Documente Academic
Documente Profesional
Documente Cultură
I II Entry of large
III
Large Scale
Consolidation
Stiff
IV Movement to
Pure play Retailers, Smaller Cities
global retailers Competitio
Size of Industry
PROVIDING FUNCTIONS OF
SERVICES TO BREAKING
CUSTOMERS RETAILERS BULK
PROVIDING
HOLDING INFORMATION TO
INVENTORY SUPPLIERS
Retail Market Break-Up in
2008
1,487
1,161
783 755
410 535
280 170
8 18 73
Savings &
Investment
Discretionary
Expenditure 200
8
Retail is:
“Any business that directs its marketing efforts
towards satisfying the final consumer based upon
the organisation of selling goods and services as
a means of distribution”.
Classification of Retail
Units
Retail stores can be classified as per the following
• Nature of ownership:
- Sole proprietorship, Partnership, Joint Venture
Limited Liability company.
• On the basis of Operational Structure :
- Independent Unit, Retail Chain, Franchise, Leased (s-in-s)
departments, Co-operatives (Fair price)
• On the basis of retail Location :
- Free Standing Retailers, In Business-associated location,
planned shopping centers
• On the basis of Merchandise Mix.
Method of Customer Interaction
Type of Retailers
- Electronic Retailing
- Catalogue & Direct Mail Retailing
- Direct Selling
Person to Person
Party Plan or Person Selling
Multilevel Network
- Vending Machines
Retail Marketing
The Nature of Retail Marketing:
The key aspects of retail
marketing is an attitude of mind.
• Personal selling
• Store image
• Store design
• Sales incentives
• People
• Process
• Physical evidence
Theories of Retail Development
Retail Development from the theoretical perspective:
e
has
Ent
p
ry p
ility
Innovative retailer
Mature retailer
has
rab
e
ne
Minimum service
Vul
Poor facilities
Declining ROI
Limited product offering
Traditional retailer
Elaborate facilities
Higher rent
More locations
Higher prices
Extended product offerings
T
Trading up phase
3. Conflict theory (dialectic Process)
Antithesis Thesis
Discount
Department Store