Documente Academic
Documente Profesional
Documente Cultură
of
Stella Ting-Toomey
1. INTRODUCTION
o Harry Triandis says that there are three important distinctions between
collectivism and individualism-the different ways of defining self, goals, and
duE
o Japan and the U.S. represent collectivistic and individualistic cultures"
respectively
o Whereas Japanese value collective needs and goals (a we-identity), Americans
value individualistic needs and goals (an I-identity)
o Whereas Japanese perceive others in us-them categories and attach little
importance to pursuing outsiders' attitudes or feelings, Americans assume that
every person is unique and reduce uncertainty by asking questions.