Documente Academic
Documente Profesional
Documente Cultură
Company description
As India is know for the spicy food and hence
spicy food is greatly loved by all the
population segment from young kid to the
employed person.
ocation ----lovely professional university
Target population ---lovely students , faculty
and staff members .
Competitors- yo food , campus cafe , food
court and all the stalls inside the lovely
campus .
Founders ʹ
Date of commencement -14-8-2011.
Type of veg.kababs and Mocktail that we will
provide are ----1. full cheese kabab
2. veg mix kabab
3. kabab ʹe- punjabi
Mocktail
Ice coffee.
Strawberry crushed.
Mango feel.
food .....at VEG. KABAB HUNT
Mission
To provide outstanding quality and service , so that we make every
customer at our booth satisfied.
vision
To extend our chain of booths to the nearby cities.
ocation
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Competitor analysis
Swot analysis of competitors
Strength ...
Already established
Good location.
Weakness
Similar kind of products .
Opportunities
Marketing mix
Price ʹproduct matter .
Placement- display in store..
Promotion-banners and VEG. KABAB HUNT
pamphlets ...
Product ʹ veg kababs and Mocktail.
Marketing strategies
Pricing ...more the amount more discount .
(only on multiply of 100)
Happy hours .11-12 am
scratch cards.
Marketing techniques
Banners and VEG. KABAB HUNT pamphlets ...
Word of mouth....i.e. viral marketing
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Human resource
ͻmanagers
labour
ABOUR
9 workers ( Full time).
Part time workers work on main season,
function or basis on requirement
More workers will be required during starting
of new sessions and on special occasion.
Salary paid
Full time around 3500 / month
Bonuses will be paid quarterly...
Sources of funds
partners investment ---6,00,000 lakh
( each partner 1 lakh)
from bank -----8,00,000lakh
(agriculture loan on the land around 30 acres
from cooperative bank at the rate of 2.5 % per
annum )..
total funds 14,00,000
Overview of expenses.
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