c

Market Survey Report On

c¬
 
 c
cc
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT
FOR THE DEGREE OF Bachelor OF BUSINESS
ADMINISTRATIONc
c

ACADEMIC YEAR 2008-2011

c


 !     
!


"#     $%&#'%& 

()  *

+%,-./,0

c
 TO WHOM IT MAY CONCERN

This is to certify that Mr. Gaurav Sharma student of BBA IV Semester in our
institute has successfully completed his Market Survey Report entitled
³Customercpreference toward RETAIL INDUSTRY in Bareilly:-VISHAL
MEGA MART´ for the partial fulfillment of the Bachelor of Business
Administration degree from M.J.P Rohilkhand University.

This work is original and has never been submitted before.

Prof. Arpan Khastagir Dr. Angrish Kr.Agarwal

Director, IIMS Project Guide

 PREFACE

The BBA program is well structured and integrated course of business studies. In
every professional course training is an important factor. The main objective of
practical training is to develop skill in student by supplement to the theoretical
study of business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices.

Professors give us theoretical knowledge of various subjects in the college but we

practically exposed of such subjects when we get the training in the organization.

During the whole training I got a lot of experience and came to know about the
management practices in real that how it differs from those of theoretical
knowledge and the practically in the real life.

In todays globalize world, where cutthroat competition is prevailing in the market,

theoretical knowledge is not sufficient. Beside this one need to have practical
knowledge, which would help an individual in carrier activities and it is true that,
³×

  

 ACKNOWLEDGEMENT

A lot of gratitude and thanks are due individuals-whose continuous support

and guidance was very much conducive for the fruitful completions of this Project.

I wish to express my deep and sincere thanks to Dr. Angrish kr. Agarwal for
giving me a wonderful Project to work upon.

My appreciation and gratitude also goes to the franchisee of Vishal Mega

Mart of my area entire for sharing their experiences to widen my horizon and able
to see real market place in the right perspective.

We will be failing in our duty if we do not acknowledge the assistance given

to us by various consumers whom I visited during the course of my Project and
entire management.

Gaurav Sharma
 CONTENT

1. Synopsis

Company profile
2 .
3. Research methodology

4 Introduction of retail industry

5. Data presentation & analysis

6. Conclusion

Limitations
7 .
Bibliography
8 .
Synopsis
INTRODUCTION
Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata
(erstwhile, Calcutta) is today a conglomerate encompassing 183 showrooms in 110
cities / 24 states. India¶s first group had a turnover of Rs. 1463.12 million for fiscal
2005, under the dynamic leadership of Mr.Ram Chandra Agarwal. The group had a
turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007.

The group¶s prime focus is on retailing. The Vishal stores offer affordable family
fashion at prices to suit every pocket.
The group¶s philosophy is integration and towards this end has initiated backward
integration in the field of high fashion by setting up a state of the art manufacturing
facility to support its retail endeavors.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost
all price ranges. The showrooms have over 70,000 products range which fulfills all
your household needs and can be catered to under one roof. It is covering about 29,
90, 146 sq. ft. in 24 states across India. Each store gives you international quality
goods and prices hard to match. The cost benefit that is derived from the large
central purchase of goods and services is passed on to the consumer. Hyper-market
has also been opened for the Indian consumer by Vishal. Situated in the national
capital Delhi this store boasts of the single largest collection of goods and
commodities sold under one roof in India.
 OBJECTIVES

„c To know the people perceptions towards retail outlets.

„c To know the consumer¶s expectations from Vishal Mega Mart.
„c To find out the satisfaction level of the customers at Vishal mega mart

RESEARCH METHODOLOGY

„c Type of research : Descriptive research

„c Sampling technique: Convenient sampling

„c Size of the sample : 50

„c Type of data :Primary & Secondary Data

„c Universe of study: Vishal Mega Mart

„c Data collection instrument: Questionnaire

„c Sources & statistical analysis: Through chart

COMPANY PROFILE
 Introduction of Vishal Retail Ltd

Type Hypermarket

Founded 1986(Kolkata)

Headquarters Delhi

Industry Manufacturing & Retail

Annual Turnover Rs6026.58cr (2007)

Project Apparels, Departments, Grocery

store

Vishal Retail Ltd, a leading player in the Indian retail industry, is a

pioneer in discount retailing and is focused on tier II and III cities in
the country. It has a strong presence in manufacturing and retailing of
readymade garments (apparels); retailing of non-apparels and a large
variety of FMCG products. The co mpany has pan-India presence with
108 mid-sized hypermarket format stores as on April 28, 2008
covering about 2.3 mn sq ft retail space area. Vishal is supported b y
strong manufacturing set-up in Gurgaon, Dehradun and Manesar with a
capacity of 5,000 garment pieces per day in each unit. It also has 29
warehouses located in 8 key cities in India covering over 1.1 mn sq ft
area.

Vishal started as a humble one store enterprise in 1986 in Kolkata

(erstwhile, Calcutta) is today a conglomerate enco mpassing 117
showroo ms in 75 cities / 20 states. India¶s first hyper-market has also
been opened for the Indian consumer by Vishal. Situated in the
national capital Delhi this store boasts of the single largest collectio n
of goods and co mmodities sold under one roof in India

The group had a turnover of Rs. 1463.12 million for fiscal 2005, under
the dyna mic leadership of Mr. Ram Chandra Agarwal. The group had
of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 millio n
for fiscal 2007.

The group¶s prime focus is on retailing. The Vishal stores offer

affordable family fashion at prices to suit every pocket.

The group¶s philosophy is integration and towards this end has

initiated backward integration in the field of high fashion by setting
up a state of the art manufacturing facility to support its retail
endeavors.
Company Background

Vishal Retail was incorporated on July 23, 2001 as Vishal Retail

Private Limited as a retailer of ready-made apparels in Kolkata in
2001. The co mpany has acquired the business of 'M/s The Visha l
Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company
has acquired the manufacturing facilities from Vishal Fashions Private
Limited and M/s Vishal Apparels.

Vishal is one of fastest growing retailing groups in India. Its outlets

cater to almost all price ranges. The showrooms have over 70,000
products range which fulfills all your household needs, and can be
catered to under one roof. It is covering about 2059292 lac sq. ft. in
18 states across India. Each store gives you international quality
goods and prices hard to match. The cost benefits that are derived
from the large central purchase of goods and services are passed on to
the consumer.
 The Founders

Mr. Ramchandra Agarwal Mrs. Uma Agarwal

Mr. Surendra Agarwal

Investment Rational

Vishal Retail sells ready-made apparels (including its own

Brands) and wide range of household merchandise and other

Consumer goods such as footwear, toys, watches, toiletries, grocery

items, sports items, crockery, gift and novelties.

Vishal is value Retail Co mpany catering to middle and lower

middle income groups.

As Apparel segment contributes 63 percent; it has plans to

focus more on FMCG.

To reduce cost, Vishal does in-house production of apparels,

Procurement of goods directly procurement of goods from the

small and medium size vendors and manufacturers.

Efficient Logistics and distribution system along with

Customized product mix at stores depending on the regional

customer behavior and preferences.

Plans of penetrating deeper into Tier 1 and Tier 2 cities to bank upo n
early mover advantage, where organized retail is yet to make a
significant mark, which will help establish and build custo mer loyalt y
prior to other players.
Higher margins of around 5-6 percent in private labels which account
for 10 percent of sales in FY07.

Future Prospective

Vishal Retail Ltd has declared that the co mpany has opened four new
Showrooms at different localities.

The company has opened a store at Shree Ra m Palace, Main Delhi

Road, Meerut. This is the co mpany¶s second store in Meerut spreading
across an area of 3,600 Sq. ft. (Approx).

The co mpany opened a store at Nauchandi Garh Road, Meerut

commonly called Drea ms, Opp. Samrat Heavens, Meerut. This is the
company¶s third store in Meerut covering up an area of 12,000 Sq. ft.

The co mpany has opened a showroom at Enclave, Near BSNL Office,

Ranipur More, Haridwar. This is the company¶s first store in Haridwar
spreading across an area of 9,545 Sq. ft. (Approx).

The company opened its store at Arcade, Plot No. 56-58, Dumas
Road, Piplad, Surat. This is company¶s second store in Surat spreading
across an area of 38,000 Sq. Ft (Approx).
Vishal Retail Limited is an India-based retail co mpany. It was
established in 1986. It was formerly called Vishal Retail Private
Limited and changed its na me to Vishal Retail Limited in 2006.

The co mpany is based in New Delhi, India.

As of August 8, 2007, the company operated 53 retail stores, including

two stores that are operated by its franchisees. It sells readymade
clothes, and a variety of household merchandise and other consumer
goods, including toys, footwear, toiletries, sports ite ms, watches,
grocery items, crockery, novelties and gifts.

Today, the stock is hovering around Rs 724 on the Bombay Stock

Exchange. Vishal Retail has seen a 52-week high of 812 and low of Rs
423.

Infrastructure

Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more than
700 imported machines that have a capacity to manufacturer 150000 pieces a
month. The factory occupies 80000 sq ft of covered space. The Vishal group
indirectly gives employment to more than a 1000 people. These people work in
ancillaries that supply finished goods to the company

Our 10 warehouses cater to 183 showrooms in 24 states/110 cities across India. It

is covering about 29, 90, 146 sq. ft.
Products Categories

HOME FURNISHING

Drawing Room Bedroom

Door Mat Bed Sheet

Carpet Pillows

Curtains Pillow Cover

Kitchen Bathroom

Apron Bath Mats

Kitchen Napkin Towel Gift Sets

more...

FOOD MART

FOOD & BEVERAGES

Snacks

Drinks
SPORTS & FITNESS

INDOOR GAMES OUTDOOR GAMES

Basket Ball Cricket Bat

T.T. Bat Football

Boxing Kit Lawn Tennis

Swimming Costumes Tennis Racket

Water Ball Tennis Ball

Fitness Equip.

Personal Gym

more.

FOOTWEAR

BOYS GIRLS

Shoes Slippers

Sandals Sandals

LADIES MENS
 Shoes Shoes

Slippers Slippers

TELEMART

Communication Mobile Accessories

Mobile Mobile Batteries

Mobile Charger

Mobile Dori

more...

MENS

Upper Lower

Shirt Casual Jeans(MP)

Shirt Formal Cotton Trouser(MPC)

Ethnic & Sports Winter Wear

Night Suits Suit(WMC)

 T-Shirts Blazer(WMB)

Dupatta Windcheater(WMW)

Sherwani Jacket

more...

LADIES ACCESSORIES

Upper Lower

Kurta Pants Jeans

Skirt Top Capri

Ethnic Winter Wear

Nighty Jackets

Lancha Stawl

Sharara Blazer

Salwar Suit Track Suit

more...
WOMEN

Sarees Personal Items

Fancy(SRF) Cap(LCA)

Synthetics Socks(Las)

Banarsi

Jewellery Cosmetics

Necklace Lip Gloss

Ring Nail Polish

more...

KIDS BOYS

Lower Sets Winter Wear

Jeans Night Suit Suit

Bermudas Baba Suit Blazer

Jacket

Upper Ethnic

Shirt Formal Kurta- Pajama

T-Shirt Sherwani

more...
KIDS GIRLS

Lower Sets Winter Wear

Hot Pant Night Suit Hipster Set

Skirt Capri Set Blazer

Jacket

TRAVEL ACCESSORIES

Luggage¶s Portfolio Bags

Suitcase Shoulder Bags

Executive Bag

School Bags

Pouch & Cases

Waist Pouch

Vanity Cases
 more...

Household

Acrylic Ware Copper Steel

Dinner Set Jug Cake Server

Home Aids Pressure Cooker Non Stick

Floor Wiper Cooker Handi

Sanitary Brush Pressure Pan Dosa Tawa

General Plastic Electrical App. Bone China

Goods

Coffee Mug Chopper Soup Set

Bucket Microwave Oven Dessert Set

Glass Ware Thermo Ware Porcelain

Cup Tiffin Cup & Saucer

Lemon Set Container

more...

LIFESTYLE

Time Zone Optical Gifts & Novelties

 Ladies Wrist Watch Ladies Sun Glass Flower Vase

Men¶s Wrist Watch Men¶s Sun Glass Key Chain

Men¶s Accessories Electric & Perfume/Deo

Electronics Items

Belts Battery(ABT) Spray

Wallets Calculator(EEC) Deo

more...

VISHAL Apparels Brand

Vishal Mega Mart is one of India¶s fastest growing retail chains.. The chain currently has
183 company stores in 24 states / 110 cities in India. The Vishal brand is known for great
modern style for men, women and children. Vishal offers high level fashion styling.
Since 1986, our name has been synonymous with quality, value and fashion integrity. We
offer an unparalleled collection of clothes for the entire family. Each garment is hand
selected for quality and contemporary styling. Vishal manufactures majority of its own
garments and out sources some under its direct quality supervision. This enables us to
offer the lowest possible and most reasonable prices.

The goal is to provide a range of fashion wear to suit every pocket. Our product mix
represents the most current fashion trends in tops, bottoms, formals and accessories for
men, women and kids. Our courteous staff will ensure that consumers get a perfect fit.
RESEARCH METHODOLOGY
Research Methodology:
Research methodology is the way to systematically solve the research problem .It
may be under stood as a science of studying to how research is done scientifically.
In it we study the various steps that are generally adopted by a researcher in
studying his research problem along with the logic behind them.

In research methodology we not only talk of the research methods but also
consider the logic behind the methods we use in the content of our research study
and explain why we are using a particular method and why we are not using others
so that research results are capable of being evaluated either by the researcher
himself or by others.

Secondary data are those which have been collected by someone else and which
have already been passed through the statistical process. There are several ways by
which secondary data can be classified.

Survey Method: The survey is a non-experimental, descriptive research method.

Surveys can be useful when a researcher wants to collect data on phenomena that
cannot be directly observed (such as opinions on library services). Surveys are
used extensively in library and information science to assess attitudes and
characteristics of a wide range of subjects, from the quality of user-system
interfaces to library user reading habits. In a survey, researchers  
 a


 . Basha and Harter (1980) state that "a

  is any set of persons
or objects that possesses at least one common characteristic." Examples of
populations that might be studied are 1) all 1999 graduates of GSLIS at the
University of Texas, or 2) all the users of UT General Libraries. Since populations
can be quite large, researchers directly question only a  
 (i.e. a small
proportion) of the population
Types of Surveys:
Surveys can be divided into two broad categories: the questionnaire and the
interview. Questionnaires are usually paper-and-pencil instruments that the
respondent completes. Interviews are completed by the interviewer based on the
respondent says. Sometimes, it's hard to tell the difference between a questionnaire
and an interview. For instance, some people think that questionnaires always ask
short closed-ended questions while interviews always ask broad open-ended ones.
But you will see questionnaires with open-ended questions (although they do tend
to be shorter than in interviews) and there will often be a series of closed-ended
questions asked in an interview.
Survey research has changed dramatically in the last ten years. We have automated
telephone surveys that use random dialing methods. There are computerized kiosks
in public places that allows people to ask for input. A whole new variation of
group interview has evolved as focus group methodology. Increasingly, survey
research is tightly integrated with the delivery of service. Your hotel room has a
survey on the desk. Your waiter presents a short customer satisfaction survey with
your check. You get a call for an interview several days after your last call to a
computer company for technical assistance. You're asked to complete a short
survey when you visit a web site. Here, I'll describe the major types of
questionnaires and interviews, keeping in mind that technology is leading to rapid
evolution of methods. We'll discuss the relative advantages and disadvantages of
these different survey types in Advantages and Disadvantages of Survey Methods
Questionnaires:
When most people think of questionnaires, they think of the mail survey. All of us
have, at one time or another, received a questionnaire in the mail. There are many
advantages to mail surveys. They are relatively inexpensive to administer. You can
send the exact same instrument to a wide number of people. They allow the
respondent to fill it out at their own convenience. But there are some disadvantages
as well. Response rates from mail surveys are often very low. And, mail
questionnaires are not the best vehicles for asking for detailed written responses.
A second type is the group administered questionnaire. A sample of respondents
is brought together and asked to respond to a structured sequence of questions.
Traditionally, questionnaires were administered in group settings for convenience.
The researcher could give the questionnaire to those who were present and be
fairly sure that there would be a high response rate. If the respondents were unclear
about the meaning of a question they could ask for clarification. And, there were
often organizational settings where it was relatively easy to assemble the group (in
a company or business, for instance).
What's the difference between a group administered questionnaire and a group
interview or focus group? In the group administered questionnaire, each
respondent is
   and asked to complete it while in the room.
Each respondent completes an instrument. In the group interview or focus group,
the interviewer facilitates the session. People work as a group, listening to each
other's comments and answering the questions. Someone takes notes for the entire
group -- people don't complete an interview individually.
Survey Interviews:
Interviews are a far more personal form of research than questionnaires. In the
personal interview, the interviewer works directly with the respondent. Unlike
with mail surveys, the interviewer has the opportunity to probe or ask follow-up
questions. And, interviews are generally easier for the respondent, especially if
what is sought is opinions or impressions. Interviews can be very time consuming
and they are resource intensive. The interviewer is considered a part of the
measurement instrument and interviewers have to be well trained in how to
respond to any contingency.
Almost everyone is familiar with the telephone interview. Telephone interviews
enable a researcher to gather information rapidly. Most of the major public opinion
polls that are reported were based on telephone interviews. Like personal
interviews, they allow for some personal contact between the interviewer and the
respondent. And, they allow the interviewer to ask follow-up questions. But they
also have some major disadvantages. Many people don't have publicly-listed
telephone numbers. Some don't have telephones. People often don't like the
intrusion of a call to their homes. And, telephone interviews have to be relatively
short or people will feel imposed upon.

Constructing the Survey:

Constructing a survey instrument is an art in itself. There are numerous small
decisions that must be made -- about content, wording, format, placement -- that
can have important consequences for your entire study. While there's no one
perfect way to accomplish this job, we do have lots of advice to offer that might
increase your chances of developing a better final product.
First of all you'll learn about the two major types of surveys that exist, the
questionnaire and the interview and the different varieties of each. Then you'll see
how to write questions for surveys. There are three areas involved in writing a
question:

„c determining the question content, scope and purpose

„c choosing the response format that you use for collecting information from
the respondent
„c figuring out how to word the question to get at the issue of interest

Finally, once you have your questions written, there is the issue of how best to
place them in your survey.
You'll see that although there are many aspects of survey construction that are just
common sense, if you are not careful you can make critical errors that have
dramatic effects on your results.

Details Of Research:
Method Used: Survey method

Type Of survey: Interview

Instrument used: Questionnaire

Sample size: 50

Data used: Both Primary & Secondary

Data Collection:

Data Collection is an important aspect of any type of research study. Inaccurate

data collection can impact the results of a study and ultimately lead to invalid
results.

Data collection methods for impact evaluation vary along a continuum. At the one
end of this continuum are quantitative methods and at the other end of the
continuum are Qualitative methods for data collection .

Data collection methods

The Quantitative data collection methods, rely on random sampling and

structured data collection instruments that fit diverse experiences into
predetermined response categories. They produce results that are easy to
summarize, compare, and generalize. Quantitative research is concerned with
testing hypotheses derived from theory and/or being able to estimate the size of a
phenomenon of interest. Depending on the research question, participants may be
randomly assigned to different treatments. If this is not feasible, the researcher
may collect data on participant and situational characteristics in order to
statistically control for their influence on the dependent, or outcome, variable. If
the intent is to generalize from the research participants to a larger population, the
researcher will employ probability sampling to select participants. Typical
quantitative data gathering strategies include:

„c Experiments/clinical trials.
„c Observing and recording well-defined events (e.g., counting the number of
patients waiting in emergency at specified times of the day).
„c Obtaining relevant data from management information systems.
Primary Data Collection:

The considerable and diverse array of primary data methods includes, e.g., true
experiments such as randomized controlled trials (RCTs) and other controlled
trials; Secondary data:

Secondary data originally collected for a different study, used again for a new
research question.

÷c Service District Statistics including basic client counts, attributes,

demographics, social conditions and lots of program information
(analogous to public schools and school teachers, who constitute some
of the most accountable of public servants).
÷c Other Social and Economic Indicators, Consumer Price Index,
unemployment figures, inflation indicators, Income Figures, etc.
÷c Resource Inventories and other needs assessments
÷c Opinion Polls taken by others
÷c Budgets

„c The secondary data used in this project is :

Õc through internet
Õc through books of retail
Õc company profiles of big bazaar and shopper¶s stop

other prospective but uncontrolled trials; observational studies such as case-

control, cross-sectional studies, and surveillance studies; and simpler designs such
as case series and single case reports or anecdotes. These methods can be described
and categorized in terms of multiple attributes or dimensions, such as whether they
are prospective or retrospective, interventional or observational, controlled or
uncontrolled, and other attributes noted below. Some of these methods have
alternative names, and many studies employ nearly limitless combinations of these
attributes

„c ½
 


 




 




 






   



 








 




INTRODUCTION OF RETAIL INDUSTRY
Retail Industry

The word 'retail' is derived from the French word 'retailer' meaning 'to cut a
piece off' or 'to break bulk'. In simple terms it involves activities whereby
product or services are sold to final consumers in small quantities. Although
retailing in its various formats has been around our country for many
decades, it has been confined for a long time to family owned corner shops.

Englishmen are great soccer enthusiasts, and they strongly think that one
should never give Indians a corner. It stems from the belief that, if you give an
Indian a corner he would end up setting a shop. That is how great Indians
retail management skill is considered.

Let us look at the evolution process:

Detailing reasons why Indian organized retail is at the brink of revolution, the
IMAGES-KSA report says that the last few years have seen rapid transformation in
many areas and the setting of scalable and profitable retail models across
categories. Indian consumers are rapidly evolving and accepting modern formats
overwhelmingly. Retail Space is no more a constraint for growth. India is on the
radar of Global Retailers and suppliers / brands worldwide are willing to partner
with retailers here. Further, large Indian corporate groups like Tata, Reliance,
Raheja, ITC, Bombay Dyeing, Murugappa & Primal Groups etc and also foreign
investors and private equity players are firming up plans to identify investment
opportunities in the Indian retail sector. The quantum of investments is likely to
skyrocket as the inherent attractiveness of the segment lures more and more
investors to earn large profits. Investments into the sector are estimated at INR
2000 - 2500 Crore in the next 2-3 years, and over INR 20,000 Crore by end of
2011.

Retail Formats

Hypermarket: It is the largest format in Indian retail so far is a one stop shop for
the modern Indian shopper.

c Merchandise: food grocery to clothing to spots goods to books to stationery.

c Space occupied: 50000 Sq .ft. and above.

c SKUs: 20000-30000.

c Example: Pantaloon retail¶s Big Bazaar, RPG¶s Spencer¶s (Giant)

Supermarket: A subdued version of a hypermarket.

c Merchandise: Almost similar to that of a hypermarket but in relatively

smaller proposition.

c Space occupied: 5000 Sq. ft. or more.

c SKUs: Around 10000.

c Example: Nil iris, Apna Bazaar, Trinethra.

Convenience store: A subdued version of a supermarket.

c Merchandise: Groceries are predominantly sold.

c Space occupied: Around 500 Sq. ft. to 3000 Sq. ft.

c Example: stores located at the corners of the streets, Reliance Retail¶s Fresh
and Select.

Department store: A retail establishment which specializes in selling a wide range

of products without a single prominent merchandise line and is usually a part of a
retail chain.

c Merchandise: Apparel, household accessories, cosmetics, gifts etc.

c Space occupied: Around 10000 Sq. ft. ± 30000 Sq. ft.

c Example: Landmark Group¶s Lifestyle, Trent India Ltd.¶s Westside.

Discount store: Standard merchandise sold at lower prices with lower margins and
higher volumes.

c Merchandise: A variety of perishable/ non perishable goods.

 c Example: Viswapriya Group¶s Subiksha, Piramal¶s TruMart.

Specialty store: It consists of a narrow product line with deep assortment.

c Merchandise: Depends on the stores

c Example: Bata store deals only with footwear, RPG¶s Music World,
Crossword.

MBO¶s: Multi Brand outlets, also known as Category Killers. These usually do
well in busy market places and Metros.

c Merchandise: Offers several brads across a single product category.

Kirana stores: The smallest retail formats which are the highest in number (15
million approx.) in India.

c Merchandise: Mostly food and groceries.

c Space occupied: 50 sq ft and even smaller ones exist.

Malls: The largest form of organized retailing today. Located mainly in metro
cities, in proximity to urban outskirts.

c Merchandise: They lend an ideal shopping experience with an amalgamation

of product, service and entertainment, all under a common roof.

c Space occupied: Ranges from 60,000 sq ft to 7, 00,000 sq ft.

Example: Pantaloon Retail¶s Central, Mumbai¶s Iorbit.

Major Player of Retail Industry

 The Indian retail sector has been euphoria over the last five years. India
topped the A.T. Kearney's Global Retail Development Index for two
consecutive years and this has infatuated Indian as well as foreign retail
players to go gaga on the merchandising track. According to geographical
expansion, Delhi/NCR and Mumbai are the felicitated regions as the top
companies have rated the spending potential of consumers in the vicinity of
the national capital and the financial capital as excellent. Other metros such
as Kolkata, Chennai, Hyderabad and Bangalore have caught the sight of
investors but their fortunes are yet to be illuminated. Companies like the
Future Group, Reliance, Bharti-Walmart, DLF etc. have shown the way
for other to enter. The countries are expecting a surge in the growth sprint
and let¶s hope for the best.
Top Companies
Big Bazaar is a chain of department stores in
India, currently with 75 outlets. It is owned by the
Pantaloon Retail India Ltd, Future Group. It works on the same economy model as
Wal-Mart and has considerable success in many Indian cities and small towns. The
idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group.
Currently Big Bazaar stores are located only in India. It is the biggest and the
fastest growing chain of department store and aims at being 350 stores by the end
of year 2010.
It offers all types of household items such as home furnishing, utensils, fashion
products etc. It has a grocery department and vegetable section known as the Food
Bazaar and its online shopping site is known as FutureBazaar.com. The real estate
fund management company promoted by the Future Group expects to develop
more than 50 projects across India covering a combined area of more than 16
million sq. ft. On April 1 2007, Big Bazaar had to shut its outlets in Mumbai as the
120 retrenched employees called a strike with the support of Bhatia Kamgar Sena
(the trade Union wing of Shiv Sena). Later the management agreed to reinstate the
sacked workers

Pantaloon Retail India Ltd, is India¶s leading retail

company with presence across food, fashion, home
solutions and consumer electronics, books and music,
health, wellness and beauty, general merchandise, communication products, E-
tailing and leisure and entertainment.
Headquartered in Mumbai (Bombay), has over 450 stores across 30 cities in India
and employs over 18,000 people. Pantaloon founded by Mr. Kishore Biyani.
The company owns and manages multiple retail formats catering to a wide cross-
section of the Indian society and its width and depth of merchandise helps it
capture almost the entire consumption basket of the Indian consumer.
Founded in 1987, as a garment manufacturing company, Pantaloon Retail forayed
into modern retail in 1997 with the opening up of a chain of department stores,
Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain, followed by
Food Bazaar, a supermarket chain. It went on to launch Central, a first of its kind,
seamless mall located in the heart of major Indian cities. Some of its other formats
include, Collection I (home improvement products), E-Zone (consumer
electronics), Depot (books, music, gifts and stationeries), all (fashion apparel for
plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories).
It has recently launched its retailing venture, futurebazaar.com.
In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He
has the knack of catching rivals off-guard and striking where it hurts most. And
now that he's set himself the task of retaining control of the largest retail space in
the country, he won't let anyone - suppliers or international promoters included -
catch him slacking. The latest to face the wrath of the 43-year-old is South African
hypermarket Shop rite, which opened shop in Mumbai last month through a
franchise agreement with local company Normal Lifestyle.
The hypermarket began retailing products from big boys Nestle, Unilever and
Procter & Gamble at consumer discounts of 20-30 per cent, lower than even
Biyani's purchase prices in his Big Bazaar and Food Bazaar stores.

Reliance Fresh is the retail chain division of Reliance

Industries of India which is headed by Mr.Mukesh
Ambani. Reliance has entered into this segment by
opening new retail stores into almost every metropolitan and regional area of India.
Reliance plans to invest Rs 25000 cores in the next 4 years in their retail division
and plans to begin retail stores in 784 cities across the country. The Reliance Fresh
supermarket chain is RIL¶s Rs 25,000 crore venture and it plans to add more stores
across different g, and eventually have a pan-India footprint by year 2011. The
super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars
and dairy products and also will sport a separate enclosure and supply-chain for
non-vegetarian products. Besides, the stores would provide direct employment to 5
lakh young Indians and indirect job opportunities to a million people, according to
the company. The company also has plans to train students and housewives in
customer care and quality services for part-time jobs.
Reliance Fresh recently (24th Jan, 2007) opened several "Fresh" outlets in
Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh, Ludhiana
increasing its total store count to 40. Reliance is still testing its retail concepts by
controlled entry beginning in the southern states
 Subhiksha is an Indian retail chain with more than
760 outlets selling groceries, fruits, vegetables,
medicines and mobile phones. It was started and is managed by Mr. R.
Subramaniam, IIM Ahmedabad alumni. He also plans to invest Rs.500 crore to
increase the number of outlets to 2000 across the country by 2009.
Derived from the Sanskrit word, Subhiksham or "giver of all things good", It
opened its first store in Thiruvanmiyur in Chennai in March, 1997 with an
investment of about Rs. 5 lakh. The retail chain has seen a considerable growth by
offering goods at cheaper rates and thereby increasing its customer base. It is also
dubbed as India's largest retail chain. Vision to deliver consistently better value to
Indian consumers, has guided Subhiksha to deliver savings to all consumers on
each and every item that they need in their daily lives, 365 days a year, without any
compromise on quality of goods purchased.
Subhiksha now has the pan Indian presence with stores across Delhi, UP, Punjab,
Haryana, Gujarat, Maharashtra, AP, Karnataka and TN. It has recently commenced
operation in Kerala also. Today, it is a multi-location, professionally managed and
vibrant organization. Subhiksha now has even opened Specialized Mobile shops
called Subhiksha Mobile where mobiles are sold at a discounted price
Subhiksha is India's largest supermarket, pharmacy and telecom chain. Started in
1997 as a single store entity in South Chennai, it is now present nationally across
1000 outlets and spread across more than 90 cities. You can now locate the nearest
Subhiksha store in your area with the Store Locators. ICICI Venture Capital has a
24% stake in Subhiksha.
 Food world is a chain of supermarket stores. It was
started in May 1996 as a division of Spencer & Co, a part of the RPG Group. In
August 1999 it became a separate company. Currently it operates 89 stores in
Bangalore, Chennai, Coimbatore, Erode, Hyderabad, Kodai, Pondicherry, Pune,
Secunderabad, Salem, Trivandrum and Vellore

DLF Retail Developers Ltd. is one of the troikas of the

DLF Group. Besides being India's largest real estate
developer, DLF is also of the leaders in innovating shopping malls in India. It
caught public eye when it launched the 2, 50,000 sq ft. shopping mall in Gurgaon.
It has brought a dramatic change in the lifestyles and entertainment with its City
Centers and DT Cinemas. DLF has plans to invest Rs. 2000-3000 crore in all the
emerging areas from metros to class cities in the next two years. Till last year the
company was involved in building 18 malls out of which 10 were in the NCR
region. Future plans of DLF involve opening up of 100 malls (specialty malls, big
box retailing and integrated malls) across 60 cities in next 8-10 years. They are
slowly transforming into 'lease' and 'revenue share' models.
Local players like ITC, the A.V. Birla Group and Tata¶s have given the hints to
enter organized retail. France¶s Carrefour SA and Britain¶s Tesco too were recently
in news for their future plans to explore the Indian retail market

Bharti Retail, a wholly owned subsidiary of Bharti

Enterprises. Has announced two joint ventures (JV)with the
international retailing behemoth, Wal-Mart. The first JV ensures cash and carry
business, in which 100 percent FDI is permitted and it can sell only to retailers and
distributors. The second JV concerns the franchise arrangement. Sunil Mittal,
Chairman of the Bharti Group assured that the ventures will use ³low prices every
day´ and ³best practices for the satisfaction of the customer´. Processed foods and
vegetables will be delivered by Bharti Field Fresh, Bharti's JV with Rothschild.
Bharti Retail aims to foray every city with a population exceeding 1 million. It has
plans to come up with an investment of more than $2 billion in convenience stores,
supermarkets and hypermarkets spread over an aggregate 10 million sq. ft. The
expansion drive looks ambitious but analysts are worried that Bharti may face stiff
competition from Pantaloon and Reliance as they too have sanguine plans to flood
the markets with thousands of retail outlets in the coming five years. Bharti
Telecom also has plans to offer all its fixed and mobile telecom products and
services from a single window to the SMB (Small and Medium Business)
enterprises under the Bharti Infotel division...

Lifestyle is part of the Landmark Group, a Dubai-

based retail chain. With over 30 years¶ experience in
retailing, the Group has become the foremost retailer in
the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a
wide variety of merchandise at exceptional value for money, Lifestyle began
operations in 1998 with its first store in Chennai in 1999 and now has 13 Lifestyle
stores, 5 Home Centers and 1 Baby shop store across Chennai, Hyderabad,
Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad.
Business World-IMRB Most Respected Company Awards Survey has rated
Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004.
Lifestyle has also been awarded the ICICI-KSA Technopak Award for Retail
Excellence in 2005, the Reid & Taylor Retailer of the Year Award for 2006 and
more recently, the Lycra Images Fashion Award for the Most Admired Large
Format Retailer of the Year in 2006

The foundation of Shopper's Stop was laid on October

27, 1991 by the K. Raheja Corp. group of companies
Shoppers¶ Stop aims to position itself as a global retailer.
The company intends to bring the world¶s best retail technology, retail practices
and sales to India. Currently, they are adding 4 to 5 new stores every year with an
immense amount of expertise and credibility, Shopper's Stop has become the
highest benchmark for the Indian retail industry Shopper's Stop in the only retailer
from India to become a member of the prestigious Intercontinental Group of
Departmental Stores (IGDS).
With its wide range of merchandise, exclusive shop-in-shop counters of
international brands and world-class customer service, Shoppers¶ Stop brought
international standards of shopping to the Indian consumer providing them with a
world class shopping experience. The stores offer a complete range of apparel and
lifestyle accessories for the entire family. From apparel brands like Provogue,
Color Plus, Arrow, Levi¶s, Scullers, Zodiac to cosmetic brands like Lakme,
Chambor, Le Teint Ricci etc., Shoppers¶ Stop caters to every lifestyle need.
Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish, Vettorio
Fratini and DIY. The merchandise at Shoppers¶ Stop is sold at a quality and price
assurance backed by its guarantee stamp on every bill. Their
motto: ³We are responsible for the goods we sell´.

Vishal Mega Mart is one of fastest growing retailing

groups in India. Its outlets cater to almost all price
ranges. The showrooms have over 70,000 products range
which fulfills all your household needs, and can be catered to less than one roof. It
is covering about 1996592 lace sq. ft. in 18 states across India. Each store gives
you international quality goods and prices hard to match. The cost benefits that is
derived from the large central purchase of goods and services is passed on to the
consumer the group had a turnover of Rs. 1463.12 million for fiscal 2005, under
the dynamic leadership of Mr. Ram Chandra Aggarwal. The group had of turnover
Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.the
group¶s prime focus is on retailing. The Vishal stores offer affordable family
fashion at prices to suit every pocket.

Wels pun Retail Limited (W.R.L.) was established in 2003

as a part of Wels pun Group, one of the fastest growing
business conglomerates in India. Wels pun is a U.S. $1 billion
group, into diverse businesses, industries, regions and has six companies under the
umbrella brand. Our International Home Textiles Company; Wels pun India
Limited (W I L) launched its Indian retail division, WRL with an aim to capture
the Home Textiles market in 2003. The Retail brands, SPACES- Home & Beyond
has carved its niche with its fashion driven model in the country's major metros,
while Welhome targets a larger audience with its value for money model. The
turnover of the Retail division stands at 100 crore, expected to double in the next 5
years
 Key Differentiating Attributes

c W.R.L. is the first Retailer of soft furnishing for "Home" in India.

c W.R.L. has two models that cater to both, the aspiration clientele and the value
for money conscious clientele.

c Launched Spaces -Home & Beyond and Welhome (Wels pun Factory Outlet) in
the same year.

c Phenomenal growth anticipated in FY 2007-08.

c Design Studio ranks amongst the best in the country.

c Panel of International Designers for the new collections.

c Offer specialized products at affordable prices, Bed sheets starting at Rs. 199,
towels starting at Rs. 79 and Curtains starting at Rs. 99

Trent is the retail arm of the TATA group. Started

in 1998, Trent operates Westside, one of the many
growing retail chains in India. The foresight of the TATA Group, which invested
in retail relatively early, is paying high dividends as retail is one of the booming
sectors in India. The company has a turnover of Rs. 357.6 corers (FY 2005-2006)
and currently operates 22 stores in the major metros and mini metros of India. An
international shopping experience, a perception of values, and offering the latest
styles, has created a loyal following for West side¶s own brand of merchandise.
Westside was named the 'Most Admired Large Format Retail Chain of the Year' by
the Lycra Images Fashion Awards 2005.Westside operates stores in Mumbai,
Ahmedabad, Bangalore, Delhi, Chennai, Kolkata, Hyderabad, Pune, Surat,
Vadodara, Indore, Noida, Gurgaon, Ghaziabad, Mysore, Jaipur, Lucknow, Nagpur.

Wal-Mart Stores, Inc. is an American public

corporation that runs a chain of large, discount department stores. It is the world's
largest public corporation by revenue, according to the 2007 Fortune Global 500.
Founded by Sam Walton in 1962, it was incorporated on October 31, 1969. It
opened its home office and first distribution center in Bentonville, Arkansas. It had
38 stores operating with 1,500 employees and sales of $44.2 million .Wal-Mart is
the largest grocery retailer in the United States, with an estimated 20% of the retail
grocery and consumables business, as well as the largest toy seller in the U.S., with
an estimated 22% share of the toy market. Wal-Mart is the largest private user of
electricity in the US. Owns a subsidiary electric company in Texas, and will
possibly move into the power business. It is also undertaking a number of
environmentally conscious initiatives to reduce energy usage and waste. Wal-Mart
operates in Mexico as Walmex, in the UK as ASDA, and in Japan as Seiyu. It has
wholly-owned operations in Argentina, Brazil, Canada, Puerto Rico, and the UK.
Wal-Mart's investments outside North America have had mixed results: its
operations in South America and China are highly successful, but it sold its retail
operations in South Korea and Germany in 2006 after sustained losses. On
September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save
Money Live Better," replacing the "Always Low Prices, Always" slogan, which it
had used for the previous 19 years. Global Insight, which conducted the research
that supported the ads, found that Wal-Mart's price level reduction resulted in
savings for consumers of $287 billion in 2006, which equated to $957 per person
or $2,500 per household

Carrefour SA is a French international hypermarket

chain, with a global network of outlets. The group was
created by Marcel Fournier and Denis Deffore in 1957.
It is the second largest retail group in the world in terms of revenue after Wal-
Mart. Carrefour operates mainly in Europe, Brazil, Argentina, Dominican Republic
and Colombia, but also has shops in North Africa and Asia. Carrefour means cross-
road in French. Carrefour is active in many types of retail distribution:
hypermarkets, supermarkets, Discount Store, Grocery Stores, Cosmetics, and Cash
& Carry. Recently The $130 billion French retail Carrefour has set up a 100
percent-owned arm to enter the wholesale merchandise business in India and will
opt for the franchising route to open multi-brand retail stores in the country,
Carrefour WC&C India will also enter these areas where the Indian franchisee can
get the same technical expertise that go into running the retail trade stores of the
French company across the globally.

The Kroger Co. is an American retail supermarket chain and

parent company, founded by Bernard Henry Kroger in 1883 in
Cincinnati, Ohio. It reported over US$66 billion in sales during fiscal
year 2007 and is currently the second-largest grocery retailer in the country by
volume and third-place general retailer in the country, with Wal-Mart and The
Home Depot filling slots one and two, respectively. Kroger operated, either
directly or through its subsidiaries, 2,500 grocery stores, 579 of which had fuel
centers, nearly 800 convenience stores, 400-plus jewelry stores, and 42
manufacturing facilities in 32 states; we employ a growing family of more than
290,000 associates coast-to-coast and presently Kroger is active in many other
Retail Distribution like Bakery, Banking, beer, dairy, wine etc«. The slogan of
Kroger co. is ³Right Store. Right Place´. Kroger¶s recently launched Perishable
Donations Partnership will bring critically needed perishable food items into the
food bank process. The company-wide program will increase the number of stores
in the Kroger family that donate safe, perishable food to Second Harvest food
banks that are equipped to safely handle and distribute fresh food. Kroger¶s goal is
to donate 50 million pounds of nutritious, fresh food across the country.
Data presentation & Data analysis
Q1. Do you know about organize retail?.

15

Yes
No

35

RESULT;- From the survey it is concluded that more than 70% of the total
respondent does not know about retail industry.
Q2. Do you know about vishal mega mart in Bareilly?

Yes
No

RESULT;- From the survey it is concluded that maximum number of

respondent know about vishal mega mart in Bareilly.
Quse3. Currently from where do you purchase daily need of items?

G

G

G

G
Local Kirana Store Vishal Mega Mart Others

RESULT;- from the survey it is concluded that most of the respondent

purchase daily need of items from other sources.
Ques4.How often do you buy product from vishal mega mart?

G

G

G
Daily Fortnight Weekly Monthly

Result: From the survey it is concluded that maximum visit of respondents are
twice in a month.
Q5. Why do you purchase you material from here?

If kirana

-----------Because of Rate

«««...Because of Quality

«««...Because of Service

If retail store

-----------Because of Rate

«««...Because of Quality

«««...Because of Service

G

G

Kirana

G Retali Store

Rate
Quality
Service
 RESULT;-it is concluded from the survey that most of the respondent like
to purchase from retail store because of quality and from local krianas
because of rates.

Q6. Would like to purchase from retail store?

Yes
No



RESULT;- From the survey it is concluded that most of the respondent like
to purchase from retail store.
Ques.7. are you satisfied with the customer service offered in vishal mega
mart?


G

G

G
Good Average To an extent Need to be
improved

Result;-From the survey it is concluded that maximum number of respondents are

assuming that the customer service of vishal mega mart is to an extent.
Ques8.what do you purchase mostly from vishal mega mart?









G













G
Cloth Grossery Cosmetic Accessories

RESULT;-From the survey it is concluded that 17 of total respondent

purchase cosmetics mostly,14 likes to purchase cloths,13 likes to purchase
grocery and 6 likes to purchase accessories..
Q9. What sort of services would you will like the most in different
retails stores?

G

G

G

G

G
More Variety Discount on branded Discount on FMCG Better customer
products service

Result: From the survey it is concluded that 39 respondents preferred more

variety in vishal mega mart while purchasing.
Q10- How much rating will you give to retails store?

G

G

G
Highly satisfied Satisfied Can't say Dissatisfied Highly
Dissatisfied

Result: As per responses about 46% respondents are Satisfied wit h

retail store.
 Conclusion

Indian economy is going through huge change. Retail is taking a centre stage. Big
Bazaar has been the pioneer of retail in India.

There is a learning to be learnt from this case. The document discusses the research
done to see what the psyche of consumer is and how to harness it for future
business opportunities.

„c Vishal is the one of the biggest and the most popular company, which has
come in Retail business.
„c Vishal is introducing its Retail Store named³ Vishal Mega Mart´
„c Vishal Mega Mart are selling all daily needs item, Foods items, Cloths,
utensils, Gift items etc.
„c There is also a fast food corner where customer can also enjoy.
„c ‰By the cause of introducing Retail stores, the Competitions will increase
and it will be beneficial for the customers, and price of the entire product
will be reasonable.
„c Vishal Mega Mart will be very beneficial for customers, farmers Retailer &
Whole seller.
„c Customers will get right quality product at right price. Having more options
of purchasing will benefit him. He will be free from all kind of traps of
mediators and commission agents.
SUGGESTIONS:

Õc Company need to spend a lot on advertising and promotion to

create brand image of its product.

Õc Make frequent advertisements in both print and electronic media.

Õc Making stalls in corporate meals like trade fair, maybe beneficial

to create brand image of its product.

Õc Need to provide additional offers and discounts as per customer

require ments.

Õc Need to include varieties of similar item.

Õc Provide more discounts on FMCG.

Õc Provide better customer service.

Õc Better if we provide filtered information about Vishal.

LIMITATIONS OF THE STUDY:

Õc Sometime respondents are not taking interest in such type of

surveys therefore there is chance that they might be giving wrong
information.

Õc The respondents are free from all barriers so he/she can give
his/her opinion which may not be true in many occasions.

Õc The staff of the Vishal only provides/ co mmunicates the merits

of its products.

Õc Project was undertaken in the Bareilly region only .So it might

not be a true Representation of the views of the insured of other
places.

Õc The project is based on survey of population related to Vishal

Mega Mart only. For a better & magnified picture
Competitor¶s similar study should be undertaken.

Õc All the responses taken are personal opinions & perception of the
respondents that are subjective.
BIBLIOGRAPHY

In order to prepare my project report, I have gone through these books &
magazines:
c Philip Kotler : Marketing Management
c Retail management
c News Papers
c Business Today
c www.altavista.com
c www.google.com
c www.vishalmegamart.com
c www.retail.com

c
 QUESTIONNAIRE

Customer preference toward Vishal mega mart

Name:- Age:-

Gender:- Occupation

Q1. Do you know about organize retail?.

Ê Yes
£ No

Q2. Do you know about vishal mega mart in Bareilly?

a. Yes
b. No

Q3. Currently from where do you purchase?

a. Local Kirana store b .Vishal Mega Mart

c. others

Q4. How often do you buy product from vishal mega mart?

a. Daily b. Fortnight

b. Weekly d. Monthly
 Q5. Why do you purchase you material from here?

If kirana

-----------Because of Rate

«««...Because of Quality

«««...Because of Service

If retail store

-----------Because of Rate

«««...Because of Quality

«««...Because of Service

Q6. Would like to purchase from retail store?

a. Yes

b. No

Q7. Are you satisfied with the customer service offered in vishal mega mart?

a. Good.
b. Average.
c. To an extent.
d. need to be improved.
Q8. What do you purchase mostly from vishal mega mart?

Ê Cloth c. Cosmetic
£ Grocery d. Accessories
Q9. What sort of services would you will like the most in different
retails stores?

a. More variety.

b. Discount on branded products.

c. Discount on FMCG.

d. Better Custo mer service.

Q10- How much rating will you give to retails store?

a. Average.

b. Very Good

c. Excellent

d. Can¶t Say