Wrong

Q.1) Nonverbal observation can be performed by _____ and _____.

A. people, machines (correct answer)

B. psychologists, psychiatrists (your answer)
C. video, audio
D. sociologist, anthropologists
E. Physical condition analysis, process analysis
Wrong

Q.2) Nonverbal observation includes the recording of _____.

A. temporal style
B. linguistics
C. proxemics (your answer)
D. kinesics
E. motor expressions (correct answer)
Wrong

Q.3) All of the following are reasons why researchers use machines to record behaviors except
_____.

A. Human eye cannot record behavior that happens rapidly

B. Humans cannot record and observe simultaneously (your answer)
C. machines can be disguised easily (correct answer)
D. Design may require more than one person to be observed simultaneously
E. Trained human observers are expensive
Wrong

Q.4) Which of the following is true of the video camera and audio recorder as mechanical
devices for the recording of behaviors?

A. They can not be used in natural settings

B. They can generate descriptions of behaviors, but not counts or frequencies of behaviors
(your answer)

C. They can record nonbehavioral observations

D. They are used extensively in retail customer tracking studies (correct answer)
E. They are inferior to studies involving extralinguistic analysis
Wrong

Q.5) A lie detector is actually a(n) _____ that measures electrical activity in the participant's
 skin.

A. Galvanometer (correct answer)

B. video camera
C. eye camera
D. pupilometer (your answer)
E. people meter
Correct

Q.6) The observation of human verbal behavior during conversation, presentation, or interaction
is known as _____ observation.

A. Nonverbal
B. linguistic (your answer)
C. extralinguistic
D. spatial
E. temporal
Unanswered

Q.7) When Katie Couric of the Today Show interviews guests on the show, she tends to
interrupt their answers. Which dimension of extralinguistic activity is reflected in her
behavior?

A. vocal
B. temporal
C. interaction (correct answer)
D. verbal stylistic
E. spatial
Unanswered

Q.8) In one episode of the television show, Friends, Chandler and Ross make fun of each other's
pronunciation peculiarities and characteristic expressions. Ross tends to over-enunciate
words while Chandler makes fun of others by asking a question like "Could you BE
anymore annoying?" Which dimension of extralinguistic activity is being addressed in this
example?

A. vocal
B. temporal
C. interaction
D. verbal stylistic (correct answer)
E. spatial
Wrong
Q.9) The recording of how humans physically relate to one another is called _____
observation.

A. nonverbal
B. linguistic
C. spatial (correct answer)
D. mechanical/digital (your answer)
E. temporal
Unanswered

Q.10) Proxemics is one form of _____ observation.

A. nonverbal
B. linguistic
C. spatial (correct answer)
D. mechanical/digital
E. temporal
Unanswered

Q.11) The study of how people organize the territory around them and maintain discrete
distances between themselves and others is known as _____.

A. extralinguistics
B. feng shui
C. kinesics
D. proxemics (correct answer)
E. physical condition observation
Unanswered

Q.12) All of the following are advantages of observation as a data collection method except
_____.

A. Optimizing the naturalness of the setting

B. Reducing obtrusiveness
C. Avoiding participant filtering
D. Quantifying data (correct answer)
E. Securing contextual information
Unanswered

Q.13) Recording the radio station presets on cars brought into car repair shops is an example
of _____.
 A. Linguistic observation
B. Trace evidence (correct answer)
C. Nonverbal behavior
D. Spatial behavior
E. Temporal behavior
Unanswered

Q.14) Which of the following is a limitation of observation as a data collection method?

A. Avoidance of participant filtering and forgetting

B. Use of a natural setting
C. Securing physical, trace evidence
D. Required time and expense (correct answer)
E. Ability to disguise or conceal observation equipment
Unanswered

Q.15) Which of the following questions cannot be answered using the observational method?

A. what
B. where
C. who
D. how
E. why (correct answer)
Unanswered

Q.16) The most reliable form of observation is _____ observation based on overt action or
surface indicators.

A. inferential
B. factual (correct answer)
C. spatial
D. structured
E. trace
Unanswered

Q.17) A communication approach to data collection involves _____.

A. Observing behavior
B. Recording trace evidence
C. Surveying people (correct answer)
D. Data mining
E. Linguistic behavior analysis
Unanswered

Q.18) Surveys are used in _____ research studies.

A. monitoring
B. communication (correct answer)
C. observation
D. behavioral observation
E. non behavioral observation
Unanswered

Q.19) All of the following are sources of error in communication research except _____.

A. Measurement questions
B. Observers (correct answer)
C. Survey instruments
D. Interviewers
E. participants
Unanswered

Q.20) Emma is responding to a survey about her experience using the NetFlix DVD delivery
service. One set of questions on the survey asks questions such as "How satisfied are you
with your overall experience with NetFlix?" The survey response options provided are
Strongly Agree to Strongly Disagree. Which of the following sources of error in
communication research is present in this example?

A. Measurement questions (correct answer)

B. Observers
C. Interviewers
D. Participants
E. All of the above
Unanswered

Q.21) Rachel is conducting telephone interviews for Blockbuster on perceptions of its new
"No Late Fees" program. When she interviews customers of the NetFlix service, she
tends to change the wording of the question, "How loyal are you to using Blockbuster
for your DVD rental needs?" to "So you aren't loyal to Blockbuster, are you?" Which of
the following sources of error in communication research is present in this example?

A. Measurement questions
B. Observers
C. interviewers (correct answer)
D. participants
 E. all of the above
Unanswered

Q.22) Mike resents getting calls from telemarketers and pollsters. A research firm called
yesterday to question him concerning his preference for radio stations. When Mike was
asked to report his household income, he inflated his income to the highest range offered.
He also misreported his age and occupation. Which of the following sources of error in
communication research is presented in this example?

A. Measurement questions
B. Observers
C. Interviewers
D. Participants (correct answer)
E. All of the above
Unanswered

Q.23) The failure to secure full participant cooperation for a study can result in _____ error.

A. measurement
B. instrumentation
C. data entry
D. sampling (correct answer)
E. nonresponse
Unanswered

Q.24) Interviewer error may be caused by _____.

A. An unwillingness to participate
B. Participant faulty recall
C. Social desirability responding
D. The falsification of answers (correct answer)
E. All of the above
Unanswered

Q.25) Which type of error occurs when the interviewer summarizes or interprets participant
answers?

A. measurement
B. instrumentation
C. data entry (correct answer)
D. sampling
E. nonresponse
Unanswered

Q.26) Which of the following factors will tend to decrease participant motivation?

A. prestige of research sponsor

B. Perceived importance of the topic
C. Interest in the topic
D. Competing activities (correct answer)
E. Conscientiousness
Unanswered

Q.27) A study reported in the Journal of Management Research concluded that individuals are
more motivated to respond to surveys when _____.

A. The topic is salient (correct answer)

B. Incentives are offered
C. Respondents have a strong social network
D. They can respond at work
E. They know others like themselves have already responded
Unanswered

Q.28) _____ occurs when the responses of participants differ in some systematic way from the
responses of nonparticipants.

A. Measurement error
B. Data entry error
C. Sampling error
D. response error
E. Nonresponse error (correct answer)
Unanswered

Q.29) David's Bridal is conducting a survey of the trends in dress preferences among women
who will marry sometime in the next year. Surveys were mailed to 100,000 women but
only 1,000 responded resulting in a response rate of 1%. This study is threatened by
_____.

A. Nonresponse error (correct answer)

B. Response error
C. Sampling error
D. Measurement error
E. Coverage error
Unanswered
Q.30) A telephone survey asks participants whether they have donated money to the Tsunami
Relief Fund. This type of question is subject to _____.

A. Nonresponse bias
B. Acquiescence
C. Social desirability bias (correct answer)
D. Satisficing
E. Sampling error
Unanswered

Q.31) The tendency for respondents to give answers that are perceived as being socially
desirable, whether or not the answers are truthful, is known as _____.

A. Nonresponse
B. Item nonresponse
C. Acquiescence
D. Social desirability responding (correct answer)
E. Impression management
Unanswered

Q.32) The tendency for respondents to be agreeable is called _____.

A. Social desirability responding

B. Acquiescence (correct answer)
C. Elaboration likelihood
D. Agreeableness
E. Conscientiousness
Unanswered

Q.33) Self-administered questionnaires may be delivered via all of the following channels
except _____.

A. mail
B. fax
C. telephone (correct answer)
D. internet
E. disk-by-mail
Unanswered

Q.34) Which type of communication data collection is typically the lowest-cost option?

A. Self-administered (correct answer)

 B. Telephone interview
C. Personal interview
D. Record analysis
E. observation
Unanswered

Q.35) An instrument completed by the participant without additional contact with an

interviewer beyond the initial delivery of the instrument is called a _____.

A. Computer-assisted self-interview
B. Disk-by-mail survey
C. mail survey
D. Self-administered questionnaire (correct answer)
E. Web survey
Unanswered

Q.36) Which of the following is not a reason for the growth in web-based surveys?

A. Participant perceptions of anonymity

B. Ability to use visual stimuli
C. Speed of response
D. Cost efficiencies
E. Internet penetration rates (correct answer)
Unanswered

Q.37) Surveys delivered via the Internet reduce costs by eliminating the costs associated with
_____.

A. interviewers
B. postage
C. data entry
D. printing
E. all of the above (correct answer)
Unanswered

Q.38) Sample accessibility is generally maximized by the use of _____ surveys.

A. telephone
B. mobile phones
C. mail (correct answer)
D. internet
E. fax
Unanswered

Q.39) Which of the following types of telephone calls are forbidden for individuals
participating in the national Do Not Call registry?

A. Political polling
B. Telephone surveys
C. Requests for charitable donations
D. Telemarketing (correct answer)
E. All of the above
Unanswered

Q.40) The survey mode with the greatest perceived anonymity is the _____.

A. Electronic mail survey

B. Mail survey (correct answer)
C. Telephone survey
D. Person-administered survey
E. Intercept survey
Unanswered

Q.41) The respondents' perceptions that the interviewer will not be able to discern their identity
refers to the _____.

A. Response rate
B. Social desirability responding
C. Perception of anonymity (correct answer)
D. Refusal rate
E. Incidence rate