ifebuoy is a famous and distinctive brand of soap that was created by the Lever Brothers soap factory in 1894.

It was the first soap to use carbolic acid, which gave it a red color and strong, medicinal scent. Lifebuoy is still manufactured today and is the leading brand of soap in many developing countries.

1. History
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In 1885 William Hesketh Lever and his brother James began a small factory in Warington, England, where they used palm and vegetable oils instead of tallow to produce soap. The first soap they produced was called Sunlight Soap, which was used primarily for household cleaning. As the Lever Brothers' business grew, they expanded their company and built a larger factory as well as an employee village for workers on the Wirral Peninsula (eventually called Port Sunlight) across from Liverpool. While in Port Sunlight, the company began to experiment with creating different types of soap and Lifebuoy was born. The brand went global in 1911 and began distributing to countries such as the United States, Germany, Switzerland and Canada.

2. Function
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Lifebuoy soap was the first to use carbolic acid or phenol as an ingredient in their cleaning products. This gave the soap its signature red coloring and a distinct medicinal odor. Carbolic was previously only used by people in medical professions, mostly surgeons, for disinfecting purposes. The addition of this ingredient to consumer products was considered a breakthrough in the early 1900s. Lever Brothers and the Lifebuoy brand provided an affordable product that promoted personal health and hygiene. The original Lifebuoy soap, like Sunlight Soap, was primarily used for household chores such as washing clothing or cleaning the floors. However, the brand took personal hygiene to the next level by introducing the toilet bar in 1933. This special bar soap was used primarily for hand and body washing.

3. Evolution and changes

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Lifebuoy went through several changes and incarnations throughout the brand's history. A white version of the soap was introduced in 1962 and contained a light perfume scent. Pink and aqua versions were released soon after. Each package of Lifebuoy soap contained the phrase "Knocks out B.O." and the brand is credited with coining the long-standing abbreviation for body odor. The original Lifebuoy soap was manufactured in the UK until 1987 when the production and distribution was halted. The brand was shortly taken over by Unilever and is still in production today---albeit with several key differences.

Due to regulations put forth by the European Union, the soap can no longer contain carbolic because it is potentially toxic and linked to skin irritation and respiratory tract problems with prolonged exposure. The substance is also considered a possible carcinogen. Lifebuoy soap is still the leading brand of soap in several countries worldwide, specifically in India and parts of Southern Asia. Unilever produces a wide range of products under the Lifebuoy umbrella such as body wash, liquid soaps and acne-fighting solutions.

4. Hygiene Education and Disaster Relief

o

From its inception, the Lifebuoy brand committed to educating the public about the dangers of germs and microbes. In the early days, door-to-door campaigns were organized in order to demonstrate the proper technique for hand-washing. Lifebuoy also has a history of helping people maintain hygiene in times of natural disaster. During the 1940 Blitz of London, the brand set up mobile, free washing facilities for public use. Each unit was equipped with showers, towels and soap. In 2004 after a Tsunami hit Asia, Lifebuoy bars were sent in relief packages to India, Sri Lanka and Indonesia to help prevent the spread of disease. The brand also provided aid after earthquakes hit Pakistan and Northern India in 2005. Lifebuoy donated over 200,000 bars of soap to the International Committee of the Red Cross to support the recovery effort.

5. Lifebouy in Pop Culture

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This specific brand of soap received some special screen time in the 1984 comedy "A Christmas Story." The main character Ralphie was forced to hold a cake of red Lifebuoy soap in his mouth after saying the "F" word.

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References
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Jupiter Imports: Lifebuoy Source Mehndi Skin Art: Lifebuoy Soap Unilever: Lifebuoy History

Read Next: How to Buy Lifebuoy Soap

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Hindustan Unilever
From Wikipedia, the free encyclopedia This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (September
2010)

Hindustan Unilever Ltd

Type Industry Founded

Public company BSE: 500696 Fast Moving Consumer Goods FMCG) 1933

Headquarters Mumbai, India Harish Manwani (Chairman), Nitin Paranjpe (CEO and Managing Director) Home & Personal Care, Food & Beverages 19,401.11 crore (US$4.33 billion) (20102011) [1] 2,305.97 crore (US$514.23 million) Over 65,000 direct & indirect employees Unilever Plc (52%) www.hul.co.in

Key people

Products

Revenue

Net income Employees Parent Website

Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast moving consumer goods company. The Anglo-Dutch company Unilever owns a 52% majority stake.

HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as Hindustan Unilever Limited. Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. It estimates that two out of three Indians use its many home and personal care products, food and beverages.[2]

Contents
[hide]
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1 Brands 2 Leadership 3 Other awards 4 Research facilities 5 Community services 6 Direct Selling Division 7 Controversy o 7.1 Mercury pollution o 7.2 Skin lightening creams o 7.3 Triclosan 8 See also 9 Notes 10 External links

[edit] Brands

Wheel Detergent ad in rural Nepal area.

HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Sixteen of HULs brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008).[3] According to Brand Equity, HUL has the largest number of brands in the Most Trusted Brands List. It has consistently had the largest number of brands in the Top 50, and in the Top 10 (with 4 brands). The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.[4] Its brands include Kwality Wall's ice cream, Knorr soups & meal makers, Lifebuoy, Lux, Pears, Breeze, Liril, Rexona, Hamam and Moti soaps, Pureit water purifier, Lipton tea, Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea, Bru coffee, Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely creams, Lakm beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and Dove shampoos, Vim dishwash, Ala bleach, Domex disinfectant, Modern Bread, Axe deosprays and Comfort fabric softeners.

[edit] Leadership
HUL has produced many business leaders for corporate India; one of these, Harish Manwani[5], has become a member of Unilever's Executive (UEx). HUL's leadership-building potential was recognized when it was ranked 4th in the Hewitt Global Leadership Survey 2007 with only GE, P&G and Nokia ranking ahead of HUL in the ability to produce leaders with such regularity.[6][7][8]

[edit] Other awards

HUL is one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.[2] In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Businessworld, one of Indias leading business magazines.[9] The rating was based on a compilation of the magazine's annual survey of Indias most reputed companies over the past 25 years. HUL was one of the eight Indian companies to be featured on the Forbes list of Worlds Most Reputed companies in 2007.[10] HUL was ranked 39th in The Brand Trust Report (2011) published by Trust Research Advisory. Fair and Lovely creams also was listed in the same report.

[edit] Research facilities

The Hindustan Unilever Research Centre (HURC) was set up in 1967 in Mumbai, and Unilever Research India in Bangalore in 1997. Staff at these centres developed many innovations in products and manufacturing processes. In 2006, the company's research facilities were brought together at a single site in Bangalore.[11]

[edit] Community services

HUL also renders services to the community, focusing on health & hygiene education, empowerment of women, and water management. It is also involved in education and rehabilitation of underprivileged children, care for the destitute and HIV-positive, and rural development. HUL has also responded to national calamities, for instance with relief and rehabilitation after the 2004 tsunami caused devastation in South India.[2] In 2001, the company embarked on a programme called Shakti, through which it creates microenterprises for rural women. Shakti also includes health and hygiene education through the Shakti Vani Programme, which now covers 15 states in India with over 45,000 women entrepreneurs in 135,000 villages. By the end of 2010, Shakti aims to have 100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of over 600 million people. HUL is also running a rural health programme, Lifebuoy Swasthya Chetana. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. So far it has reached 120 million people in over 50,000 villages.[2]

[edit] Direct Selling Division

HUL also runs Hindustan Unilever Network (HULN), a direct selling business arm. Under HULN, health products are marketed by AYUSH[disambiguation needed] in collaboration with Arya Vaidya Pharmacy, Coimbatore; beauty products by Aviance; home products by Lever Home, and male grooming by DIY.[disambiguation needed] There are also premium products for beauty salons and others.

[edit] Controversy
[edit] Mercury pollution
In 2001 a thermometer factory in Kodaikanal run by Hindustan Unilever was accused of dumping glass contaminated with mercury in municipal dumps, or selling it on to scrap merchants unable to deal with it appropriately.[12]

[edit] Skin lightening creams

Hindustan Unilever's "Fair and Lovely" is the leading skin-lightening cream for women in India.[13] The company was forced to withdraw television advertisements for the product in 2007. Advertisements depicted depressed, dark-complexioned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.[14] In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a

brand ambassador for Pond's,[15] and she then appeared in a mini-series of television commercials for another skin lightening product, White Beauty, alongside Saif Ali Khan and Neha Dhupia; these advertisements were widely criticised for perpetuating racism.[16]

[edit] Triclosan
Several academic papers have pointed out the firm's continued use of the antibacterial agent Triclosan ('Active B') in India because is under review by the American Food and Drug Administration (FDA).[17]

[edit] See also

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Hindustan Unilever on Wikinvest

[edit] Notes
1. ^ 2011 results, HUL Investor Relations Quarterly Results 2. ^ a b c d "Present stature". official website. Archived from the original on 2008-08-02. Retrieved 2010-08-15. 3. ^ Brand Equity Most Trusted Brands 4. ^ HUL Annual Report 2007, available from Annual reports page on official website 5. ^ Unilever Executives, 26 May 2011 6. ^ Lucas, MacKenzie (2007-09-19). "Global Top Companies for Leaders Announced". Hewitt Associates. Retrieved 2008-11-16. 7. ^ Kulshrestha, Taneesha (2007-10-18). "Global leadership right here in India". The Financial Express. Retrieved 2008-11-16. 8. ^ "Hewitt survey: Indian companies break into global leadership ghhglist". domain-b.com. 200709-21. Retrieved 2008-11-16. 9. ^ Business World Most Respected Company 2007 10. ^ Forbes Most Reputed Companies, Nov 2006 11. ^ Overview of Research Centres on official website. Retrieved 2010-08-12 12. ^ Ban.org 13. ^ Anushay Hossain, The Color Complex: Is the Fixation Really Fair?, Sapna magazine, 10 Mar 2008 14. ^ India's hue and cry over paler skin, Daily Telegraph, 1 Jul 2007 15. ^ Priyanka Chopra is the new face of Ponds, Thaindian News, May 6th, 2008 16. ^ Criticism in India over skin-whitening trend, The Daily Telegraph, 10 Jul 2008 17. ^ See for example Jamie Cross and Alice Street "Anthropology at the Bottom of the Pyramid", (published in Anthropology Today, 25:4, August 2009, p.4-9), p.4-

2. Dove is a personal care brand owned by Unilever. 3. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Netherlands, Thailand, Turkey, andUnited States. The products are sold in more than 35 countries and are offered for both women and men.[1]. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird, the color of which often varies.

4. Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, salts of vegetable oils (sodium palmate from palm kernel) and salts of animal fats (sodium tallowate from cow's fat). Dove contains animal fat (tallow) and for this reason some vegans may refrain from using it.[2] Dove is formulated to be pH neutral, a pH that is usually between 6.5 and 7.5.

5. 6. 7. Dove Conditioner

8. [edit] Marketing campaigns

9. In 2006, Dove started the Dove Self-Esteem Fund. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves".[3] To this day, Dove have created a number of largely online-only short films, including Daughters (which also aired in a 75-second spot during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught, and Amy. 10.

11. Products of HUL:12. Personal wash:- Lux. Lifebuoy, Liril , Hamam, Breeze, Moti , Dove, Pears and Rexona Laundry:- Surf Excel, sun light, Rin ,Wheel & Ala bleech Dishwasher :- Vim Disinfectants:- Domex, cif Foods:- Kissan(Jam,Ketchup,Squashes), Annapurna(Aata and salt), Knorr Soups, Modern Bread Ice-cream:- Kwality Wall's Bewerages:Tea:- Brooke bond, Lipton, taj mahal Coffee:- Brooke bond bru Beauty Products:- Fair & Lovely, Lakme, Ponds, Vaseline and Aviance Hair-Care:- Sunsilk naturals, Clinic , Dove and Lifebouy

Oral-Care:- Pepsodent and Close-up Deo spray:- Axe and Rexona Water Purifier:- Pureit Ayurvedic Personal & health care:- Ayush abihad 9946303422 Updated By:- Mohd Adna Ponds Pure White FaceWash Facebook.com/PondsFaceWash Pond's No Soap Wash Only Face Wash. Proven to lift blackest Impurities! Ponds Age Miracle www.Ponds.in Looking young is now really easy Get Ponds tips and tricks! Richfeel www.richfeel.com 13. Read more: http://wiki.answers.com/Q/List_of_products_of_HUL_in_India#ixzz1R1d8ddCm 14.

15. Products of HUL:Personal wash:- Lux. Lifebuoy, Liril , Hamam, Breeze, Moti , Dove, Pears and Rexona Laundry:- Surf Excel, sun light, Rin ,Wheel & Ala bleech Dishwasher :- Vim Disinfectants:- Domex, cif Foods:- Kissan(Jam,Ketchup,Squashes), Annapurna(Aata and salt), Knorr Soups, Modern Bread Ice-cream:- Kwality Wall's Bewerages:Tea:- Brooke bond, Lipton, taj mahal Coffee:- Brooke bond bru Beauty Products:- Fair & Lovely, Lakme, Ponds, Vaseline and Aviance Hair-Care:- Sunsilk naturals, Clinic , Dove and Lifebouy Oral-Care:- Pepsodent and Close-up Deo spray:- Axe and Rexona Water Purifier:- Pureit Ayurvedic Personal & health care:- Ayush

abihad 9946303422

Annapurna salt :
Annapurna Iodine salt Annapurna Salt was launched in early 1995 and was the first in the world to be endorsed by The International Council for Control of Iodine Deficiency Disorders (ICCIDD). When iodine deficiency was identified as a serious health issue in India, and Iodized salt became a government directive, Annapurna played a critical role by launching Annapurna Iodized salt with Stable Iodine patented by Unilever worldwide. This was the only salt which could trap the iodine that escapes while cooking. Annapurna Zindadil, Low Sodium Salt As a healthier alternative, Annapurna has launched Annapurna Zinda Dil salt that has 15% less sodium as compared to normal salt. Reducing sodium levels in cooking contributes to maintain healthy blood pressure, which is the key to good heart health.
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Annapurna Crystal Salt

In order to cater the needs of the South Indian consumers, Annapurna Crystal Salt was launched. Being an ideal combination of granular whiteness with a delicate balance of taste and granularity, it is perfect. As there is no chemical processing, it is by far the purest form of salt.

Annapurna Atta :
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Annapurna Atta

Launched nationally in 1998, Annapurna Atta was aimed at helping the homemaker to provide wholesome tasty nutrition to her family. After its successful launch, in a pursuit to stay ahead and cater to the changing mindsets of the Indian consumer, Annapurna Atta was fortified with extra iron and vitamins, which are essential for children during their formative years. It was awarded the prestigious 'Awaaz Consumer Award' for the most preferred brand of atta for two successive years in 2006 and 2007.
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Annapurna MGA

Annapurna Multi Grain Atta is a healthy blend of seven natural grains like whole wheat, maize, ragi, oats, soy, Bengal gram and barley. It is an excellent source of proteins and fibre. It even contains 5 essential nutrients like iron, calcium, vitamin B1, niacin & folic acid. Considering the current lifestyle patterns, these nutrients are essential. Protein is needed for healthy growth and development, while a diet high in fibre helps maintain a healthy digestive system. Iron is an important nutrient for stamina, and calcium is good for bone health. It has

Vitamins B1 and B3 which are important to release energy from food and folic acid for healthy food formation. In all, a complete diet.

Key facts
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Awarded the prestigious Awaaz Consumer Award for the most preferred brand of atta for 2006 and 2007.

From our range

Annapurna Iodised Powder Salt

Annapurna Crystal Salt

Annapurna Zinda Dil - Low Sodium Salt

Captain Cook

Annapurna Farm Fresh

Annapurna Multi Grain Atta

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Red Rose Tea History...

The story of Red Rose tea began way back in 1894 in Canada. Theodore Harding Estabrooks was born in Wicklow, Carleton County, New Brunswick in 1861. He attended Kerrs Business College in Saint John,

New Brunswick and went into business himself in 1894 on Dock Street in downtown Saint John. He was a local business leader that came up with a great idea...produce and pack a quality blended tea that was consistent from cup to cup. Before that, tea was sold loose from tea chests by local merchants and quality varied a great deal. Mr. Estabrooks innovation meant that tea lovers could count on the quality of tea in every Red Rose package - a tradition that continues to this day. Initially, Red Rose was sold mainly in the Atlantic Provinces of Canada, but soon distribution expanded into other parts of Canada and into the United States beginning in the 1920's. Distribution initially was in cities near the Canadian border such as Portland, Buffalo, and Detroit. In 1929, Red Rose introduced tea bags for the first time. The business continued to expand and in 1932 a new chapter in the history of Red Rose began. Mr. Estabrooks sold Red Rose to Brooke Bond & Company of England. Arthur Brooke had founded Brooke Bond and Company in 1869, starting with a single tea shop. There was no Mr. Bond, but Arthur Brooke thought it sounded better and what was to become one of the world's leading tea companies was born. During the 1890's, Arthur Brooke expanded beyond tea shops and into the wholesale tea market using vans to deliver his tea all over England. The Brooke Bond name became synonymous with tea throughout the United Kingdom and his company introduced a second brand - PG Tips in 1930. Brooke Bond also became a major brand in the large tea market of India. With the sale to Brooke Bond, Red Rose was part of a global tea company and flourished under the guidance of the parent company and Arthur Brooke's son Gerald, who became chairman in 1910. Following the Second World War, Brooke Bond established their Canadian business in Montreal Quebec and continued to grow the Red Rose tea brand. By the 1970's, Red Rose was sold in much of the United States and Canada. In 1985, Unilever NV acquired Brooke Bond Foods, Inc. Shortly thereafter, Unilever sold the rights to the Red Rose brand in the United States to Redco Foods, Inc. retaining the rights in Canada and other parts of the world. Production of Red Rose tea for the United States market moved to Little Falls, New York in 1988. Today Red Rose is blended with the same care that Theodore Harding Estabrooks established more than a century ago. Red Rose contains high-grown black teas from Sri Lanka (Ceylon), Kenya, India, and Indonesia. The result is a blend that produces a full flavored cup of tea for the tea lover. We think Mr. Estabrooks would be proud. The Story Of Tea According to Chinese legend, the story of tea began in 2737 BC. Emperor Shen Nung, who was known as the "Divine Healer", always boiled his water before drinking it. He had observed that those who boiled their water had better health. One afternoon, as he knelt before his boiling water, some leaves from a nearby tree blew into the water. The Emperor noted a delightful aroma and, upon sipping the beverage, proclaimed it heaven sent. Since this first cup of tea almost five thousand years ago, the popularity of tea has grown to the point that it is now the second most consumed beverage in the world. Only water is more popular. Shortly after Emperor Shen Nung's discovery, tea's popularity spread to Japan and the rest of the Far East. The Dutch first brought tea from China to Europe and America by 1650. In 1669, the East India Company began bringing tea leaves to England, and in 1721, the company was granted a monopoly on all tea imported into the British Empire. Initially, tea was very expensive and available only for royalty and the upper class. At the time, tea prices were $30 to $50 per pound. One pound of tea makes about two hundred tea bags. During the 1800's, tea clippers raced from China to London and other ports. The first clipper to arrive with its cargo fetched the highest prices. Largely because of this new method of speedy transportation, the supply of tea became more plentiful and thus less expensive.

Tea played a dramatic role in the establishment of the United States of America. In 1767, the British Government put a tax on the tea used by American colonists. Protesting "taxation without representation", the colonists did not allow tea to be unloaded. In December 1773, colonists, dressed as American Indians, boarded ships from the East India Company and threw three hundred chests of tea into Boston harbor. The Boston Tea Party, of course, led to American independence. America was also the birthplace of iced tea. At the Louisiana Purchase Exposition at St. Louis in the summer of 1904, the weather was very hot. A young Englishman named Richard Blechynden was serving hot tea for days with no takers. In desperation, he tried pouring tea into glasses with pieces of ice. The beverage was a hit and iced tea was born. Click here for printable format

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