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my project successfully.
Principal of Kongu Arts & Science College, Erode for having permitted
Limited, Cochin.
presented form.
I am indebted to Mr. K. JAYANAND, Manager of Thomson
project.
Sre
e Kumar. M
LIST OF TABLES
INTRODUCTION
after sales support .But top tap the growing Indian electronic
equipment market these strategies are not enough. The Indian middle
class, holds high the price factor, owing to their limited income. The
past. But this did not affect the domestic industry. Which had been
protected so long. The Indian BPL and Videocon continue to hold the
Lions Share in the Market. New foreign entrants like Akai, Aiwa etc.,
policies are in the right direction. But need a lot of thrust to catapult
the brand towards ultimate leader waging price war is also suggestible
policy can make Thomson the market leader in about 5 years to come.
with growth over the previous year are given in the accompanying
Table.
The year saw a sharp decline in selling prices especially for the
top end models, narrowing the price band for the product category.
The average sale price for the whole industry has however
models.
Among the major players, BPL was the only Indian company to
register growth and is currently the market leader. The MNC brands –
albeit over very small bases. The best known colour television
war.
Among the various size segments the 29 segment has growth
At the same time, surprisingly the 20 segment has grown faster than
Akai clearly has been the most high profile brand of the year and
has made huge gains. Its strategy of using pricing and replacement
of very basic models, keep costs low, price products aggressively and
Rs.142383 crores for SONY or for that matter with any other
international brand and one will realise that there cannot exist any
BPL’s brand has been able to retain its leadership status through
December 1997.
Back offer launched towards the end of the financial year. While the
response to the scheme was mixed, it did bring in the initial volumes
brand strategy, tying up with Toshiba and Sansui during the year.
Colour Televisions except in the 25” and 29” segment in the hope of
reducing costs.
Onida, one of the well known Indian Brands, fought its way back
towards the later half of the year. It took the route of aggressive
pricing and high impact advertising. It also entered into new segments
sourcing of components.
promotion also has important role in it. Product Mix consist of things
which are related to the quality of the product. Price Mix deals with the
deals with the factors which are related to the distribution patterns of
perks which are given to the sales force to promote the sales and
ultimate consumers.
CHAPTER II
present and the future. This includes television, VCRs, VCDs, DVDs,
and professional equipment. TCE also owns some of the most popular
In the Colour TV & VCR market, Thomson ahs been No.1 in USA,
in Consumer Electronics.
• The world’s first B&W and CTV were launched by RCA, a
TCE brand
(DSS).
Thomson Multimedia
September 1994, With the launch of its world class range of colour
TCEI employs over 450 personnel for its operations in India, and
not only hitech but also future proof. Thomson’s 53 cm (21”) Fusion
output. The other lines of TVs, Quadra and the recently introduced
slick handy 10” (25cm) personal CTV. Beautifully compact and white
with a unique splash proof panel and remote control. The TV can be
installed in any room of the home not necessarily in the kitchen. It can
Thomson has launched the Digital Video Disc Player, the latest
and most advanced video player for the Home Theatre Buff.
The innovative Thomson DVD system can play any feature film in
full length on a 12cm compact disk with unrivalled digital and audio
performance. This is the truest cinema experience ever offered by a
free picture. The clarity of the NICAM Digital Stereo is enhanced by the
5 speaker sound system which includes a top bass boomer. This extra
experience.
frame and line flicker as 100 Hz technology offers twice the picture
Invar Picture Tube, a high performance picture tube that’s 30% flatter
than conventional ones, 2 tuner PIP which lets you watch 2 cable
sound output, 300 watts PMPO with 4 loud speakers and 1 Top Bass
Surround system.
29 SFS Dolby Prologic – An Odyssey of entertainment
PMPO with Matrix surround sound effects, Nicam Digital and German
colour television.
Market.
RESEARCH METHODOLOGY
Research Problem.
the logic behind them. It is necessary for the researcher to know not
data and sources of data, tools used to analyse the data, sample
design. The study was conducted through survey method using well
objectives of the study, the researcher was collected only primary data
Primary Data
The primary data was collected from the consumers of the five
etc.,
Secondary Data
The secondary data was collected for the support of study from
Percentage Analysis
the brand.
CHAPTER V
LIMITATIONS
1. The sample size was limited to 300 only and it prevents the
Table No.1
Below 72 24
25 –35 82 27.33
35 – 45 63 22.67
45 –55 52 17.33
Inference
The responds for the study was 300 out of which majority of
below 25 and above 55 were 24% and 8.67% respectively. The above
table also reveals that the majority of respondents who fall in the age
Table No.2
Business 70 23.33
Service 90 30
Private Sector 66 22
Student 24 8
Others 30 10
Inference
Table No.3
Income No. of respondents Percentage
Below 5000 66 22
10000 – 15000 72 24
15000 and 18 6
above
Inference
Table No.4
14 inch 26 8.67
20 inch 56 18.67
25 inch 38 12.66
29 inch 10 3.33
Above 29 inch 6 2
Inference
12.66% of the respondents use 25”, 8.67% of the respondents use 14”
Table No.5
ONIDA 24 8
PHILIPS 17 5.67
BPL 65 21.67
LG 18 6
SAMSUNG 13 4.33
SONY 44 14.66
VIDEOCON 32 10.67
THOMSON 22 7.33
SHARP 16 5.33
AIWA 12 4
AKAI 14 4.67
PANASONIC 15 5
SANSUI 8 2.67
OTHERS 0 0
2.67% SANSUI.
FACTORS AFFECTING FOR BUYING COLOUR TELEVISION
Table No.6
Advertisement 56 5.03
Dealers 42 3.77
Inference
Satisfied 204 68
Neutral 18 6
Dissatisfied 14 4.67
Highly 12 4
dissatisfied
Inference
present TV set, 17.33% are highly satisfied, 6% are neutral, 4.67% are
Table No.8
LG 2186 8.01
Points 13 12 11 10 9 8 7 6 5 4 3 2 1
Inference
Table No.9
Yes 44 14.67
No 256 85.33
Inference
Table No.10
Inference
would not in an year. 31.82% in 6 months and 13.64% after one year.
Table No.11
SONY 12 27.27
BPL 8 18.18
LG 6 13.6
THOMSON 5 11.36
ONIDA 3 6.82
SHARP 4 9.09
PANASONIC 2 4.55
PHILIPS 4 9.098
Total 44 100
Inference
Table No.12
14 inch 0 0
20 inch 0 0
21 inch 26 59.09
25 inch 16 36.36
29 inch 2 4.54
Others 0 0
Total 44 100
Inference
prefer 25 inch, 4.54% people prefer 29 inch & 20 inch and 14 inch
preferred by none.
RANKING METHOD
Points 8 7 6 5 4 3 2 1
Inference
Table No.14
No. of Percentag
respondents e
Price 4 1.33
Inference
Table No.15
Others 0 0
RANKING METHOD
Points 10 9 8 7 6 5 4 3 2 1
Inference
for promoting CTV sets. Followers close by are News paper 18.68%,
FINDINGS
Television.
BPL.
7. Majority of the people prefer quality over price as an important
10. Majority of the respondents 85.55% did not want to change the
13. It was found that the major factor affecting customers buying
CHAPTER VIII
SUGGESTIONS
CONCLUSION
The study has been found out that most of the people prefer
Thomson will enjoy high market share over other brands in near future.
Page No
LIST OF TABLES
LIST OF CHARTS
I INTRODUCTION
I.1 Colour Television Marketing & It’s
Significance
I.2 Scope of the Study
I.3 Importance of the Study
II PROFILE OF THE COMPANY
II.1 Thomson – A Consumer Electronics Giant
II.2 Company Product’s and It’s Features
III OBJECTIVES
IV RESEARCH METHODOLODY
IV.1 Research Design
IV.2 Data and Sources of Data
IV.3 Concept used
IV.4 Sample Design
IV.5 Tools of Analysis
V LIMITATIONS
VI ANALYSIS AND INTEREPRETATONS
VII FINDINGS
VIII SUGGESTIONS
IX CONCLUSION
APPENDIX
BIBLIOGRAPHY
DEPARTMENT OF MANAGEMENT STUDIES
KONGU ARTS AND SCIENCE COLLEGE
Erode – 638 107
CERTIFICATE
Date :
(SREE KUMAR.
M)
(Reg. No. 9835FO535)
STUDY ON CONSUMER PREFERENCE AND THE FACTORS
INFLUENCING BUYING DECISION IN CLOUR TELEVISION
1. Name :
2.Place :
3. Age :
4. Occupation
5. Income:
Below5000 5000-10000
10000-15000 15000 and above
10. Are you satisfied with the performance of your present TV?
Yes No
(…………………………………………………….)
17. If any brand would offer colour TV in cheaper price, which one
would you give importance?
Price Quality
Yes No
Brands:…………………………..
Place:
Date :
Signature