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The following set of 24 principles summarise much of what we know about influencing behaviour. They are drawn from fields of study that include but are not limited to management, psychology, economics, design, sociology, biology and communication studies. Change in behaviour is usually a process not an event, and often entails several attempts before success. When delivering intervention programmes there is a need to be persistent, sustain interventions over time and offer multiple paths to success. Wherever possible, involve, consult and engage people
The following set of 24 principles summarise much of what we know about influencing behaviour. They are drawn from fields of study that include but are not limited to management, psychology,…