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Overview
Brief introduction about IMRB international Projects done during internship. Project ITOPS. Data analysais and findings.
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IMRB International
Market research, survey and business consultancy firm. Established in 1970. Part of KANTAR Group, WPP Research. Headquarter in Mumbai.
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What it does?
With unique perspective and refreshing approach IMRB provides custom solutions for clients. It offers services with the integration of qualitative and quantitative tools.
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Company structure
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Specialists units
Abacus Market Research Data processing, charting, statistical analysis, database management and updating, software development and testing.
BIRD, the Business & Industrial Research Servicing B2B and industrial markets
The Brand Science Group (BSG) Focuses on Brand and Communication Research
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Clients
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Project 2
Colling Towers
Project 4 Project 3
TRAI
ITOPS
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Project TRAI
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Project
ITOPS
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Introduction
ITOPS is a study that aims to estimate the market size of various IT products, estimates the brand shares of various IT products manufacturers, and also predict the demand. So each and every call is crucial in estimating and predicting demand.
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Characteristics
Only demand-side study on the Indian IT hardware market Industry validation of the Market figures (accepted by MAIT{Manufacturers Association for Information Technology}) Largest Tracker study on the IT hardware Market(covers 24000+ entities and 22 cities all over India) Longest running tracker study on the Indian IT Hardware market (exits over 18 years)
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Objective
Estimates the market size of various IT products. Estimates the brand share of various IT manufacturers. Predict the demand of IT products in different field. To find the extent to which price affect the sales of IT products. To find the best IT products preferred by the users.
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Target Group
Household Establishment
Factory location Office location Outlet/shop Government
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RESEARCH METHODOLOGY
Data Source1. Primary Data: Interview, Questionnaires. 2. Sampling technique- Random sampling (With right hand rule) 3. Data collection Tools- Questionnaire method 4. Area of study City area within Municipal Limit Urban Agglomerate City outgrowth outside
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Contd.
Sample size: 1173 Household-608 Establishment-565 Sample covered by me : 65. No. of employees defined:
< 10 employees (Small establishments) 11-50 (Medium establishments) 50 + (Large establishments)
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Tools Of Project
About Questionnaire In this rounds of ITOPS, the questionnaire for the establishment segment is divided into 3, they are as follows. Listing Questionnaire PC Owners Section Non-PC Owners Section The listing questionnaire is broadly divided into 1. Qualifying section 2. IT section 3. Computer & Peripherals Details 4. Tablet Section 5. Classification Section copyright@sayankhan@rediffmail.com
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MAIN INTERVIEW
The main interview shall be face-to-face interview conducted using the questionnaire devised for the purpose. Who is the respondent for the main Interview (establishment segment)? The questionnaire has to be administrated to an establishment only if: Some business/commercial activity is being carried out in the premises. And if it has Landlinetelephone And if the TELEPHONE CONNECTION IS IN THE ESTABLISHMENTS NAME or name of the proprietor to whom the establishment belongs.
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Product coverage:
Computers - Desktop PC, Notebooks, Servers Printers - DMP, IJP, LJP Peripherals - Monitors, keyboard, scanner, zip drive CD writer, Print server Networking - Incidence, size of networking Networking products- NIC, Hubs Internet- Active internet subscribers, Modems
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Brands Classification
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Processor
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Operating System
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Printer
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Anti-virus System
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Uses of PCs
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BIBLIOGRAPHY
Books referred Kotler Philip, Keller Kelvin, Koshy Abraham, Jha Mithileshwar; Marketing Management; New Delhi, Published by Dorling Kindersley (India) Pvt. Ltd. Wikipedia, IMRBInt.com. Magazine published by IMRB INTERNATIONAL Training manual Books of organization Websites referred www.google.com www.imrbint.com
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Acknowledgement
I would like to show my greatest appreciation to Mr. Rajarshi Ray (who gave me a chance to do my SIP from IMRB), project guides Mr. Koushik Dutta & Mr. Daipayan Sarkar & team leaders Gourav Sir and Shivnath Sir, without their encouragement and guidance this project would not have materialized.
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Thank You
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