What Brand of Smartphone Do You Most Familiar With? How Often Do You Think of This Brand (Apple) ?

What brand of
smartphone do How often do you

you most familiar think of this brand
Timestamp 1. Age 2. Gender with? (Apple) ?
2/13/2011 17:55:19 21-30 Female iPhone 4
2/13/2011 18:58:32 21-30 Female htc 3
2/13/2011 22:05:34 21-30 Female iPhone 5
2/13/2011 22:57:50 21-30 Female Blackberry 5
2/13/2011 23:18:36 21-30 Male iPhone 5
2/13/2011 23:26:53 21-30 Male Nokia 4
2/14/2011 0:00:20 21-30 Male Nokia 4
2/14/2011 0:47:23 21-30 Male iPhone 5
2/14/2011 1:10:57 21-30 Female iPhone 4
2/14/2011 1:23:47 Over 30 Female iPhone 4
2/14/2011 1:56:16 Under 21 Female Blackberry 5
2/14/2011 2:28:06 21-30 Male Blackberry 5
2/14/2011 2:35:14 21-30 Male HTC 1
2/14/2011 2:47:16 Under 21 Female oppo 5
2/14/2011 3:34:03 21-30 Male Blackberry 3

2/14/2011 3:35:55 Over 30 Male iPhone 5
2/14/2011 4:48:27 21-30 Female iPhone 4
2/14/2011 5:39:04 21-30 Female iPhone 5
2/14/2011 5:41:13 21-30 Female iPhone 5
2/14/2011 6:45:44 21-30 Male iPhone 5
2/14/2011 6:47:25 21-30 Female iPhone 4
2/14/2011 6:52:51 21-30 Female iPhone 5
2/14/2011 7:13:46 21-30 Male iPhone 5
2/14/2011 7:29:56 21-30 Female iPhone 5
2/14/2011 7:31:26 21-30 Male Blackberry 3
2/14/2011 7:39:46 21-30 Female iPhone 5
2/14/2011 9:14:45 21-30 Male Blackberry 2
2/14/2011 9:30:29 21-30 Female iPhone 5
2/14/2011 12:48:59 21-30 Female iPhone 4
2/14/2011 14:53:49 Under 21 Male iPhone 5

2/14/2011 15:32:52 21-30 Female iPhone 5
2/14/2011 15:52:08 21-30 Female iPhone 5
2/14/2011 15:56:39 21-30 Female Nokia 4
2/14/2011 16:22:45 21-30 Male Nokia 4
2/14/2011 16:40:10 21-30 Male Blackberry 4
2/14/2011 16:42:00 Under 21 Male iPhone 5
2/14/2011 18:07:32 21-30 Male Blackberry 5
2/15/2011 12:16:45 21-30 Female Nokia 4
2/16/2011 17:44:57 21-30 Male Nokia 4

What brand are
What idea will you likely to
come up in your switch if not likely
Have you ever mind when you I own other apple's to continue using
heard of iphone? think about iPhone products. I own an iphone iphone?
Yes Innovative No Yes Blackberry
Yes Innovative Yes No Blackberry
Yes Upper class Yes Yes Sony Erricson

Innovative, Upper
Yes class, Up-to-date No No Blackberry
Innovative, Fashion,
Yes Design, Upper class Yes Yes Samsung
Yes Up-to-date Yes No Blackberry

Innovative, Upper
Yes class, Up-to-date No Yes Blackberry
Upper class, Up-to-
Yes date Yes Yes Blackberry
Yes Innovative, Design Yes Yes HTC
Yes Up-to-date No Yes Nokia
Yes Up-to-date No No Nokia
Yes Innovative Yes Yes Nokia
Yes Innovative Yes Yes Blackberry
Yes Fashion Yes No HTC, Nokia
Yes Upper class Yes Yes Sony Erricson
Yes Innovative, Design Yes No Blackberry
Yes Design Yes No Blackberry

Yes Design Yes Yes HTC, Nokia
Yes Innovative, Design Yes No Blackberry
Yes Upper class No No Nokia

Innovative, Design,
Upper class, Up-to-
Yes date No Yes Blackberry
Yes Innovative No Yes Nokia
Yes Innovative Yes Yes Samsung
Yes Up-to-date No No Blackberry
Innovative, Design,
Yes Upper class Yes Yes Blackberry
Yes Innovative Yes Yes Nokia
Design, Upper Blackberry,
Yes class, Up-to-date No No Samsung
Yes Innovative Yes Yes HTC

Innovative, Up-to-
Yes date Yes Yes HTC
Yes Design Yes Yes HTC
Yes Design No No Blackberry
Yes Innovative No Yes Blackberry

Innovative, Up-to-
Yes date Yes Yes Nokia
Yes Fashion Yes Yes Blackberry
Yes Fashion Yes No Blackberry

Innovative, Fashion, Blackberry, HTC,
Yes Design No No Nokia
Yes Design Yes Yes Nokia

Innovative, Upper
Yes class, Up-to-date No Yes Blackberry

Fashion, Upper
Yes class No No Blackberry
Yes Innovative No No Blackberry

Upper class, Up-to-
Yes date
Fashion, Design,
Yes Up-to-date Yes No Blackberry, Nokia
Yes Design, Up-to-date Yes No Blackberry, Nokia
Yes Upper class Yes No Blackberry
Yes Innovative, Design No No HTC
Yes Innovative, Fashion Yes No Blackberry

How do you agree
with these
statements How do you agree
How do you agree with these [iPhone give me with these
statements [I feel the feeling of statements [I feel
sentimental to the iPhone. cheerful when I ‘being alive’ when
(Product and service) ] use it] I use the iPhone]
3 3 4
3 3 3
4 4 5
3 3 3
5 5 4
3 4 3
4 3 3
5 4 4
5 4 4
4 4 5
3 3 3
3 4 4
4 3 3
4 4 4
4 4 4
4 4 3
5 5 2
5 5 5
3 4 3
4 3 3
5 5 4
4 3 3
3 4 4
3 3 3
3 3 4
2 2 1
4 3 4
3 3 4
4 4 4
4 4 5
4 4 4
4 3 3
2 2 2
4 4 4
4 4 4
5 5 5
4 4 4
4 3 3
3 4 3
3 4 4
4 4 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
4 4 5
3 4 4
5 5 3
4 4 4
3 3 2
3 5 3
3 3 3
4 4 3
3 3 3
Do you gain more
How do you agree with these statements social approval to
[I feel that the brand has eliminated the the others, if you Do you feel a
feeling of worried. Eg. Feel safety when were the iPhone sense of pride to
using the iPhone] user? the iPhone?
4 Yes Yes
3 No Yes
2 Yes Yes
3 Yes Yes
5 Yes Yes
3 Yes Yes
4 Yes Yes
4 Yes Yes
5 Yes Yes
3 Yes Yes
3 No Yes
4 Yes Yes
3 Yes Yes
3 Yes Yes
3 Yes Yes
3 Yes No
3 Yes Yes
5 No Yes
3 Yes Yes
3 No No
3 No Yes
3 No Yes
4 Yes Yes
3 Yes Yes
2 Yes No
1 Yes No
4 Yes Yes
2 Yes Yes
4 Yes No
4 Yes Yes
4 Yes Yes
3 Yes Yes
2 Yes Yes
4 Yes Yes
3 No No
5 Yes Yes
3 Yes Yes
4 Yes Yes
3 Yes Yes
3 Yes Yes
4 Yes Yes
3 Yes Yes
3 Yes Yes
4 Yes Yes
5 Yes Yes
3 Yes Yes
4 Yes Yes
5 Yes Yes
3 Yes Yes
4 Yes Yes
3 No No
2 No No
1 Yes No
3 Yes Yes
2 No No
3 Yes Yes
How do you agree How do you agree
How do you agree with this with these
with these statement? [None How do you agree statements? [Do
statements? [How of other How do you agree with this you think other
satisfied do you smartphone is with this statement? [I feel I Apple products
think iPhone can able to substitute statement? [I like belong to iPhone can help you more
provide?] iPhone] this brand (Apple)] club or society] realize in iPhone?]
Neither agree nor Neither agree nor
Agree Agree disagree disagree Agree
Agree disagree disagree Disagree Agree
Agree Strongly agree Strongly agree Strongly agree Agree

Neither agree nor Neither agree nor Neither agree nor
Agree disagree Agree disagree disagree
Strongly agree Agree Strongly agree Strongly agree Agree

Agree disagree Agree disagree Strongly agree
Strongly agree Strongly agree Agree Strongly agree Agree
Agree Strongly agree Strongly agree Strongly agree Strongly agree
Strongly agree Strongly agree Strongly agree Agree Agree

Disagree disagree Disagree disagree Disagree
Neither agree nor
Agree Agree Agree Agree disagree
disagree disagree Strongly agree Agree Strongly agree
Neither agree nor
Agree Agree Agree disagree Strongly agree
Agree Agree Strongly agree Agree Strongly agree

Agree Disagree Agree disagree disagree
Neither agree nor
Agree Agree Strongly agree disagree Agree
Strongly agree Agree Strongly agree Agree Strongly agree

disagree disagree Strongly agree Agree disagree
Neither agree nor
Agree Disagree Agree disagree Agree
Neither agree nor
Agree Agree Agree Disagree disagree
Neither agree nor
Agree disagree Strongly agree Disagree Agree

Agree disagree Agree Agree disagree
Agree Agree Agree Agree Agree

Agree disagree disagree Disagree Agree

Agree Disagree Disagree disagree disagree
Agree Strongly disagree Strongly agree Agree Agree

Neither agree nor
Agree Agree Strongly agree Strongly agree disagree
Agree Disagree Agree Agree Agree

Neither agree nor
Agree disagree Strongly agree Strongly agree Agree

Neither agree nor Neither agree nor Neither agree nor Neither agree nor Neither agree nor
disagree disagree disagree disagree disagree
Agree Agree Strongly agree Agree Agree
Agree Agree Agree Strongly agree Agree

disagree Agree disagree disagree Agree
Agree Agree Strongly agree disagree disagree
Neither agree nor
Agree disagree Strongly agree Agree Agree
Agree disagree Agree disagree Agree
Agree Agree Strongly agree Agree Strongly agree

Agree disagree disagree disagree Agree
disagree Disagree Agree disagree Agree
Agree Strongly agree Strongly agree Agree Agree
Strongly agree Strongly agree Strongly agree Strongly agree Strongly agree
disagree disagree Agree Agree Agree
Neither agree nor
Strongly agree Agree Strongly agree disagree Strongly agree
Agree Strongly agree Agree Agree Strongly agree

Agree Agree Agree disagree disagree
Neither agree nor
disagree Strongly disagree Strongly agree Strongly agree Agree
Neither agree nor

Agree disagree Agree Agree Agree
Neither agree nor

Agree Strongly disagree disagree Disagree Agree
Neither agree nor

disagree Disagree Agree Disagree Disagree
Agree disagree disagree disagree Agree
Neither agree nor
Agree Agree Agree Disagree disagree

How do you agree
with these How do you agree How do you agree How do you agree
statements? [Do How do you agree with these with these with these
you think iPhone with these statements? [What statements? [Do statements ?
is the market statements? [Do level do you think you think iPhone [iPhone provides
leader among you think it iPhone represent unique compares better features
nowadays interested in or related with with other than other
smartphones?] product itself?] you?] smartphones?] smartphones.]
disagree Agree disagree Strongly agree Agree
Neither agree nor
Agree Agree disagree Agree Agree
Strongly agree Strongly agree Strongly agree Strongly agree Agree

disagree Agree disagree Agree Agree
Agree Agree Agree Agree Strongly agree
Agree Agree Strongly agree Strongly agree Strongly agree
Neither agree nor

Strongly agree disagree Strongly agree Strongly agree Strongly agree
Disagree Disagree Disagree Disagree Disagree
Strongly agree Strongly agree Agree Strongly agree Strongly agree
Agree Agree Agree Strongly agree Strongly agree

Neither agree nor
disagree Strongly agree Agree Agree Agree
Neither agree nor
Agree Agree disagree Strongly agree Strongly agree
Neither agree nor
Agree Agree disagree Agree Strongly agree
Agree Agree Agree Agree Disagree
Strongly agree Agree Agree Strongly agree Agree

disagree Strongly agree Agree Strongly agree disagree

disagree disagree disagree Agree Agree
Agree Agree Disagree Disagree Disagree
Strongly agree Agree Agree Strongly agree Agree
Neither agree nor

Strongly agree disagree Agree Agree Strongly agree
Strongly agree Strongly agree Agree Agree Strongly agree

Neither agree nor Neither agree nor Neither agree nor Neither agree nor
disagree disagree disagree disagree Disagree

disagree Disagree disagree Disagree Disagree
Strongly agree Agree Agree Disagree Strongly agree

Neither agree nor
Neither agree nor
Agree Agree Agree disagree Agree

Neither agree nor
Strongly agree Agree Strongly agree Strongly agree Strongly agree

Neither agree nor
Agree Agree disagree Agree Agree
Agree disagree Agree disagree disagree
Neither agree nor

disagree Agree Agree Agree Strongly agree
Agree
disagree Agree disagree Agree Agree

disagree disagree Agree Disagree Agree

Neither agree nor
Strongly agree Strongly agree disagree Strongly agree Strongly agree

How do you agree How do you agree
with these with these
How do you agree statements ? statements
How do you agree with these How do you agree [iPhone is [iPhone is suitable
with these statements ? with these relatively high for everyone (eg.
statements ? [iPhone is more statements ? price compare to students,
[iPhone function is stylist than other [iPhone is a high other businessmen,
ease of use.] smartphones.] quality product.] smartphones.] doctor, etc.)]
Neither agree nor
Disagree Strongly agree Agree Agree disagree
disagree disagree Agree Agree Disagree
Agree Strongly agree Strongly agree Strongly agree Strongly agree

Neither agree nor
Agree disagree Strongly agree Strongly agree Agree
Neither agree nor

Agree Agree Agree disagree Strongly agree
Agree Agree Agree disagree disagree

Strongly agree Agree disagree disagree Agree
Disagree Disagree Disagree Disagree Disagree
disagree disagree Agree Agree Strongly agree
Neither agree nor
Agree disagree Agree Agree Strongly agree
Agree Disagree Agree Strongly agree Disagree
Agree Strongly agree disagree Agree disagree
Agree Strongly agree Agree Agree Disagree
Agree Strongly agree Strongly agree Strongly agree Disagree
Agree Strongly agree Strongly agree Strongly agree Disagree
Neither agree nor

Agree Strongly agree Agree Strongly agree disagree
Strongly agree Strongly agree Strongly agree Strongly agree Agree

Agree disagree Agree Strongly agree disagree
Disagree Strongly agree Disagree Disagree Disagree

Neither agree nor
Agree disagree Strongly agree Strongly disagree Strongly agree
Neither agree nor

disagree Agree Agree Agree Agree
Neither agree nor
Agree disagree Strongly agree Strongly agree Disagree
Strongly agree Strongly agree Agree Agree Strongly agree

Neither agree nor
Agree Agree Strongly agree Strongly agree disagree
disagree Disagree Disagree disagree disagree
Agree Strongly agree Strongly agree Agree Strongly agree
Disagree Disagree Agree Agree Agree

Neither agree nor
Strongly agree Strongly agree Agree disagree Strongly agree
Strongly agree Strongly agree Strongly agree Agree Disagree

Neither agree nor
Agree Agree Agree disagree Agree
Neither agree nor
Agree disagree Agree Agree Agree

disagree disagree Agree Agree disagree
Agree Strongly agree Strongly agree Agree Strongly agree

Agree Strongly agree disagree Agree disagree

Neither agree nor
Agree Agree Agree Strongly agree disagree
Strongly agree Strongly agree Strongly agree Strongly agree Strongly disagree

disagree Agree Agree Agree disagree
Neither agree nor
Agree disagree disagree disagree Disagree
Agree Agree Disagree Strongly agree Disagree

disagree disagree disagree Agree Agree
Neither agree nor
disagree Disagree Agree Strongly agree Strongly agree
How do you agree
with these
statements [Is it How do you agree
easy to get an with these
iPhone (Are there statements
enough distributor [iPhone worth its Other comments
of iphone?)] price] on this brand
disagree disagree
disagree disagree
Agree Agree
Agree Agree
Strongly agree Agree I love I-phone
Agree Agree
Strongly agree Strongly agree
Agree Agree
Strongly agree Agree
Neither agree nor

Agree disagree
Neither agree nor
Disagree disagree
Neither agree nor
Strongly agree disagree
Neither agree nor
disagree Agree
Agree Agree
Agree Agree
Neither agree nor
Disagree disagree
Agree Agree i like apple brand
Strongly agree Strongly agree

disagree disagree
Disagree Agree
Disagree Agree
Neither agree nor

disagree Agree
Neither agree nor
disagree Agree
Neither agree nor
disagree Agree
Disagree Disagree
Disagree Strongly agree
Disagree Agree
Agree Agree
Agree Agree
Agree Agree
Agree Agree
disagree disagree
Agree Agree
Agree Disagree
disagree disagree
Agree Strongly agree

disagree disagree
Agree Agree
Neither agree nor
disagree Agree
Agree Agree
disagree disagree
Iphone is grate but
its price is too high.
Neither agree nor It will be better if the
disagree Agree price is decreased.
iphone is my
Agree Strongly agree everything
Agree Strongly agree

Neither agree nor
disagree Agree
Agree Agree

disagree disagree
Neither agree nor
It is worth to buy the

iPhone,but not
anyone can get it
Neither agree nor because of the price
disagree Agree is quite high.
Neither agree nor
disagree Agree
Neither agree nor
Agree disagree
Apple has unique

and high-class
design ,but
overprice ,and easy
to be old-fashioned
which can destroy
the nature and the
Agree Disagree planet earth.
disagree disagree -
Neither agree nor
Agree Agree

What Brand of Smartphone Do You Most Familiar With? How Often Do You Think of This Brand (Apple) ?

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What Brand of Smartphone Do You Most Familiar With? How Often Do You Think of This Brand (Apple) ?

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What brand of

smartphone do How often do you

2/13/2011 17:55:19 21-30 Female iPhone 4

2/13/2011 18:58:32 21-30 Female htc 3

2/13/2011 22:05:34 21-30 Female iPhone 5

2/13/2011 22:57:50 21-30 Female Blackberry 5

2/13/2011 23:18:36 21-30 Male iPhone 5

2/13/2011 23:26:25 21-30 Female Blackberry 4

2/13/2011 23:26:53 21-30 Male Nokia 4

2/14/2011 0:00:20 21-30 Male Nokia 4

2/14/2011 0:47:23 21-30 Male iPhone 5

2/14/2011 1:10:57 21-30 Female iPhone 4

2/14/2011 1:16:48 21-30 Female Blackberry 3

2/14/2011 1:23:47 Over 30 Female iPhone 4

2/14/2011 1:56:16 Under 21 Female Blackberry 5

2/14/2011 2:10:43 Under 21 Female Blackberry 4

2/14/2011 2:28:06 21-30 Male Blackberry 5

2/14/2011 2:35:14 21-30 Male HTC 1

2/14/2011 2:47:16 Under 21 Female oppo 5

2/14/2011 2:48:38 21-30 Female Blackberry 5

2/14/2011 3:34:03 21-30 Male Blackberry 3

2/14/2011 3:48:45 Under 21 Female Blackberry 5

2/14/2011 4:42:42 21-30 Female Blackberry 4

2/14/2011 4:48:27 21-30 Female iPhone 4

2/14/2011 5:39:04 21-30 Female iPhone 5

2/14/2011 5:41:13 21-30 Female iPhone 5

2/14/2011 5:54:57 21-30 Female Blackberry 4

2/14/2011 6:45:44 21-30 Male iPhone 5

2/14/2011 6:47:25 21-30 Female iPhone 4

2/14/2011 6:52:51 21-30 Female iPhone 5

2/14/2011 6:53:48 21-30 Female Blackberry 5

2/14/2011 7:13:46 21-30 Male iPhone 5

2/14/2011 7:29:56 21-30 Female iPhone 5

2/14/2011 7:31:26 21-30 Male Blackberry 3

2/14/2011 7:39:46 21-30 Female iPhone 5

2/14/2011 9:14:45 21-30 Male Blackberry 2

2/14/2011 9:30:29 21-30 Female iPhone 5

2/14/2011 12:48:59 21-30 Female iPhone 4

2/14/2011 13:24:45 21-30 Female Blackberry 3

2/14/2011 14:06:37 Under 21 Female Blackberry 2

2/14/2011 14:09:52 21-30 Female Blackberry 3

2/14/2011 14:53:49 Under 21 Male iPhone 5

2/14/2011 15:09:45 21-30 Female Blackberry 3

2/14/2011 15:32:52 21-30 Female iPhone 5

2/14/2011 15:52:08 21-30 Female iPhone 5

2/14/2011 15:56:30 21-30 Female Blackberry 4

2/14/2011 15:56:39 21-30 Female Nokia 4

2/14/2011 16:22:45 21-30 Male Nokia 4

2/14/2011 16:40:10 21-30 Male Blackberry 4

2/14/2011 16:42:00 Under 21 Male iPhone 5

2/14/2011 18:07:32 21-30 Male Blackberry 5

2/15/2011 12:16:45 21-30 Female Nokia 4

2/16/2011 12:03:24 21-30 Female Blackberry 3

2/16/2011 17:10:12 21-30 Female Blackberry 3

2/16/2011 17:37:38 21-30 Female Blackberry 3

2/16/2011 17:44:57 21-30 Male Nokia 4

2/17/2011 1:28:11 21-30 Female Blackberry 3

Yes Innovative No Yes Blackberry

Yes Innovative Yes No Blackberry

Yes Upper class Yes Yes Sony Erricson

Yes Up-to-date Yes No Blackberry

Yes Innovative, Design Yes Yes HTC

Yes Up-to-date No No Nokia