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c To understand the given market and to
know the major market leaders in
emergency light of kodagu.
 ÷


c |ntroduction
c p
 ½also called Coorg) is
a
  of p
 ,


   
 
 |t is a place said to haunt you forever with its timeless beauty. |t
is popularly dubbed as DzSouthern Kashmirdz and DzScotland of |ndiadz.

G|t is believed that Kodagu is derived from word Kodava, Kod means 'give' and
avva means 'mother', i.e mother p, the river p.

GÕ  is grown extensively in the
 

Gkodagu is a home to several other languages, including p


, ,
and. All are 


.

GThe p
 people live a rich life due to the economic freedom provided by the
coffee market.

GTheir marriages are held in a unique way, unlike other |ndian marriages.
G Their culture also includes communal gatherings where drink, dance and
special meat dishes seasoned with m 
 are central attractions.
G The Kodava language or Kodava Thakk has no written tradition, and has
approximately over 200,000 people of 18 groups speak Kodava in and outside
the district.
c The population of 
 ?istrict is estimated to be 548561 in accordance
with the 2001 Census Report.
c The district is strategically sited 275 km from the Bangalore metropolis.

Main occupation of kodagu:

Agriculture, forestry, rice and ginger crops, coffee plantation ½especially Coffea
robusta variety), and tourism.
c Coorg is the first coffee plantation region in |ndia. Also famous for its forest
honey.
c The exports of Coorg are mainly rice, coffee and cardamoms; and the only
important manufacture is a kind of coarse blanket.
c Fruits of many descriptions, especially oranges, are produced in abundance,
and are of excellent quality
Ô 
 

›
  

 



à  
 
        

      
Madikeri 32496 109516 142012 35503
Somwarpet 7220 185515 205921 41184
Kushalnagar 13,262
Gonikoppal 7252
Virajpet 15213 185415 200628 40125
Total 75443 480446 548561 116812
c excelNew Microsoft Office Excel 2007 Workbook.xlsx
 › 
›

c Reasons
c KEY F|N?|NGS
c Positive Response on BPL Brand & good awareness
c Lack of ?istributor.
c No proper service.
c Market size for BPL products is good.
c Spare parts are costiler.
c Availability of Max. local Brands in the Market.
c Local brands Low priced, High margins and |mmediate service
c Prefer china brands.
 
c Strength
c Power compatibility.
c Brand.
c Product quality.
c Weakness
c No proper services.
c No proper distributor.
c High price.
c People are not aware of the product.
c Single purpose product.
c Opportunity
c Awareness and advertisement.
c ?istribution channel.
c More R& ? is required.
c Treats
c Other products with less price.
c China products
c Technology advance product.
c UPS

 


c Pricing should be given thought.
c After sales good service should be provided.
c Attractive advertisement and promotional channel
required.
c |mprove distribution channel.
c ?ifferent colors may be introduced.
Thank You