Documente Academic
Documente Profesional
Documente Cultură
3. Organizational Structure 17
11. Suggestion 53
12. Bibliography 54
1
EXECUTIVE SUMMARY
The survey was conducted with the help of questionnaire, primary data and
personal view of respondents. The finding were analyzed very carefully and
the result are shown in the form of graph and annexure.
It was found that company‟s brand image is very good among customers .
The image of the maximum products of the company is better than its
competitors.
2
INTRODUCTION TO CAPITAL MARKET
The capital market is the market for securities, where companies and
government can raise long-term funds. The capital market includes the
stock market and the bond market. Financial regulators, such as the U.S
Securities and Exchange Commission, oversee the capital markets in their
designated countries to ensure that investors are protected against fraud. The
capital market consists of the primary market, where new issues are
distributed to investors, and the secondary market, where existing securities
are traded.
The working of stock exchanges in India started in 1875. BSE is the oldest
stock market in India. The history of Indian stock trading starts with 318
persons taking membership in native shares and stock brokers association,
which we know by the name Bombay stock Exchange or BSE in short. In
1965, BSE got permanent recognition from the government of India. BSE
and NSE both represents themselves as the synonymous of Indian stock
market. The history of Indian stock market is almost the same as the history
of BSE.
The 30 stock sensitive index or sensex was first compiled in 1986. The
sensex is compiled based on the performance of the stocks of 30 financially
sound benchmark companies. In 1990 the BSE crossed the 1000 mark for
the first time. It crossed 2000,3000 and 4000 figures in the year 1992, the
reason for such a huge surge in the stock market was the liberal financial
policies were announced.
3
SECURITIES AND EXCHANGE BOARD OF INDIA
In the year 1998 the securities and exchange board of India i.e., Sebi was
established by the government of India through executive resolution, and
was subsequently upgraded as a fully autonomous body in the year 1992
with the passing of the securities and exchange board of India act on 30 th
January 1992.
Since its inception SEBI has been working targeting the securities and is
attending to the fulfillment of its objectives with commendable zeal and
dexterity. The improvements in the securities markets like capitalization
requirements, margining, establishments of clearing corporation etc reduced
the risk of credit and also reduced the market.
4
MAJOR STOCK EXCHANGES IN INDIA:
BOMBAY STOCK EXCHANGE
Coverage: The equity shares of 200 selected companies from the specified
and non-specified lists of this Exchange have been considered for inclusion
in the sample for `BSE-200'. The selection of companies has primarily been
done on the basis of current market capitalization of the listed scripts on the
exchange.
5
Besides market capitalization, the market activity of the companies as
reflected by the volumes of turnover and certain fundamental factors were
considered for the final selection of the 200 companies.
Choice of Base Year: The financial year 1989-90 has been chosen as the
base year for the price stability exhibited during that year and due to its
proximity to the current period.
BSE TURNOVER
250,000.00
200,000.00
150,000.00
Rs. in Billions
100,000.00
50,000.00
0.00
1
The above graph shows the turnover in BSE from the year 1996-97 to the
year 2007-08. The graph easily shows that the turnover of BSE has increased
in leaps and bounds over the given period.
6
NATIONAL STOCK EXCHANGE
The 13-year-old National Stock Exchange (NSE) has outshined the 130
years old Bombay Stock Exchange (BSE) in terms of turnover and volumes.
The BSE has lost its market share in these segments from 36 per cent to 31
percent in last three years. The turnover in BSE stood at around Rs 2,950
crore as on August 17, 2005 while the turnover in NSE was Rs 3,926 crore.
The volumes (numbers of shares traded) of NSE at 2.94 crore was also much
higher than the volumes of BSE. The NSE has rewritten a number of rules
and upset many traditions. As the derivatives segment has immense effect on
the cash market, the movement in this segment mostly determines the trend
in the market.
Against nearly 1,400 companies listed on the NSE, the BSE has nearly 4,800
listed companies. Despite such a huge number of listed companies, the total
market capitalization of BSE is around Rs 20 lac crore while on the other
hand NSE has a total market capitalization of Rs 19.7 lakh crore.
The most tracked index on NSE, CNX Nifty also has more number of stocks
than the BSE Sensex. Nifty represents 50 stocks while the Sensex represents
only 30 stocks. The presence of more stocks on Nifty gives a better
valuation than Sensex
7
Graph depicting the turnover in NSE
NSE TURNOVER
4,000,000
3,500,000
3,000,000
2,500,000
Rs. in Crore 2,000,000
1,500,000
1,000,000
500,000
0
1
The above graph depicts the turnover of BSE from 1994-05 to 2007-08,the
graph shows from a mare turnover of below 500,000 crore in the year 1994-
05 how it has increased to more than 3,500,000 crore in the year 2007-08,
constant increase in turnover itself proves the growth and attractiveness of
this market.
8
Trade Transaction: -
1. Intraday Trade
2. Delivery Trade
3. Futures and options (Only in NIFTY)
Intraday trade: - In this type of trading an investor can buy any share
during the trading session but he has to sell this share before 3 P.M.
otherwise the software of Indiabulls will sell it automatically.
Delivery Trade: - In delivery Trade Investor buy any share during the
trading session but he is no more bound sell it on same day. It is basically for
investment purpose he can sell his share whenever he wants.
Futures and Options – In futures and options customer can purchase bulk
quantity of shares in less price customer can buy and sale this only one stock
exchange and that is NSE. In options investor can purchase “CALL”, “PUT”
of different stocks and NSE itself.
9
OUR MISSION
OUR VISION
10
INTRODUCTION TO ADITYA BIRLA GROUP
DISTRIBUTION, WEALTH
ADITYA BIRLA MONEY MART LTD.
MANAGEMENT AND BROKING
These are some of the Branded Companies of Aditya Birla Group except
these the Company is also indulged in Minning, Minerals, Chemicals,
Infrastructure, R&D, etc. ventures. The company has also many
successful foreign collaborations.
11
HISTORY
Aditya Birla Money Mart Limited „ABMML‟ (formerly Birla Sun Life
Distribution Company Limited) is a wholly owned subsidiary of Aditya
Birla Nuvo Ltd. (Nuvo). Earlier it was established as a joint venture between
Aditya Birla Nuvo and Sun Life (India) Distribution Investments. In March
2009, Nuvo purchased the remaining 50.001 per cent stake from its joint
venture partner. The company was launched in the year 1999 with the vision
to be 'the first preference of our customers‟ as a leading integrated provider
of financial services through superior value creation and technology.
We have a strong network of 600 sub brokers & Direct Selling Agents in
416 cities and towns across India. Our sub brokers and direct selling agents
are focused business people with a drive to succeed, equipped with expertise
and support provided by us. We have seen many success stories in the past
and hope to continue to the same path of growth.
12
Trading Ltd. The company offers services such as, trading facility in equity
segment on and derivative segment on NSE & BSE through a single screen;
trading facility in commodity segment, including bullion, oils, gaur seed etc
through their subsidiary; depository Participant services of NSDL and CDSL
at major locations; Online bidding for IPO and distribution of mutual fund.
The company is headquartered in Chennai. They are having a strong
distribution network of over 221 own and 687 franchisee branches, a large
customer base in excess of 175,000 and a scalable business model based on
a strong technology backbone and a wide product mix.
Aditya Birla Money Ltd, a part of Aditya Birla financial Services Group
was incorporated in the year 1995 as Apollo Sindhoori Capital Investment
Ltd. Earlier, the company was promoted by Prathap C Reddy, Chairman of
Apollo Hospitals Group. In March 2009, the company became a part of
Aditya Birla Group, when the group acquired 76% of the company. The
company commenced their operations in Chennai in the year 1996. They
spent their initial time in establishing and consolidating their presence
throughout South India. Until 2001, they established their presence in 13
locations throughout the South India. Within four years, they established
their presence in over 350 locations all over the country. During the year
2004-05, the company added 106 new offices all over the country. Their
subsidiary Apollo Sindhoori Commodities Trading Ltd started their
expansion through the branches of the company and during the year, the
subsidiary was operating from 100 locations. During the year 2005-06, the
company added 120 new offices and the client base rose to 77,000 from
around 45,000 of previous year. During the year 2006-07, they added 71
sub-broker offices and 51 branches and the number of customers has gone
up by 22780. During the year 2007-08, the company added 237 offices and
the client base stands at over 159,000 recording an impressive growth of
49% from around 107,000 of previous year. During the period, the number
of offices has correspondingly gone up from 561 to 798 and the number of
own branches growing from 168 to 197. The company's subsidiary, Apollo
Sindhoori Commodities Trading Ltd introduced Systematic Gold Saving
Scheme for purchase of gold by investors through Commodity Exchange.
13
The scheme was initially launched in Tamilnadu and latter the scheme was
launched all over India. During the year 2008-09, the company added 43
new branches including 18 offices placed in the premises of Birla Sun Life
Distribution Ltd. The active sub-broker offices rose from 539 to 580 during
the year. In August 28, 2008, the company entered into Share Purchase
Agreement with Aditya Birla Nuvo Ltd for sale of 56% equity shares of the
company. Pursuant to this agreement, Aditya Birla Nuvo Ltd made an open
offer for purchase of 20% equity shares of the company, which was
completed on February 24, 2009. As a result, the company became a
subsidiary of Aditya Birla Nuvo Ltd with effect from March 6, 2009. The
company changed their name from Apollo Sindhoori Capital Investments
Ltd to Aditya Birla Money Ltd with effect from August 3, 2009.
14
INTRODUCTION TO COMPANY
The company caters to the corporate and institutional segment, the private
client group, the B2C segment and channel business. With a direct presence
through its own branches (40) and additional reach through its network of
business associates (2000) across more than 100 centres, ABMML has a
trusted investor base of over 325,000.
15
A combination of personal attention, ethical practices, strong research, state-
.of-the-art technology, streamlined processes and innovative marketing has
made ABMML one of the premier distribution companies in India, well
poised to serve the growing economy and increasing investor population.
ABMML has also been honoured with awards and certifications by leading
industry watchers.
The company has a strong distribution network of over 800 own and
franchisee branches, a large customer base in excess of 1,80,000, a strong
technology backbone and a range of products delivered through a robust
online and offline model. The company boasts of immense talent pool and
vertical specialists which add to its positioning as a competitive in this
segment. Aditya Birla Money is listed on National Stock Exchange of India
Limited [NSE] and the Bombay Stock Exchange Limited [BSE]. It is also
registered as Depository Participant with both NSDL and CDSL.
16
ORGANISATIONAL STRUCTURE
NATIONAL SALES
AND MARKETING
HEAD
ZONAL
REGIONAL SALES
MANAGER
HEAD
INVESTMENT
SENIOR
BRANCH
INVESTMENT
MANAGER
MANAGER
MANAGER
TEAM LEADER
INVESTMENT
RELATIONSHIP
MANAGER
ASSOCIATE
RELATIONSHIP
MANAGER
ASST.
RELATIONSHIP
MANAGER
RELATIONSHIP
EXECUTIVE
17
PRODUCTS AND SERVICES
Aditya Birla Money Mart provide you with new investment opportunities
and investment advice which allows you to choose from a broad spectrum of
products and services. With Aditya Birla Money Wealth Management by
your side, you can be rest assured that you will have access to only the most
viable wealth management products and solutions. With a well planned
wealth consolidation strategy we ensure a lasting legacy for you and your
loved ones.
OUR PRODUCTS:
MUTUAL FUNDS
Mutual Funds give you access to Indian equity and debt securities .We offer
you advice on the entire universe of mutual funds. So be it equity funds,
where you look for growth and capital appreciation or debt funds for capital
preservation, we can help you select the right mix to suit you. Choose from
an array of more than 15 fund houses with innumerable schemes.
PMS
18
DIRECT EQUITY
You can enjoy convenient, simple and efficient trading in Indian equities
that is offered by Aditya Birla Money Limited. We provide you a seamless
platform to invest in the Indian secondary markets. Your wealth
management advisor will provide you valuable advice based on in-house
research.
STRUCTURED PRODUCTS
19
REAL ESTATE
Our tie up with Aditya Birla Finance will allow investors to use their
investments in shares as security for their borrowing, which in turn can fund
the purchase of additional investments.
In this way clients are able to invest more and increase the size of their total
portfolio.
GOLD
LIFE INSURANCE
20
OUR SERVICES :
RESEARCH
Our quality research provides clients with the information they need to make
informed investment decisions. The Aditya Birla Money Wealth
Management Research team is dedicated to keep you updated with an access
to these publications and to a wide range of research tools including market
depth, breaking commentary, long-term forecasts to detailed daily updates
and the latest financial news.
We deliver a fast, effective and friendly service that often exceeds our
client's expectations. The service includes daily Market Update, Weekly
Update on MF, Event Based SMS, you will be kept fully informed on the
markets.
Wherever you are, our network works for you. This process is simple yet
efficient, and ensures that you are always aware of every detail regarding
your investments. You can constantly monitor the composition of your
portfolio as well as all transactions, which will enable you to see if you can
meet your long term objectives.
21
FINANCIAL PLANNING
22
` INTRODUCTION TO TOPIC
Brand recognition - Either the brand name or both the brand name and
category name are presented to respondents.
Top of mind awareness - as above, but only the first brand recalled is
recorded (also known as spontaneous brand recall).
23
Why is Brand Awareness Important
You may be asking yourself, is brand awareness really all that important?
You may be saying to yourself, I have plenty of customers and sales are
decent, why bother?
There are few things more worthwhile than investing time in your brand‟s
awareness. It can play a major role in purchasing decisions. The reality is,
the more aware consumers are of your product and your brand, the more
likely they are to buy from you.
• Advertising
Thus, it is a good idea to draw up a brand awareness strategy that you can
continue to update throughout the development of your brand.
24
Then, decide what you think and perhaps what others suggest that you might
do to increase awareness and public recognition.
Next, compose a strategy for how you would like to go about this. For
example, perhaps your focus may be on your name, or perhaps the colors
people associate with your brand, or even the way in which you promote and
sell your products.
Finally, decide upon how you would like to execute these changes and
increase your brand awareness. Ultimately, you should be able to see a
change in how consumers perceive your brand and the level of recognition
your brand has acquired. For example, perhaps your consumer base expands
to include of nearby towns or attract a different core consumer.
In Aditya Birla Money i found that brand awareness of the ADITYA BIRLA
is very good i.e., people are aware about the ADITYA BIRLA but as far as
Aditya Birla Money Ltd. is concern brand awareness of the company is not
very popular and the people does not know about ABMML, they don‟t have
any idea that such kind of company is exist in the market.
25
OBJECTIVES OF RESEARCH
To find out the position of the Aditya Birla Money Ltd as compared to
the other competitors
in the market.
26
SCOPE OF THE RESEARCH
The project entitled “Brand Awareness” from Aditya .Birla Money Ltd.) an
Aditya Birla Group Company has been prepared in partial fulfillment of
PGDM degree
The reason for carrying out survey was to know market awareness of brand
„Aditya Birla Money Ltd
.
The survey was conducted in various parts of Jaipur. The areas that were
covered were as follows:
Bapu Bazar
Film Colony
Apex Mal
Johari Bazar
V.K.I. Area
27
FINDINGS OF RESEARCH
o In Aditya Birla Money I feel that this sector is one of the most
growing sectors among all sectors in India.
o I also find that I decide plans are very attractive for new clients.
o Jaipur is one of the most growing city and there is lot of scope
for stock market.
o Most of the people are not aware of new schemes and services
of Aditya Birla Money.
28
LIMITATIONS OF THE RESEARCH
o The research was carried out in certain parts of Jaipur only therefore
finding and suggestion are limited to those parts only.
29
REASEARCH METHODOLOGY
Primary data:
Data obtained from the first hand by the researcher is called the primary
data. Here the main source of primary data collection was interviews,
discussion and interaction with customers & by using the Questionnaire.
Secondary data:
Secondary data refers to the data available in some form or another and may
include the result of the previously performed research or the available
materials such as newspaper, reports may be from the internet. Various
sources of secondary data used in this research are-
Internet
Business line
Economic times
Business World
30
RESEARCH DESIGN
RESEARCH APPROACH:
RESEARCH INSTRUMENT:
31
SAMPLING DESIGN
In a simple random sample of a given size, all such subsets of the frame are
given an equal probability. Each element of an equal probability of
selection: the frame is not subdivided or partitioned. Furthermore, any given
pair of elements has the same chance of selection as any other such pair (and
similarly for triples, and so on). This minimizes bias and simplifies analysis
of results. In particular, the variance between individual results within the
sample is a good indicator of variance in the overall population, which
makes it relatively easy to estimate the accuracy of results .
32
SWOT ANALYSIS
STRENGTHS -
SERVICES:
RELATIONSHIP MANAGER:
The Company has a team of relationship managers who are dedicated to the
service of clients. This RMs takes care of clients‟ even smallest problem and
makes efforts to solve them through their expertise. They also help their
clients to invest their wealth in the market.
DISTRIBUTION NETWORK :
33
MARKETING:
PRODUCTS:
WEAKNESS –
CUSTOMER SATISFACTION:
As far as customer satisfaction goes Aditya Birla money has to tighten its
boots. the company does not have enough relationship managers to cater to
huge customer base .the account opening takes 2 working days where as an
Indian bull and religare takes half the time for this purpose.
34
BRANDING:
Though the company has a efficient products but large part of investment
interested population does not know the company .the most basic
expectation for a trader or investor when one begin trading is that one must
get timely delivery of shares and proceeds from sale of shares .also ones
cash balances with the broker must be a safe and secure.
Though this confidence in the broker comes with time and experience ,good
and transparent practices also play a major role in imbibing confidence in
traders.
Most of the banks due to good branding have the faith of the customers of
their banking data base. So they enjoy the liberty of huge database and
customers find it reliable to trade
There rather than with a unknown broker .also banks like HDFC BANK and
ICICI BANK HAVE the advantage of linking the trading accounts of their
customers to saving accounts .this makes trading easier ,and at the same time
a trader withdraws exactly as much credited directly to saving account .niche
players presence as sub brokers or small broking house like aphipra,way to
wealth etc.also attracts a good share of market and run parallel to giant
companies
35
OPPORTUNITIES -
After the NSE brought the screen based trading system stock markets are
now more secured which has attracted lot of retail investors and the demand
is increasing day by day. this has resulted in improved liquidity and heavy
volumes on transactions.ABM is one of the early entrants here .as to how
much it will roar and how swift it can swoop on the market ,the future alone
can answer such queries. ABM has been a mega player and is known for
being a mover of stocks. It is also known for putting big deals though and
enjoys good networking with the FIIS.
It has been dynamic enough to move with the times and capture the
opportunities that the market throws up from time to time.
IMPROVING TECHNOLOGY:
36
UNFULFILLED NEEDS OF THE CUSTOMERS:
With so many competitors offering their products in the market but no one is
able to completely satisfy the customers. Some have the problem of lack of
information or some were scared of volatility of the stock markets. ABM has
the opportunity to tap this unsatisfied set of customers and to make hold in
the market. The Internet serves to break all barriers to information, as it
offers an extremely hassle-free investing platform. And, ABM hopes to fully
utilize and capitalize on this platform. This original idea by ABM itself was
born out of the consumer‟s need for a more transparent, easy to understand
and convenient option of investing in stocks.
EDUCATIONAL LEVEL
The education level in the country is improving year after year as far as
technology goes. With that the understanding of the stock market is also
increasing and a lot of retail investors are steeping in the market which is
being shown by increasing volumes, transactions and indices.
THREATS -
NEW COMPETITIORS
A lot of new competitors are trying to enter the market in this bullish run to
taste to flavor of this cherry. This is creating a lot of competition for large
players like Religare and its is creating little confusion in the minds of the
customers about the services provided by the broker. Also many banking
firms are entering into the market with huge investment. Competitors like
ICICI, Kotak, HDFC, 5-paisa etc. are posing a lot of threats to the company.
37
TECHNOLOGY BASED BUSINESS
The cost of switching over from one company to other is minimal therefore
the company can‟t even stop for breathing i.e. it has to provide quality
service all the time to its clients.
38
DATA ANALYSIS
&
INTERPRETATION
39
Q.1 From where do you get to know about Aditya Birla Money Ltd.?
16%
4%
COMPANY EMPLOYEE
SUB BROKER
REFERENCES
55%
ADVERTISMENTS
25%
INTEREPRETION:
From the chart we can see that the majority of people who are aware of
aditya birla money got the information from the Advertisements and rest
from references and company employees.
40
Q.2 Do you know about facilities provided by Aditya Birla Money
Ltd?
39%
YES
NO
61%
INTERPRETATION:
Majority of the people with whom I talked are not aware of the facilities
being provided by Aditya Birla Money.
41
Q.3 Are you aware of online share trading?
35%
YES
NO
65%
INTERPRATION:
Most of the people (65%) who are dealing in the share market are aware of
the online share trading but and the rest of the people are not aware of the
online share trading.
42
Q.4 Are you currently satisfied with your share trading company?
42%
YES
NO
58%
INTERPRETITION:
Majority of the people who are doing trading are satisfied with the facilities
provided by the company in which they are trading.
43
Q.5 From which type of product of Aditya Birla Money Ltd are you
familiar?
7%
23%
EQUITY
45%
MUTUAL FUNDS
LIFE & GENERAL INSURANCE
GOLD HARVEST SCHEME
25%
INTERPRETATION:
Majority of the people on whom the survey have been conducted are
familiar with the Equity product of Aditya Birla Money, while very few
people are aware of the Gold Harvest Scheme of the Aditya Birla Money.
44
Q.6 With which company do you have Demat account?
24%
40%
ICICI DIRECT
RELIANCE MONEY
ADITYA BRLA MONE
OTHERS
19%
17%
INTERPRETATION:
From the above chart we can see that around 60% of the total people have
their accounts in ICICI Direct, Reliance Money, and Aditya Birla Money
while the majority of the people have their accounts in other unorganized
sector companies
45
Q.7 How often do you trade?
29%
38%
DAILY
WEEKELY
MONTHLY
YEARLY
12%
21%
INTERPRETATION:
Most of the people on which the survey is conducted does their trading
Yearly while few people does trading on weekly basis.
46
Q.8 Rank how far you find Aditya Birla Money Ltd successful or
competitive enough with others in market?
18%
AVERAGE
17%
INTERPRETATION:
Majority of the people says that the performance of the Aditya Birla
Money is Average while few people says that it is the Best
47
Q.9 What brand specifies according to you?
11%
QUALITY
14%
PRICE
42%
NAME
MARKET SHARE
9%
INTERPRETATION:
Majority of the people agree that quality specifies the brand of the
company so according to them quality is more important than Price,
Market share and Brand name.
48
Q.10 What you will prefer while going to Aditya Birla Money Ltd?
21%
38%
PRODUCTS
BRAND
SERVICES
41%
INTERPRETATION:
Most of the people will prefer Aditya Birla Money because of its
brand name rather than the services being provided by the company.
49
Q.11 What are the benefits you look forward from Aditya Birla Money
Ltd?
14%
RESEARCH FACILITY
ONLINE SERVICES
REASONABLE BROKERAGE
57% 29%
INTERPRETATION
Majority of the people who look forward for Aditya Birla Money expects a
reasonable brokerage from the company while they don‟t give too much
priority to research facility and online services provided by the company.
50
CONCLUSION
Based on the above SWOT analysis and study of the available data I
have come to the conclusion that all though relatively new entrants in the
market, Aditya Birla Money Mart is slowly but surely gaining a strong hold
because it is finally able to grasp the investment climate in Jaipur. Secondly
the branch managers at all the branches are very knowledgeable with a lot of
experience in the financial markets so under their leadership can definitely
expand its base.The entire workforce consists of mostly youngsters, which
means they can be encouraged and motivated to do good work because they
have a long way to go and most of them are eager to climb the ladder.
Right now Aditya Birla Money Mart is at its nascent stage and will
surely grab the major market under its belt very soon like in other
fields.
The Stock Market has been very buoyant until now especially in the
past 3 years. This particular trend is very favorable because a soaring
SENSEX means higher returns, which encourages the investors to
invest their money in the market. Although in the past 3 months the
market has shown very unpredictable trend and has already lost over
1000 points.
So in order to make the best the only thing required is to recruit more
field staff who should be trained in a proper way to get better results.
51
In case of insurance, it requires push selling because people always
associate it with emergencies and unpleasant situations like death and
they don‟t want to think about such situation let alone prepare for
them, which means it requires a lot of conviction on part of the
executives.
People have just opened up to the idea of “idecide” because till now
they knew only two kinds of insurance plans, endowment and term
plans so the concept of high returns with protection is very new to
them and slowly and slowly these are becoming popular so there is a
huge market waiting to be tapped.
52
SUGGESTIONS
53
BIBILOGRAPHY
BOOK:
WEBSITES:
WWW.ADITYABIRLA.COM
WWW.ADITYABIRLAMONEYMART.COM
WWW.ADITYABIRLAMONEY.COM
WWW.NSEINDIA.COM
WWW.BSEINDIA.COM
WWW.MONEYCONTROL.COM
WWW.GOOGLE.COM
54
ANNEXURE
Questionnaire -
Dear Respondent, your valuable time and effort in filling this questionnaire are
highly appreciated. The information collected through this will be used for academic
purpose only.
Name……………………
Age………………………
Occupation………………………………
Monthly income……………………………
Contact no………………………………………
1. From where you get to know about the Aditya Birla Money Ltd?
Company Employee
Sub Broker
References
Advertisement
55
3. Are you aware of online share trading?
Yes No
Yes No
5. From which type of product of Aditya Birla Money Ltd are you familiar?
8. Rank how far you find the Aditya Birla Money Ltd successful or
competitive enough with others in market?
Average Excellent
56
9. What brand specifies according to you?
Quality
Price
Name
Market Share
10. What you will prefer while going Aditya Birla Money Ltd?
Product
Brand
Services
11. What are the benefits you look forward from Aditya Birla Money Ltd?
Research Facility
Online services
Least Brokerage Rate
57