Area Code PB/BH

Village Code: V1/V2/V3/V4/V5

Questionnaires for the Respondents

Q1.What is the modes of communication used the most in rural market ?

a) Print Media b) Electronic Medium c) Campaign/ Melas d)

Direct Contact

Q2. What type of print medium is used the most in rural markets?

a) Poster/Bannersb) News paper c) Magazines d)

Pamphlets

Q3. What type of electronic medium is used the most in rural market ?

a) Radio b) TV c) Mobile (sms) d) Internet

Q4. What type of Campaign is liked the most by the rural people?

a) Road Show b) Movie c) Speech

d)Demonstration

Q5. What are the modes used in direct Contact?

a)Speech b) Demonstration

Q6. Rate the modes used by Companies?

a) Rank1__________ b) Rank 2__________ c) Rank

3____________

Q7. Please give the reason for Rank

:________________________________________

Q8. Do you like promotional activities? a) Yes b) No c)

Can’t Say

Q9. Do Promotional activities help in sales: a) Yes b) No c)

Can’t Say

Q10. Do you think promotions are required? a) Yes b) No c)

Can’t Say

Q11. Please give three benefits of promotions:

a)___________________ b)_____________________ c)_________________

Q12. What does promotion focus upon?

a)Price b)Utility c)Need d)Brand ambassador

e)Competitors

Q13. Which above promotion tool do you rate the best?

a) Rank 1 _____________b) Rank 2_________________ c) Rank

3_________________

Q14. Do you know any brand ambassador for any product?

a) Yes b) No c) Can’t
Say

Q15. Please Specify three Brand ambassadors and the brand they
endorse:

a)___________(_________) b)___________(_________) c)___________(________)

Q16. Does brand ambassador help in making the purchase:

a) Yes b) No c)
Can’t Say

Q17. Please explain

why_____________________________________________________

Q18. Has rural market behaviour developed due to promotion and

branding?

a) Yes b) No c) Can’t
Say

Q19. What factor Contribute to this development?

a) More Information b) High awareness c) Competition d) Availability

e) Any Other

Personal Information to respondent

Name:

Gender: Age: Occupation:

Educational qualification:

Address with Contact No.: