Robi Comp Radio REV1

Brands Included: > Airborne : Cold Remedy
> Airborne : Cold Remedy Tablets

> Airborne Cold Remedy & Squidsoap Liquid Soap : Combo
> Airborne Cold Tablets & On-The-Go Flavor Packets : Combo
> Airborne : Throat Remedy Lozenges
> Airborne : Herbal Supplement
Cough/Cold: Radio Airborne 2010
> Airborne : Vitamin C
Reported
Period: 12/28/2009-12/26/2010
>
AirborneTime
: Medicated
Products & Remedies (B)
> Airborne : Drugs/Toiletries DR
WK
WK
WK
WK
WK
WK
12/28/09
01/04/10
01/11/10
01/18/10
01/25/10
02/01/10
TOTAL
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
DOLS
(000)
(000)
(000)
(000)
(000)
(000)
MEDIA
MARKET
BRAND
(000)
Natl Spot Radio COLUMBUS,OH Airborne
$48.5
A18+ GRPs
12.1
0.0
0.0
0.0
0.0
0.0
0.0
Natl Spot Radio ORLANDO
Natl Spot Radio SYRACUSE
Airborne
A18+ GRPs
$68.5
17.1
0.0
0.0
0.0
0.0
0.0
0.0
Airborne
A18+ GRPs
$4.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
A18+ GRPs
$120.9
30.2
0.0
0.0
0.0
0.0
0.0
0.0
GRAND TOTAL
Copyright 2011. Kantar

q_id:
Media
2200433 Stradegy Online
All media markets not available for entire period
Used a $4,000 CPP to determine A18+ GRPs for competitive brands
WK
02/08/10
(B) DOLS
(000)
WK
02/15/10
(B) DOLS
(000)
WK
02/22/10
(B) DOLS
(000)
WK
03/01/10
(B) DOLS
(000)
WK
03/08/10
(B) DOLS
(000)
WK
03/15/10
(B) DOLS
(000)
WK
03/22/10
(B) DOLS
(000)
WK
03/29/10
(B) DOLS
(000)
WK
04/05/10
(B) DOLS
(000)
WK
04/12/10
(B) DOLS
(000)
WK
04/19/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
04/26/10
(B) DOLS
(000)
WK
05/03/10
(B) DOLS
(000)
WK
05/10/10
(B) DOLS
(000)
WK
05/17/10
(B) DOLS
(000)
WK
05/24/10
(B) DOLS
(000)
WK
05/31/10
(B) DOLS
(000)
WK
06/07/10
(B) DOLS
(000)
WK
06/14/10
(B) DOLS
(000)
WK
06/21/10
(B) DOLS
(000)
WK
06/28/10
(B) DOLS
(000)
WK
07/05/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/12/10
(B) DOLS
(000)
WK
07/19/10
(B) DOLS
(000)
WK
07/26/10
(B) DOLS
(000)
WK
08/02/10
(B) DOLS
(000)
WK
08/09/10
(B) DOLS
(000)
WK
08/16/10
(B) DOLS
(000)
WK
08/23/10
(B) DOLS
(000)
WK
08/30/10
(B) DOLS
(000)
WK
09/06/10
(B) DOLS
(000)
WK
09/13/10
(B) DOLS
(000)
WK
09/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/27/10
(B) DOLS
(000)
WK
10/04/10
(B) DOLS
(000)
WK
10/11/10
(B) DOLS
(000)
WK
10/18/10
(B) DOLS
(000)
WK
10/25/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
WK
WK
WK
WK
WK
WK
11/01/10
11/08/10
11/15/10
11/22/10
11/29/10
12/06/10
(000)
(000)
(000)
(000)
(000)
(000)
$3.2
$3.2
$3.2
$3.2
$7.6
$9.3
0.0
0.8
0.8
0.8
0.8
1.9
2.3
0.0
0.0
0.0
0.0
0.0
$4.5
1.1
$4.5
1.1
$4.5
1.1
$4.5
1.1
$10.7
2.7
$13.2
3.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$0.8
0.2
$1.1
0.3
0.0
0.0
0.0
0.0
0.0
$7.8
2.0
$7.8
2.0
$7.8
2.0
$7.8
2.0
$19.1
4.8
$23.6
5.9
WK
WK
12/13/10
12/20/10
(B) DOLS (B) DOLS
(000)
(000)
$9.3
$9.3
2.3
2.3
$13.2
3.3
$13.2
3.3
$1.1
0.3
$1.1
0.3
$23.6
5.9
$23.6
5.9
Brands Included: > Airborne : Cold Remedy

> Airborne : Cold Remedy Tablets
> Airborne Cold Remedy & Squidsoap Liquid Soap : Combo
> Airborne Cold Tablets & On-The-Go Flavor Packets : Combo
> Airborne : Throat Remedy Lozenges
> Airborne : Herbal Supplement
Cough/Cold: Radio Airborne 2011
> Airborne : Vitamin C
Reported
Period: 12/27/2010-2/27/2011
>
AirborneTime
: Medicated
Products & Remedies (B)
> Airborne : Drugs/Toiletries DR
MEDIA
MARKET
BRAND
Natl Spot Radio COLUMBUS,OH Airborne
A18+ GRPs
TOTAL
DOLS
(000)
WK
WK
WK
WK
WK
WK
12/27/10
01/03/11
01/10/11
01/17/11
01/24/11
01/31/11
(000)
(000)
(000)
(000)
(000)
(000)
$6.7
$6.7
1.7
1.7
0.0
0.0
0.0
0.0
0.0
Airborne
A18+ GRPs
$9.4
2.4
$9.4
2.4
0.0
0.0
0.0
0.0
0.0
Natl Spot Radio SAN DIEGO
Airborne
A18+ GRPs
$117.4
29.4
$6.4
1.6
$22.3
5.6
$22.3
5.6
$22.3
5.6
$22.3
5.6
$7.4
1.9
Natl Spot Radio SYRACUSE
Airborne
A18+ GRPs
$16.4
4.1
$1.8
0.5
$3.5
0.9
$3.5
0.9
$3.5
0.9
$3.5
0.9
$0.5
0.1
A18+ GRPs
$149.8
37.5
$24.2
6.1
$25.8
6.5
$25.8
6.5
$25.8
6.5
$25.8
6.5
$7.9
2.0
GRAND TOTAL

q_id:
Media
WK
02/07/11
(B) DOLS
(000)
WK
02/14/11
(B) DOLS
(000)
WK
02/21/11
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
$4.9
1.2
$4.9
1.2
$4.9
1.2
0.0
0.0
0.0
$4.9
1.2
$4.9
1.2
$4.9
1.2
Brands Included: > Chloraseptic

> Chloraseptic Allergen Block
> Chloraseptic Defense Daily Health
Cough/Cold: Radio Chloraseptic 2009
> Chloraseptic Max
Reported
Time Sore
Period:
3/23/2009-12/27/2009
(B)
>
Chloraseptic
Throat
Relief
> Ultra Chloraseptic
WK
WK
WK
WK
WK
03/23/09
03/30/09
04/06/09
04/13/09
04/20/09
TOTAL
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
DOLS
(000)
(000)
(000)
(000)
(000)
(000)
$129.6
32.4
0.0
0.0
0.0
0.0
0.0
MEDIA
Network Radio
MARKET BRAND
* TOTAL USChloraseptic
A18+ GRPs
Network Radio
* TOTAL USChloraseptic Allergen Block

A18+ GRPs
GRAND TOTAL
A18+ GRPs
$85.6
21.4
0.0
0.0
0.0
0.0
0.0
$215.2
53.8
0.0
0.0
0.0
0.0
0.0

q_id:
Media
WK
04/27/09
(B) DOLS
(000)
WK
05/04/09
(B) DOLS
(000)
WK
05/11/09
(B) DOLS
(000)
WK
05/18/09
(B) DOLS
(000)
WK
05/25/09
(B) DOLS
(000)
WK
06/01/09
(B) DOLS
(000)
WK
06/08/09
(B) DOLS
(000)
WK
06/15/09
(B) DOLS
(000)
WK
06/22/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
WK
06/29/09
07/06/09
(B) DOLS (B) DOLS
(000)
(000)
$28.7
0.0
7.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$25.0
6.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$53.7
13.4
0.0
WK
07/13/09
(B) DOLS
(000)
WK
07/20/09
(B) DOLS
(000)
0.0
WK
WK
WK
WK
WK
WK
WK
WK
WK
07/27/09
08/03/09
08/10/09
08/17/09
08/24/09
08/31/09
09/07/09
09/14/09
09/21/09
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$75.6
$25.3
0.0
18.9
0.0
0.0
0.0
0.0
6.3
0.0
0.0
0.0
0.0
0.0
$44.4
11.1
0.0
0.0
0.0
0.0
$16.2
4.1
0.0
0.0
0.0
0.0
0.0
$120.0
30.0
0.0
0.0
0.0
0.0
$41.5
10.4
0.0
0.0
0.0
WK
09/28/09
(B) DOLS
(000)
WK
10/05/09
(B) DOLS
(000)
WK
10/12/09
(B) DOLS
(000)
WK
10/19/09
(B) DOLS
(000)
WK
10/26/09
(B) DOLS
(000)
WK
11/02/09
(B) DOLS
(000)
WK
11/09/09
(B) DOLS
(000)
WK
11/16/09
(B) DOLS
(000)
WK
11/23/09
(B) DOLS
(000)
WK
11/30/09
(B) DOLS
(000)
WK
12/07/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
12/14/09
(B) DOLS
(000)
WK
12/21/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
Sinus: Radio Mucinex 2009

Reported Time Period: 3/23/2009-12/27/2009 (B)
Brands Included: Childrens Mucinex, Childrens Mucinex Multi-Symptom, Mucinex, Mucinex Cough Mini-Melts, Mucinex D, Mucinex D Maximum Strength, Mu
MEDIA
Network Radio
MARKET
* TOTAL US
Network Radio
* TOTAL US
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
Natl Spot Radio
ATLANTA
BALTIMORE
BOSTON
CHICAGO
CLEVELAND
DALLAS
MINNEAPOLIS
NEW YORK
ORLANDO
PITTSBURGH
TAMPA
WK
WK
WK
WK
03/23/09
03/30/09
04/06/09
04/13/09
TOTAL
(B) DOLS (B) DOLS (B) DOLS (B) DOLS
DOLS
(000)
(000)
(000)
(000)
BRAND
(000)
Mucinex D Maximum Strength
$1,002.2
A18+ GRPs
250.6
0.0
0.0
0.0
0.0
Mucinex DM Maximum Strength
A18+ GRPs
$242.7
60.7
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$5.7
1.4
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$8.8
2.2
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$4.4
1.1
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$5.7
1.4
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$11.8
3.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$5.3
1.3
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$24.6
6.2
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$12.5
3.1
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$14.5
3.6
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$6.1
1.5
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$3.1
0.8
0.0
0.0
0.0
0.0
A18+ GRPs
$1,347.4
336.9
0.0
0.0
0.0
0.0
GRAND TOTAL
Copyright 2011. Kantar Media

q_id: 2196604 Stradegy Online
D, Mucinex D Maximum Strength, Mucinex DM, Mucinex DM Maximum Strength, Mucinex Full Force, Mucinex Maximum Strength
WK
04/20/09
(B) DOLS
(000)
WK
04/27/09
(B) DOLS
(000)
WK
05/04/09
(B) DOLS
(000)
WK
05/11/09
(B) DOLS
(000)
WK
05/18/09
(B) DOLS
(000)
WK
05/25/09
(B) DOLS
(000)
WK
06/01/09
(B) DOLS
(000)
WK
06/08/09
(B) DOLS
(000)
WK
06/15/09
(B) DOLS
(000)
WK
06/22/09
(B) DOLS
(000)
WK
06/29/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/06/09
(B) DOLS
(000)
WK
07/13/09
(B) DOLS
(000)
WK
07/20/09
(B) DOLS
(000)
WK
07/27/09
(B) DOLS
(000)
WK
08/03/09
(B) DOLS
(000)
WK
08/10/09
(B) DOLS
(000)
WK
08/17/09
(B) DOLS
(000)
WK
08/24/09
(B) DOLS
(000)
WK
08/31/09
(B) DOLS
(000)
WK
09/07/09
(B) DOLS
(000)
WK
09/14/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/21/09
(B) DOLS
(000)
WK
09/28/09
(B) DOLS
(000)
WK
10/05/09
(B) DOLS
(000)
WK
10/12/09
(B) DOLS
(000)
WK
10/19/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
WK
WK
WK
WK
WK
WK
10/26/09
11/02/09
11/09/09
11/16/09
11/23/09
11/30/09
(000)
(000)
(000)
(000)
(000)
(000)
$244.8
$757.5
0.0
61.2
0.0
0.0
0.0
0.0
189.4
0.0
0.0
0.0
0.0
0.0
$41.6
10.4
0.0
0.0
0.0
0.0
$201.1
50.3
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$0.5
0.1
$0.5
0.1
$0.5
0.1
$0.5
0.1
$0.9
0.2
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$0.7
0.2
$0.7
0.2
$0.7
0.2
$0.7
0.2
$1.3
0.3
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$0.4
0.1
$0.4
0.1
$0.4
0.1
$0.4
0.1
$0.7
0.2
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$0.5
0.1
$0.5
0.1
$0.5
0.1
$0.5
0.1
$0.9
0.2
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$1.0
0.3
$1.0
0.3
$1.0
0.3
$1.0
0.3
$1.8
0.5
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$0.4
0.1
$0.4
0.1
$0.4
0.1
$0.4
0.1
$0.8
0.2
0.0
0.0
0.0
0.0
0.0
$0.4
0.1
$2.5
0.6
$2.5
0.6
$2.5
0.6
$2.5
0.6
$3.5
0.9
0.0
0.0
0.0
0.0
0.0
$0.2
0.1
$1.1
0.3
$1.1
0.3
$1.1
0.3
$1.1
0.3
$1.9
0.5
0.0
0.0
0.0
0.0
0.0
$0.2
0.1
$1.2
0.3
$1.2
0.3
$1.2
0.3
$1.2
0.3
$2.2
0.6
0.0
0.0
0.0
0.0
0.0
$0.1
0.0
$0.5
0.1
$0.5
0.1
$0.5
0.1
$0.5
0.1
$0.9
0.2
0.0
0.0
0.0
0.0
0.0
$0.0
0.0
$0.3
0.1
$0.3
0.1
$0.3
0.1
$0.3
0.1
$0.5
0.1
0.0
0.0
0.0
0.0
0.0
$287.7
71.9
$9.1
2.3
$9.1
2.3
$9.1
2.3
$9.1
2.3
$973.9
243.5
WK
12/07/09
(B) DOLS
(000)
WK
12/14/09
(B) DOLS
(000)
WK
12/21/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
$0.9
0.2
$0.9
0.2
$0.9
0.2
$1.4
0.4
$1.4
0.4
$1.4
0.4
$0.7
0.2
$0.7
0.2
$0.7
0.2
$0.9
0.2
$0.9
0.2
$0.9
0.2
$2.0
0.5
$2.0
0.5
$2.0
0.5
$0.9
0.2
$0.9
0.2
$0.9
0.2
$3.6
0.9
$3.6
0.9
$3.6
0.9
$2.1
0.5
$2.1
0.5
$2.1
0.5
$2.4
0.6
$2.4
0.6
$2.4
0.6
$1.0
0.3
$1.0
0.3
$1.0
0.3
$0.5
0.1
$0.5
0.1
$0.5
0.1
$16.5
4.1
$16.5
4.1
$16.5
4.1
Sinus: Radio Mucinex 2010

Brands Included: Childrens Mucinex, Childrens Mucinex Multi-Symptom, Mucinex, Mucinex Cough Mini-Melts, Mucinex D, Mucinex D Maximum Strength, Mu
TOTAL
DOLS
(000)
WK
WK
WK
WK
WK
WK
12/28/09
01/04/10
01/11/10
01/18/10
01/25/10
02/01/10
(000)
(000)
(000)
(000)
(000)
(000)
$0.5
$0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.0
MEDIA
MARKET
Natl Spot Radio ATLANTA
BRAND
Mucinex
A18+ GRPs
Natl Spot Radio BALTIMORE
Mucinex
A18+ GRPs
$0.8
0.2
$0.8
0.2
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$0.4
0.1
$0.4
0.1
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$0.5
0.1
$0.5
0.1
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$1.1
0.3
$1.1
0.3
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$0.5
0.1
$0.5
0.1
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$2.1
0.5
$2.1
0.5
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$1.2
0.3
$1.2
0.3
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$1.4
0.4
$1.4
0.4
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$0.6
0.2
$0.6
0.2
0.0
0.0
0.0
0.0
0.0
Mucinex
A18+ GRPs
$0.3
0.1
$0.3
0.1
0.0
0.0
0.0
0.0
0.0
A18+ GRPs
$9.4
2.4
$9.4
2.4
0.0
0.0
0.0
0.0
0.0
Natl Spot Radio BOSTON
Natl Spot Radio CHICAGO
Natl Spot Radio CLEVELAND
Natl Spot Radio DALLAS
Natl Spot Radio MINNEAPOLIS
Natl Spot Radio NEW YORK
Natl Spot Radio PITTSBURGH
Natl Spot Radio TAMPA
GRAND TOTAL

q_id:
Media
D, Mucinex D Maximum Strength, Mucinex DM, Mucinex DM Maximum Strength, Mucinex Full Force, Mucinex Maximum Strength
WK
02/08/10
(B) DOLS
(000)
WK
02/15/10
(B) DOLS
(000)
WK
02/22/10
(B) DOLS
(000)
WK
03/01/10
(B) DOLS
(000)
WK
03/08/10
(B) DOLS
(000)
WK
03/15/10
(B) DOLS
(000)
WK
03/22/10
(B) DOLS
(000)
WK
03/29/10
(B) DOLS
(000)
WK
04/05/10
(B) DOLS
(000)
WK
04/12/10
(B) DOLS
(000)
WK
04/19/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
04/26/10
(B) DOLS
(000)
WK
05/03/10
(B) DOLS
(000)
WK
05/10/10
(B) DOLS
(000)
WK
05/17/10
(B) DOLS
(000)
WK
05/24/10
(B) DOLS
(000)
WK
05/31/10
(B) DOLS
(000)
WK
06/07/10
(B) DOLS
(000)
WK
06/14/10
(B) DOLS
(000)
WK
06/21/10
(B) DOLS
(000)
WK
06/28/10
(B) DOLS
(000)
WK
07/05/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/12/10
(B) DOLS
(000)
WK
07/19/10
(B) DOLS
(000)
WK
07/26/10
(B) DOLS
(000)
WK
08/02/10
(B) DOLS
(000)
WK
08/09/10
(B) DOLS
(000)
WK
08/16/10
(B) DOLS
(000)
WK
08/23/10
(B) DOLS
(000)
WK
08/30/10
(B) DOLS
(000)
WK
09/06/10
(B) DOLS
(000)
WK
09/13/10
(B) DOLS
(000)
WK
09/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/27/10
(B) DOLS
(000)
WK
10/04/10
(B) DOLS
(000)
WK
10/11/10
(B) DOLS
(000)
WK
10/18/10
(B) DOLS
(000)
WK
10/25/10
(B) DOLS
(000)
WK
11/01/10
(B) DOLS
(000)
WK
11/08/10
(B) DOLS
(000)
WK
11/15/10
(B) DOLS
(000)
WK
11/22/10
(B) DOLS
(000)
WK
11/29/10
(B) DOLS
(000)
WK
12/06/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
12/13/10
(B) DOLS
(000)
WK
12/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
> Robitussin Infant

> Robitussin Maximum Strength
> Robitussin Night Relief
> Robitussin Nighttime
> Robitussin Pediatric
> Robitussin PM
> Robitussin Sugar Free
Cough/Cold: Radio Robitussin 2009
> Robitussin Sunny Orange
Reported
Time
Period:
3/23/2009-12/27/2009 (B)
>
Robitussin
Sunny
Raspberry
> Robitussin To Go
TOTAL
GRPs
Network Radio
A35-64 (1H '09)* Robitussin Base
W25-54 (2H '09)* Robitussin Base
A18+ GRPs**
Robitussin Base
24
313
368
A25-54 (2H '09)*

A18+ GRPs**
240
240
Robitussin To Go
Robitussin To Go
WK
03/23/09
GRPs
WK
03/30/09
GRPs
24
22
*Based on Final 2009 MSP

**Based on 2011 Network Radio Planning Guide for A18+ Conversion Factor
WK
04/06/09
GRPs
WK
04/13/09
GRPs
WK
04/20/09
GRPs
WK
04/27/09
GRPs
WK
05/04/09
GRPs
WK
05/11/09
GRPs
WK
05/18/09
GRPs
WK
05/25/09
GRPs
WK
06/01/09
GRPs
WK
06/08/09
GRPs
WK
06/15/09
GRPs
WK
06/22/09
GRPs
WK
06/29/09
GRPs
WK
07/06/09
GRPs
WK
07/13/09
GRPs
WK
07/20/09
GRPs
WK
07/27/09
GRPs
WK
08/03/09
GRPs
WK
08/10/09
GRPs
WK
08/17/09
GRPs
WK
08/24/09
GRPs
WK
08/31/09
GRPs
WK
09/07/09
GRPs
WK
09/14/09
GRPs
WK
09/21/09
GRPs
WK
09/28/09
GRPs
WK
10/05/09
GRPs
WK
10/12/09
GRPs
WK
10/19/09
GRPs
WK
10/26/09
GRPs
WK
11/02/09
GRPs
WK
11/09/09
GRPs
43
48
33
33
33
33
WK
11/16/09
GRPs
43
48
WK
11/23/09
GRPs
WK
11/30/09
GRPs
WK
12/07/09
GRPs
WK
12/14/09
GRPs
43
48
43
48
47
52
47
52
47
52
33
33
33
33
27
27
27
27
27
27
WK
12/21/09
GRPs
27
27
> Robitussin Infant

> Robitussin Maximum Strength
> Robitussin Night Relief
> Robitussin Nighttime
> Robitussin Pediatric
> Robitussin PM
> Robitussin Sugar Free
Cough/Cold: Radio Robitussin 2010
> Robitussin Sunny Orange
Reported
Time
Period:
12/28/2009-12/26/2010 (B)
>
Robitussin
Sunny
Raspberry
> Robitussin To Go
Network Radio
A25-54 (1H '10)* Robitussin To Go
A18+ GRPs**
Robitussin To Go
TOTAL
GRPs
214
214
WK
12/28/09
GRPs
WK
01/04/10
GRPs
WK
01/11/10
GRPs
32
32
*Based on Final 2010 Robitussin MSP

**Based on 2011 Network Radio Planning Guide for A18+ Conversion Factor
WK
01/18/10
GRPs
9
9
WK
01/25/10
GRPs
48
48
WK
02/01/10
GRPs
67
67
WK
02/08/10
GRPs
9
9
23
23
WK
02/15/10
GRPs
WK
02/22/10
GRPs
17
17
WK
03/01/10
GRPs
9
9
WK
03/08/10
GRPs
WK
03/15/10
GRPs
WK
03/22/10
GRPs
WK
03/29/10
GRPs
WK
04/05/10
GRPs
WK
04/12/10
GRPs
WK
04/19/10
GRPs
WK
04/26/10
GRPs
WK
05/03/10
GRPs
WK
05/10/10
GRPs
WK
05/17/10
GRPs
WK
05/24/10
GRPs
WK
05/31/10
GRPs
WK
06/07/10
GRPs
WK
06/14/10
GRPs
WK
06/21/10
GRPs
WK
06/28/10
GRPs
WK
07/05/10
GRPs
WK
07/12/10
GRPs
WK
07/19/10
GRPs
WK
07/26/10
GRPs
WK
08/02/10
GRPs
WK
08/09/10
GRPs
WK
08/16/10
GRPs
WK
08/23/10
GRPs
WK
08/30/10
GRPs
WK
09/06/10
GRPs
WK
09/13/10
GRPs
WK
09/20/10
GRPs
WK
09/27/10
GRPs
WK
10/04/10
GRPs
WK
10/11/10
GRPs
WK
10/18/10
GRPs
WK
10/25/10
GRPs
WK
11/01/10
GRPs
WK
11/08/10
GRPs
WK
11/15/10
GRPs
WK
11/22/10
GRPs
WK
11/29/10
GRPs
WK
12/06/10
GRPs
WK
12/13/10
GRPs
WK
12/20/10
GRPs
> Theraflu Maximum Strength

> Theraflu Maximum Strength Daytime
> Theraflu Severe Cold
> Theraflu Severe Cold & Cough
> Theraflu Severe Cold Nightime
> Theraflu Sinus Maximum Strength
> Theraflu Sore Throat & Cough Maximum Strength
Sinus: Radio Theraflu 2009
> Theraflu Therafilm
Reported
>
TherafluTime
Thin Period:
Strips 3/23/2009-12/27/2009 (B)
> Theraflu Warming Relief
MEDIA
Natl Spot Radio
MARKET
HOUSTON
Natl Spot Radio
LAS VEGAS
Natl Spot Radio
Natl Spot Radio
WK
WK
WK
WK
WK
03/23/09
03/30/09
04/06/09
04/13/09
04/20/09
TOTAL
DOLS
(000)
(000)
(000)
(000)
(000)
BRAND
(000)
Theraflu
$110.3
A18+ GRPs
27.6
0.0
0.0
0.0
0.0
0.0
Theraflu
A18+ GRPs
$2.7
0.7
0.0
0.0
0.0
0.0
0.0
Theraflu
A18+ GRPs
$11.1
2.8
0.0
0.0
0.0
0.0
0.0
SAN FRANCISCO Theraflu

A18+ GRPs
$85.3
21.3
0.0
0.0
0.0
0.0
0.0
A18+ GRPs
$209.3
52.3
0.0
0.0
0.0
0.0
0.0
SAN ANTONIO
GRAND TOTAL

WK
04/27/09
(B) DOLS
(000)
WK
05/04/09
(B) DOLS
(000)
WK
05/11/09
(B) DOLS
(000)
WK
05/18/09
(B) DOLS
(000)
WK
05/25/09
(B) DOLS
(000)
WK
06/01/09
(B) DOLS
(000)
WK
06/08/09
(B) DOLS
(000)
WK
06/15/09
(B) DOLS
(000)
WK
06/22/09
(B) DOLS
(000)
WK
06/29/09
(B) DOLS
(000)
WK
07/06/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/13/09
(B) DOLS
(000)
WK
07/20/09
(B) DOLS
(000)
WK
07/27/09
(B) DOLS
(000)
WK
08/03/09
(B) DOLS
(000)
WK
08/10/09
(B) DOLS
(000)
WK
08/17/09
(B) DOLS
(000)
WK
08/24/09
(B) DOLS
(000)
WK
08/31/09
(B) DOLS
(000)
WK
09/07/09
(B) DOLS
(000)
WK
09/14/09
(B) DOLS
(000)
WK
09/21/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
09/28/09
10/05/09
10/12/09
10/19/09
10/26/09
11/02/09
11/09/09
11/16/09
11/23/09
11/30/09
12/07/09
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$6.5
$11.4
$11.4
$11.4
$11.0
$8.7
$8.7
$8.7
$8.7
$6.2
$5.8
1.6
2.9
2.9
2.9
2.8
2.2
2.2
2.2
2.2
1.6
1.5
$0.2
0.1
$0.4
0.1
$0.4
0.1
$0.4
0.1
$0.4
0.1
$0.2
0.1
$0.2
0.1
$0.2
0.1
$0.2
0.1
$0.0
0.0
0.0
$0.6
0.2
$1.1
0.3
$1.1
0.3
$1.1
0.3
$1.2
0.3
$1.5
0.4
$1.5
0.4
$1.5
0.4
$1.5
0.4
$0.2
0.1
0.0
$3.1
0.8
$5.5
1.4
$5.5
1.4
$5.5
1.4
$5.6
1.4
$6.4
1.6
$6.4
1.6
$6.4
1.6
$6.4
1.6
$8.4
2.1
$8.7
2.2
$10.5
2.6
$18.4
4.6
$18.4
4.6
$18.4
4.6
$18.2
4.6
$16.8
4.2
$16.8
4.2
$16.8
4.2
$16.8
4.2
$14.8
3.7
$14.5
3.6
WK
WK
12/14/09
12/21/09
(B) DOLS (B) DOLS
(000)
(000)
$5.8
$5.8
1.5
1.5
0.0
0.0
0.0
0.0
$8.7
2.2
$8.7
2.2
$14.5
3.6
$14.5
3.6
> Theraflu Maximum Strength

> Theraflu Maximum Strength Daytime
> Theraflu Severe Cold
> Theraflu Severe Cold & Cough
> Theraflu Severe Cold Nightime
> Theraflu Sinus Maximum Strength
> Theraflu Sore Throat & Cough Maximum Strength
Sinus: Radio Theraflu 2010
> Theraflu Therafilm
Reported
>
TherafluTime
Thin Period:
Strips 12/28/2009-12/26/2010 (B)
> Theraflu Warming Relief
MEDIA
Natl Spot Radio
MARKET
HOUSTON
Natl Spot Radio
LAS VEGAS
Natl Spot Radio
WK
WK
WK
WK
WK
WK
12/28/09
01/04/10
01/11/10
01/18/10
01/25/10
02/01/10
TOTAL
DOLS
(000)
(000)
(000)
(000)
(000)
(000)
BRAND
(000)
Theraflu
$93.2
$6.6
$7.7
$7.7
$7.7
$7.7
$7.0
A18+ GRPs
23.3
1.7
1.9
1.9
1.9
1.9
1.8
Theraflu
A18+ GRPs
$2.7
0.7
0.0
0.0
0.0
0.0
0.0
$0.7
0.2
SAN FRANCISCOTheraflu
A18+ GRPs
$107.8
27.0
$8.1
2.0
$7.3
1.8
$7.3
1.8
$7.3
1.8
$7.3
1.8
$8.5
2.1
A18+ GRPs
$203.7
50.9
$14.7
3.7
$15.1
3.8
$15.1
3.8
$15.1
3.8
$15.1
3.8
$16.1
4.0
GRAND TOTAL

q_id:
Media
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
02/08/10
02/15/10
02/22/10
03/01/10
03/08/10
03/15/10
03/22/10
03/29/10
04/05/10
04/12/10
04/19/10
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$7.0
$7.0
$7.0
$6.3
$6.3
$6.3
$6.3
$2.7
1.8
1.8
1.8
1.6
1.6
1.6
1.6
0.7
0.0
0.0
0.0
$0.7
0.2
$0.7
0.2
$0.7
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$8.5
2.1
$8.5
2.1
$8.5
2.1
$8.3
2.1
$8.3
2.1
$8.3
2.1
$8.3
2.1
$3.5
0.9
0.0
0.0
0.0
$16.1
4.0
$16.1
4.0
$16.1
4.0
$14.6
3.7
$14.6
3.7
$14.6
3.7
$14.6
3.7
$6.2
1.6
0.0
0.0
0.0
WK
04/26/10
(B) DOLS
(000)
WK
05/03/10
(B) DOLS
(000)
WK
05/10/10
(B) DOLS
(000)
WK
05/17/10
(B) DOLS
(000)
WK
05/24/10
(B) DOLS
(000)
WK
05/31/10
(B) DOLS
(000)
WK
06/07/10
(B) DOLS
(000)
WK
06/14/10
(B) DOLS
(000)
WK
06/21/10
(B) DOLS
(000)
WK
06/28/10
(B) DOLS
(000)
WK
07/05/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/12/10
(B) DOLS
(000)
WK
07/19/10
(B) DOLS
(000)
WK
07/26/10
(B) DOLS
(000)
WK
08/02/10
(B) DOLS
(000)
WK
08/09/10
(B) DOLS
(000)
WK
08/16/10
(B) DOLS
(000)
WK
08/23/10
(B) DOLS
(000)
WK
08/30/10
(B) DOLS
(000)
WK
09/06/10
(B) DOLS
(000)
WK
09/13/10
(B) DOLS
(000)
WK
09/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/27/10
(B) DOLS
(000)
WK
10/04/10
(B) DOLS
(000)
WK
10/11/10
(B) DOLS
(000)
WK
10/18/10
(B) DOLS
(000)
WK
10/25/10
(B) DOLS
(000)
WK
11/01/10
(B) DOLS
(000)
WK
11/08/10
(B) DOLS
(000)
WK
11/15/10
(B) DOLS
(000)
WK
11/22/10
(B) DOLS
(000)
WK
11/29/10
(B) DOLS
(000)
WK
12/06/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
12/13/10
(B) DOLS
(000)
WK
12/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
> Tylenol Simply Stuffy

> Tylenol Sinus
> Tylenol Sinus Congestion & Pn
> Tylenol Sinus Day/Night
> Tylenol Sinus Extra Strength
> Tylenol Sinus Extra Strength Daytime
> Tylenol Sinus Maximum Strength
Sinus: Radio Tylenol 2009
> Tylenol Sinus Maximum Strength Nightime
Reported
Time Period:
(B)
>
Tylenol Sinus
Severe 3/23/2009-12/27/2009
Congestion
> Tylenol Warming Cold Multi-Symptom
WK
WK
WK
WK
03/23/09
03/30/09
04/06/09
04/13/09
TOTAL
(B) DOLS (B) DOLS (B) DOLS (B) DOLS
DOLS
(000)
(000)
(000)
(000)
(000)
$57.0
14.3
0.0
0.0
0.0
0.0
MEDIA
Network Radio
MARKET
* TOTAL US
BRAND
Childrens Tylenol Plus
A18+ GRPs
Network Radio
* TOTAL US
Tylenol
A18+ GRPs
$902.4
225.6
0.0
$132.8
33.2
0.0
0.0
Tylenol Sinus Extra Strength

A18+ GRPs
$744.6
186.2
0.0
$97.8
24.5
0.0
0.0
$1,704.0
426.0
0.0
$230.6
57.7
0.0
0.0
Network Radio
* TOTAL US
GRAND TOTAL
A18+ GRPs

WK
04/20/09
(B) DOLS
(000)
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
04/27/09
05/04/09
05/11/09
05/18/09
05/25/09
06/01/09
06/08/09
06/15/09
06/22/09
06/29/09
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$42.8
$14.3
0.0
10.7
0.0
0.0
0.0
0.0
3.6
0.0
0.0
0.0
0.0
0.0
$148.2
37.1
0.0
0.0
0.0
0.0
$252.7
63.2
0.0
0.0
0.0
$187.1
46.8
0.0
$130.5
32.6
0.0
0.0
0.0
0.0
$162.4
40.6
0.0
0.0
0.0
$181.3
45.3
0.0
$321.4
80.4
0.0
0.0
0.0
0.0
$429.4
107.4
0.0
0.0
0.0
$368.5
92.1
WK
07/06/09
(B) DOLS
(000)
WK
07/13/09
(B) DOLS
(000)
WK
07/20/09
(B) DOLS
(000)
WK
07/27/09
(B) DOLS
(000)
WK
08/03/09
(B) DOLS
(000)
WK
08/10/09
(B) DOLS
(000)
WK
08/17/09
(B) DOLS
(000)
WK
08/24/09
(B) DOLS
(000)
WK
08/31/09
(B) DOLS
(000)
WK
09/07/09
(B) DOLS
(000)
WK
09/14/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$112.8
28.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$123.6
30.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$236.4
59.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/21/09
(B) DOLS
(000)
WK
09/28/09
(B) DOLS
(000)
WK
10/05/09
(B) DOLS
(000)
WK
10/12/09
(B) DOLS
(000)
WK
10/19/09
(B) DOLS
(000)
WK
10/26/09
(B) DOLS
(000)
WK
11/02/09
(B) DOLS
(000)
WK
11/09/09
(B) DOLS
(000)
WK
11/16/09
(B) DOLS
(000)
WK
11/23/09
(B) DOLS
(000)
WK
11/30/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$68.7
17.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$49.1
12.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$117.8
29.5
WK
12/07/09
(B) DOLS
(000)
WK
12/14/09
(B) DOLS
(000)
WK
12/21/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
> Tylenol Simply Stuffy

> Tylenol Sinus
> Tylenol Sinus Congestion & Pn
> Tylenol Sinus Day/Night
> Tylenol Sinus Extra Strength
> Tylenol Sinus Extra Strength Daytime
> Tylenol Sinus Maximum Strength
Sinus: Radio Tylenol 2010
> Tylenol Sinus Maximum Strength Nightime
Reported
Time Period:
(B)
>
Tylenol Sinus
Severe 12/28/2009-12/26/2010
Congestion
> Tylenol Warming Cold Multi-Symptom
WK
WK
WK
WK
WK
12/28/09
01/04/10
01/11/10
01/18/10
01/25/10
TOTAL
DOLS
(000)
(000)
(000)
(000)
(000)
(000)
$691.1
$94.9
172.8
23.7
0.0
0.0
0.0
0.0
MEDIA
Network Radio
MARKET
BRAND
* TOTAL US Tylenol
A18+ GRPs
Network Radio
* TOTAL US Tylenol Cold Multi-Symptom

A18+ GRPs
$45.4
11.4
0.0
0.0
0.0
0.0
0.0
* TOTAL US Tylenol Sinus Extra Strength

A18+ GRPs
$644.5
161.1
$37.5
9.4
0.0
0.0
0.0
0.0
$1,381.0
345.3
$132.4
33.1
0.0
0.0
0.0
0.0
Network Radio
GRAND TOTAL
A18+ GRPs

q_id:
Media
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
02/01/10
02/08/10
02/15/10
02/22/10
03/01/10
03/08/10
03/15/10
03/22/10
03/29/10
04/05/10
04/12/10
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$225.5
$184.3
$119.6
56.4
0.0
0.0
0.0
46.1
0.0
0.0
0.0
29.9
0.0
0.0
$24.5
6.1
0.0
0.0
0.0
$20.9
5.2
0.0
0.0
0.0
0.0
0.0
0.0
$151.6
37.9
0.0
0.0
0.0
$240.4
60.1
0.0
0.0
0.0
$155.0
38.8
0.0
0.0
$401.5
100.4
0.0
0.0
0.0
$445.6
111.4
0.0
0.0
0.0
$274.6
68.7
0.0
0.0
WK
04/19/10
(B) DOLS
(000)
WK
WK
WK
WK
WK
WK
WK
WK
WK
WK
04/26/10
05/03/10
05/10/10
05/17/10
05/24/10
05/31/10
06/07/10
06/14/10
06/21/10
06/28/10
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$66.9
0.0
16.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$60.0
15.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$126.9
31.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/05/10
(B) DOLS
(000)
WK
07/12/10
(B) DOLS
(000)
WK
07/19/10
(B) DOLS
(000)
WK
07/26/10
(B) DOLS
(000)
WK
08/02/10
(B) DOLS
(000)
WK
08/09/10
(B) DOLS
(000)
WK
08/16/10
(B) DOLS
(000)
WK
08/23/10
(B) DOLS
(000)
WK
08/30/10
(B) DOLS
(000)
WK
09/06/10
(B) DOLS
(000)
WK
09/13/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/20/10
(B) DOLS
(000)
WK
09/27/10
(B) DOLS
(000)
WK
10/04/10
(B) DOLS
(000)
WK
10/11/10
(B) DOLS
(000)
WK
10/18/10
(B) DOLS
(000)
WK
10/25/10
(B) DOLS
(000)
WK
11/01/10
(B) DOLS
(000)
WK
11/08/10
(B) DOLS
(000)
WK
11/15/10
(B) DOLS
(000)
WK
11/22/10
(B) DOLS
(000)
WK
11/29/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
12/06/10
(B) DOLS
(000)
WK
12/13/10
(B) DOLS
(000)
WK
12/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Sinus: Radio Zicam 2009

Brands Included: Zicam, Zicam Cough Max, Zicam Cough Mist, Zicam Extreme, Zicam Intense, Zicam Multi-Symptom, Zicam Plus, Zicam Ultra Xcid
MEDIA
Network Radio
WK
WK
WK
WK
WK
WK
03/23/09
03/30/09
04/06/09
04/13/09
04/20/09
04/27/09
TOTAL
DOLS
(000)
(000)
(000)
(000)
(000)
(000)
MARKET BRAND
(000)
* TOTAL USZicam
$844.6
A18+ GRPs
211.2
0.0
0.0
0.0
0.0
0.0
0.0
GRAND TOTAL
A18+ GRPs
$844.6
211.2
0.0

q_id:
Media
0.0
0.0
0.0
0.0
0.0
om, Zicam Plus, Zicam Ultra Xcid

WK
05/04/09
(B) DOLS
(000)
WK
05/11/09
(B) DOLS
(000)
WK
05/18/09
(B) DOLS
(000)
WK
05/25/09
(B) DOLS
(000)
WK
06/01/09
(B) DOLS
(000)
WK
06/08/09
(B) DOLS
(000)
WK
06/15/09
(B) DOLS
(000)
WK
06/22/09
(B) DOLS
(000)
WK
06/29/09
(B) DOLS
(000)
WK
07/06/09
(B) DOLS
(000)
WK
07/13/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/20/09
(B) DOLS
(000)
WK
07/27/09
(B) DOLS
(000)
WK
08/03/09
(B) DOLS
(000)
WK
08/10/09
(B) DOLS
(000)
WK
08/17/09
(B) DOLS
(000)
WK
08/24/09
(B) DOLS
(000)
WK
08/31/09
(B) DOLS
(000)
WK
09/07/09
(B) DOLS
(000)
WK
09/14/09
(B) DOLS
(000)
WK
09/21/09
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/28/09
(B) DOLS
(000)
$267.2
0.0
66.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$267.2
66.8
WK
10/05/09
(B) DOLS
(000)
WK
10/12/09
(B) DOLS
(000)
WK
10/19/09
(B) DOLS
(000)
0.0
0.0
WK
WK
WK
WK
WK
WK
WK
WK
10/26/09
11/02/09
11/09/09
11/16/09
11/23/09
11/30/09
12/07/09
12/14/09
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$334.0
$243.4
0.0
83.5
0.0
0.0
0.0
0.0
60.9
0.0
0.0
0.0
0.0
0.0
$334.0
83.5
0.0
0.0
0.0
0.0
$243.4
60.9
0.0
0.0
WK
12/21/09
(B) DOLS
(000)
0.0
0.0
Sinus: Radio Zicam 2010

Brands Included: Zicam, Zicam Cough Max, Zicam Cough Mist, Zicam Extreme, Zicam Intense, Zicam Multi-Symptom, Zicam Plus, Zicam Ultra Xcid
MEDIA
Network Radio
MARKET
* TOTAL US
Natl Spot Radio
BALTIMORE
Natl Spot Radio
PHILADELPHIA
WK
WK
WK
WK
WK
WK
12/28/09
01/04/10
01/11/10
01/18/10
01/25/10
02/01/10
TOTAL
DOLS
(000)
(000)
(000)
(000)
(000)
(000)
BRAND
(000)
Zicam
$797.0
$310.2
$291.0
A18+ GRPs
199.3
77.6
0.0
0.0
0.0
0.0
72.8
Zicam
A18+ GRPs
$28.8
7.2
0.0
0.0
0.0
0.0
0.0
0.0
Zicam
A18+ GRPs
$38.4
9.6
0.0
0.0
0.0
0.0
0.0
$3.2
0.8
A18+ GRPs
$864.2
216.1
$310.2
77.6
0.0
0.0
0.0
0.0
$294.2
73.6
GRAND TOTAL

q_id:
Media
am Plus, Zicam Ultra Xcid

WK
02/08/10
(B) DOLS
(000)
WK
02/15/10
(B) DOLS
(000)
WK
02/22/10
(B) DOLS
(000)
0.0
0.0
WK
WK
WK
WK
WK
WK
WK
WK
03/01/10
03/08/10
03/15/10
03/22/10
03/29/10
04/05/10
04/12/10
04/19/10
(B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS (B) DOLS
(000)
(000)
(000)
(000)
(000)
(000)
(000)
(000)
$195.8
0.0
49.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
$6.5
1.6
$6.5
1.6
$6.5
1.6
$6.5
1.6
$2.8
0.7
0.0
0.0
0.0
$3.2
0.8
$3.2
0.8
$3.2
0.8
$5.8
1.5
$5.8
1.5
$5.8
1.5
$5.8
1.5
$2.5
0.6
0.0
0.0
0.0
$3.2
0.8
$3.2
0.8
$3.2
0.8
$208.1
52.0
$12.3
3.1
$12.3
3.1
$12.3
3.1
$5.3
1.3
0.0
0.0
0.0
WK
04/26/10
(B) DOLS
(000)
WK
05/03/10
(B) DOLS
(000)
WK
05/10/10
(B) DOLS
(000)
WK
05/17/10
(B) DOLS
(000)
WK
05/24/10
(B) DOLS
(000)
WK
05/31/10
(B) DOLS
(000)
WK
06/07/10
(B) DOLS
(000)
WK
06/14/10
(B) DOLS
(000)
WK
06/21/10
(B) DOLS
(000)
WK
06/28/10
(B) DOLS
(000)
WK
07/05/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
07/12/10
(B) DOLS
(000)
WK
07/19/10
(B) DOLS
(000)
WK
07/26/10
(B) DOLS
(000)
WK
08/02/10
(B) DOLS
(000)
WK
08/09/10
(B) DOLS
(000)
WK
08/16/10
(B) DOLS
(000)
WK
08/23/10
(B) DOLS
(000)
WK
08/30/10
(B) DOLS
(000)
WK
09/06/10
(B) DOLS
(000)
WK
09/13/10
(B) DOLS
(000)
WK
09/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
09/27/10
(B) DOLS
(000)
WK
10/04/10
(B) DOLS
(000)
WK
10/11/10
(B) DOLS
(000)
WK
10/18/10
(B) DOLS
(000)
WK
10/25/10
(B) DOLS
(000)
WK
11/01/10
(B) DOLS
(000)
WK
11/08/10
(B) DOLS
(000)
WK
11/15/10
(B) DOLS
(000)
WK
11/22/10
(B) DOLS
(000)
WK
11/29/10
(B) DOLS
(000)
WK
12/06/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
WK
12/13/10
(B) DOLS
(000)
WK
12/20/10
(B) DOLS
(000)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

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Brands Included: > Airborne : Cold Remedy

> Airborne : Cold Remedy Tablets

Natl Spot Radio SYRACUSE

Copyright 2011. Kantar

Brands Included: > Airborne : Cold Remedy

Natl Spot Radio SAN DIEGO

Natl Spot Radio SYRACUSE

Copyright 2011. Kantar

Brands Included: > Chloraseptic

* TOTAL USChloraseptic Allergen Block

Copyright 2011. Kantar

Sinus: Radio Mucinex 2009

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

Copyright 2011. Kantar Media

Sinus: Radio Mucinex 2010

Natl Spot Radio BALTIMORE

Natl Spot Radio BOSTON

Natl Spot Radio CHICAGO

Natl Spot Radio CLEVELAND

Natl Spot Radio DALLAS

Natl Spot Radio MINNEAPOLIS

Natl Spot Radio NEW YORK

Natl Spot Radio ORLANDO

Natl Spot Radio PITTSBURGH

Natl Spot Radio TAMPA

Copyright 2011. Kantar

> Robitussin Infant

A25-54 (2H '09)*

*Based on Final 2009 MSP

> Robitussin Infant

*Based on Final 2010 Robitussin MSP

> Theraflu Maximum Strength

Natl Spot Radio

Natl Spot Radio

Natl Spot Radio

SAN FRANCISCO Theraflu

Copyright 2011. Kantar Media

> Theraflu Maximum Strength

Natl Spot Radio

Natl Spot Radio

Copyright 2011. Kantar

> Tylenol Simply Stuffy

Tylenol Sinus Extra Strength

Copyright 2011. Kantar Media

> Tylenol Simply Stuffy

* TOTAL US Tylenol Cold Multi-Symptom

* TOTAL US Tylenol Sinus Extra Strength

Copyright 2011. Kantar

Sinus: Radio Zicam 2009

Copyright 2011. Kantar

om, Zicam Plus, Zicam Ultra Xcid

Sinus: Radio Zicam 2010

Natl Spot Radio

Natl Spot Radio