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Male Female Total population

0 5 5.8 5.6 11.4


5 10 5.5 5.4 10.9
10 15 5.3 5.2 10.5
15 20 5.2 5.1 10.3 43%
20 25 4.8 4.8 9.6
25 30 4 3.8 7.8
30 35 3.8 3.6 7.4
35 40 3 3.2 6.2
40 45 2.8 2.8 5.6
45 50 2.6 2.6 5.2 42%
50 55 2 2 4
55 60 1.6 1.6 3.2
60 65 1.5 1.5 3
65 70 1.3 1.1 2.4 13%
>70 1.3 1.2 2.5
amazon India.in : Total Sale
Total Population
Urban Population
Between 20-50 Yrs
Population between 20-50 Yrs

% of population uses internet


No of puchasers
No. of Purchases in a year by Potential customer
Total no of purchases
Market share of Amazon sale in the first year

An average price of books purchased


An average price of cell phone puchased
An average price of Laptop puchased
Total revenue from laptops and Cell phones
Total revenue from books

% share of Amazon on each purcahse of books


% share of Amazon on each purcahse from laptops and cell
Total Sales Revenue for Amazon
amazon India.in : Total Sales Revenu
Total Population
Urban Population
Between 20-50 Yrs
Population between 20-50 Yrs

% of population uses internet


No of puchasers
No. of Purchases in a year by Potential customer
Total no of purchases
Market share of Amazon sale in the first year

An average price of books purchased


An average price of cell phone puchased
An average price of Laptop puchased
Total revenue from laptops and Cell phones
Total revenue from books

% share of Amazon on each purcahse of books


% share of Amazon on each purcahse from laptops and cell phones
Total Sales Revenue for Amazon
Revenue
= 1170 m 9m

= 339.3 25%

= 42% 2.25 m

= 142.51 $500

= 1125

= 57%
= 81.23
= 6 Nos
= 487.37 m
= 97.47 m

= $1.50
= $45.00
= $300.00
= $233.94 m
= $146.21 m

= 15%
= 15%
= $57.02 m
6.94
amazon India.in : Performa In
All figures in Millions dollars
Yearly growth for 5 yrs

2012
Gross Sales Revenue $57.0

Selling and Admin. expense


Sales and office expenses( %) 30%
17.1

Adv. and Consumer expenses 20%


11.4

Total expense 28.5

Operating profit 28.5

$350.0

$300.0

$250.0

$200.0

$150.0

$100.0

$50.0
$250.0

$200.0

$150.0

$100.0

$50.0

$0.0 Sales Revenue Total Expense Operatin


2011 2012 2013 2014 2015
erforma Income Statement
30% 30% 50% 50% 50%

2013 2014 2015 2016 2017


$74.1 $96.4 $144.6 $216.8 $325.2

30% 30% 15% 15% 15%


22.2 28.9 21.7 32.5 48.8

20% 20% 15% 15% 15%


14.8 19.3 21.7 32.5 48.8

37.1 48.2 43.4 65.0 97.6

37.1 48.2 101.2 151.8 227.7


Expense Operating Profit
2015 2016 2017 2018

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