Documente Academic
Documente Profesional
Documente Cultură
BEHAVIOR
TOWARDS FMCG
PRODUCT”
PREPARED BY
NITIN AGARWAL
ROLL NO:-17(BU)
Introduction
Consumer behavior is the behavior that consumers display
in searching for purchasing, using evaluating and
disposing of product and services that they expect will
satisfy their needs..
• Personal consumer
• Organizational consumer
FACTOR AFFECTING CONSUMER
BEHAVIOR
Cultural factor
Social factor
Personal factor
Psychological factor
CULTURAL FACTOR
• culture
• Subculture
• Social class
SOCIAL FACTOR
• Reference group
• Family
•Occupation
•Life style
•Economic situation
PSYCHOLOGICAL FACTOR
• Motivation
• Perception
• Learning
Research design
Rigid
Sources of Data:-
Primary Data Sources-
Survey(Interview,Schedule).
INSTRUMENTS-
•Interview
•Observation
Sampling plan-
•Sample size- 10.
•Sampling area- Himalaya mall(Big bazaar)
OBSERVTIONS
PRODUCTS
BODY TOOTH SHAMPOO HAIR OIL
LOTION PASTE
F
PRICE 1 2 1 1
A
C BRAND 3 4 4 5
T LOYALITY
E TASTE & 1 1 2 1
R PREFERENCE
S S
SCHEM & 3 2 1 1
DISCOUNT
INNOVATOR 2 1 2 2
DATA INTERPRETATION
Sales
10%
20%
PRICE
BRAND LOYALITY
T&P
30%
INNOVATOR
SCHEME & DISCOUNT
30%
10%
BODY LOTION
DATA INTERPRETATION
Sales
10%
20%
PRICE
BRAND LOYALITY
20%
T&P
INNOVATOR
SCHEME & DISCOUNT
10%
40%
TOOTH PASTE
DATA INTERPRETATION
Sales
10%
20%
PRICE
BRAND LOYALITY
T&P
10% INNOVATOR
SCHEME & DISCOUNT
40%
20%
SHAMPOO
DATA INTERPRETATION
Sales
10%
20%
PRICE
BRAND LOYALITY
T&P
INNOVATOR
10%
SCHEME &
DISCOUNT
10% 50%
HAIR OIL