6+

Consumer Behaviour Questionnaire on Sports Shoes

1. What are the different types of shoes you wear?
a) Formal
b) Casual
c) Sports
d) Others

2. Have you bought sports shoes recently? (In past 6 months)? If yes. which brand?


3. Was it a first time buy or a repeat buy?
a) Yes
b) No

4. If repeat. was it the same brand again or you switched to another?
a) Yes
b) No
5. What factors influenced you to switch over brands?
a) Price
b) Change in trend
c) Peer eIIect
d) Promotions/Discount
e) Previous bad experience

6. How frequently you use the sports shoes.
Once a week`
Twice a week
At weekends
Daily
7. For what purpose you wear sport shoes?
#unning
Trekking
Gym
Sports activities
Others

8. Are you aware about following brands what image do you have about them in your mind?
Adidas
Hi-tech
New Balance
Nike
Asics
Puma
#eebok

9. How much do you care about brands while buying sports shoes?
a) Not at all
b) Sometimes
c) Some what
d) Strongly
10. Do you buy only branded sports shoes?
a) Yes always
b) Never
c) Only when quality is important
d) #arely
e) I look at the price

11. You choose branded sports shoes because
a) They are oI higher quality
b) They are impressive
c) You can aIIord them
d) Other

12. From which sources you got/collected information regarding your purchase
a) Friends
b) Internet
c) #etail outlets/ salesman
d) other



13. Who from below played a major role (influence) in the purchase?
a) Friends
b) Family
c) Salesman at the counter
d) Peers
e) Promotions
f) Advertisement
g) No one
14. Which of the following. according to you. makes a good brand?
a) Quality
b) Promotion
c) Competitive pricing
e) Discounts
I) Others
II Others`, please speciIy



15. Do you believe in brands that are endorsed by your favourite celebrities?
a) Yes
b) No

16. How would you rank following attributes on scale 1 to 10 while buying sports shoes?
Brand
ComIort
Durability
Function
Fashion
Price
Quality
PerIormance
ProIession
#eliability


17. RATE the below Mentioned attributes on the scale of 5- 1 being least and 5 as
#BOK NIK ADIDAS PUMA
Stylish
Trendy/
Fashionable

YouthIul
Traditional
Sophisticated
Adventurous
Premium
Technology
Driven

#ugged
PerIormance
nhancer



18. I wear branded products. because they reflect me/ my personality(say something about me)
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

19. I like buying imported products. because they are of high quality
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

20. When I have money I cannot help spend it party or wholly
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

21. I buy products which are unique
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

22. I buy impulsively
a) Never
b) #arely
c) Sometimes
d) OIten
e) Always

23. I like to buy products that impress people
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

24. When I wear branded products I look good and feel confident
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree


ame:
Age:
Qualification
Occupation:
City


*******************************