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NEGOCIEREA VANZARILOR DE SPATIU PUBLICITAR

Cap. I

Conceptul de negociere:

 definitie (elemente, componente)

 o caracterizare la general

 notiuni de baza

Comunicarea si Limbajul (poarta un rol important in negociere ) ex: de cate feluri este..o clasficare

Atitudini si comportamente in timpul unei negocieri

Strategii , tehnici , tactici

Formele de negociere fundamentale (distributiva, integrativa)

Cap. II
Sfaturi inaintea negocierii vanzarilor de spatiu publicitar

Conditii de acceptare si alocare a spatiului publicitar

Negocierea celor mai buni termeni de inchiriere a unui spatiu publicitar (spatiul, perioada de
inchiriere-vanzare)