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  • Media Management

    Încărcat de

    Jatin Kambli
    42 vizualizări1 pagină
    This document provides a table of contents for a book on emerging trends in media management. The book covers topics such as media convergence, industry mergers and expansions, putting customers first, benefits of centralized audience measurement systems, the economics of media diversity, resurgence of radio in India, future of TV advertising, outdoor public service announcements, interactive and mobile advertising, profiles of media companies Star India, doubleclick.com, Carat India, and AOL Time Warner.

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    This document provides a table of contents for a book on emerging trends in media management. The book covers topics such as media convergence, industry mergers and expansions, putting customers first, benefits of centralized audience measurement systems, the economics of media diversity, resurgence of radio in India, future of TV advertising, outdoor public service announcements, interactive and mobile advertising, profiles of media companies Star India, doubleclick.com, Carat India, and AOL Time Warner.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    42 vizualizări1 pagină

    Media Management

    Încărcat de

    Jatin Kambli
    This document provides a table of contents for a book on emerging trends in media management. The book covers topics such as media convergence, industry mergers and expansions, putting customers first, benefits of centralized audience measurement systems, the economics of media diversity, resurgence of radio in India, future of TV advertising, outdoor public service announcements, interactive and mobile advertising, profiles of media companies Star India, doubleclick.com, Carat India, and AOL Time Warner.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    din 1

    Media Management: Emerging Trends

    Book Description

    Contents of the Book


    1. A New Era of Media Convergence
    2. When Size Begets Size
    3. Global Media: Labyrinth of Expansions and Mergers
    4. Audiences with Attitude: Its Time for Media Companies to Put Customers First
    5. Reaching Out
    6. Benefits of CAS
    7. On the Economics of Media Diversity
    8. The Resurgence of Radio in India
    9. The Future of TV Advertising
    10. The Case for Outdoor PSAs
    11. Advergaming: The Future of Interactive Advertising
    12. Mobile SMS Advertising: The Emerging Revolution
    13. Star India
    14. doubleclick.com
    15. Carat India 16. AOL Time Warner

    Author: Suresh K

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