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  • Ambush

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    Akshay Dixit
    23 vizualizări1 pagină
    A roommate was lazy and did not help plan or pay for a party worth Rs. 5 crore that OP threw. However, on the night of the party, the roommate took credit for organizing it and enjoyed himself while OP watched in disbelief as the freeloader crashed their expensive party.

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    A roommate was lazy and did not help plan or pay for a party worth Rs. 5 crore that OP threw. However, on the night of the party, the roommate took credit for organizing it and enjoyed himself while OP watched in disbelief as the freeloader crashed their expensive party.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    23 vizualizări1 pagină

    Ambush

    Încărcat de

    Akshay Dixit
    A roommate was lazy and did not help plan or pay for a party worth Rs. 5 crore that OP threw. However, on the night of the party, the roommate took credit for organizing it and enjoyed himself while OP watched in disbelief as the freeloader crashed their expensive party.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    Lets say you throw an awesome party and invite lots of interesting people.

    Now imagine that your


    roomate was lazing around when you worked hard on planning this party and he refused to chip in
    money too. But at the night of the party your deadbeat roomie drops in and claims to be the party
    organiser. You watch in awe as the freebie gate crashes your party and has a blast. Now imagine that
    the party was worth Rs 5 crore.

    Nothing official about it ambush marketing, 1996

    In 1996, soft drink giant Coca Cola paid a huge sum to


    become the official sponsors of the Cricket World Cup.
    Rival Pepsi promptly launched a massive advertising
    blitz based on the catchline: 'Nothing official about it'.
    The Pepsi campaign captured the public imagination
    and Coke, as official sponsors, lost out. The instance
    marks the most famous example of 'ambush
    marketing' in the history of business related to sports
    in India.

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