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  • Decision Form

    Încărcat de

    marketing84com
    42 vizualizări2 pagini
    SONITES - BRAND MANAGEMENT Sonite Brands Base R&D project Production planning KU Inventory sold to trading co. KU Recommended retail price $ advertising budget K$ Advertising research budget K$ Buffs Targeted Singles segments Professionals in % High earners Others TOTAL Perceptual objectives: Dimension 1 Semantic scales value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) value 2 V___ PV___ V_

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    SONITES - BRAND MANAGEMENT Sonite Brands Base R&D project Production planning KU Inventory sold to trading co. KU Recommended retail price $ advertising budget K$ Advertising research budget K$ Buffs Targeted Singles segments Professionals in % High earners Others TOTAL Perceptual objectives: Dimension 1 Semantic scales value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) value 2 V___ PV___ V_

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    42 vizualizări2 pagini

    Decision Form

    Încărcat de

    marketing84com
    SONITES - BRAND MANAGEMENT Sonite Brands Base R&D project Production planning KU Inventory sold to trading co. KU Recommended retail price $ advertising budget K$ Advertising research budget K$ Buffs Targeted Singles segments Professionals in % High earners Others TOTAL Perceptual objectives: Dimension 1 Semantic scales value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) value 2 V___ PV___ V_

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    MARKSTRAT ONLINE DECISION FORM

    FIRM ___________________ PERIOD ________

    SONITES - BRAND MANAGEMENT


    Sonite Brands S___ S___ S___ S___ S___
    Base R&D project PS___ PS___ PS___ PS___ PS___
    Production planning KU
    Inventory sold to trading co. KU
    Recommended retail price $
    Advertising budget K$
    Advertising research budget K$
    Buffs % % % % %
    Targeted Singles % % % % %
    segments Professionals % % % % %
    in % High earners % % % % %
    Others % % % % %
    TOTAL 100% 100% 100% 100% 100%
    Perceptual objectives: Dimension 1
    Semantic scales Value 1
    (value: 1 to 7) Dimension 2
    MDS (value: -20 to +20) Value 2

    VODITES - BRAND MANAGEMENT


    Vodite Brands V___ V___ V___ V___ V___
    Base R&D project PV___ PV___ PV___ PV___ PV___
    Production planning KU
    Inventory sold to trading co. KU
    Recommended retail price $
    Advertising budget K$
    Advertising research budget K$
    Targeted Innovators % % % % %
    segments Early adopters % % % % %
    in % Followers % % % % %
    TOTAL 100% 100% 100% 100% 100%
    Perceptual objectives: Dimension 1
    Semantic scales Value 1
    (value: 1 to 7) Dimension 2
    MDS (value: -20 to +20) Value 2

    SONITES AND VODITES - SALES FORCE MANAGEMENT


    Distribution Channels Specialty stores Department stores Mass merchandisers
    Number of salespersons
    S___ % % %
    S___ % % %
    S___ % % %
    Salesforce S___ % % %
    effort S___ % % %
    allocation V___ % % %
    by brand (%) V___ % % %
    V___ % % %
    V___ % % %
    V___ % % %
    TOTAL 100% 100% 100%
    SONITES - R&D PROJECTS
    characteristics
    Project Expenditures weight design volume max freq. power base cost
    Name K$ (10-20) (3-10) (20-100) (5-50) (5-100) (min. 10)
    PS___
    PS___
    PS___
    PS___
    PS___

    VODITES - R&D PROJECTS


    characteristics
    Project Expenditures autonomy max freq. diameter design weight base cost
    Name K$ (5-100) (5-20) (10-100) (3-10) (10-100) (min. 10)
    PV___
    PV___
    PV___
    PV___
    PV___

    MARKET RESEARCH STUDIES


    Study Market covered by study:
    Sonite Vodite All markets
    Industry benchmarking
    Consumer survey
    Consumer panel
    Distribution panel
    Semantic scales
    Multidimensional scaling
    Market forecast
    Competitive advertising
    Competitive sales force
    Advertising experiment
    Sales force experiment
    Conjoint analysis

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