BUSINESS ENVIRONMENT AND STRATEGIC ANALYSIS

Course Code: MBA 201 Credit Units:

03

Course Objective:
At the end of course the student will understand: The principles of management and their relevance in
business, Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis,
Difference between traditional and contemporary business management, Globalization, Ethical issues,
Corporate vigilance.

Course Contents:
Module I: Introduction
Socio-economic environment of business; Mission, vision and strategic implications of company decisions;
Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes
in business environment.

Module II: Strategic Analysis

Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile
(SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario
analysis and SWOT Analysis.

Module III: Strategic Choice – Traditional Approach

Strategic Alternatives, Various models – BCG, GE Nine Cell Matrix, Hofer’s Model, Strickland’s Grand
Strategy Selection Matrix; Porter’s Model of competitive advantage and its implications

Module IV: Offensive and Defensive Competitive Strategies.

Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of
offensive strategies; strategic vision vs. strategic opportunism; Coevolving, patching, strategy as simple
rules.

Module V: Globalization and Ethical issues and their impact on strategy

Concept of Multinational, Global, International, Transactional companies. The role of global village
concept in strategy formulation. An introduction to corporate ethics, Why firms should make ethical
choices.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Ramaswamy and Namakumari, 1999, Strategic Planning: Formulation of corporate strategy text and
cases, 1st Ed. Macmillan India Ltd.,
• Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill.
• Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI
References:
• Pearce John ‘A & Robinson R.B, 1997, Strategic Management: Strategy Formulation and
Implementation, 3rd Ed., AI.T.B.S. Publishers & Distributors
• Regular reading of all latest Business journals: HBR, Business World, Business India, Business Today