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REPORT ON
NATIONAL FOOD LIMITED
Page
S.No. Title
No.
1 Executive Summary
2 Introduction of NFL
3 Industry Profile
4 Founders’ Philosophy
5 Production Facilities
6 Mission Statement
7 Vision Statement
8 Core Values
9 Directors & Management
10 Organization Chart
11 Product Profile
12 Business Vertical
13 SCM / Procurement Mission Statement
14 Logistics Profile
15 Procurement & Production Control
16 Marketing department
17 Finance Department
18 Human Resource Department
19 Risk management
20
21 Total Cost of Ownership
Executive Summary
Raw material warehouse, they also have a SITE warehouse is the main
storage for imported finished products. The customers in south region
are supplied from these warehouses. The ware houses are not only
located in Karachi but also in Lahore Multan and Islamabad. NFL get
raw material by importing by china and Singapore as well as locally.
NFL maintains those materials till finished good inventory by keeping
safe in ware houses.
Tel: +92.21.5662687
Fax: +92.21.5684870
Email: info@nfoods.com
Marketing Department:
Tel: 92.21.5821243-46
Factory:
F-160, S.I.T.E.
Karachi, PAKISTAN
Tel: +92.21.2577707
Fax: +92.21.2572217
Email: info@nfoods.com
BOARD OF DIRECTORS
To be a
LOGISTICS MISSION
PROCUREMENT MISSION
FOUNDRS’ PHILOSOPHY
National foods must focus on customer’s needs and serve them with
quality products at affordable prices at their doorsteps.
Through building a reliable brand, National Food Limited must get itself
recognized as leader in Pakistan and abroad.
With the help of Almighty God company can achieve its targets in
years to come.
C.E.O
NATIONAL FOOD LIMITED PRODUCT LINE
SBUs
Food! What we eat defines our personality, shapes our way of living
and chalks out our physical appearances.
Food for all occasions … We provide you with all you will ever need,
whenever you need it and in whatever form you need it. We put you
first! Enjoy our product range
Industry profile
National food Limited is leader in ketchup categories, with having more than
23% market share. Shezan has a market share of 17%, shangrilla has a
market share of 16% and Mitchell’s have a market share of 10%
Ketchup categories
Made from the finest tomatoes, National Ketchups and sauces cater to every
taste. From the hot and tangy to the sweet, National Foods offers a ketchup
for every dish and occasion. Use them as dips for your munchies, dressing
for your salads, accompaniments for the main course or even as marinades
for your recipes. National Foods sauces can do it all.
Products
Nutritional Facts
Pack Size: 16 gm
Servings per container: 20, 50
Nutrition Facts
Total Calories: 20
Calories from Fat: 0
Total Fat: 0 g, % Daily Value: 0%
Saturated Fat: 0 g, % Daily Value: 0%
Cholesterol: 0 mg, % Daily Value: 0%
Sodium: 200 mg, % Daily Value: 8.0%
Total Carbohydrates: 4.5 g, % Daily
Value: 1.5%
Sugar: 3.5g
Protien: 0g
Vitamin A: 0%
Vitamin C: 0%
Calcium: 0%
Iron: 0%
Not a significant source of Saturated Fat, Protein, Cholest.,Calcium & Iron.
Percent Daily Values based on a 2,000 calories diet. Your daily values may
be higher or lower depending on your calories needs.
Available in:
Tomato Ketchup (300 gm.)
Tomato Ketchup (800 gm.)
Tomato Ketchup (3500 gm.)
Tomato Ketchup (1800)
Tomato Ketchup (1800 gm.)
Tomato Ketchup (1 kg. Family Pack)
Tomato Ketchup (100g. Sachet)
Tomato Ketchup (500g. Pack)
Ingredients
Serving Size
20 person (1 tablespoon per person).
Ingredients
Tomatoes, Sugar, Salt, Modified Food Starch, Red chilli, Vinegar, Stabilizer
(E415), Preservative (E202) & Permitted food color (E129), Blend of spice
extracts.
Nutritional Facts
Pack Size: 16 gm
Servings per container: 20, 50
Nutrition Facts
Total Calories: 20
Calories from Fat: 0
Total Fat: 0 g, % Daily Value: 0%
Saturated Fat: 0 g, % Daily Value: 0%
Cholesterol: 0 mg, % Daily Value: 0%
Sodium: 200 mg, % Daily Value: 8.0%
Total Carbohydrates: 4.5 g, % Daily Value: 1.5%
Sugar: 3.5g
Protien: 0g
Vitamin A: 0%
Vitamin C: 0%
Calcium: 0%
Iron: 0 %
Not a significant source of Saturated Fat, Protein, Cholest., Calcium & Iron.
Percent Daily Values based on a 2,000 calories diet. Your daily values may
be higher or lower depending on your calories needs.
Available in:
Hot & Spicy Ketchup (11 gm.)
Hot & Spicy Ketchup (300 gm.)
Hot & Spicy Ketchup (800 gm.)
CHILLI Garlic Sauce
Description
This hot and tangy sauce is the perfect accompaniment for snacks as well as
the main course.
Serving Size
20 person ( 1 tablespoon per person).
Ingredients
Tomatoes, Sugar, Salt, Modified Food Starch, Garlic, Red Chilli, Blend of
Spice Extracts, Vinegar,stabilizer(E415),preservative (E202) & permitted
food color (E129).
Nutritional Facts
Pack Size: 16 gm
Servings per container: 20, 50
Nutrition Facts
Total Calories: 20
Calories from Fat: 0
Total Fat: 0 g, % Daily Value: 0 %
Saturated Fat: 0 g, % Daily Value: 0 %
Cholesterol: 0 mg, % Daily Value: 0 %
Sodium: 200 mg, % Daily Value: 8.0 %
Total Carbohydrates: 4.5 g, % Daily Value: 1.5%
Sugar: 3.5g
Protien: 0g
Vitamin A: 0%
Vitamin C: 0%
Calcium: 0%
Iron: 0%
Not a significant source of Saturated Fat, Protein, Cholestrol,Calcium & Iron.
Percent Daily Values based on a 2,000 calories diet. Your daily values may
be higher or lower depending on your calories needs.
Available in:
Chilli Garlic Sauce (300 gm.)
Chilli Garlic Sauce (800 gm.)
Imli Chutney Sauce
Directions
Home made tamarind dips are a mainstay of every Pakistani meal. Now
National has bottled this flavour for everyone around the world.
Ingredients
Fresh Tamarind (Imli), Sugar, Salt,Ginger, Spices, Acetic Acid (E260), Citric
Acid (E330), Stabilizer (E415) & permitted food color (155).
Nutritional Facts
Pack Size: 16 gm
Servings per container: 20
Nutrition Facts
Total Calories: 8
Calories from Fat: 0
Total Fat: 0 g, % Daily Value: 0%
Saturated Fat: 0 g, % Daily Value: 0%
Cholesterol: 0 mg, % Daily Value: 0%
Sodium: 40 mg, % Daily Value: 1.66%
Total Carbohydrates: 2.0 g, % Daily Value: 0.7%
Sugar: 1.6g
Protien: 0g
Vitamin A: 0%
Vitamin C: 0%
Calcium: 0 %
Iron: 0%
Not a significant source of Saturated Fat, Protein, Cholest.,Vit. C, Vit. A,
Calcium & Iron.
Percent Daily Values based on a 2,000 calories diet calories diet. Your daily
values may be higher or lower depending on your calories needs
Available in:
Directions
The ketchup with a sweeter taste, National Meethi Ketchup is immensely
popular with kids.
Description
Pack Size: 16 gm
Servings per container: 20
Total Calories: 20
Calories from Fat: 0
Total Fat: 0 g, % Daily Value: 0%
Saturated Fat: 0 g, % Daily Value: 0%
Cholesterol: 0 mg, % Daily Value: 0%
Sodium: 200 mg, Daily Value: 8.0%
Total Carbohydrates: 4.5 g, % Daily Value: 1.5%.
Sugar: 3.5 g
Protien: 0 g
Vitamin A: 0 %
Vitamin C: 0 %
Calcium: 0 %
Iron: 0 %
Percent Daily Values based on a 2,000 calories diet. Your daily values may
be higher or lower depending on your calory needs.
Serving Size
20 persons ( 1 tablespoon per person).
Ingredients
Tomatoes, Sugar, Salt, Modified Food Starch, Blend of Spice Extracts,
Vinegar, Stabilizer (E415), Preservative (E202) & Permitted Food Color
(E129)
Available in:
Meethi Ketchup (300 gm.)
NATIONAL FOOD KETCHUP’S VALUE DELIVERY
NETWORK
Customers
Retailer
Multan
Manufacturing
SUPPLIER
SUPPLIER [LOCAL] SUPPLIER [preservative SUPPLIER [LOCAL]
[LOCAL]
Bottles cap Bottles chemical] Garlic, imli, sugar
NATIONAL FOOD LIMITED SUPPLY CHAIN AND LOGISTICS FLOW
CHART
CAPABILITY
CHECK
DISPATCH LOGISTICS
LIST/D.C
DELIVERY OR
DISPATCH TO
CUTOMER
RECEIVE
TR/CHALLENGE
[LOGISTICS/WH
3. Garam masala is imported from India via Dubai lead time is 30 days
4. Locally Raw Material Procured [salt, chili, bottles & caps,
plastic containers and labels]: these all materials National Food
Limited locally procure bottles from Balochistan from Hataar.
5. Garlic, imli and sugar are purchased locally. last year sugar was
imported from Dubai at price of 27 per kg . when price of sugar locally
was very high.
Material storage:
Material like tomato paste, NFL just store within factory having
separate store for the temperature purpose NFL keep cold at 5
centigrade and its shelf life is 1 year.
Other local material like chili, salt, bottles they just keep in one store
room because NFL said that there is not such a need to keep at cold
storage or to maintain any temperature.
Demand of ketchup
HR activities involve:
PROCUREMENT DEPARTMENT
1. FORECAST
After all the forecasts have been cumulated, a purchase requisition has
been prepared. This requisition is the cumulative of all the products.
3. PROCUREMENT DEPARTMENT
3. PURCHASE ORDER
After the final analysis the purchase order has been made to the name
of the supplier or bidder. And then the product or the material has
finally been acquired.
The company is very strict towards the supplier side. This is because of
the regular check on the quality and maintains the standards of ISO
9002. For the fulfillment of this specific purpose, company is
maintaining an evaluation form to check the supplier. The purpose of
the evaluation is:
The supplier fills it and the supplier has to write down the names of
those companies to which it is presently supplying. If the supplier is
supplying the raw material to well renowned credibility that it is a good
one.
CERTIFICATION OF QUALITY
“EVALUATION FORM”
National Foods have decentralized system, there are four ware houses:
1. Karachi
2. Lahore
3. Multan
4. Islamabad
Inventory system in ware houses, normally NFL use FIFO system for
regular materials and LIFO system for seasonal material e.g. mangoes,
carrot and chili to maintain standard.
Customers
Retailer
Multan
Lahore Karachi?
Distributors
Islamabad
Receiving and
Inspection
Finished goods
Warehouse
End of page
Total Cost of Ownership
2. Transaction Components
• Pricing
• Order placement / Production
• Quality Control / Inspection
• Delivery and distribution to the retailers
• Invoicing
• Payments to the suppliers
3. Post-transactional components:
• Shipment Delays
• Satisfaction of the customers, company’s staff and all
stakeholders
• After sale service cost.
Future goals and objective of national foods:
• “To review stocks tools positions on last day of each month and
finally at the end of the year”.