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  • Marketing Schedule

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    Richard Michael Rodriguez
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    Course Schedule Date Jan. 11 Jan. 13 Jan. 18 Jan. 20 Jan. 25 Jan. 27 Feb. 01 Feb. 03 Feb. 08 Feb. 10 Feb. 15 Feb. 17 Feb. 22 Feb. 24 Mar. 05 Apr. 07 Apr. 12 Apr. 14 Class Topics for Discussion Introduction to Principles of Marketing Value Creation by Marketers and Consumers Strategic Market Planning Ethical and Societal Dilemmas for Marketers The External Marketing Environment Registration of your Clicker DUE Consumer Decision Making Assigned Reading Syll

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    Course Schedule Date Jan. 11 Jan. 13 Jan. 18 Jan. 20 Jan. 25 Jan. 27 Feb. 01 Feb. 03 Feb. 08 Feb. 10 Feb. 15 Feb. 17 Feb. 22 Feb. 24 Mar. 05 Apr. 07 Apr. 12 Apr. 14 Class Topics for Discussion Introduction to Principles of Marketing Value Creation by Marketers and Consumers Strategic Market Planning Ethical and Societal Dilemmas for Marketers The External Marketing Environment Registration of your Clicker DUE Consumer Decision Making Assigned Reading Syll

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    Attribution Non-Commercial (BY-NC)
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    8 vizualizări1 pagină

    Marketing Schedule

    Încărcat de

    Richard Michael Rodriguez
    Course Schedule Date Jan. 11 Jan. 13 Jan. 18 Jan. 20 Jan. 25 Jan. 27 Feb. 01 Feb. 03 Feb. 08 Feb. 10 Feb. 15 Feb. 17 Feb. 22 Feb. 24 Mar. 05 Apr. 07 Apr. 12 Apr. 14 Class Topics for Discussion Introduction to Principles of Marketing Value Creation by Marketers and Consumers Strategic Market Planning Ethical and Societal Dilemmas for Marketers The External Marketing Environment Registration of your Clicker DUE Consumer Decision Making Assigned Reading Syll

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    Course Schedule

    Date Jan. 11 Jan. 13 Jan. 18 Jan. 20 Jan. 25 Jan. 27 Feb. 01 Feb. 03 Feb. 08 Feb. 10 Feb. 15 Feb. 17 Feb. 22 Feb. 24 Mar. 01 Mar. 03 Mar. 08 Mar. 10 Mar. 15 Mar. 17 Mar. 22 Mar. 24 Mar. 29 Mar. 31 Apr. 05 Apr. 07 Apr. 12 Apr. 14 Class Topics for Discussion Introduction to Principles of Marketing Value Creation by Marketers & Consumers Strategic Market Planning Ethical & Societal Dilemmas for Marketers The External Marketing Environment Registration of your Clicker DUE Consumer Decision Making Assigned Reading* Syllabus, Policies Ch. 1 (3-14) Ch. 2 (15-29) Ch. 3 (30-36) Ch. 4 (36-51) Ch. 6 (72-97)

    Consumer Decision Making Continued REVIEW for EXAM I 6 chapters (Chs. 1, 2, 3, 4, 6, 7) EXAM I (Chs. 1, 2, 3, 4, 6) Global Marketing Segmentation & Targeting Marketing Research Product, Branding & Packaging Concepts Developing New Products The Product Life Cycle Managing Services

    Ch. 5 (52-70) Ch. 8 (116-132) Ch. 9 (134-151) Ch. 10 (152-165) Ch. 11 (166-179) Ch. 11 (166-179) Ch. 12 (182-193)

    REVIEW for EXAM II 6 chapters (Chs. 5, 8, 9, 10, 11, 12) EXAM II (Chs. 5, 8, 9, 10, 11, 12) SPRING BREAK SPRING BREAK Design of Distribution & Supply Chains Retailing & Online Marketing Integrated Marketing Communication Advertising: Message Planning Advertising: Media Planning Pricing to Establish Value Ch. 13 (196-210) Ch. 15 (226-243) Ch. 16 (244-259) Ch. 17 (260-277) Ch. 17 (260-277) Ch. 19 (294-310)

    Strategic Price Setting Ch. 20 (312-327) REVIEW for EXAM III 7 chapters (Chs. 13, 15, 16, 17, 19, 20) Last day for attendance tracking via clickers EXAM III (Chs. 13, 15, 16, 17, 19, 20) Grade Distribution Posted; REVIEW for FINAL EXAM REVIEW for FINAL EXAM; Last Class Day Study Days (Classes do NOT meet) Section 005 FINAL EXAM (All chapters) (Thurs., 10:30 am-1:00 pm)

    Apr. 19 Apr. 21 Apr. 26 Apr. 28-29 May 05

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