CCA Rubric

Film Promo Name(s):______________________

Level 1 Level 2 Level 3 Level 4

Communication Demonstrates Demonstrates Demonstrates Demonstrates
Select and use limited use of some use of good use of excellent use of
the level of level of level of level of
appropriate
level of
language, tone, language, tone, language, tone, language, tone,
language, point of view, point of view, point of view, point of view,
tone, and point for target for target for target for target
of view when audience. audience. A audience. audience.
creating media Several errors few errors but Errors are Errors are
texts for
but they don’t they don’t minimal. minimal or
specific
purposes and interfere with interfere with nonexistent.
audiences meaning. meaning.

/25
Application Media texts are Media texts are Media texts are Media texts are
Create media poorly mostly well well professionally
texts for constructed and constructed and constructed and constructed and
different
purposes and
demonstrates demonstrates demonstrates demonstrates
audiences limited some awareness strong excellent
awareness of of conventions awareness of awareness of
Select and use conventions and techniques conventions conventions
the and techniques of chosen and techniques and techniques
conventions
of chosen forms. of chosen of chosen
and techniques
of a particular forms. forms. forms.
form to
produce media
texts

/25
Thinking Demonstrates Demonstrates Demonstrates a Demonstrates
Analyse media limited some good excellent
representations
of current
knowledge and knowledge and knowledge and knowledge and
social, understanding understanding understanding understanding
political, and of elements of of elements of of elements of of elements of
cultural issues design and design and design and design and
and events, and
psychology of psychology of psychology of psychology of
explain how the
representations adverstising. adverstising. adverstising. adverstising.
might affect
the audience’s
interpretation
of the issues

/25
Application Limited Satisfactory Good Excellent
Application of application of application of application of application of
knowledge and elements of elements of elements of elements of
understanding design and design and design and design and
to new
contexts
psychology of psychology of psychology of psychology of
advertising. advertising. advertising. advertising.
/25