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In this phase of the ASAP Roadmap, decision-makers define clear project objectives and an efficient decision-making process. A project charter is issued, an implementation strategy is outlined, and the project team as well as its working environment are established. The first step is for the project managers to set up the implementation project(s). They draw up a rough draft of the project, appoint the project team and hold a kickoff meeting. The kickoff meeting is critical, since at this time the project team and process owners become aware of the project charter and objectives and are allocated their responsibilities, lasting throughout the project.