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PERSONAL DETAILS
Name - _________________
Age - 16-26 27-36 37-46 47-56
Gender - Male Female
Occupation - Student Housewife Business Service
1. Lipton
2. Tata Tea
3. Duncuns
4. Wagh Bakri
5. Today Tea
6. Taj Mahal
a) No
b) Yes
If yes, please indicate your answer using the following 4-point scale
where
1 = Totally unimportant
2 = Unimportant
3 = Important
4 = Very important
Q7. Do you think the market price of your tea consumed is reasonable?
a) Yes
b) No
c) Cant say
Q9. Do you view your preferred tea brand as a mark of status symbol?
a) Yes
b) No
c) Cant say
Q10. Is the taste of your preferred brand better than others?
a) Yes
b) No
c) Cant say
Q12. If not a tea which other beverage (other than water) tops your mind?
a) Coffee
b) Shakes (Milk/Ice-cream/Fruit)
c) Lassi
d) Sharbat
Q14. Which other tea would you prefer if there is rise in your income level?
1. Lipton
2. Tata Tea
3. Duncuns
4. Wagh Bakri
5. Today Tea
6. Taj Mahal
Q15. Does your preferred tea brand provides any sales promotion schemes like
discount coupons ?
a) Yes
b) No
c) Cant say
Q16. Which brand according to you has the largest market share ?
1 Lipton
2 Tata Tea
3 Duncuns
4 Wagh Bakri
5 Today Tea
6 Taj Mahal
a) Yes
b) No
If no, which other brand would you like to shift?
1. Lipton
2. Tata Tea
3. Duncuns
4. Wagh Bakri
5. Today Tea
6. Taj Mahal