PTCL INTERNSHIP PROJECT

i.Acknowledgements ii.Table of Contents iii.Executive Summary iv.Vision v.Mission vi.Introduction vii.Reseach Methods 80/20 Rule Internet Interviews Questionnaire
viii.Ananlysis

of Data

->Major Competitors ->Competive Intelligence Tactical Intelligence:

Short term Decision Making: What are competitors selling ? What price are they charging? What activities are they conducting for promoting this product? Where are they selling this product?

Strategic Intelligence:
Long Term Decision Making

->Perceptual Mapping Service Quality Vs Price Network Coverage Vs Product line ->Porters Five forces The threat of substitute products or services The bargaining power of customers (buyers) The bargaining power of supplier The intensity of competitive rivalry The threat of the entry of new competitors ->BCG Matrix
ix.Failure

of tele presence

x.Recommendations xi.Learning as an Internee xii.Appendix