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FLOW OF LOGISTIC

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Structure Of Intra company Organizational Units And Extra
company Agents And Dealers, Wholesale And Retail, Through
Which A Commodity, Product, Or Services Is Marketed
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Lambert (1993)
A set of organizational units in both the manufacturing
company's internal or external (outside) serves manufacturing
companies to market products

 


ÿ Overcoming Gaps
ÿ Time
ÿ place
ÿ Ownership

ÿ Intermediary

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Any channel member other than the
manufacturer or end-user

Wholesale
Retail
Specialized


 



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ÿ Place
availability of a product or service at a location convenient
for potential customers.
ÿ Left
availability of products or services as desired by the
customer.
ÿ Form
product is processed, prepared and utilized in appropriate
circumstances.
ÿ Information
answers to general questions and communications
regarding the properties of useful products and benefits
available.
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No Broker, Cargo Posted Directly From Manufacturer to
Consumer
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Articles Posted From the Manufacturer Through Intermediaries
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The use of intermediaries can be useful because:
ÿ Many producers lack the financial resources to carry
out direct marketing.
ÿ In some cases, direct marketing is not feasible.
ÿ Intermediaries can increase the efficiency of the process
with time, place, and possession utility (usefulness of
time, place and ownership)
ÿ Intermediaries typically provide the functions ofsorting
and assorting.
ÿ Marketing agency allowed to perform routine
transactions










 TUGASBAHASA INGGRIS
Channel of Structure
D3 LOGISTIK BISNIS

Di susunoleh:
Moch Yusuf Rizal
NPM :5103065

BANDUNG
POLITEKNIK POS INDONESIA