Project Austin Music Weekly

Phase 1 Dates 4/1/2011 - 6/1/2011

Budget $6,050

Estimated Calculated Estimated Calculated Estimated Calculated Estimated Calculated Calculated Calculated Calculated Estimated Calculated
Impressions/
UV Conv
Target & Strategy Ad Unit Budgeted / Month CPC Clicks CTR/Clicks Visits Visitors PV/Visit Page Views % Registrations Registrants Cost/Visit Cost/PV Cost/Registrant Value/UV Net Value
Rate
Purchased
SEM Google Adword $900 $1.00 2,820 1.00% 28 90% 25 2.00 56 3.0% 1 $ 31.91 $15.96 $1,182.03 $80.00 $0.07

Facebook Ads Side Banner Ad $705 $2.42 80,700 0.05% 40 95% 38 2.00 81 2.5% 1 $ 17.47 $8.74 $735.67 $80.00 $0.11

Blog Banner Ads $645 337,015 0.50% 1,685 95% 1,601 2.00 3,370 3.0% 48 $ 0.38 $0.19 $13.43 $80.00 $5.96
Austin Eavesdropper 200 x 300 $50 66,400 0.50% 332 95% 315 2.00 664 3.0% 9 $ 0.15 $0.08 $5.28 $80.00 $15.14
Austin Town Hall 250 x 250 $200 51,500 0.50% 258 95% 245 2.00 515 3.0% 7 $ 0.78 $0.39 $27.25 $80.00 $2.94
The Deli 728 x 90 $200 103,052 0.50% 515 95% 489 2.00 1,031 3.0% 15 $ 0.39 $0.19 $13.62 $80.00 $5.87
Top Banner $75 103,052 0.50% 515 95% 489 2.00 1,031 3.0% 15 $ 0.15 $0.07 $5.11 $80.00 $15.66
Party Ends 160 x 600 $120 13,011 0.50% 65 95% 62 2.00 130 3.0% 2 $ 1.84 $0.92 $64.72 $80.00 $1.24

StumbleUpon Website Delivery $375 $0.05 7,500 100.00% 7,500 90% 6,750 2.00 15,000 3.0% 203 $ 0.05 $0.03 $1.85 $80.00 $43.20
Social Media Intern $400
Total for One Month $3,025 420,535 $643.71