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  • Kinetic Blaze

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    Paras Katyal
    190 vizualizări11 pagini
    Kinetic launched the Kinetic Blaze scooter in 2006 with a powerful 165cc engine, making it the most powerful scooter in India at the time. However, the launch advertisement focused more on a celebrity endorsement than the scooter's performance specifications. Priced similarly to motorbikes like the Pulsar, the Blaze did not appeal to many customers. While the Blaze showed potential to regenerate the Kinetic brand by filling a niche market, the company's overreliance on celebrity endorsements without focusing on the scooter's qualities meant there were no shortcuts to success for the Blaze.

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    Kinetic launched the Kinetic Blaze scooter in 2006 with a powerful 165cc engine, making it the most powerful scooter in India at the time. However, the launch advertisement focused more on a celebrity endorsement than the scooter's performance specifications. Priced similarly to motorbikes like the Pulsar, the Blaze did not appeal to many customers. While the Blaze showed potential to regenerate the Kinetic brand by filling a niche market, the company's overreliance on celebrity endorsements without focusing on the scooter's qualities meant there were no shortcuts to success for the Blaze.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    190 vizualizări11 pagini

    Kinetic Blaze

    Încărcat de

    Paras Katyal
    Kinetic launched the Kinetic Blaze scooter in 2006 with a powerful 165cc engine, making it the most powerful scooter in India at the time. However, the launch advertisement focused more on a celebrity endorsement than the scooter's performance specifications. Priced similarly to motorbikes like the Pulsar, the Blaze did not appeal to many customers. While the Blaze showed potential to regenerate the Kinetic brand by filling a niche market, the company's overreliance on celebrity endorsements without focusing on the scooter's qualities meant there were no shortcuts to success for the Blaze.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 11

    y Company - Kinetic y Brand - Kinetic Blaze y Tag line

    Short Cut to Fame

    y The company pioneered the concept of gearless and

    self start scooters.


    y Kinetic Honda scooter y Joint venture of kinetic & honda

    y JV operated during 1984

    1998

    y Honda virtually wiped off Kinetic scooters from the

    market.
    y Scooters like

    Honda activa

    y Kinetic Blaze launched in 2006 y Designed by Leopoldo Tartarini, the head of Italjet

    Moto
    y Most powerful scooter in India with 165 cc engine

    y Weighing 135 kg y Mileage of around 50 km/pl. y Won 5 awards for best two wheeler y Powerful, stylish and safe

    y Launch ad killed the product y Talked about Rohit Verma y Not about the performance, comfort, mileage of the

    product

    y Price tag of Rs.50000 y Compete with Pulsar y The question is will you opt for a Blaze or a Pulsar?

    y Blaze was the right vehicle for regenerating Kinetic

    Brand
    y Would have been a niche product y Would have appealed to people who did not like Bikes

    KINETIC HAVE TO REALIZE THAT THERE ARE

    NO SHORTCUTS TO FAME

    THANK YOU

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