance  performance  technology  
• Drafted  media  materials  and  pitched  Pei  Wei’s  2010  holiday  food  drive  program  resulting  in  10  million  media  
impressions  
• Composed  media  alerts,  pitched  media  and  coordinated  event  logistics  for  Batch  19’s  Repeal  Day  program  with  
Boardwalk  Empire  cast  members    
 
Weber  Shandwick  Worldwide  (June  2010  –  September  2010)    
Consumer  Brands  Intern    
• Worked  with  Harley-­‐Davidson,  Suave  Professionals  and  Oscar  Mayer  Turkey  Bacon  teams  in  monitoring  program  
success,  reaching  program  goals  and  generating  new  program  ideas  
• Managed  press  inquires  to  the  Harley  Davidson  media  relations  hotline    
• Assisted  in  organization,  preparation  and  execution  of  Suave  Professionals  2010  Emmys  campaign  with  Sofia  
Vergara  resulting  in  over  100  million  media  impressions  
• Coordinated  logistics  of  over  13  at-­‐home  blogger  parties  for  Suave  Professionals  
• Drafted  script  and  monitored  hash  tag  impressions  for  Suave  Professionals  Red  Carpet  Twitter  Party    
 
KBIA  Intersection  (August  2009  -­‐  May  2010)  
Associate  Producer  of  Audience  Development  and  Marketing  
• Created  a  plan  to  identify,  engage  and  sustain  an  audience  for  Intersection,  a  weekly  online  interactive  talk  show  
produced  by  NPR  affiliate  KBIA-­‐FM    
• Facilitated  audience  interaction  and  engagement  leading  up  to  and  during  broadcast  via  social  media  channels,  
direct  mail  marketing  and  community  outreach  
• Coordinated  two  out-­‐of-­‐studio  viewing  parties  and  the  first  live  event  taping  with  an  in-­‐studio  audience  
• Improved  live  streaming  video  and  chat  functionality  using  CoverItLive  software    
 
In  These  Times  Magazine  (May  2009  -­‐  March  2010)  
Publishing  Intern,  Social  Media  Intern  
• Managed  content  of  Facebook  and  Twitter  profiles  attracting  over  500  new  followers,  leading  Facebook  and  
Twitter  to  become  top  sources  of  the  publication’s  web  traffic  
• Promoted  the  launch  of  new  labor  rights  blog,  Working  In  These  Times  through  press  releases  
• Researched  and  targeted  potential  donors  for  special  projects  
• Maintained  10,000  member  donor  database  and  sustainer  program  
• Assisted  editorial  staff  with  copyediting,  fact  checking,  developing  story  ideas  and  headlines  
 
Newsy.com  (August  2009  -­‐  January  2010)  
Online  Marketing  Intern  
• Promoted  Newsy.com  videos  using  social  media,  SEO,  news  aggregators,  online  advertising  and  blogger  
outreach    
• Monitored  outreach  success  using  Google  analytics  and  YouTube  Insights  
 
EDUCATION  
University  of  Missouri,  Magna  Cum  Laude,  May  2010  
Convergence  Journalism,  Bachelor  of  Journalism  
Women  and  Gender  Studies,  Bachelor  of  Arts