Table of Contents

INTRODUCTION ...................................................1

CASE STUDIES IN MARGAO.............................................2

CASE STUDIES IN NAVELIM...............................................3

FINDINDGS OF THE STUDY...................................4

ANALYSIS AND INTREPRETATION OF DATA.....................5

CONCLUSION AND SUGGESTIONS................................6

OBJECTIVES
GOA HORTICULTURE CORPORATION LIMITED

The scheme of the Goa State Horticulture Development Corporation (GSHDC)

was initiated to develop infrastructure for vegetable and flower cultivation in Goa.
It has boosted vegetable farming in a total area of 92 hectares in 10 talukas
involving 55 groups comprising 1500 farmers in Goa. Mormugao is the only taluka
where the scheme is yet to take off. The Corporation also provides one marketing
outlet for every hectare of land cultivated. One year’s rent of the outlet at a
maximum rate of Rs 2000 per month will be borne by the Corporation.

The only problem faced was that a minimum of one hectare is required to avail of
the scheme With vegetable suppliers from Belgaum playing truant, Goa state
horticulture development corporation (GSHDC) procure stocks from other markets
like Sangli, Chikmagalur, Kolhapur and Nasik. The government faced several
problems to negotiate with the Belgaum association.

These is a government runned shceme . The commission here is charged on

whatever is sold by the owner and incase any thing is left than a certain percentage
is deducted. The fee for the registration is Rs 5,000 and election card and ration
card along with the application form is to be submitted to the office of goa
horticulture at Margao.

All the stock of vegetable is transported to each of the outlets by 8 am in the

morning and 4 pm in the afternoon. The location is to be choosed by the
applicatant.

CASE STUDIES IN MARGAO

CASE 1

Mr. Sanjay. S. Lotlikar is an entrepreneur who first started his own business of
supplying milk packets in the year 2005, located in borda, Margao. He is 5 th
standard passed. His only survival first was the profit he got on is supply of milk
packets and newspapers. In the year 2008 when government initiated the goa
horticulture scheme he thought of diversifying his business.

For the purpose of registration he submitted some purposeful documents like NOC
(no objection certificate) from the Mamladar office, election card and ration card
as identity proof. He started his vegetable business with an investment capital of
Rs. 5,000. He did not avail of any financial aid. He pays a tax amount of 300 per
month to the municipality as the area tax. He opens his kiosks at 6.00 am and he at
1.30 pm for lunch break and again re-opens it at 3.30 pm to 9.00 pm.

He maintains records for the incoming and outgoing of stock and sales. His
customer base per day is above 50 and his profits are around Rs 300-500 per day.
He has no employees due to uncertainty of profits though he needs one to manage
his supply of milk packets business. The vegetables being sold in these kiosks are
according to the government rates and these rates change on everyday basis.

The quantity of vegetables allowed per customer is 2-4 kgs. The advantage of
doing this business according to him is that he is able to meet new people every
passing day and it helps him in making customer relations better. The quantity of
vegetable he gets per day are 5 sacks of onions, 3 carts of potatoes, 8 carts of
tomatoes and 15 kilos of each other vegetables, each horticulture kiosks has a limit
of 15 kilos per day. All these mostly sells in a day and incase anything remains, he
throws it out as a waste.

The income he gets for this business is enough for his family livelihood. The main
responsibility of Mr. Sanjay is to pay tax and be in contact with the Goa
horticulture for every updates from the government, to deal with customers in a
friendly manner. During the growing onion prices he managed all the customers
and the pricing of onions as instruction given to him by the Goa horticulture
corporation. He gets commission as to whatever he sells. He pays to expand his
business to greater extent in future.
CASE 2

Mrs. Rama is a typical family women with a lot of responsibilities. She is the sole
earner for her family and she used to stitch clothes. Though she faced many family
and financial problems, she never gave up. She decided to start something of her
own so she updated her knowledge about the scheme of goa horticulture. She pays
rs 20 per day for the kiosks to the goa horticulture. Her customers per day are
above 50. The kiosks is opposite of her house and hence she does not encounter
any problem.

The quantity of every item of vegetable she purchases is 5 kilos each. The main
advantage of doing this business to her is that she is able to earn an extra living for
family. Her profits per day are around Rs 500. According to her the profits are
much more than the salary she used to get for tailoring. Mrs. Rama has no plans of
diversifying her business because of shortage of capital.
Mrs rama faces stiff competition since there are many goa horticulture kiosks in
her vinicity. She has no problem for opening early or closing her kiosks late since
its very close to her house. She has fixed number of customers of whom mostly are
labourers other than local people.

Even though she faces very tough competition she works hard to earn her living in
a very happily way.

CASE 3

Mrs. Remediana is a woman who used to work in people’s houses to run her
household as her husband was unemployed. She started her own vegetable kiosks
in the year 2008 at borda, Margao. She pays Rs. 10 per day as the area tax to the
municipality and Rs 20 to the goa horticulture per day. She is 8th passed and does
not maintain any records of the sales or the stock of vegetables. Customers that
visit her kiosks are around 50-60 per day. She does not have any employees
working for her has her husband and bother-in-law helps her in running the kiosks.

The reason why she choose borda as her location to set up the kiosks is the
transportation cost for travelling purpose is cheap. The quantity of vegetables she
purchases per day is 5 to 10 kilos of each item.
She does not have any other business; she has to survive on this business and has
no plans to diversify it because of shortage of funds. According to her if
government initiates any other scheme through goa horticulture like supply of
fruits along with vegetable than she would like to take it up as a diversification
plan. She is paid a commission on percentage basis on whatever stock she sell. The
only problem faced by her is, in case the stock lasts than she has a difficulty of
carrying it home through the public transport.

CASE 4

Mrs. Clementin rebello is a senior citizen who manages the kiosks. She started it
in the year 2010 as to earn a livelihood for their old age. It is location at housing
board. The municipality charges Rs 25 as area tax per day. She is uneducated and
does not maintain any records of the stock and sales.according to her she purchases
10 kilos of each of the vegetable items and customers per day from around 40-50.
She has no plans of diversifying it any further as it is only a earning for their old
age.

Mrs. Clementin faces competition around as there are other kiosks and vegetable
sellers selling vegetables. The main responsibility of mrs. Clementin is that she has
to pay regular taxes, satisfy customers, be in contact with goa horticulture to
inform them about any customer complaints or any new scheme available.

She is paid a commission on whatever is sold and incase some stock remain unsold
than a certain perentage of the commission is deducted. The only problem that she
faces is that she is un able to read and write and hence depend on others reading of
the horticulture bill and so and so this makes it difficult to maintain records.

CASE STUDIES IN NAVELIM

CASE 1

Mrs. Deepti Kaskar is a woman who was unemployed. She started her own
vegetable kiosks in the year 2010 at Navelim. She pays Rs. 300 per month as the
area tax to the municipality. She is 12th passed and does maintain any records of
the sales or the stock of vegetables. Customers that visit her kiosks are around 20-
30 per day. She have any employees working for her and she pays them 1000 per
month.
The reason why she choose navelim as her location to set up the kiosks is close by
to her ho use.The quantity of vegetables she purchases per day is 5 to 10 kilos of
each item.

She does not have any other business; she has to survive on this business and has
no plans to diversify it because of shortage of funds. According to her if
government initiates any other scheme through goa horticulture like supply of
fruits along with vegetable than she would like to take it up as a diversification
plan. She is paid a commission on percentage basis on whatever stock she sell. She
does not face any difficulty in the operation of the kiosks. She faces family
problems as her in-laws do not allow her to work some where elz.

CASE 2

Mrs angeli kulkani started her business with the help of her mother in 2010 at
navelim. She does’nt have any problems in running the business. She pays rs. 20 to
goa horticulture and rs. 10 to the municipality per day. She does not maintain any
records of the stock and sales. Her customer base per day is 20 to 30 customers.
She does not employee any employees. She selected this location because it is in
the same locality. The advantage of doing this business according to her is to pass
her time.
Her profits per day are 200 to 300rs. The quantity of vegetables she gets per day
5kiloes of each item. She does not run any other business and the income she gets
from her business is sufficient for her family. She plans to start her own new
business and diversify the exiciting one. She wishes to diversify in fruits and
flowers. She doesn’t face any problem expect competators and she’s paied on the
bases of what she sells.

CASE 3

Mrs. Amina shaik is a single women entrepreneur who run the business for the
purposes of earning her linving for her son.

She started her own business from her own funds.she gets good number of
customers per day and is able to build good relations with them.

She also solves customer problems. She pays taxes to the government that is Rs 20
to the goa horticulture and Rs 10 to the mincipality as the area tax.
She is educated but but unemployed. In the year 2009 she came to know about the
horticulture scheme and decided to start this business.

This business started doing well and she gain confidence. She manages it very well
and efficient and is able to run it successfully.

Being a single women she undertakes her responsibilities very well and is very
confident that she will be a very successful women entrepreneur. She is paid on the
basis of commission on whatever she sells.

FINDINGS OF THE STUDY

1) Based on the above study Margao area was more unhygienic than the
navelim area.

2) Most of the respondents are aware of the schemes but have no financial
support to start it up.

3) Since the vegetables are perishable, the entrepreneur should buy limited
quantity.
 4) Most of them dispose their waste in the dustbins provided by the
municipality or feed the cattle.

5) Most of the respondents face stiff competition from similar competitors.

ANALYSIS AND PRESENTATION OF DATA.

1) NUMBER OF CUSTOMERS
In the above graph we can see that the number of customers in Margao area are
more than the navelim area.

Compared to navelim area, Margao area has more number of customers per day
ranging between 50-60 whereas navelim area ranging from 30-40 customers per
day.

2) PROFITS ON THE BASIS OF AREA

In the above graph the information is basically based on the earnings in margao
and navelim area.

As we can see that earnings are more in margao area as compared to navelim area.
The earnings in margao range between400 to 500 and navelim area earnings range
between 200 to 300.

So we can see that profits are more in Margao area than navelim area.

3) PURPOSE OF STARTING.
This pie chart is basically based on the purpose starting their own business.

Most of them started their business to earn their livelihood and emplyoment
whereas others just for time pass.

As we can see in the above pie chart 60% of people started their business to earn
their livelihood, 30% of people started theier business to get themselves emplyoed
and 10% of people started their business just for time pass.

So we can see in the above pie chart majority number of people started their
business to earn their livelihood.

CONCLUSION
From the above study it has been revealed that most of the entrepreneurs started
their business to earn their livelihood.

Most of the entrepreneurs were mostly happy whereas others were just for
timepass.

In todays world competition is getting more tougher. The entrepreneurs in the

above study face a lot of competition from other competitors.

The success they achieve was not easy as they had to face a lot of hardships
inorder to carry our their business.

Due to the level of competition they have to strive more harder inorder to survive
in this competition.

Finally a person who just possess certain skills or has some talent can easily start
his own business or an enterprise with a very low capital

SUGGESTIONS
1) They should not allow the customers to touch the vegetables as it can be
very unhygienic.

2) The area where they do their business should be very clean and not dirty.

3) Their service should be very quick so that customers may not have to stand
in a queue.

4) They should be aware of the government schemes available to them.

5) Government should provide them financial support to run their business.

Whatever problems they face, government should try to solve them.

6) The entrepreneurs should innovate their outlet in order to attract more

customers to face competition.

7) They should not cheat the customers regarding the prices quoted by the
government.