ROUTINE BUSINESS

LETTERS

By,
Karthik C.Naik
MBA - I Sem
Roll No. 20
 CONTENTS
 Definition and Importance

 Characteristics of Good Business Letters

 Using the Direct Pattern for Routine

Letters
 WHAT IS A BUSINESS LETTER?

o A business letter is a letter written in

formal language

o Usually used when writing from one

business organization to another or for
correspondence between such
organizations and their customer.
DIFFERENT TYPES OF
BUSINESS LETTERS
 Routine Letters

 Persuasive Letters

 Goodwill Letters

 Good News Letters

 Complaint Letters
ROUTINE BUSINESS LETTERS & ITS
IMPORTANCE

o Routine Business Letters are those through

which we conduct everyday business and
convey goodwill to outsiders.
o Routine letters to outsiders(customers)

encourage product feedback, project a

favorable company image and promote
future business.
CHARACTERISTICS OF
GOOD ROUTINE LETTERS
 Clear Content
Clear letters feature short sentences and
paragraphs, transitional expressions, familiar
words.

 Correct Form
Appropriate letter formats send silent but
positive messages
USING THE DIRECT
PATTERN FOR ROUTINE
LETTERS
Routine letters can be organized into three
parts:

1.Opening : a statement that announces the

purpose immediately.

. Everyday business messages “frontload”

by presenting the main idea or purpose
immediately
2.Body: details that explain the purpose for
writing, perhaps using graphic devices if
necessary to highlight important ideas.

3.Closing: a request for action or a

courteous conclusion. In requests, we tell
what action we want.
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1.Opening: Frontload with main idea. Tell

immediately why you are writing

2.Body: Explain your request or response.

Provide details. Consider using lists, headings
or columns to improve readability

3.Closing: Provide courteous conclusion.

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THANK YOU