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  • Book 1

    Încărcat de

    alok271287
    17 vizualizări2 pagini
    AGE GROUP 18 - 25 30 - 40 MALE GENDER OCCUPATION home MAKER SALARIED PERSON PROFESSIONAL PREFERENCE FOR HOUSEHOLD BRANDED OUTLETS 40 GOODS MOST PURCHASED PRODUCTS IN CLOTHES RETAIL MALLS FOOD ITEMS GIFT ITEMS LOCAL SHOPS GROCERY LEATHER GOODS OTHERS ATTRIBUTES location service price

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    Book1

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    AGE GROUP 18 - 25 30 - 40 MALE GENDER OCCUPATION home MAKER SALARIED PERSON PROFESSIONAL PREFERENCE FOR HOUSEHOLD BRANDED OUTLETS 40 GOODS MOST PURCHASED PRODUCTS IN CLOTHES RETAIL MALLS FOOD ITEMS GIFT ITEMS LOCAL SHOPS GROCERY LEATHER GOODS OTHERS ATTRIBUTES location service price

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca XLSX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    17 vizualizări2 pagini

    Book 1

    Încărcat de

    alok271287
    AGE GROUP 18 - 25 30 - 40 MALE GENDER OCCUPATION home MAKER SALARIED PERSON PROFESSIONAL PREFERENCE FOR HOUSEHOLD BRANDED OUTLETS 40 GOODS MOST PURCHASED PRODUCTS IN CLOTHES RETAIL MALLS FOOD ITEMS GIFT ITEMS LOCAL SHOPS GROCERY LEATHER GOODS OTHERS ATTRIBUTES location service price

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca XLSX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    Parameters Data Analysis

    AGE GROUP 18 - 25 25 25 - 30 10
    30 - 40 10 40 - ABOVE 5

    GENDER MALE 34 FEMALE 16

    SALARIED
    OCCUPATION STUDENT 15 PERSON 10
    BUSINESS
    PERSON 10 PROFESSIONAL 5
    HOME MAKER 10

    PREFERENCE FOR
    HOUSEHOLD BRANDED OUTLE 40 LOCAL SHOPS 10
    GOODS

    MOST PURCHASED
    PRODUCTS IN CLOTHES 33 GROCERY 10
    LEATHER
    RETAIL MALLS FOOD ITEMS 19 GOODS 3
    GIFT ITEMS 3 OTHERS 1

    ATTRIBUTES 1 2 3 4 5

    location 5 1 9 19 16

    service 2 8 12 16 12

    price 7 4 8 23 8

    promotional 1 9 22 13 5
    activities

    availability 6 5 7 23 9

    ambience 3 6 13 19 9

    availability of 2 4 9 21 14
    variety

    exchange 3 12 17 14 4
    facility
    parking facility 2 9 20 17 2

    store timing 1 3 20 21 5

    eatery 3 10 17 17 3

    fast billing 8 12 17 7 6
    v.satisfied dissatisfied neutral satisfied v.dissatisfied

    HOW OFTEN DO YOU SHOP FOR THE FOLLOWING ITEMS

    ITEMS WEEKLY MONTHLY QUARTERLY

    food 33 11 6

    apparels 12 27 11

    home linen 9 18 23

    plastic/crockery 7 16 27
    utensils

    books/music/ 14 21 15
    stationary

    gifts 11 26 13

    MODE OF PAYMENT IN RETAIL OUTLETS

    cash payment 26 credit cards 17


    debit cards 7

    HOME DELIVERY
    PREFFERED yes 27 no 23

    BULK BUYING
    OFFERS yes 40 no 10

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