Rate Card 2008

Network Sites
Entertainment & Lifestyle BigPond Movies, Game Arena, BigPond Music, Ausgamers, My247, VideoEgg, BigPond BigBlogs, CitySearch,
BigPond TV, IGA Worldwide, RuneScape, Greater Union, Village Cinemas, Friends Reunited, Reader's Digest
Eatability
Health Virtual Medical Centre
Travel Need to Escape, Travel.com.au, Lastminute, Travelmate, GoStay
Automotive Redbook, TradingPost Auto, Car Showroom, CarAdvice
Real Estate MyHome
Sport Cricket Australia, NRL, V8, AFL, Swellnet, BigPond Sport
Portal BigPond, Telstra, Now We Are Talking
Women's Interest All Recipes, Girl Friday, Shoppers Advantage, My Shopping, BigPond Shopping
Home @ Yellow, The Bub Hub, BabyCenter, BellyBelly
Business & Finance Egoli, MAUS, Small Business Big Opportunity, Flying Solo, DSBN, Network Central, CEO Online, Business Connect
Information & Technology SourceForge, SlashDot, IT Managers Journal, Linux, FreshMeat, BigPond Office
Classifieds TradingPost
News & Weather BigPond News & Weather, Weather.com.au, Weatherzone
Family & Kids BigPond Kids, Skwirk
Search & Directories WhitePages, Whereis, Yellow

IAB Standard Ad Products

Product Cost Model Rates
Leaderboard (728x90) CPM $70
Island (300x250) CPM $70
Wide Skyscraper (160x600) CPM $70
Skyscraper (120x600) CPM $70
Banner (468x60) CPM $50
Tower (120x240) CPM $50
Half Page/Brick (300x600) CPM $120
Pop Unders CPM $90

Network Buys (Nav Bars and Ron Products) | Sensis Network (includes WhitePages Online, YellowPages Online, WhereIs, Trading Post)
Product Cost Model Rates
RON Tower 1 CPM $20
RON Tower 2 CPM $20
RON Skyscraper CPM $50
RON Nav Bar (20% Share of Voice) DAILY SPONSORSHIP $770
RON Nav Bar (20% Share of Voice) MONTHLY SPONSORSHIP $18,500
RON Nav Bar (10% Share of Voice) DAILY SPONSORSHIP $460
RON Nav Bar (10% Share of Voice) MONTHLY SPONSORSHIP $11,100

BigPond Network
Product Cost Model Rates
RON CPM $12
ROC CPM $40
RON Nav Bar (20% Share of Voice) DAILY SPONSORSHIP $420
RON Nav Bar (20% Share of Voice) MONTHLY SPONSORSHIP $12,000
RON Nav Bar (10% Share of Voice) DAILY SPONSORSHIP $250
RON Nav Bar (10% Share of Voice) MONTHLY SPONSORSHIP $7,000

AFL Network (includes afl.com.au and Club sites)

Product Cost Model Rates
RON Nav Bar (20% Share of Voice) DAILY SPONSORSHIP $270
RON Nav Bar (20% Share of Voice) MONTHLY SPONSORSHIP $6,500
RON Nav Bar (10% Share of Voice) DAILY SPONSORSHIP $160
RON Nav Bar (10% Share of Voice) MONTHLY SPONSORSHIP $3,900

Trading Post Automotive Network

Product Cost Model Rates
RON Nav Bar (20% Share of Voice) DAILY SPONSORSHIP $270
RON Nav Bar (20% Share of Voice) MONTHLY SPONSORSHIP $6,500
RON Nav Bar (10% Share of Voice) DAILY SPONSORSHIP $160
RON Nav Bar (10% Share of Voice) MONTHLY SPONSORSHIP $3,900

Run of Category Buys

Product Impressions/Eff. CPM Cost Model Rates
Sport 1,600,000/$12 SPONSORSHIP $20,000
Automotive 1,300,000/$15 SPONSORSHIP $20,000
News 2,500,000/$8 SPONSORSHIP $20,000
Entertainment 2,500,000/$8 SPONSORSHIP $20,000

OTP's (Over the Page Advertisements) (for the full list of available sites please contact your Account Manager)
Product Cost Model Rates
OTP's CPM $100
BigPond Channel Homepage (Movies, Music or Games) CPM $100
BigPond Sport CPM $100
BigPond News CPM $100 (case by case)
NRL CPM $100
AFL CPM $100
WhitePages Homepage DAILY SPONSORSHIP $30,000
WhereIs Homepage DAILY SPONSORSHIP $15,000
Trading Post Homepage DAILY SPONSORSHIP $15,000
Trading Post Auto Homepage DAILY SPONSORSHIP $15,000
BigPond Homepage DAILY SPONSORSHIP $25,000

Integrated Sponsorships (for the full list of integrated sponsorships please contact your Account Manager)
Product Cost Model Rates
Sensis Network One Day Buyout DAILY SPONSORSHIP $70,000
BigPond One Day Buyout DAILY SPONSORSHIP $80,000
White Pages Homepage Takeover DAILY SPONSORSHIP $20,000
Citysearch Homepage Takeover DAILY SPONSORSHIP $20,000
WhereIs Homepage Takeover DAILY SPONSORSHIP $20,000

Targeting (includes Broadband/IP, Location, Wide-Angle Keyword, Demographic, Re-Marketing Keywords)

Product Cost Model Rates
All Targeting LOADING 25%-50%

Video
Product Cost Model Rates

MediaSmart 2008 Rate Card

BigPond TV CPM $150
BigPond Sport Pre-Rolls CPM $150
Swellnet Pre-Rolls CPM $100
VideoEgg Super Ticker (EggNetwork) CPM $25+
VideoEgg Banner Takeover (Facebook Banner) CPM $25+
VideoEgg AdFrames CPE $1.50

Newsletters
Site/Product Product Size/Specs Cost Model Rates Subscribers
AFL Clubs (Not all clubs available) 300x250 static gif/jpeg WEEKLY SPONSORSHIP N/A Please see your Account Manager
AFL Runner (Island) 300x250 static gif/jpeg WEEKLY SPONSORSHIP $5,000 357,936
AFL Runner (Island) 300x250 static gif/jpeg MONTHLY SPONSORSHIP $17,000 357,936
Australian Businesswomen's Network 468x60, advertorial MONTHLY SPONSORSHIP $2,500 11,500
Babycenter Solus MONTHLY SPONSORSHIP $8,000 80,000
Babycenter 300x250 static gif/jpeg WEEKLY SPONSORSHIP $5,000 80,000
BigPond GameArena 2x RHS Adv Spot, Top banner, Middle Banner WEEKLY SPONSORSHIP $2,500 40,000
BigPond Music 340x100 static gif/jpeg FORTNIGHTLY SPONSORSHIP $1500-$2250 30,000
Belly Belly 150x125 Static gif/jpeg +75 words MONTHLY SPONSORSHIP $500 8,000
Bub Hub 468x60 static gif/jpeg MONTHLY SPONSORSHIP $1,200 30,000
Business Connect 468x60 static gif/jpeg FORTNIGHTLY SPONSORSHIP $2,500 10,750
CEO Online 180x150 + 50 text WEEKLY SPONSORSHIP $1,750 5,800
CEO Online 120x60 + 20 text WEEKLY SPONSORSHIP $1,000 5,800
CitySearch Insider (National) Leaderboard + Button MONTHLY SPONSORSHIP $2,500 36,000
CitySearch Insider (National) Leaderboard + Advertorial MONTHLY SPONSORSHIP $2,500 36,000
CitySearch Film (National) Leaderboard + Button MONTHLY SPONSORSHIP $2,500 26,000
CitySearch Film (National) Leaderboard + Advertorial MONTHLY SPONSORSHIP $2,500 26,000
DSBN Banner FORTNIGHTLY SPONSORSHIP $1,000 5,800
DSBN 180x150 + 50 text FORTNIGHTLY SPONSORSHIP $1,500 5,800
Egoli Dedicated Email HTML Format SPONSORSHIP $5,000 15,000+
Egoli Hotlist Advertorial WEEKLY SPONSORSHIP $1,500 15,000
Egoli Hotlist Skyscraper WEEKLY SPONSORSHIP $1,500 15,000
Egoli Hotlist Banner WEEKLY SPONSORSHIP $1,500 15,000
Egoli Hotlist Tower WEEKLY SPONSORSHIP $1,500 15,000
Flying Solo EDM Banner SPONSORSHIP $2,500 14,000
FN Arena Dedicated Email HTML Format SPONSORSHIP $6,000 26,000
FN Arena Today Leaderboard DAILY SPONSORHIP $500 26,000
FN Arena Today Advertorial DAILY SPONSORHIP $400 26,000
FN Arena Today Leaderboard WEEKLY SPONSORSHIP $2,000 26,000
FN Arena Today Advertorial WEEKLY SPONSORSHIP $1,600 26,000
FN Arena Weekly Newsletter Leaderboard WEEKLY SPONSORSHIP $2,500 26,000
FN Arena Weekly Newsletter Advertorial WEEKLY SPONSORSHIP $2,000 26,000
Lastminute Banner WEEKLY SPONSORSIP $3,500 330,000
MAUS Business Alert Text Only WEEKLY SPONSORSHIP $3,000 19,000
MAUS Dedicated Email HTML Format SPONSORSHIP $7,500 46,000
My 247 Entertainment 468x60 static gif/jpeg WEEKLY SPONSORSHIPS (WED) $1,500 44,000
My 247 Movie 468x60 static gif/jpeg WEEKLY SPONSORSHIPS (THU) $500 17,000
My 247 weather 468x60 static gif/jpeg WEEKLY SPONSORSHIPS (FRI) $500 19,000
Need to Escape Banner MONTHLY SPONSORSHIP $2,500 28,000
Need to Escape Advertorial MONTHLY SPONSORSHIP $2,500 28,000
Network Central Banner FORTNIGHTLY SPONSORSHIP $2,500 12,500
NRL Insider (During Season) 728x90 static gif/jpeg (Monday Prior) WEEKLY SPONSORSHIP $2,400 80,000
NRL Insider (During Season) 728x90 static gif/jpeg (Monday Prior) MONTHLY SPONSORSHIP $8,640 80,000
NRL That’s My Team (During Seaston) 728x90 static gif/jpeg (Thursdays) ONE SEND SPONSORSHIP $1,750 80,000
Skwirk - Combined 592x90 static gif/jpeg MONTHLY SPONSORSHIP $1,750 22,510
Skwirk - Kids 592x90 static gif/jpeg MONTHLY SPONSORSHIP $1,000 11,255
Skwirk - Parent 592x90 static gif/jpeg MONTHLY SPONSORSHIP $1,000 11,255
Travel Banner WEEKLY SPONSORSHIP $3,000 160,000
Travelmate 100 words + image 170 pixels FORTNIGHTLY SPONSORSHIP $3,000 100,000
V8 Supercars Not available till next season

Advertorials
Site/Product Location Cost Model Rates
All Recipes MINI SITE MONTHLY SPONSORSHIP $25,000
AusGamers Standard ALL PAGES MONTHLY SPONSORSHIP $7,000
AusGamers Large ALL PAGES MONTHLY SPONSORSHIP $12,000
Autotrader Standard AUTO LANDING PAGE MONTHLY SPONSORSHIP $15,000
Autotrader Standard AUTO LANDING PAGE WEEKLY SPONSORSHIP $5,000
Baby Center PROMOTIONAL FEATURE MONTHLY SPONSORSHIP $15,000
Belly Belly PROMOTIONAL FEATURE MONTHLY SPONSORSHIP $15,000
Flying Solo PROMOTIONAL FEATURE FORTNIGHTLY SPONSORSHIP $2,500
Justlisted Standard HOMEPAGE MONTHLY SPONSORSHIP $5,000
Justlisted Large HOMEPAGE MONTHLY SPONSORSHIP $10,000
Travel Advertorial HOMEPAGE MONTHLY SPONSORSHIP $5,000
Travelmate Editorial HOMEPAGE MONTHLY SPONSORSHIP $6,500
Travelmate Editorial HOMEPAGE (Min 2 Months) MONTHLY SPONSORSHIP $5,000

Textlinks

Site/Product Location Cost Model Rates

BigPond Webmail ROS CPM $5

Business Connect ROS MONTHLY SPONSORSHIP $500

CEO Online ROS MONTHLY SPONSORSHIP $500
DSBN ROS MONTHLY SPONSORSHIP $500
Egoli ROS MONTHLY SPONSORSHIP $1,800
Flying Solo ROS MONTHLY SPONSORSHIP $1,000
FN Arena ROS MONTHLY SPONSORSHIP $2,000
Lastminute PAGES (Excl Booking, Payment, Search & Confirmation pa CPM $3
MAUS ROS MONTHLY SPONSORSHIP $1,000
Network Central ROS MONTHLY SPONSORSHIP $500
Redbook MENU NAVIGATION BAR MONTHLY SPONSORSHIP $5,000 - $20,000*
Sport ROS CPM $5
Trading Post Auto New Cars NEWS & REVIEWS MONTHLY SPONSORSHIP $2,000
Travel PAGES (Excl Booking, Payment, Search & Confirmation pa CPM $2.5

All Eyeblaster loadings excludes adserving costs

MediaSmart 2008 Rate Card