IPL Project

Indian Premier League
Introduction
The Indian Premier League, created by the Board of Control for Cricket in India
(BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20
cricket competition. It is the brainchild of BCCI vice-president Lalit Modi and is
modeled along the lines of club football in Europe, which is unlike anything cricket
has known in the past. The best players from around the world will not play according
to their nationality but as per the market forces.
Big money involved

The sheer big money of the IPL is unprecedented at this level of cricket. The BCCI
has already made close to US$ 1.75 billion solely from the sale of TV rights ($908
million), promotion ($108 million) and franchises (approximately $700 million).
Players are expected to earn close to US$1 million for a three-year contract. It's an
entire cricket economy out there.
Top cricketers involved

There are 77 names in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist,
Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden are some of the big
names.
The process
The tournament is scheduled to begin on April 18, 2008 and will last for 44 days,
involving 59 matches. The prize money for the league will be around Rs 13 crore (US
$3million).
Each team will have a pool of 16 players, of whom eight can be international and four
from the Under-22 level or from the catchment area where the team is based.
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Fixtures
Each team will play the other 7 teams home and away, the top four teams at the end
of the group stages will go through to the semi finals.
Format
8 teams, 16 players in a squad
Television Rights
On January 14, 2008, it was announced that a consortium consisting of

India's Sony Television network and Singapore-based World Sports Group
secured the rights of the Indian Premier League. The record deal is for ten
years at a cost of US$1.026 billion. As part of the deal, the consortium will
pay the BCCI US$918 million for the telecast rights and US$108 million for
the promotion of the tournament.
The BCCI announced that the bulk of the profit from this deal would initially go
to the IPL franchises themselves, gradually reducing this amount over the
duration of the contract.
Network Ten has purchased the rights to show every game live in Australia on free-
to-air television for the next five years at a cost of AU$10 - $15 million.
Title Sponsorship Rights

Indian real estate developer DLF Universal secured exclusive rights to the Indian
Premier League title sponsorship worth INR 200 crore (over US$50 million) for five
years. .
PROFILE
Name: Indian Premier League (This is the one kind‘s of ‘PUBLIC LIMITED
COMPANY')
Channel Views: 50,009,457
Total Upload Views: 23,847,283
Joined: August 09, 2006
Subscribers: 89,167
Website: http://www.iplt20.com
The Indian Premier League's Official YouTube Channel. Subscribe to us for all the
video highlights.
*ALL IPL 2010 MATCHES WILL BE WEBCAST ON YOUTUBE.COM/IPL

WITH A FIVE MINUTE DELAY IN INDIA
SPORT MARKETING & MANAGEMENT INDUSTRY IN INDIA
The origins of sports marketing
The origination of the marketing discipline known as sports marketing,
coincided with the advent of the first MLB game ever televised on August 26,
1939 and as a result made Babe Ruth the first six-figure athlete in the history of
professional sports.
Sports marketing's expansion began in the "open era" of the professional sports
of tennis and golf. From the seventies to early eighties, the corporate
sponsorship of Lamar Hunt's WCT Tennis Events and PGA Tour golf
tournaments, first launched this modern-day marketing discipline. Sports
marketing morphs advertising, sponsorship, promotion, sales promotion, and
public relations into one of marketing's most effective tools to reach and touch
consumers.
The first full-service sports marketing and sponsorship agencies were founded
in the early to mid-1970s with Millsport LLC (now part of The Marketing Arm),
Mark McCormack's International Management Group (IMG), and Donald Dell's
ProServ, which had expanded beyond athlete management into event
production, television production, and sponsorship negotiations. Professional
tennis and golf provided the impetus for the expansion of the sports marketing
discipline. Virtually every pioneer of the sports marketing profession, got their
start in professional tennis or golf since, at the time, major league sports like the
NFL, [[Major ts had yet to accelerate.
The man most credited with launching the sports marketing industry was IMG's
Mark McCormack. However, other sports marketing pioneers like IOS pvt ltd,
founded by Neerav Tomar,CEO cut their teeth in professional wrestling and
boxing in India, by managing talents right from the nascent stage of their career.
Former IMG CEO, Bob Kain, got his start working the Colgate-Palmolive Tennis
Grand Prix. Donald Dell and Frank Craighill, founded ProServ where Jerry
Solomon (Nancy Kerrigan's husband), Ray Betton, Lee Fentress, Steve Disson,
and David Falk would become partners and agents. Nye Lavalle, founder of
Sports Marketing Group, presided over Pro Tennis International from 1977 to
1984 before joining World Sports Group with former WCT colleagues and later
creating SMG in 1986.
However, 1984 became a watershed year for sports marketing. The commercial
success and corporate acceptance of sports marketing as a key component of the
marketing mix came with the Americanization and commercialization of the
modern Olympiad in the Summer Games of 1984 in Los Angeles. Corporate
sponsors such as McDonalds and Coca-Cola used the Games as a platform to
market their brands. Coca-Cola, for example, spent nearly $30 million in support
of its official sponsorship of the Games. As CEO and chief organizer of the 1984
Olympics, Peter Ueberroth, a former senior executive with Trans International
Airline and Transportation Consultants International, is credited with
demonstrating the power of sports marketing.
After the Olympics, Ueberroth served as commissioner of Major League Baseball

(1984–89) and today, he serves as Chairman of the Board for the United States
Olympic Committee. The commercial success of the '94 Games propelled both
costs and use of sports sponsorship across the globe. The International Olympic
Committee, which had resisted the temptation of corporate financial support in
the Avery Brundage era, followed Ueberroth's lead and began openly cultivating
global corporate tie-ins that exist to this day.
The international expansion of sports marketing led to an explosion of
marketing budgets being devoted to the discipline as well as competition
between ad agencies, PR firms, and the sports marketing firms and agencies that
had first been established to represent athletes, but were now adding
representation of corporate sponsors to their portfolios. Corporations began
delegating their sports marketing placement to major ad agencies such as
DMB&B, Leo Burnett, DDBNeedham and other leading advertising agencies. At
that time, major ad agencies controlled the flow of marketing and advertising
dollars into the sports industry. Later, specialized promotional agencies such as
DMB&B's Clarion, created sports marketing departments. Ric Dudley, CEO of
Octagon, one of the world's largest sports marketing firms, got his start with
Clarion before stints and the head of promotions and sponsorship with Major
League Baseball and the NHL. Other sports marketing firms such as Del Wilbur &
Associates and People and Properties were also created in this timeframe.
In 1991, the first study of the economic size of sports marketing and the
business of sports in America was conducted by the Associated Press and Nye
Lavalle's Sports Marketing Group. It documented that the entire sports industry
was one of the largest industries in Jamaica totaling $180 billion a year. Of this
amount, $23.5 billion was spent on sports marketing." The Sports Business
Journal, an industry trade publication, now conducts a similar study that shows
the sports industry in Jamaica has grown to a US$250-billion industry. This
includes sports-related advertising and venue signage, athlete endorsements,
facility construction, sporting goods and licensed merchandise, event
management and marketing services, sponsorship and ticket sales, mobile text
messaging, media broadcast rights, and multimedia — including sports-related
websites, magazines, books, and video games.
In 1992, after his early success with Jordan, Falk considered himself underpaid
and underappreciated. He split with ProServ and Donald Dell to establish his
own company, Falk Associates Management Enterprises
Sport in India includes cricket, chess, badminton, field hockey, lawn tennis, football,
golf. Though field hockey is the national sport of India, cricket is the most popular
sport in the country
Chess
Chess has risen in popularity in India in the last few decades primarily due to its star
player GM Vishwanathan Anand. He is the current World Champion and he has
revolutionized the popularity of this sport in India. Also it is believed that the game
originated from India.
Badminton
Badminton is a popular recreational sport all over India. Young talents like Saina
Nehwal, who entered the quarters of the women's singles event at the 2008 Summer
Olympics, are emerging from different states. She has achieved a career-high ranking
of 9th in the world and has been named the Most Promising Player of 2008 by the
Badminton World Federation. This is the first ever achievement by any Indian
shuttler after Prakash Padukone and Pullela Gopichand won the All-England in 1980
and 2001 respectively.
Boxing
Boxing is one of the most enjoyable profiled sports in India. India had produce a
world champion in any weight class, although it is a regular medal-holder at Asian
Games and Commonwealth Games
Field hockey
Main articles: Field hockey in India, India national field hockey team, and India
women's national field hockey team
Field hockey is India's game. Until the mid 20th century, India dominated
international hockey, winning eight Olympic gold medals, the World Cup in 1975 and
were runners-up in the 1973 World Cup. The Indian player Dhyan Chand, arguably
the most famous Indian hockey player, was described as a 'wizard' by the European
press. However, India's recent performance have been below par and India is
currently ranked 12th in the world
Football
Football is one of the major sports in India. It was introduced during the British
occupation and in some areas of the country it is equally popular as cricket. India was
an Asian powerhouse until the sixties, but gradually the standard of football has gone
down compared to other countries and currently India ranks 146 in the FIFA
Rankings as of the 22nd of June 2009.
The All India Football Federation is the parent body of football in India.
Golf
Golf is an emerging sport in India. It is especially popular sport among the wealthier
classes and has not yet caught on with middle class and poor people due to the fact
that it is expensive. The most successful Indian golfer is Jeev Milkha Singh who has
won titles all over the world, namely three during the European Tour, four during the
Japan Golf Tour and six during the Asian Tour. Although his current world ranking is
36, his highest ranking has been 28 (in March 2009). Sing has won the Asian Tour
order of merit twice. Other Indians who have won the Asian tour order of merit are
Jyoti Randhawa in 2002 (the first Indian to achieve this) and Arjun Atwal.
There are numerous golf courses all over India. There is an Indian Golf Tour. India's
men's golf team won gold at the 1982 Asian Games and silver at the 2006 Asian
Games. Lakshman Singh won the individual gold at the 1982 Asian Games
Lawn tennis
Tennis is popular among Indians in urban areas. However, India's fortunes in the
Grand Slams singles have been unimpressive although Leander Paes and Mahesh
Bhupathi have won many Men's Doubles and Mixed Doubles Grand Slam Titles.
Sania Mirza is the only notable Indian woman tennis player, having won a WTA title
and breaking in to the Top 30 WTA ranking.
Table tennis
Table tennis is a popular indoor recreation sport in India, which has caught on in
states like West Bengal and Tamil Nadu. The Table Tennis Federation of India is the
official sports body. India, which is currently ranked 90 in the world, has produced a
single player ranked in the top 100, Sharat Kamal.
Apart of it there are so many games……………………………………………
Throw ball, Netball, Handball, Formula One, Cycling, Basketball, and Gilli -Danda.
Kancha, Kite Flying, Bandy, Baseball and Softball, Equestrian Sports, Ice hockey
,Kayaking, Kabaddi,Korfball,Volleyball,Snow sports (Snow sports are uncommon
in India due to a lack of snow except in the extreme north. Ski tournaments take
place every winter in Gulbarga, Kashmir), Speak Takraw, Scuba diving
OBJECTIVE
 The appeal of the IPL lies in idea of players from different

backgrounds coming together, bridging all gaps and forming one
homogeneous unit
 To enable a chance for new player to make their career.
 To prepare a young team for ICL, IPL & T20.
 To improve economic circumstances of the country by the virtue of
IPL tax revenue from player, Spenser, add agency &BCCI, etc
10
WHAT IS IPL?, How it all started
In late June 2007, two men met in an English house, not far from the rain-drenched
Wimbledon Championships, to discuss a very different sporting event. Lalit Modi,
Vice-President of the Board of Cricket Control for India brainstormed with Andrew
Wild blood of the International Management Group (IMG), the sports management
giants. In April 2008, the maiden IPL tournament that Mr. Modi had conceived and
developed, was underway.
February 2008 saw the frantic player auction that created a media frenzy. Among the
bidders were some of India's richest and most powerful names, from industrialists to
film stars, adding to the event's luster. As the sums on offer began to emerge – $1.5m
for Mahendra Singh Dhoni, $1.35m for Andrew Symonds, $950,000 for the
inexperienced Ishant Sharma – cricket raised its eyebrows, held its breath and braced
itself for a new era.
The opening ceremony was like nothing the sport had seen before and would not have
been out of place as a curtain raiser for the Olympic Games. And much to everyone's
satisfaction, the cricket lived up to all expectations. The world witnessed the first ever
Twenty20 competition played on a scale comparable to the biggest events in sporting
history.
The public's imagination was captured even before Warne's Rajashtan Royals
embarked on their competition-defining run. Helped by the presence at matches –
and, invariably on the next morning's front pages – of Bollywood stars such as Shah
Rukh Khan, owner of the Kolkata franchise, and Preity Zinta, co-owner of the Kings
XI Punjab, the early matches of the IPL attracted a huge television audience.
After the spectacular success of the inaugural tournament, news that the 2009 IPL
would have to be played overseas was met with some resistance. But right from the
magnificent opening ceremony to the closing festivities, viewers stayed hooked to the
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mega event that saw the Deccan Chargers led by Adam Gilchrist take top honours. In
the words of Mr. Modi, “It's been a success thanks to the people of South Africa."
The Indian Premier League has moved from strength to strength in its two early
editions. And the world has take notice. The IPL has even made it to the fourth spot
of the Forbes list of the world's hottest sporting properties. The competition returns to
India in March 2010 after its South African safari in 2009. The stage is set for a
contest that is more compelling, spectacular and multi-faceted than ever before.
12
IPL Involved Person
Governing Council
Lalit Kumar Modi is one of the most accomplished

cricket administrators in the world. The scion of a
leading Indian business family, he became the
youngest Vice-President of the BCCI in 2005. He is
one of the driving forces behind the board's
commercial activities and has been instrumental in
pushing its revenues over the USD 4 billion mark.
But for future generations, his biggest legacy would
MR LALIT MODI be the Indian Premier League. He is the man behind

Chairman and
the spectacularly successful franchise-based cricket
Commissioner, IPL
league that has captivated audiences globally. He
has been acknowledged by the international cricketing, business and media
fraternities for revolutionizing cricket and winning it more supporters and fans than
ever before. He has received 'The Business Standard Award' in 2008 for making
BCCI the Most Innovative Company in India. Time Magazine placed him 16th in
their list of Best Sports Executives in the World (2008), while in 2010 he was placed
second on Sports Illustrated list of most influential Indians in sport.
Shashank Manohar, President of the Board of Control

for Cricket in India, is a prominent practicing lawyer
from Nagpur. His father, VR Manohar, has served as the
Advocate General of Maharashtra. An efficient
administrator, he is responsible for taking some epochal
decisions in BCCI's history. It is under his leadership
that BCCI decided to have paid National selectors. This
move, along with the increased payments for domestic
MR SHASHANK players and an exclusive sports medicine centre, have

MANOHAR
President, BCCI
13
helped Indian domestic cricket. His suggestion of performance-related remunerations
and contracts for the players is geared towards making Indian cricket a more
professional set-up. Manohar has also been the President of the Vidarbha Cricket
Association from 1996 to 2009.
N Srinivasan, the BCCI Secretary, is a pioneer

industrialist of Tamil Nadu. He is the Vice Chairman &
Managing Director of India Cements Ltd. Srinivasan
was the Sheriff of Chennai for two terms. He was an
active member of the Prime Minister's high profile
Council of Trade and Industry between 1996 and 2001.
An ardent advocate for education, he is involved with
various trusts that run educational institutes. An avid
MR N SRINIVASAN
BCCI SECRETARY golfer, Srinivasan was captain of the Kodaikanal Golf
Club from 1995-97 and is currently the President of the Tamil Nadu Golf Federation.
His love for cricket has seen him don many roles, including the President of the Tamil
Nadu Cricket Association. Srinivasan is also the President of the All India Chess
Federation.
Niranjan Shah, the Vice-Chairman of Indian

Premier League, has always been keenly
interested and involved in cricket. He
represented Saurashtra for a short duration,
after which he turned to the administration of
the game. He was first elected as Honorary
Secretary of Saurashtra Cricket Association
MR NIRANJAN SHAH (SCA) in 1972-73 and has since been re-

IPL VICE-CHAIRMAN
elected continuously to the same office.
Since that time, he has been representing SCA and serving Indian cricket
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in some form or other. He has held various offices in BCCI at different
times. With four decades of experience in managing cricket activities,
exposure to regional, national and international sports bodies and an
ability to plan, execute and manage important sports events, Shah has
been an admirable force for the promotion of cricket.
Inderjit Singh Bindra has played a pivotal role in

changing the face of Indian cricket. He was one of
the masterminds who charted the BCCI's progress,
especially during his tenure as its President during
the 1993 to '96 period. He was also instrumental in
bagging the rights to stage the World Cup in South
Asia in 1987 and 1996. As ICC principal advisor, he
is actively involved in formulating new policies and
MR INDERJIT SINGH BINDRA ideas to take the game forward and to new territories.
PRESIDENT, PUNJAB CRICKET
ASSOCIATION
````````````````````````````````````` Bindra's contributions as Punjab Cricket Association
President are innumerable but the one that stands out is the world class Mohali
stadium. He has also served as the President of the Table Tennis Federation of India
and as one of the Asian representatives on the International Table Tennis Federation
Council.
MP Pandove is the Board of Control for Cricket in

India (BCCI) Treasurer. He was part of the Punjab
Ranji team for over two decades and skipper of the
team for five years. His unbeaten knock of 507 in
1962 in an inter-university tournament still remains
unconquered. He was appointed the honorary joint-
secretary of th BCCI in 2005. Pandove has grand
MR MP PANDOVE
plans to improve cricket at the grassroots by infusing
HONORARY
15
funds into rural area school grounds and as well as improving infrastructure in the
rural sectors.
BCCI Vice-President Chirayu Amin is the Chairman

and Managing Director of Alembic Pharmaceuticals.
The same passion and drive that made his company a
leader in the pharmaceutical industry has shown
results in his role as a cricket administrator. His
effort to streamline and professionalise cricket
administration has paid rich dividends for Indian
cricket. His contribution to BCCI's marketing
committee cannot be stressed enough. It is in his role
MR CHIRAYU AMIN
BCCI VICE-PRESIDENT as the President of Baroda Cricket Association that
one can see the most dramatic impact on Indian cricket. Under Amin's leadership,
Baroda has emerged as one of the most successful Ranji teams in recent times.
Arun Jaitley is the Vice-President of the BCCI and

one of the new-age politicians in India. He is
dynamic and finds favour with the media because of
his oratory prowess. Jaitley has been in-charge of
several central government ministries during his
political tenure. A practicing lawyer, he served as the
Additional Solicitor General of India for a while. As
MR ARUN JAITLEY the President of Delhi District Cricket Association
BCCI VICE-PRESIDENT AND
(DDCA)
PRESIDENT, DELHI AND
DISTRICT CRICKET
ASSOCIATIO He has been responsible for the rise of many
talented players like Virender Sehwag and Ishant Sharma who have made it to the
national team.
16
Sanjay Jagdale, the former Madhya Pradesh all-
rounder, is BCCI Joint-Secretary. After retiring from
domestic cricket in 1983, he returned to the game as a
cricket administrator. He soon followed in the
footsteps of his father,
MR SANJAY JAGDALE
BCCI JOINT-SECRETARY
Madhavsinh Jagdale, when he became a national selector. Sanjay and Madhavsinh
Jagdale represent one of the rare father-son pairs of Indian cricket selectors. He is
also the junior selection committee convenor, and as part of his role is responsible for
helping spot and guide upcoming talent. From leggie Narendra Hirwani to VVS
Laxman and Murali Karthik, this right-arm off-break bowler has been responsible for
giving young talent the international platform it needs to grow.
Rajeev Shukla is a multi-faceted personality

fulfilling his duties as a Member of Parliament,
BCCI Vice-President, journalist, political
commentator and television host with equal levels of
efficacy. Shukla started off his career as a reporter
with a leading publication in Uttar Pradesh and has
since gone on to write for eminent publications
including Northern India Patrika, Jansatta and
MR RAJEEV SHUKLA
CHAIRMAN, MEDIA AND
FINANCE COMMITTEE, BCCI Dainik Jaagran. H has written for the influential
Sunday magazine and even was its political editor for eight years. He also was the
political editor of Sunday Observer for a while. He is a renowned political analyst and
has used his keen sense of insight in his role as a television host. He is known for his
leadership skills and his calm demeanour. He has also effectively played the role of
administrative manager of the Indian team on various foreign tours.
17
The Union Minister for New and Renewable
Energy, Mr Farooq Abdullah, is a respected
political leader of Jammu and Kashmir. He has been
the Chief Minister of J&K several times since the
'80s. A superb orator, he has been at the forefront of
developing cricket in the northern state as the
Jammu and Kashmir Cricket Association chief.
MR FAROOQ ABDULLAH
PRESIDENT, J&K CRICKET
ASSOCIATION As the Union Minister for New and Renewable
Energy, he is always working towards finding and developing sustainable and
environment-friendly sources of energy.
Ravi Shastri is one of the best all-rounders India has

produced. He served India for 12 years as a player
and is admired widely in his new role as a
commentator. A left-arm orthodox spinner, he moved
from being a lower-order batsman to opening the
innings for India. The high point of his career was
when he was elected the Champion of Champions in
MR RAVI SHASTRI the World Championship of Cricket in Australia in 1
FORMER INDIA CAPTAIN
It was in the same season of 1984-85 that he also equaled West Indies legend Sir
Garry Sobers' record of hitting six sixes in an over in first-class cricket. He is now a
well-loved commentator, eloquent and engaging behind the mic.
Sunil Manohar Gavaskar is one of the greatest

opening batsmen in the history of cricket. The 'Little
Master' set many records that remained unbroken for
years after his retirement from the game. His attention
to detail, powers of concentration and perfect technique
are still guidelines for budding cricketers. He was the
MR SUNIL GAVASKAR first player to score more than 10,000 runs in Tests and
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only one of two players to score centuries in each innings, thrice. This Padma
Bhushan awardee's record of 34 Test centuries stood for 20 years before being broken
by Sachin Tendulkar in 2005. After retiring, this former Indian captain took to
commentating on the game he loves with the same aplomb. He is also a respected
columnist. He has continued to serve cricket in various positions with the BCCI and
ICC. He is one of the first inductees in the International Cricket Council's (ICC) Hall
of Fame.
Mansoor Ali Khan Pataudi, popularly called Tiger,

is one of the most inspirational Indian captains ever.
Just when he was about to start his international
career, he lost vision in his right eye, but that didn't
stop him from excelling as a cricketer and a leader.
A bold and adventurous batsman, he played with
élan. One of the youngest captains of the Indian
team, this Arjuna award recipient is remembered for
MR MANSOOR ALI KHAN instilling self-belief in the team.

PATAUDI
He was an exceptional captain -- India won nine of
the 40 Tests he captained. He has the distinction of having led the team which won
India's first overseas match against New Zealand in 1967. He was the one who
realigned Indian strategy to lay emphasis on spin bowling. He also served as an ICC
Match Referee for 3 years between 1993 and 1996.
19
FRENCHIES
Rajasthan Royals
The team from India's princely state didn't quite command the kind of
respect and interest that befits royalty. So when the Rajasthan Royals,
led by Shane Warne, swept the opposition away and took home the
first-ever IPL title, everyone was surprised. Sohail Tanvir and Shane
Watson were the other big names that powered the side, but it was players like
Swapnil Asnodkar and Ravindra Jadeja that shone.
IPL 2009 got underway with Bollywood diva Shilpa Shetty and her then fiance Raj
Kundra also joining the franchise as co-owners. Kaif was left out and Watson was
unavailable. Tyron Henderson, who was roped in after a tug-of-war with KXIP,
played just one game. Yusuf Pathan starred in a win over KKR in the only Super
Over of the tournament. At the 2010 auction, Rajasthan bought two Australian
players – Adam Voges and in a surprise move, the out of action Damien Martyn. The
team had bought out Tyron Henderson, Robert Quiney and Mohd Kaif prior to the
auction.
Delhi Daredevils
Delhi Daredevils, owned by GMR Industries, have a number of genuine

match-winners in their squad. They boast of Virender Sehwag and
Gautam Gambhir at the top of the order while wicketkeeper-batsman
Dinesh Karthik beefs up the middle-order. Tillakaratne Dilshan, along
with AB de Villiers, has been a revelation in this format. Veteran Daniel Vettori adds
depth to the squad. Daredevils made it to the semis in the first season.
In the second season, they rode high on the strength of Dirk Nannes' pace, topped the
league, but again, lost in the semis. Gambhir has now stepped in as captain after
Sehwag decided to step down. Dehi have bought out Oz legend Glenn McGrath
before the third season. They picked up Wayne Parnell, the South African left-arm
20
pacer for a whopping USD 610,000 at the 2010 auction. They also included the U-19
player Manan Sharma in their ranks.
Kolkata Knight Riders
When Shahrukh Khan - India's biggest movie star - co-purchased the

Kolkata Knight Riders franchise, the nation couldn't help but feel an
affinity with the side. And when Brendon McCullum stormed into the
competition with a whirlwind 158*, it drew a collective gasp of
admiration from fans of the sport across the world. If Sourav helmed the side, then
there was John Buchanan who powered the think-tank. But the team could not live up
to expectations. In the second season, suggestions of a multiple-captain approach
drew a lot of debate but as it turned out, McCullum ended up leading the side
throughout. But the side’s prospects did not improve. KKR ended the tournament
pretty close to the bottom of the table. Ricky Ponting and Morne van Wyk have been
bought out ahead of Season 2010, while Shane Bond has been bought at USD
750,000. U-19 player Harpreet Singh has also been picked for the tournament.
Royal Challengers Bangalore
Royal Challengers Bangalore, like Deccan Chargers, had ended up at

the bottom of the table in the inaugural edition of IPL. Both teams
ended up meeting in the final of IPL 2009 in South Africa. Anil
Kumble-led RCB with great heart, but was unable to win the title.
Kumble's most impressive virtues as a cricketer - grit and determination - came to the
fore in South Africa. The side lost four of their first five matches in IPL 2009, but
made a startling comeback to make it to the semi-finals.
The team qualified for the CLT20 but could not qualify for the knock-out stage. The
team has undergone a sea-change in terms of personnel and support staff from Season
2008 with new coach Ray Jennings making a huge impact. Former captain Kevin
Pietersen's participation is still debatable owing to an extended injury break. Their
only buy at the 2010 auction was Englishman Eoin Morgan, but they also have in
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their ranks India's under-19 captain Ashok Menaria while Nathan Bracken has been
bought out.
Kings XI Punjab
Kings XI Punjab have an aura of glamour and verve around them

thanks to owners Preity Zinta and Ness Wadia. They boast the services
of the flamboyant Yuvraj Singh and dependable Sangakkara; the
destructive Irfan Pathan and experienced Jayawardene. So when the
first edition of the IPL kicked off, the team from India’s lion-hearted state were
looked on with awe and admiration. But the side could not progress beyond the semi-
final stage.
In 2009, the spectacular South African setting did little to embellish the team’s
chances - they bowed out before the semis, depleted by the absence of Brett Lee and
Sreesanth at various stages. Left-arm paceman Yusuf Abdulla was one of the finds of
the tournament and he has been retained for the third edition. Luke Pomersbach and
Nuwan Kulasekara were bought our ahead of the 2010 auction while they picked
former India batsman Mohammed Kaif who is expected to recreate the magic with
Yuvraj Singh in the Punjab side under new captain Kumar Sangakkara
Chennai Super Kings
Chennai Super Kings, owned by India Cements, managed to get the

prized services of Mahendra Singh Dhoni in the inaugural edition of
IPL. Quite understandably, the Indian captain commanded the highest
price at the player auctions - a whopping USD 1.5 million. Australia’s
batting tour de force Matthew Hayden was roped in to give the batting a destructive
edge - and he played his role to perfection in two successive seasons.
Stephen Fleming, who doubled as coach in the second season; the wily Muralidaran;
batsman Suresh Raina; and all-rounder Albie Morkel helped Chennai reach the final.
When the second round of auctions took place, Andrew Flintoff joined as one of the
22
highest-paid players. In 2009, Hayden scored prolifically while his team entered the
semi-final, only to be pipped at the post by RCB. Fleming has now been bought out
by the side and is just the coach. At the 2010 auction, the team bought South African
Justin Kemp, they also brought in Sri Lankan Thisara Perera for a sum of USD
50,000.
Deccan Chargers
The reigning title-holders of the second edition of the IPL, Deccan

Chargers had a fairytale second season. Plagued by poor performances,
the team was placed at the bottom of the table at the end of IPL’s
opening season. But they scripted an incredible turnaround in the second edition,
claiming the title. Much credit for their rags to riches story goes to their captain
Adam Gilchrist.
His compatriot Darren Lehmann joined the team as coach for the
second edition. Deccan’s pace attack is led by the fiery Fidel Edwards and the steady
RP Singh. They bought out Sri Lankans Nuwan Zoysa and Chamara Silva ahead of
the third edition. To further strengthen their bowling, they picked up the much sought
after West Indies fast bowler, Kemar Roach, for a staggering USD 720,000 at the
2010 auction. U-19 player Harmeet Singh was also picked for the coming
tournament.
Mumbai Indians
Sachin Tendulkar was named captain and icon player of Mumbai

Indians, the highest-priced side, owned by the Reliance Group of
Companies, ahead of the inaugural IPL. The team had some turbo-
charged players like Jayasuriya, Shaun Pollock, Harbhajan and
Malinga. The side, however, failed to deliver on its promise in the inaugural
competition, despite some memorable performances likthat of the young all-rounder
Abhishek Nayar.
The second season opened with two new names for the side - Zaheer Khan, who was
23
brought in from RCB, and batsman Shikhar Dhawan from Daredevils. JP Duminy,
the South African powerhouse, was roped in, fresh from his success in Australia. But
the side could not quite make it even this time round, bowing out of the competition
before the semis. Kyle Mills and Mohd. Ashraful have been bought out. At the 2010
auction, they bagged the biggest player of them all – Kieron Pollard – at USD
750,000 after winning the silent tie-breaker. Harshal Patel from the U-19 side has also
found a place in the side
24
cricket mania of all IPL investors franchises
Key Player Investor’s of IPL
Sachin Tendulkar Mumbai team for USD 111.9

Sanath Jayasuriya million - Mukesh Ambani
Shaun Pollock (Reliance India Limited)
IPL Team Mumbai Indians
Schedule
Rahul Dravid Bangalore team for USD 111.6

Jacques Kallis million - Dr.Vijay Mallya (United
Anil Kumble Breweries)
IPL Bangalore team (Royal
Challengers) schedule
Saurav Ganguly Kolkata team for USD 75.09

Ricky Ponting million - Actor Shah Rukh
Shoaib Akhtar Khan/Juhi Chawla/Jay Mehta
(The Bollywood Fire Power)
IPL- kolkata team schedule
Shane Warne Jaipur team for USD 67 million -

Graeme Smith Emerging Media Group (UK
Yusuf Pathan based)
IPL Jaipur team Schedule
Yuvraj Singh Mohali team for USD 76 million

Brett Lee - Ness Wadia/Preity Zinta (The
Kumar Sangakkara Wadia Group)
IPL Mohali- Team Review
M S Dhoni Chennai team for USD 91 million

Matthew Hayden Mr.Srinivasan (India
Albie Morkel Cements)IPL Chennai Super
Kings Team
25
VVS Laxman Hyderabad for USD 107.01
Adam Gilchrist million - Deccan Chronicle (The
Rohit Sharma Media Group) IPL
Hyderabad-Deccan Team
schedule.
Virender Sehwag Delhi team for USD 84 million -
Glen McGrath GMR Holdings (Currently
Gautam Gambhir incharge of Delhi Airport
Renovation)IPL Team Review -
Delhi Daredevils schedule
Quite a huge money has been invested for the teams.The initial bidding price was set
at USD 50 million.
Finally the much awaited bidding took place and of the 77 contracted players, 75
were signed by the teams. All that is left is only the sheer action-packed summer
weekends.Can’t hold on till April 18th.Each team went through this entire process
just like playing Sudoku - had to pick the best possible combination of the lot for the
right spot.
All that is on offer for us fans is a star studded Indian Domestic Tournament with
World’s top players- Ah!!!Had been dreaming of this for quite sometime now
(Inspired by the English county). The 44 day event has loads on offer for the Cricket
frenzy nation.
The sheer magnitude of money being dished out has its own good. This attracts all the
top players to try out their hand for this event. This also ensures that there is proper
infrastructure and standards for the game to take place in the best of the entertaining
ways.
All that we have to do is sit back and be treated. Talks are on that another 8 teams are
in line for the coming year.I’m still wondering whether they’ll have enough players to
fit in.For now there are a total of 8 teams.
26
Awesome Growth in Income of IPL commissioner Lalit
Modi during last three year
The Income Tax (IT) department, probing alleged financial irregularities in the cash-
rich IPL, is likely to investigate the assets of its high-profile commissioner Lalit Modi
and his close associates including their financial interests abroad.
“There are so many shady transactions under the scanner. We will widen our inquiry
into Lalit Modi’s transactions, interests abroad including those of his close
associates,” an IT official said.
Stating that there has been an “awesome” growth in Modi’s assets during the last
three years, he said the investigators will delve deep into his sources of income.
According to information available with I-T department, Modi made advance tax
payment of little over Rs 19 lakh in 2007 which went up to Rs 2.5 crore in 2008,
when IPL’s first edition was launched.
In 2009, when IPL shifted to South Africa, Modi paid just Rs 32 lakh as advance tax
and this year it shot up to Rs 11 crore.
“We will look into matters like why he not pay any tax in 2006 and 2007 did and also
reasons for the huge difference in paying advance tax in the last three years,” the
official said.
Stating that there have been allegations of Modi’s involvement in betting, ‘benami’
stakes in many IPL franchises and money laundering, the official said the I-
Tdepartment will probe matters under its jurisdiction.
“Now the investigation is directly under the control of the I-T headquarters, which
means that major actions can be expected anytime,” the official said.
The entire structure of the revenue-rich IPL is under I-T scanner and the department
has issued summons to BCCI seeking details of the shareholding pattern of all the 10
franchises, player auction and bidding process since the launch of the first edition of
the league in 2008
27
IPL's brand value growing and growing
The swagger of IPL commissioner Lalit Modi at the venues where he is a regular is in
keeping with the staggering opulence of the annual T20 cricket tournament he
created. By wrapping his tournament in a multi-billion dollar money-spinning
cocoon, Mr Modi has been able fend off all the controversies, twists and turns thrown
at IPL every season since its inception in 2008
.
A new study carried out by a UK-based brand valuation consultancy, exclusively for
ET, affirms the IPL’s cash-cow prowess, so much so that it threatens to eclipse the
English Premier League, the copybook used by Mr Modi to launch the event. As an
enterprise, IPL’s overall brand value has more than doubled to $ 4.1 billion, or Rs
18,998 crore, in 2010 from a year ago, says Brand Finance. The only such
comprehensive analysis of the IPL puts the combined brand value of all fchises at
$333 million, or Rs 1,542 crore.
IPL’s sweeping popularity in a cricket-crazy nation has unlocked unprecedented

value for its owner, BCCI, and the eight team franchises. With two more teams in
from 2011, Brand IPL is set for another big commercial leap. The Brand Finance
study has treated IPL as a single commercial entity, aggregating the income that
BCCI and the franchises will generate, and their expenditure. All cross-charged
income and expenditures have been ignored to arrive at the total worth, which it terms
as the IPL Branded System (see graphic for methodology).
“IPL can be seen as a precursor to emerging global brands out of developing nations
and will definitely enjoy a first-mover advantage,” says Brand Finance India MD
Unni Krishnan. Mr Modi is understandably elated at the success of his brainchild.
“This is just the beginning and there’s huge value to be unlocked still.”
28
According to the study, Chennai Super Kings (CSK) has emerged as this year’s most
valuable team with a brand value of $ 48.4 million, or Rs 224 crore, replacing
Kolkata Knight Riders (KKR) at $ 46 million, or Rs 213 crore.
Rajasthan Royals at $ 45.2 million, or Rs 209 crore, is third in the pecking order.
Much of CSK’s rise on the brand graph is being attributed to MS Dhoni, who has led
by example. “With IPL’s ratings and royalties on the rise, it doesn’t come as a
surprise to me,” says N Srinivasan, MD of India Cements, the owner of CSK.
The astronomical leap in brand value by IPL ingests its emerging revenue potential
too. “Other global benchmarks such as the EPL may be valued at $12 billion, but IPL
has a better potential in value creation as there are no limits in audience and
sponsors,” says Mr Krishnan.
Still, there are some gathering clouds. Sustaining the brand commercially will be a
challenge, notes Brand Finance. Mr Modi is unperturbed. “I see the value of IPL
doubling each year for the next few years.” Though franchises may not be in dire
need for funds, he says sooner or later they’ll look to list on the stock market. “I know
that some are already toying with the idea.”
The IPL money tree
Prospective bidders need to pay Rs 5 lakh to obtain a tender document — in other

words, Rs 5 lakh. , that the eligibility criteria = $ 1 billion net worth, and 100 million
guarantee (some say it is an advance deposit – that will make it even more worse – let
us treat it as a guarantee ) A bid bond a $100 million of the BCCI ,
As opposed to a 10% of bid amount guarantee in 2008, now we need to furnish a 10

year performance guarantee for the bid amount of Rs 1,238 crores. Incidentally, no
bank issues 10-year guarantees – so let us assume that it is a guarantee that will be
renewed every year.
29
In essence, by bidding and succeeding, we have spent an additional Rs 27.52 crores
(27.29 + 0.228) due to LKM’s love for super-rich boys.
Most of the existing franchises made thumping losses in year 1 (year 2 figures will be
out only after March 2010) as seen below:
Franchise Revenues Expenditure Net profit
Royal Challengers Bangalore 4,730 8,100 (3,370)
Mumbai Indians 6,580 7,800 (1,220)
Deccan Chargers Hyderabad 4,880 8,000 (3,120)
Chennai Super Kings 6,880 7,200 (920)
Delhi Daredevils 6,650 6,800 (150)
Kolkata Knight Riders 6,880 6,800 80
Kings XI Punjab 5,980 6,640 (660)
Rajasthan Royals 5,830 5,100 730
Value of IPL brand increases from USD 2.01 billion in 2009 to

USD 4.13 billion in 2010
Quote
For skeptics who doubt the viability of buying Indian Premier League (IPL)
teams at the sky high valuations they got on Sunday, here is more proof.
Brand Finance Report says the IPL brand is valued at USD 4.13 billion as
against USD 2.01 billion in 2009, reports CNBC-TV18's Tanvi Shukla
.
Brand IPL has a higher valuation than Manchester United, which is valued
close to USD 3 billion. The value of IPL's branded business has doubled over
last year. The combined brand value of all franchisees stands at USD 333
30
million. Chennai Super Kings has the highest brand value at USD 48.4
million. KKR slipped to second rank with a brand value at USD 46 million.
Mumbai Indians and Deccan Chargers brand value stands at USD 41 million
and USD 34.4 million, respectively.
The report cites the renegotiation of broadcast deals, doubling of revenues,

and higher base price for new teams as reasons for the higher brand valuation.
However, the report cautions that IPL revenues are likely to stagnate over the
next two years. According to Unni Krishnan, MD, Brand Finance India, "The
English Premier League is actually facing one of the most difficult times in its
history. This, despite having most loyal, die-hard fans, and great sponsors that
you can ask for. So, what went wrong over there? Very simply, poor
governance, poor financial prudence, poor transparency, and poor systems and
processes. Is there a lesson that IPL can learn from that? You bet it has and
that is a significant test for IPL going forward."
IPL 2009 | IPL Teams may list on the Stock Market
The huge success of the IPL has heralded a new innings in the history of Indian
cricket. A huge money spinner, the two-year-old IPL is worth a whopping $2 billion,
according the United Kingdom-based brand valuation consultancy Brand Finance.
“The IPL brand alone has a value of over $311 million. The brand can certainly create
long-term value with its strong intrinsic strength and foundation. The IPL is just like
any company today and it holds a long-term shareholder value. In 2-3 years, the IPL
clubs may get listed on the bourses just like the popular English Premier League
football teams,” says Unni Krishnan, Country Manager, Brand Finance India.
This innovative form of the cricket has attracted a huge fan following across the
globe. The IPL is a now a product with a ‘made in India’ tag and a huge brand value
31
IPL and the Brand Value 2010
Chirau Amin the new Commissioner of the Indian Premier League is indeed correct
in his observation that the new season of the IPL, i.e. the fourth season would be
bigger and better than the IPL in the third season, and it would be cleaned of all the
skeletons associated with it. IPL as a brand has been valued at more than $ 4 billion.
It is a league that still is a toddler when one compares it to other such initiatives of
different genres of sports around the world. Let’s compare it with the National
Football League of US. NFL has been in existence for more than fifty years; still it has
reached the valuation of around $4 billion now. Now imagine what value proposition
IPL can attain if it continues to expand in the manner in which it has evolved during
the last three seasons. May be, Chirau Amin has been correct in his observation
from this perspective, that IPL is one brand that has been associated with a
resurgent and emergent India and therefore it should not be mired in controversies
of any kind or any form.
Such is the frenzy associated with the brand that IPL news is given precedence before
all the form of news in all forms of media and politics has been pushed to the
background. Could this be one of the reasons why politicians are unhappy with its
progress, as they are not able to get the foothold in the desired manner? Just like
China had used the Olympics to unravel to the world the progress that it has made as
a country, India should use the platform of IPL to inform the world the same.Chirau
Amin’s quote needs to be appreciated as he must have drawn inspirations from more
such leagues going kaput after making an impressive debut, mired as they were with
corruption and he would not like IPL to go the same way. Fortunately, the Indian
public has not shown any decline of interest and lessening of the passion associated
with it. Therefore, it is more so imperative that needful is done at the earliest
32
IPL Teams bid (2010)
These team has been bided for third session.
Team: Bangalore Royal Challengers Team: Mohali

Owner’s Name: Vijay Mallya Owner’s Name: Preity Zinta & Ness.
Wadia
Players - Bid Amount (figures in USD): Players - Bid Amount (figures in USD):
Rahul Dravid (icon) - 15% more Yuvraj Singh (icon) - 15% more
Anil Kumble - $5,00,000 Mahela Jayawardene - $4,75,000
Jacques Kallis - $9,00,000 Kumar Sangakkara - $7,00,000
Zaheer Khan - $4,50,000 Brett Lee - $9,00,000
Mark Boucher - $4,50,000 S.Sreesanth - $6,25,000
Cameron White - $5,00,000 Irfan Pathan - $9,25,000
Wasim Jaffer - $1,50,000 Ramesh Powar - $1,70,000
Dale Steyn - $3,25,000 Piyush Chawla - $4,00,000
Nathan Bracken - $3,25,000 Simon Katich - $2,00,000
Shivnarine Chanderpaul - $2,00,000 Ramnaresh Sarwan - $2,25,000
Team: Mumbai Team: Jaipur

Owner’s Name: Mukesh Ambani Owner’s Name: Deccan Chronicle
Owner’s Name: Emerging Media
Sachin Tendulkar (icon) - 15% more Shane Warne - $4,50,000
Harbhajan Singh - $8,50,000 Graeme Smith - $4,75,000
Sanath Jayasuriya - $9,75,000 Younis Khan - $2,25,000
Shaun Pollock - $5,50,000 Kamran Akmal - $1,50,000
Robin Uthappa - $8,00,000 Yusuf Pathan - $4,75,000
Lasith Malinga - $3,50,000 Mohammad Kaif - $6,75,000
Dilhara Fernando - $1,50,000 Munaf Patel - $2,75,000
Loots Bosman - $1,75,000 Justin Langer - $2,00,000
33
Team: Kolkata Team: Chennai Super Kings
Owner’s Name: Shah Rukh Khan Owner’s Name: India Cement
Sourav Ganguly (icon) - 15% more M.S.Dhoni - $1.5 million
Shoaib Akhtar - $4,25,000 Muttiah Muralitharan - $6,00,000
Ricky Ponting - $4,00,000 Matthew Hayden - $3,75,000
Brendon McCullum - $7,00,000 Jacob Oram - $6,75,000
Chris Gayle - $8,00,000 Stephen Fleming - $350,000
Ajit Agarkar - $3,30,000 Parthiv Patel - $3,25,000
David Hussey - $6,75,000 Joginder Sharma - $2,25,000
Ishant Sharma - $9,50,000 Albie Morkel - $6,50,000
Murali Kartik - $4,25,000 Suresh Raina - $6,50,000
Umar Gul - $1,50,000 Makhaya Ntini - $2,00,000
Tatenda Taibu - $1,25,000 Michael Hussey - $3,50,000
Team: Delhi Daredevils Team: Hyderabad
Owner’s Name: GMR Holdings Owner’s Name: Deccan Chronicle
Virender Sehwag (icon) - 15% more V. V. S. Laxman (Captain) - $375,000
Daniel Vettori - $6,25,000 Andrew Symonds - $1,350,000
Shoaib Malik - $5,00,000 R. P. Singh - $875,000
Mohammad Asif - $6,50,000 Rohit Sharma - $750,000
Dinesh Karthik - $5,25,000 Adam Gilchrist - $700,000
AB de Villiers - $3,00,000 Shahid Afridi - $675,000
Farveez Maharoof - $2,25,000 Herschelle Gibbs - $575,000
Tillakaratne Dilshan - $2,50,000 Chaminda Vaas - $200,000
Manoj Tiwary - $6,75,000 Scott Styris - $175,000
Gautam Gambhir - $7,25,000 Nuwan Zoysa - $110,000
Glenn McGrath - $3,50,000 Chamara Silva - $100,000
34
MODEFIED LEAGUE
Shashank Manohar, the president of the Board of Control for Cricket in India, is a
man of few words. On April 26, in a measured tone, with carefully chosen words,
Manohar launched the cash-rich Board's operation to 'de-Modify' the Indian Premier
League.
That will not be an easy task. It will take a herculean effort to clean the Augean
stables left behind by the suspended IPL commissioner Lalit Modi. Highly placed
sources in the Board told THE WEEK that the IPL was run more or less like a cash-
and-carry enterprise where Modi alone knew the details of the deals struck, none of
which was on records. But the Board, and the IPL's interim chairman Chirayu Amin,
seem determined to get to the bottom of the well.
Modi's fate was sealed even as the IPL's final match got over on April 25, when an
email was sent informing him about his suspension. A 34-page chargesheet followed,
detailing 22 charges which can be classified under five broad heads: ownership of
Rajasthan Royals and Kings XI Punjab; broadcasting deal for matches; new
franchisees; assignation of internet rights; and Modi's 'behavioural pattern' (read, his
autocratic way of functioning).
The script had already been decided when 12 of 14 members of the IPL governing
council met on April 26 (M.P. Pandove stayed away citing ill health while Union
Minister Farooq Abdullah had pressing business in Parliament). It can be safely said
that the screenplay was finalised in the thought process of Manohar some time on
April 22-23. He told one of his close associates that he was just waiting for the IPL
final to get over before cracking the whip. In the meantime, it would be better to
replace Modi with someone who is professional and knows marketing and finance
aspects in detail, Manohar told the friend who hails from his hometown, Nagpur. The
suspension, felt Manohar, became a necessity when he realised that IT sleuths were
35
calling BCCI officials for records that no one had a clue about. "Many of the records
are`missing,
At the governing council meet, the only dissenting voice was that of Punjab Cricket
Association president I.S. Bindra, who hotly debated the charges and insisted that
Modi be given time to explain his side of the story. Many members wanted Manohar
himself to replace Modi, but he was reluctant. It was Manohar himself who proposed
Amin's name as he felt “Amin would be a better candidate because of his business
background". The council also gave a clean chit to NCP leaders Sharad Pawar and
Praful Patel, who had come under the cloud of the IPL scandal. Apart from Manohar
and Amin, those responsible for managing the IPL now include former India captains
M.A.K. Pataudi, Sunil Gavaskar and Ravi Shastri and Prof. Ratnakar Shetty, who will
examine accounts and records. “Our brief is to interact with franchise owners and
players on modalities of player auction,” said Shastri.
Not all are buying the Board honchos' explanation that they were unaware about
Modi's modus operandi. “The governing council is to be equally blamed,” said former
Indian captain Dilip Vengsarkar.
After taking charge Amin admitted in a television interview that the governing
council had erred in trusting Modi too much. “The success of the IPL was so dazzling
that everyone was basking in its glory,” he said. “Certain details were not disclosed to
us in all this. We trusted Modi in good faith."
Amin brings with him vast experience in corporate administration. The boss of the Rs
1,200-crore Alembic Group, a pharma giant that also produces the Yera brand of
glassware, is president of the Baroda Cricket Association and vice-president of the
Board. In the past he has headed the Federation of Indian Chambers of Commerce
and Industry. Like Manohar, the no-nonsense Amin was also not keen on the IPL job.
Finally, the 63-year-old relented. “In these troubled times, Amin is best suited for the
job,” said Samarjitsinh Gaekwad, scion of the royal family of Baroda and a close
36
friend. “There is a need to bring in calmness, stability and faith. Amin has been one
of the key think-tanks of the BCCI and being from the corporate world he would
know the problems faced by franchisees and broadcasters.
”
Amin has no known interest in politics though he is said to be close to Pawar. His
style of functioning is non-intrusive. Not many know that he is a good cook and that
his company owns a private jet. Former India stumper Kiran More admires Amin for
his honesty. "He keeps a low profile, is straightforward, does not interfere in the
selection of cricketers,” More told THE WEEK.
Modi has been more or less silent since the IPL final, except for occasional tweets.
The day the governing council meeting took place, he was unavailable for comment.
He tweeted, sometime during the evening, that he was at a spa taking a much-needed
rest. "I am still the chairman of the IPL—just suspended. Wait, we have just begun,"
he tweeted. On April 28 he arrived in Delhi and held discussions with his lawyers
Harish Salve and Ram Jethmalani.
Many believe that Modi will not go down silently. The governing council has given
him 15 days to clear his name. Speculation, however, is rife that Modi's way of
clearing his name could involve dragging many a name into the controversy.
Projection of IPL (2011/12/13)
37
Forecasting for next session (IPL),
Forecasting is the process of making statements about events whose actual outcomes
(typically) have not yet been observed. A commonplace example might be estimation
of the expected value for some variable of interest at some specified future date.
Prediction is a similar, but more general term. Both might refer to formal statistical
methods employing time series, cross-sectional or longitudinal data, or alternatively
to less formal judgmental methods. "Forecasting" are sometimes reserved for
estimates of values at certain specific future times, while the term "prediction" is used
for more general estimates, such as the number of times floods will occur over a long
period. Risk and uncertainty are central to forecasting and prediction; it is generally
considered good practice to indicate the degree of uncertainty attaching to forecasts
Categories of forecasting methods

 Time series methods (Time series methods use historical data as
the basis of estimating future outcomes.)
 Rolling forecast (It is a projection into the future based on past

performances, routinely updated on a regular schedule to
incorporate data.)
 Causal / econometric methods (Some forecasting methods use the

assumption that it is possible to identify the underlying factors
that might influence the variable that is being forecast. For
example, Auction of IPL team might be associated with session. If
the causes are understood, projections of the influencing
variables can be made and used in the forecast)
 Judgmental methods.
 Artificial intelligence methods
38
Forecasting accuracy
The forecast error is the difference between the actual value and the forecast value for
the corresponding period.
where E is the forecast error at period t, Y is the actual value at period t, and F is the
forecast for period t.
Measures of aggregate error:
Mean Absolute Error (MAE)
Mean Absolute Percentage Error (MAPE)
Percent Mean Absolute Deviation (PMAD)
Mean squared error (MSE)
Root Mean squared error (RMSE)
Forecast skill (SS)
The forecast error is the difference between the actual value and the forecast value for
the corresponding period.
39
where E is the forecast error at period t, Y is the actual value at period t,and F is the forecast
for period t.
Measures of aggregate error
Mean Absolute Error (MAE)

Mean Absolute Percentage Error (MAPE)
Percent Mean Absolute Deviation (PMAD)
Mean squared error (MSE)
Root Mean squared error (RMSE)
Forecast skill (SS)
How to Forecast Revenue and Growth of The Fourth Session Of

IPL
Forecasting business revenue and expenses during the startup stage is really more art
than science. Many entrepreneurs complain that building forecasts with any degree of
accuracy takes a lot of time--time that could be spent selling rather than planning. But
few investors will put money in your business if you're unable to provide a set of
thoughtful forecasts. More important, proper financial forecasts will help you develop
operational and staffing plans that will help make your business a success.
1. Start with expenses, not revenues
BRIMMING`KITTY
Profit expectations of individual teams
Average Least Profitable

Revenues
Central broadcasting
Central sponsorship
Team sponsorship
Gate receipts
In-stadia advertising
40
Merchandise sales
Media tie-ups
Prize money
Total
Expenditure
Franchisee fees
Player salaries
Stadium fees
Travel and stay cost
Team promotions
Other costs
Total
Profits
Here are some rules of thumb you should follow when forecasting expenses:
 Double your estimates for advertising and marketing costs since they always
escalate beyond expectations.
 Triple your estimates for legal, insurance and licensing fees since they're very hard
to predict without experience and almost always exceed expectations.
 Keep track of direct sales and customer service time as a direct labor expense even
if you're doing these activities yourself during the startup stage because you'll want
to forecast this expense when you have more clients.
2. Forecast revenues using both a conservative case and an aggressive case.

The audacious optimism and creating forecasts based purely on conservative
thinking, I recommend that you embrace your dreams and build at least one set of
projections with aggressive assumptions. You won't become big unless you think
big! By building two sets of revenue projections (one aggressive, one conservative),
41
you'll force yourself to make conservative assumptions and then relax some of these
assumptions for your aggressive case
3. Check the key ratios to make sure your projections are sound. After
making aggressive revenue forecasts, it's easy to forget about expenses. Many
entrepreneurs will optimistically focus on reaching revenue goals and assume the
expenses can be adjusted to accommodate reality if revenue doesn't materialize.
The power of positive thinking might help you grow sales, but it's not enough to pay
your bills!
The best way to reconcile revenue and expense projections is by a series of reality
checks for key ratios.
1. Gross margin. What's the ratio of total direct costs to total revenue during a
given quarter or given year? This is one of the areas in which aggressive
assumptions typically become too unrealistic. Beware of assumptions that
make your gross margin increase from 10 to 50 percent! If customer service
and direct sales expenses are high now, they'll likely be high in the future.
2. Operating profit margin. What's the ratio of total operating costs--direct
costs and overheard, excluding financing costs--to total revenue during a
given quarter or given year? You should expect positive movement with this
ratio. As revenues grow, overhead costs should represent a small proportion of
total costs and your operating profit margin should improve. The mistake that
many entrepreneurs make is they forecast this break-even point too early and
assume they won't need much financing to reach this point.
3. Total headcount per client. If you're a one-man-army entrepreneur who
plans to grow the business on your own, pay special attention to this ratio.
Divide the number of employees at your company--just one if you're a jack-
of-all-trades--by the total number of clients you have.
42
The Forecast Period
The first order of business when doing discounted cash flow (DCF) analysis is to
determine how far out into the future we should project cash flows.
For the purposes of our example, we'll assume that The Widget Company is growing
faster than the gross domestic product (GDP) expansion of the economy. During this
"excessive return" period, The Widget Company will be able to earn returns on new
investments that are greater than its cost of capital. So, our discounted cash flow
needs to forecast the amount of free cash flow that the company will produce for this
period.
Market revenue can forecast upon...... Franchises,

Advertising saloat etc, & profit ratio between BCCI, Local
cricket association,& Spenser
Money really matters and the IPL is no exception to it. The IPL or the richest cricket
league so far would fetch big bucks for the BCCI, IPL and all the eight franchisees.
There would be four major sources of income for the IPL :-
The sale of media rights for broadcasting of the IPL matches would get in Rs. 4,000
crs. Sony Entertainment Television (SET) and Singapore based World Sports Group
has got the global TV broadcasting rights of the Indian Premier League for the next
10 years. Out of this Rs. 4,000 cr the IPL would get 20% for itself, 8% as the prize
money and the remaining 72% would be evenly distributed among the eight teams.
The existing arrangements would work till the year 2012 after that the fresh auction
will be held.
The title sponsorship rights for the Indian Premier League has been secured by the
DLF Universal, Indian real estate developer. Hero Honda group would be the
associate sponsor. Pepsico and Kingfisher Airlines are the IPL’s partners for
tournament official beverage and advertising on Umpire’s clothes respectively. The
43
revenue from the all above sponsorship rights have been described as Central
Revenues with a proportion of 40% to IPL, 54% to franchisees and 6% to prize
money. After year 2017 the share proportion would be 50:45:5 respectively.
The franchisees, apart from the share in central revenues, can earn money by
franchisees rights like by selling advertising space in stadiums, by licensing products
for their teams like T-shirts, advertising on tickets and gate money. The 20% of the
amount earned in this head would go to the IPL.
Well, in IPL unlike other sports leagues the main source of

commerce is the sale of Television rights. IPL is based on a very
simple business. The revenues for the IPL and the franchisees come
from three streams: media rights, sponsorships under the central or
local pool, and gate receipts. The central pool includes sponsorships
for the entire league, to be distributed between the IPL and the
franchisees. The local pool comprises sponsorships each team
manages to attract, of which the franchisee/team keeps the entire
amount. The franchisees’ expenses include team franchising
installments, player and personnel, marketing, stadium expenses,
and promotion, event management and administration. Stadiums
could cost up to Rs 30 lakh per match, and each team is also
expected to spend approximately $3-4 million per year on
marketing, promotion, and event management costs.
A consortium including Sony Entertainment Television (SET) and
World Sports Group bought the broadcasting rights for a total of
$1.026 billion for ten years. SET will spend $108 million on
marketing, and the remaining $918 million goes into the central
pool. The proceeds are divided between the IPL and the
franchisees, where IPL’s share is 20% until 2013, and increases to
40% from the sixth year onwards. The franchisees receive 80% up
to 2013, and 60% from 2013-2018, less a fixed percentage that
44
goes towards prize money.
The central sponsorship deals are for five years and for the next ten
years, IPL and the franchisees will divide the revenues in the
proportion 40%:60%, with the latter amount to be divided equally
among the franchisees. Sponsors include DLF as title sponsor, and
associate/partner sponsors include Kingfisher, Hero Honda, Pepsi,
Citi, Vodafone, and ITC. Each franchisee could earn almost Rs 30
crore annually for the next five years. Additionally, the franchisees
keep all the revenue generated from the local pools, which include
team title sponsorship, partner sponsors, licensing, merchandising
(87.5%), in-stadium signage, as well as other forms of sponsorship
at the team level. Franchisees have appearance rights over the
players during the IPL tournament, which can amount to
approximately 10 days, of eight hours each. Gate receipts are a
significant revenue source, and the IPL’s share is 20% of the total
receipts from each franchisee, while the franchisees retain 80%
So where is the money coming from….. $1 Billion for 10 years Sony Media Rights
Central Revenues Money raised by Franchises Franchise Bid Money Title
Sponsorship of event Licensed Merchandised Mumbai($111.9M)
Bangalore($111.5M) Hyderabad($107M) Chennai($91M) Delhi($84M)
Mohali($76M) Kolkata($75M) Jaipur($67) Selling advertisement for stadia Licensing
products Merchandise sale Advertising on Tickets Gate Money
Take, for example, the third umpire ‘decision pending’ screen that runs 5 and 10-
second commercials of Nestle Munch and Kingfisher Airlines. Or, the Micromax
Mobiles ad that appears on the TV screen in the middle of an over when the bowler is
walking back to his run up. Even within the stadium, there are the MRF blimps (big
balloons) that are prominently featured in broadcasts.
45
While these may not be pleasing to the eyes of the viewers, the Indian cricket board is
clearly loving it. According to media planners, the third umpire screen is valued at Rs
6-7 lakh per 10 second slots, which is 50% higher than the television ad slots. The
blimp is also big money.
Two teams join IPL for $703 million
Two more teams will enter the Indian Premier League, the world's richest cricket
tournament, after bids worth a combined $703 million for team franchise rights were
announced on Sunday.
Counting some of the best-known Bollywood stars and billionaire tycoons among its
owners, and some of the world's most illustrious cricketers on its teamsheets, the IPL
will have 10 teams from next season and the number of matches will increase from 60
to 94.
The league's chairman Lalit Modi said the high sums involved in the bidding showed
the tournament was recession-proof, and is striving to compete for size with the likes
of the National Basketball Association (NBA) in the United States.
India, Asia's third-largest economy, is pulling away from the global slowdown faster
than many of its peers in the west, and is forecast to grow at 8.5 percent in the next
fiscal year.
Sahara Adventure Sports, part of the Sahara Group, won the rights for a team in the
western city of Pune for $370 million. A consortium named Rendezvous Sports
World won the franchise for the city of Kochi for $333 million.
"The IPL is recession proof. It's all about building the eye balls and building the fan
base, and we have been able to do that extremely well," Modi told CNN-IBN news
channel from the southern Indian city of Chennai.
46
"Our ambition is of course to become number one in the world in terms of sporting
league."
Mukesh Ambani, who controls Reliance Industries, and film actors Shah Rukh Khan
and Shilpa Shetty, all own teams in the Twenty20 tournament.
Ambani owns the most expensive team playing at the moment, the Mumbai Indians,
which he had bought for $111.9 million.
"I don't think IPL is recession proof, but the economy is pretty good now and cricket
remains a very good advertising vehicle in India," Latika Khaneja, director of Collage
Sports Management, told Reuters.
Broadcasting rights to the tournament were sold for $1 billion for 10 years in 2008
47
SUGGESTION & RECOMMENDATION
Everyone knows that IPL is the premier Twenty-20 league around and most of the
decisions are implemented after considering their financial impact. So in such a
situation, it is ludicrous to restrict the number of foreign players to 4
 During the IPL match all players lost their unity & friendship. and conflict
took place among them & lost chance in T20 world cup ( due to IPL).
 A window needs to be created for the IPL every year so that it does not
infringe on the traditional test match calendar and the paranoid British press
can stop their whining. This can be easily achieved if the BCCI compensates
the various boards for their players.
 It has to be realized that the respective boards have invested a significant
amount of time and money in the development of their best players and stand
to lose a lot if these guys pick up injuries during the league.
 This will also ensure that meaningless contests such as the recently concluded
mind numbingly boring England-WI series are not scheduled during the 40
odd days of the IPL
48
CONCLUSION
Most players and administrators are still just trying to grapple with this new format of
cricket. We can give them the benefit of the doubt provided that lessons are learnt
every year. As the IPL draws to a conclusion, the World Twenty20 championship will
commence in England. It will be interesting to see how that one shapes up.
I did try my level best to cover all those area where money can be invest to earn
more. I mentioned here forecast period ,revenue,market,etc .But money assumption
is remaining.
“The IPL has become a shining example for the business of sport
and we at Bandelier saw a business opportunity there,”
49
BIBLIOGRAPHY
www.Indian Premier League Official Website,
www.Indian Premier League
www.IPL Wikipedia.com
www.Indian Premier League Economic Time.com
THE HINDU Paper, Economic Time, Business World Magazine.
50

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Indian Premier League

Big money involved

Top cricketers involved

8 teams, 16 players in a squad

On January 14, 2008, it was announced that a consortium consisting of

Title Sponsorship Rights

*ALL IPL 2010 MATCHES WILL BE WEBCAST ON YOUTUBE.COM/IPL

After the Olympics, Ueberroth served as commissioner of Major League Baseball

Apart of it there are so many games……………………………………………

 The appeal of the IPL lies in idea of players from different

Lalit Kumar Modi is one of the most accomplished

MR LALIT MODI be the Indian Premier League. He is the man behind

Shashank Manohar, President of the Board of Control

MR SHASHANK players and an exclusive sports medicine centre, have

N Srinivasan, the BCCI Secretary, is a pioneer

Niranjan Shah, the Vice-Chairman of Indian

MR NIRANJAN SHAH (SCA) in 1972-73 and has since been re-

Inderjit Singh Bindra has played a pivotal role in

MP Pandove is the Board of Control for Cricket in

BCCI Vice-President Chirayu Amin is the Chairman

Arun Jaitley is the Vice-President of the BCCI and

Rajeev Shukla is a multi-faceted personality

Ravi Shastri is one of the best all-rounders India has

Sunil Manohar Gavaskar is one of the greatest

Mansoor Ali Khan Pataudi, popularly called Tiger,

MR MANSOOR ALI KHAN instilling self-belief in the team.

Delhi Daredevils, owned by GMR Industries, have a number of genuine

Kolkata Knight Riders

When Shahrukh Khan - India's biggest movie star - co-purchased the

Royal Challengers Bangalore

Royal Challengers Bangalore, like Deccan Chargers, had ended up at

Kings XI Punjab have an aura of glamour and verve around them

Chennai Super Kings

Chennai Super Kings, owned by India Cements, managed to get the

The reigning title-holders of the second edition of the IPL, Deccan

Sachin Tendulkar was named captain and icon player of Mumbai

Key Player Investor’s of IPL

Sachin Tendulkar Mumbai team for USD 111.9

Rahul Dravid Bangalore team for USD 111.6

Saurav Ganguly Kolkata team for USD 75.09

Shane Warne Jaipur team for USD 67 million -

Yuvraj Singh Mohali team for USD 76 million

M S Dhoni Chennai team for USD 91 million

IPL’s sweeping popularity in a cricket-crazy nation has unlocked unprecedented

The IPL money tree

Prospective bidders need to pay Rs 5 lakh to obtain a tender document — in other

As opposed to a 10% of bid amount guarantee in 2008, now we need to furnish a 10

Franchise Revenues Expenditure Net profit

Royal Challengers Bangalore 4,730 8,100 (3,370)

Mumbai Indians 6,580 7,800 (1,220)

Deccan Chargers Hyderabad 4,880 8,000 (3,120)

Chennai Super Kings 6,880 7,200 (920)

Delhi Daredevils 6,650 6,800 (150)

Kolkata Knight Riders 6,880 6,800 80

Kings XI Punjab 5,980 6,640 (660)

Rajasthan Royals 5,830 5,100 730

Value of IPL brand increases from USD 2.01 billion in 2009 to

The report cites the renegotiation of broadcast deals, doubling of revenues,

IPL 2009 | IPL Teams may list on the Stock Market

These team has been bided for third session.

Team: Bangalore Royal Challengers Team: Mohali

Team: Mumbai Team: Jaipur