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LARSEN & TOUBRO

LIMITED

BY: DEVASHREE MANSUK


ROLL NO:45
INTRODUCTION
• La rse n & To u b ro Lim ite d ( L &T ) is a te ch n o lo g y ,
e n g in e e rin g , co n stru ctio n a n d m a n u fa ctu rin g
co m p a n y. It is o n e o f th e la rg e st a n d m o st
re sp e cte d co m p a n ie s in In d ia 's p riva te se cto r.
• S e ve n d e ca d e s o f a stro n g , cu sto m e r-fo cu se d
a p p ro a ch a n d th e co n tin u o u s q u e st fo r w o rld -
cla ss q u a lity h a ve e n a b le d it to a tta in a n d
su sta in le a d e rsh ip in a llits m a jo r lin e s o f
b u sin e ss.
• L &T h a s a n in te rn a tio n a lp re se n ce , w ith a g lo b a l
sp re a d o f o ffice s.
• T h e co m p a n y's b u sin e sse s a re su p p o rte d b y a
w id e m a rke tin g a n d d istrib u tio n n e tw o rk , a n d
h a ve e sta b lish e d a re p u ta tio n fo r stro n g
cu sto m e r su p p o rt.

HISTORY
Larsen
( 4 . 7 . 1907 - 27 . 7 . 2003 )

Tourbo
( 27 . 02 . 1906 - 4 . 3 . 1982 )

L&T was founded in Bombay (Mumbai) in 1938 by two Danish


engineers, Henning Holck-Larsen and Soren Kristian Toubro.

Beginning with the import of machinery from Europe, L&T rapidly took
on engineering and construction assignments of increasing
sophistication. Today, the company sets global engineering
benchmarks in terms of scale and complexity.
BACKGROUND
PRODUCTS AND SERVICES
• Construction
• Engineered products and systems
• Power projects
• IT & Engineering services
• Machinery valves and industry
consumables
• Financial services
• Ship building
• Electrical and electronic products and
systems
BCG MATRIX
R E LA T IV E M A R K E T S H A R E
M
A HIGH LOW
R STARS QUESTION MARKS
EK
T
Switch gear motors L&T Mutual fund
G Power projects BPO Entry
R Electrical and electronic Metro project
O
W
products
IT & Engineering services
T
H CASH COWS DOGS
R
AT Finance Fertilizers
E Aerospace Cement
Shipbuilding Insurance
GE MODEL
IN STRONG
DU AVERAGE WEAK
ST
RY
HIGH

AT
TR ECC INFOTECH HED
AC
TI
VN
ES
S -
EAOC EBG
MEDIUM

MIPD - BFS
I- GO AHEAD
II- WAIT
&WATCH
BUSINESS STRENGTH III- STOP
LOW
STRUCTURE OF THE
COMPANY
TYPES OF STRATEGIES
• INTEGRATION STRATEGIES:- Backward integration
• INTENSIVE STRATEGIES:- Market development
• DIVERSIFICATION STRATEGIES:- Conglomerate
diversification


CONCLUSION
• Larsen and Toubro to be one of the best managed
companies in Asia.
• Business today showed that the company was
one of the most transparent & a leader on the
issue of corporate governance
• Excellent management system
• Systematic approach for everything which gained
lots of awards
• No 1 construction company in India
• “ Since last few years L&T was becoming a lesson
for companies worldwide in managing explosive
growth and developing internal capabilities on
a continuous basis. ”
RECOMMENDATION
• Vision statement
• Decision making
• Financial aspects
• Human resource management
• Environmental upgradation
THANK YOU