Section: A ( )/ B ( )/ C ( )

Name: Roll No.

Business Research Methods

Quiz-5

Time: 10 mins. Marks: 10

Note: (a) All the questions are compulsory and carry equal marks.
(b) Marks for each question will be awarded on complete answer.

1. Indicate the type of scale for the following:

(a) Price on the stock market ____________
(b) Marital Status _____________
(c) Employment status _____________
(d) Designation ______________ 2

2. ________________ is the actual assigning range to each respondent and

________________ is the placing of respondents on these numbers with respect
to their attitude. 2

3. Differentiate between Interval and Ratio scale. 2

4. Comparative scale data are generally of ______________ type of scale whereas

Non-comparative scale data contains ____________, ____________ type of
scale. 2

5. Preference ranking involves comparison of all____________on some criterion

whereas Preference rating involves assessment of ________________on some
criterion (attribute). 2