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UNILEVER PHILIPPINES
GQ1: Analyze the Business Principles of Unilever and relate them with the forces in
Organizational Environment.
In order to reponse to the needs of the society, the management must
respond to the changing environment that corresponds to the several environmental
forces which are customers, legal and political constraints, economic, social and
technological forces.
The Business Principles of Unilever did respond to the environmental forces. The
firm aimed for customer satisfaction as to the Consumers Principle. It followed and
conducted the proper rules and procedures on their operations as to the Standard of
Conduct Principle that states the respect for human rights and others that regards to their
way of conduct; as to the Obeying the Law Principle stating that firm and its employees
are required to comply with the laws ang regulsations of the countries in which the firm
operates; as to the Employees Principle that includes the whereaboiuts, rights and
responsibilities of the firm to its employees, vice versa; and a s to the Shreholders
Principle states that the firm conduct its operation in accordance with the internationally
accepted principles of good corporate governance. The environment of the firm is also
restricted by some political and economis trends, conflicts, and issues. Public Activitiea
Prilnciple declares that the firm would neither suppors political parties nor contributes to
the funds of groups whose activities are for party interest. Competion Principle, however,
discusses abut fair competition and all applicable regulations. Conflict of Interests
Principle relates the relationships of all unilever employees and Business Integrity that
the firm must not have unnecessary or unallowed actions. The Compliance-Monitoring-
Reporting is an essential element of the firm for the compliance of the employees to the
management may help a lot to improve more the firm and that’s all about the
Furthermore, the firm also consider the social and technological forces. The
Business Partners that talks about thae firm’s relationships with its business partners. The
Community Invovlement, The Environment and Innovation are similarly talk about scial
responsibility of the firm.