Buget Plan de Marketing

Total Buget 2011

ATL
Total ATL 17,000.00

1 MEDIA
Total MEDIA 17,000.00

1.1. TV
1.1.1. Productie 0.00
1.1.2. Media 0.00
1.1.3. Concept 0.00
Total TV 0.00

1.2. Radio
1.2.1. Productie 0.00
1.2.2. Media 0.00
1.2.3. Concept 0.00
Total Radio 0.00

1.3. PRESA
1.3.1. Ziare si reviste 6,000.00
1.3.2. Reviste de specialitate 4,000.00
1.3.3. Concept 4,000.00
Total PRESA 14,000.00

1.4. INTERNET
Total INTERNET 3,000.00

BTL
Total BTL 69,500.00

2 OUTDOOR
2.1. Outdoor 2,000.00
2.2. Outdoor evenimente 2,000.00
2.3. Semnalistica 500.00
Total Outdoor 4,500.00

3 INDOOR
3.1. Roll-up 2,000.00
3.2. A4 Displays, Click frames 1,000.00
3.3. Standers 1,000.00
3.4. Promovare indoor 5,000.00
Total Indoor 9,000.00

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 4 MATERIALE PROMOTIONALE
Total Materiale Promotionale 30,500.00

4.1. TIPARITURI
4.1.1. Afise 1,000.00
4.1.2. Brosuri de companie 2,000.00
4.1.3. Literatura de produs 2,000.00
4.1.4. Autocolante 1,000.00
4.1.5. Felicitari 0.00
4.1.6. Agende 0.00
4.1.7. Calendare 0.00
4.1.8. Concept 3,000.00
Total Tiparituri 9,000.00

4.2. OBIECTE PROMOTIONALE

4.2.1. Pungi 0.00
4.2.2. Calitate medie 0.00
4.2.3. Altele 0.00
Total Obiecte promotionale 0.00

5 PR
5.1. Targuri si expozitii 10,000.00
5.2. Conferinte 4,000.00
5.3. Evenimente de companie 500.00
5.4. Evenimente PR 5,000.00
5.5. Cadouri (* pentru clientii fideli ) 2,000.00
5.6. Sponsorizari CSR (Corporate Social Marketing) 0.00
Total PR 21,500.00

6 WEB PAGE(pagina web etc.)

Total WEB Page 4,000.00

Total Budget Plan de Marketing 86,500.00

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