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B4
( 1989 1)
Baskette et al 1987 19-23
2001 5-
13
2001 332-336

Harrower 2002 1989 1978


2001 1999

reading scanning
Poynter 2004
eyetrack

Outing & Ruel 2004


Chen 1993 Moen 1995 Garcia 1993 Holmqvist et al 2003 1973
1997 1991 1990 1995

Barnhurst & Nerone 1991)

2002 117 1999

White 1950
Dimmick 1979)
Donohue et al. 1972:43)

Shoemaker 1991
1999 32-44
van Dijk 1988
Argyle 1996 7
2004

2
Photoshop Illustrater
3
Pagemaker PDF

1980 179-180

1995

Moen 1995 5 2002 124-125 2002

3
PDF Protable Document Format
PDF PDF
2004
AACSB

AACSB
2003

1999

2004
4

4
PDF

1. (proximity) 2. (similarity)
3. (closure)
4. (symmetry) 5. (continuity)
2003
6

Taiwan very good

Bowles & Borden 1999 14-16


van Dijk 1988

2005
2003 2004 1991:142

Geertz 1999 2002


PDF

Moen 1995 5
(copy editors)

2002 121-122

PDF
Shoemaker 1991

PDF

Halliday 1975 representational


(logical) relational
Halliday

2000
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1989 10-19
Argyle, M. 1996

Barnhurst, K. G., & Nerone, J. C. (1991). Design trends in U.S. front pages, 1885-1985.
Journalism Quarterly, 68(winter),796-804.

Baskette, F. K., Sissoss, J. Z. & Brooks, B. S. 1987

Bowles, D. A. & Borden, D. L. 1999

Chen, Yi-Chun 1993 An Application of U. S. Newspaper Design Approaches to


Chinese Newspaper Design. Master’s Thesis of Journalism University of

Dimmick, J.W. (1979). The gate keepers: Media organizations as political coalitions.
Communication Research, 6:2, 203-222.

Donohue, G.A., Olien, C.N, & Tichenor, P.J. (1972). Gatekeeping: Mass media systems
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in Mass Communication Research, Beverly Hills, CA: Sage Publications.
Garcia, M.R.(1993). Contemporary newspaper design: A structural approach(3rd ed.).
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Geertz, C. 1999

Geertz, C. 2002

Halliday, M.A.K. (1975). Language structure and language function. In Lyons,John (ed.)
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Harrower, T. 2002

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Moen, D. (1995). Newspaper layout and design(3rd ed.). Ames, Iowa: Iowa State
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1991
131-158
2003

2004 Acrobat 7
http://www.brainnew.com.tw/Article/na2004/n_112004.asp
2005.07.10.

2004 6

1973 12: 17-66

1989

2001

2003
http://www.bjprint.net/book/03/bz.htm 2003.08.14

1997

1978

2004
2003

2005 1945-2004
24 148-174

2000
181-208

1990 3

1999

2002 28-39
1980

1999

2003 (1/3)

2004 (2/3)

1995 /

1991

Paddon, A. R. 1999 1952-


1996 59: 67-90

2002

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