2011

Company Business Plan for

XXXXXXX Oil& Gas Limited

Mariam Oluwatoyin Campbell

For: Intercamp Consulting
Confidential Property of Paragonsino Oil & Gas Limited

7/4/2011

Page 1

Table of Contents
Document Control ..................................................................................................................................... 6
Contact information ................................................................................................................................... 7
Legal structure and corporate data ..................................................................................................... 7
Nature of business ................................................................................................................................. 7
Address of registered office .................................................................................................................. 7
The registration number ....................................................................................................................... 7
Executive summary ................................................................................................................................... 8
Targeted Market and Customers ......................................................................................................... 8
Goals ........................................................................................................................................................ 8
Objective .................................................................................................................................................. 8
Keys to success ....................................................................................................................................... 8
Mission statement .................................................................................................................................. 8
Start up funding and financials............................................................................................................ 8
Economic overview.................................................................................................................................... 9
Economic growth ................................................................................................................................... 9
The per capita income ........................................................................................................................... 9
The informal sector ................................................................................................................................ 9
Economic outlook................................................................................................................................... 9
Industry value drivers ........................................................................................................................... 9
Industry overview.................................................................................................................................... 10
Oil & Gas Industry in Nigeria ............................................................................................................ 10
Major Marketers ............................................................................................................................... 10
Minor / Micro Marketers ................................................................................................................. 10
Retail Marketers ............................................................................................................................... 10
Market analysis .................................................................................................................................... 10
Emerging opportunities ...................................................................................................................... 10
Regulatory frame work ....................................................................................................................... 10
Critical success factor for the healthcare manufacturing industry ............................................... 10

Confidential Property of Paragonsino Oil & Gas Limited

Page 2

Corporate overview ................................................................................................................................. 11

Vision and mission statement ............................................................................................................ 11
Vision statement ................................................................................................................................... 11
Mission statement ................................................................................................................................ 11
Critical success factor .......................................................................................................................... 11
Core competencies ............................................................................................................................... 11
Business structure .................................................................................................................................... 12
Strategic plan ............................................................................................................................................ 13
Pricing .................................................................................................................................................... 13
Sales strategy ........................................................................................................................................ 13
Market positioning............................................................................................................................... 13
Brand strategy ...................................................................................................................................... 13
Competition .......................................................................................................................................... 13
Sources of sustainable competitive advantage ................................................................................ 13
SWOT analysis...................................................................................................................................... 13
Description of product and services...................................................................................................... 14
Petrol & Diesel Sale .............................................................................................................................. 14
Lubricant, oil and other Vehicle Products ........................................................................................ 14
Car Wash & Tire Shop ......................................................................................................................... 14
Mini Mart .............................................................................................................................................. 14
Marketing plan ......................................................................................................................................... 15
Market segment .................................................................................................................................... 15
Description of customer and customer need ................................................................................... 15
Target market ....................................................................................................................................... 15
Target market segment .................................................................................................................... 15
Market mix ............................................................................................................................................ 15
Pricing and discounting ...................................................................................................................... 15
Advertising and promotional materials ........................................................................................... 15
Channel and distribution network .................................................................................................... 15
Confidential Property of Paragonsino Oil & Gas Limited

Page 3

Marketing and sales ............................................................................................................................. 15

After sales service and customer care ............................................................................................... 15
Business business relationship ........................................................................................................ 15
Operations and production .................................................................................................................... 16
Location ................................................................................................................................................. 16
Make or buy consideration ................................................................................................................. 16
Service capacity .................................................................................................................................... 16
Equipment and machinery ................................................................................................................. 16
Engineering and technical support.................................................................................................... 16
Health, Safety and Environment........................................................................................................ 16
Sources for the supply of materials ................................................................................................... 16
Park layout and plan ........................................................................................................................... 16
Maintenance .......................................................................................................................................... 16
Management and organization .............................................................................................................. 17
Corporate governance ......................................................................................................................... 17
Legal structure ...................................................................................................................................... 17
Board of Directors profile .................................................................................................................. 17
Management team ............................................................................................................................... 17
Standard operating procedure for human resources unit (human resource plan)..................... 17
Job responsibilities ............................................................................................................................... 17
Recruitment / selection/staffing ......................................................................................................... 17
Staff training and development ......................................................................................................... 17
Financial forecasts .................................................................................................................................... 18
Assumptions ......................................................................................................................................... 18
Income Statement ................................................................................................................................. 18
Cash-flow Statement............................................................................................................................ 18
Balance Sheet ........................................................................................................................................ 18
Investment Plan .................................................................................................................................... 18
Utilization of funds .............................................................................................................................. 18
Confidential Property of Paragonsino Oil & Gas Limited

Page 4

Business controls and risk analysis ....................................................................................................... 19

Marketing .............................................................................................................................................. 19
Pilfering ................................................................................................................................................. 19
In-transit Robbery ................................................................................................................................ 19
Security .................................................................................................................................................. 19
Accidents ............................................................................................................................................... 19

Confidential Property of Paragonsino Oil & Gas Limited

Page 5

Document Control

Confidential Property of Paragonsino Oil & Gas Limited

Page 6

Contact information
Legal structure and corporate data
Nature of business
Address of registered office
The registration number

Confidential Property of Paragonsino Oil & Gas Limited

Page 7

Executive summary
Targeted Market and Customers
Goals
Objective
Keys to success
Mission statement
Utilization of funding and financials

Confidential Property of Paragonsino Oil & Gas Limited

Page 8

Economic overview
Economic growth
The per capita income
The informal sector
Economic outlook
Industry value drivers

Confidential Property of Paragonsino Oil & Gas Limited

Page 9

Industry overview
Oil & Gas Industry in Nigeria
Major Marketers
Minor / Micro Marketers
Retail Marketers
Market analysis
Emerging opportunities
Regulatory frame work
Critical success factor for the Oil & Gas industry

Confidential Property of Paragonsino Oil & Gas Limited

Page 10

Corporate overview
Vision and mission statement
Vision statement
Mission statement
Critical success factor
Core competencies

Confidential Property of Paragonsino Oil & Gas Limited

Page 11

Business structure

Confidential Property of Paragonsino Oil & Gas Limited

Page 12

Strategic plan
Pricing
Sales strategy
Market positioning
Brand strategy
Competition
Sources of sustainable competitive advantage
SWOT analysis

Confidential Property of Paragonsino Oil & Gas Limited

Page 13

Description of product and services

Petrol & Diesel Sale
Lubricant, oil and other Vehicle Products
Car Wash & Tire Shop
Mini Mart

Confidential Property of Paragonsino Oil & Gas Limited

Page 14

Marketing plan
Market segment
Description of customer and customer need
Target market
Target market segment
Market mix
Pricing and discounting
Advertising and promotional materials
Channel and distribution network
Marketing and sales
After sales service and customer care
Business business relationship

Confidential Property of Paragonsino Oil & Gas Limited

Page 15

Operations and production

Location
Make or buy consideration
Service capacity
Equipment and machinery
Engineering and technical support
Health, Safety and Environment
Sources for the supply of materials
Station layout and plan
Maintenance

Confidential Property of Paragonsino Oil & Gas Limited

Page 16

Management and organization

Corporate governance
Legal structure
Board of Directors profile
Management team
Standard operating procedure for human resources unit (human resource plan)
Job responsibilities
Recruitment / selection/staffing
Staff training and development

Confidential Property of Paragonsino Oil & Gas Limited

Page 17

Financial forecasts
Assumptions
Income Statement
Cash-flow Statement
Balance Sheet
Investment Plan
Utilization of funds

Confidential Property of Paragonsino Oil & Gas Limited

Page 18

Business controls and risk analysis

Marketing
Pilfering
In-transit Robbery
Security
Accidents

Confidential Property of Paragonsino Oil & Gas Limited

Page 19

Appendix

Confidential Property of Paragonsino Oil & Gas Limited

Page 20