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1. Vision 2. 3. 4.
Mission.
Objectives
Strategies
Strategy
Implementation
5. Evaluation of performance
1.The vision
Mission
Mission
what will be the business? it established long-term direction it needs to use simple terminology recognition of threats & opportunities entrepreneurial
objectives
measurable statements specified performance specified time short-range objectives long-range objectives top-down rather than bottom-up
3.
Strategies
action steps the concepts of unified and consistent strategies the moves and approaches used to achieve objectives dynamic continual review adjust to internal and external forces
Levels of strategies
*
* * * Corporate Business Functional Operating game plan for a diversified company game plan for single business strategy initiatives of one part of a business initiatives of key operating units
4.
Implementation
making it happen structuring an organization budgeting motivating creating reward structures creating work environment information & reporting systems
ALL MANAGERS
5. Evaluation of performance
* * * * * review process adjust mission adjust objectives adjust strategies initiate corrective measures