A Future for

Arts & Business

Collaboration
TEDxMichiganAve
“Our core values statement is now official.”
“By failing to teach the principles of corporate
governance, our business schools have failed
our students. And by not internalizing sound
principles of governance and accounting, B-
school graduates have matured into
executives and investment bankers who have
failed American workers and retirees who
have witnessed their jobs and saving vanish…
American business schools need to rethink
what we are teaching – and not teaching – the
next generation of leaders.”
 Creativity
• Create
something from
“nothing”
• Maker, Doer
• Private vision to
public reality

Empathy Intrinsic Value

• Embrace difference • Recognize and
respect non-financial
• Sees world through measures of value
the eyes of the other • Impractical
• Feels the hurt and • Appreciation of the
happiness of others gift

1.Individual Creativity
2.Organizational Creativity
3.Civic Creativity
 Darrell Jones Eric and Jon of AKIRA

Use your peripheral vision…

• First, loose everything

• Never eat alone – make everyone a friend, “love everybody
• Minimize risk but take risks and then go all out
• Hire for Energy, Intelligence and Integrity – with Integrity
being MOST important
• Seek and revel in inspiration (travel, design, deviants)
• Create a creative environment for creative people and then
trust them and support them

Liz & Ross from IDEO Robert & Michele Root-Bernstein

• Empathy
• “Fresh eyes” TRY.
• Prototyping
• Storytelling
PLUNGE.
• Collaborative environment PRACTICE.
• Hire for talent, ability to collaborate &
ability to be open PLAY.
BE.

Final Class – Four Teams Perform Their Research

Alpa Bhatnagar
 The challenge.
20 students.
A funky space.

Seed capital.

tom@tresser.com