Porters Five Force Model On Indian Shampoo Market

Introduction
The shampoo market in India was estimated at Rs. 21.41 billion per annum as of February 2008, growing annually at a rate of 14.5 percent. The market was dominated by India's largest fast moving consumer goods company, Hindustan Unilever Ltd. (HUL), and one of the world's largest consumer goods companies, Procter & Gamble Company (P&G).

Types of shampoo available in Indian Market

Herabal Shampoo 1.Ayush 2. Dabaur Vatika 3. Chik Normal Pantine Sunsilk Head and shoulder

Threats of New Entrants

High
The shampoo industry is segmented on benefit platforms:

cosmetic (shine, health and strength), anti dandruff (AD) and herbal. 20% of the total shampoo market is accounted by the AD shampoos. The AD segment is the fastest growing segment, growing at 10% to 12 % every year ITC also planning to enter in shampoo Industry

Bargaining Power Of Supplier

High So many products are availabe in the market Leader like Sunsilk, Pantin, and Head and shoulder Leaders want to rach rural market Want high market share

Bargaining Power of Buyer

High Too many choices are available Economic in price Other options avalable like hearbal product and conditionars

Threat of substitute Product

High Ayurvedi Products are available Traditionl Herabl goods like Shikakai, Mehendi, Ritha are still used by indian consumers

Competitive Rivaerly in Industry

High Many competitors plays like Head and shoulder, sunsilk, Garnier, Pantene, Ayur, Chik Price Competition Continues

Growth of Shampoo Industry in India