Apparel Merchandising The Line Starts Here David L. Wilson, Jeremy A.

Rosenau Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

About the editors

Jeremy A. Rosenau is Assistant Professor at Philadelphia University, where he is coordinator of Fashion Apparel Management Program and a freshman advisor. He has served as president and board member of Childrenswear Manufacturers Association and as a board member for the Educational Foundation for the Fashion Industry. David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programmes at Philadelphia College of Textiles and Science.

To see prices, select your region Hardback Jan 2001 480pp, illustrations, 4 pp colour section 9781563671982 Related Titles:

His business experience has included positions in the fashion apparel industry ranging from corporate engineering director to president and CEO of several apparel companies.

Contents
* Merchandising: The Concept - Evolution of Merchandising in the Apparel Industry - Modern Merchandising * Merchandising: The Planning - Market Knowledge - Planning and Control * Merchandising: The Execution - Line Development: Principles and Technologies - Line Development: The Process - Costing and Pricing Strategies - Quality - Supply Chain Management - Sourcing Strategies - The Sourcing Process * Merchandising: The Future - Future Direction TEXT FEATURES * Management philosophies, business strategies and technical problem-solving skills * A profile of the 'ideal' merchandiser * Interviews with prominent apparel industry executives * Opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response and computer applications * Assignments for implementing chapter principlesand stimulating critical thinking ** Instructor's Guide includes course syllabus, answers to discussion questions and activities and project ideas *** Powerpoint (R) Presentation, developed by CVK Engineering, includes more than 200 slides

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that illustrate key concepts from the book and provide the basis for classroom lectures and

Merchandising
To ensure sales, companies go to great lengths to make sure that their products are visible in stores and are presented in an appealing, 'sellable' way. This is called merchandising, which includes product packaging, placement, promotions and pricing to appeal to the target market.

Answer
One definition of Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. Merchandising, especially in connection with child-oriented films and TV shows, often consists of toys made in the likeness of the show's characters or items which they use. However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. The first major example of this was the TV show "He-man and the Masters of the Universe," in the early 1980s, but this practice has been common in children's broadcasting ever since. Sometimes merchandising from a television show can grow far beyond the original show, even lasting decades after the show has largely disappeared from popularity (Hello Kitty). In other cases, huge amounts of merchandise can be generated from a pitifully small amount of source material (Mashimaro). A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres. (Examples: Star Trek, McFarlane Toys) Occasionally shows which were intended more for children find a following among adults, and you can see a bit of a crossover, with products from that show oriented towards both adults and children. (Gundam model kits) The most common adult-oriented merchandising, however, is that related to professional sports teams (and their players).

Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on a completely unrelated item can sell that item. (An example would be Harley-Davidson branded clothing.) Merchandising, as commonly used in Marketing also means the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Promotional Merchandise www.eventmerchandising.com Gifts, Bags, Corporate Solutions Clothing, Fashion products Merchandiser www.peeplo.com/Top_Results All About Merchandiser Merchandiser and Much More! Best Tshirts in India www.tshirt.in Printed Tshirts, Mercerised Polo Mens Polo and Woman Tops online Read more: http://wiki.answers.com/Q/What_is_merchandising#ixzz1W1rjwKtI

Finishing Of Apparel
Finishing is a vital part of a apparel without finishing buyer will not accepted the garments. So before going cartooning proper finishing have to done. In finishing section there are some steps is used for proper finishing of the apparel.

Thread trimmings: After making a apparel it may be arisen some extra thread in a apparel in finishing section these extra thread are remove from a apparel. Thread sucking: in these process apparel fault is removed by the help of air. Thread sucking machine is removed the fault from a apparel quickly. Vacuum table for ironing: In finishing section ironing is a most important part without ironing finishing is not complete. In finishing section ironing is done by the help of vacuum table. Production record: How many products are finishing in a finishing all those are record in this section. Machinery Of Finishing Section:: Electrical steam boiler machine

Dryer machine Washing machine Stem press machine Thread sucking machine Button attach machine Stain remover machine Supporter machine Boiler machine 2 Air cooler machine FINISHING DEPARTMENT: DOCUMENT Inspection Report Finishing Report. Packing list. Tag Pins & Broken needle Record. Shipment document follow-up report sends to the planning & commercial department. Order quantity sheet. Metal detector Report. Finishing check Report Spot, Alter, Rejection, Basket, Defect. The metal detector machine which basically used by the finishing department after poly the garments & before cartooning. This machine work is to trace metal on the garments for safety reasons because any metal equipment is not allowed with the garment shipment.

apparel costing apparel merchandising development apparel price management apparel sample assortment bleaching process business development business Development Email buyers dislike buyers like Color

fastness

combined autumn & winter merchandise controlling production costing function of a product Detailed T&A

ETP Execution Process Fabric ordering final inspection first email to buyer fixation price FOB garment costing garment price quotation garment production planning garment sample Good presentation L/C checking tips L/c problem in merchandising LC Master L/C merchandiser merchandising costing merchandising development process merchandising mail sample merchandising process merchandising sample OffLine Quality Control On-Line Quality Control order confirmation order confirmation document order confirm result sample
Dyeing Faults Dyeing Faults Remedies

Different Type Of Accessories Used In Apparel Industries

Garment accessories: 1. 2. 3. 4. Thread Zipper Interlining Button for example: Snap button

Plastic button. Metal button. Wash care label

1. Label: Main label Size Label

1. Motif: Leather Plastic batch Metal 1. 2. 3. 4. 5. 6. 7. 8. 9. Pocketing fabric Lining Velcro Elastic Cord Ribbon Toggles Rivet Collar bone.

Finishing accessories: 1. Hang tag 2. Price tag 3. Plastic/ poly bag 4. Tissue paper 5. Carton 6. Scotch tape 7. PP belt 8. Tag pin 9. Plastic clip 10. Stiker

11. Butterfly 12. Collar insert 13. Back board 14. Necks insert

External Communication in Merchandising Department

External communication in merchandising department are given below

Internal Communication In Merchandising Department

Internal communication in merchandising Department are given below:-

Compliance Of Apparel/Garment Industry In Bangladesh

Compliance means agreement with Apparel Compliance. Most of the apparel industry used Compliance of ILO. Bangladeshi apparel industry used Compliance of ILO & Apparel Compliance. Some contents of compliance with ILO and Bangladesh Labor Laws are given below. No child labour. No forced labour. Transport facilities for worker.

Hours of work. Voluntary over time. Intervals for rest. Weekly holidays. Annual leave. Festival holidays & leaves with bonus. Maternity protection. Workers welfare committee. Mineral drinking water. Sanitary facilities. First aid box. Canteen services. Day care center. Health care activities for the worker & employ company doctor. Fire extinguisher each & every floor & conduct fire drill at least 12 times a year. Other safety department (no discrimination). Compensation cases department. The development of compliance programmer. Environmental developer. Smoking free zone. Disciplinary Practices/ Harassment. Freedom of association and right to collective bargaining. Welfare facilities.

Cutting Department Work Flow

utting Department Work Flow Is Given Below:-

Development Of Pattern In Apparel Manufacturing

In apparel manufacturing the individual components of garments are made by hard drawing paper which shape and size same as individual parts of that garments is called pattern. 1. Manual pattern construction 2. Computer aided pattern construction. Manual pattern construction: The pattern draft is developed by calculation, taking account of the following measurement. Actual body size measurement size charts Grading increments Easy allowance Disadvantage: Time consuming process Not easier. Computer aided pattern construction: Digitized system CAD system

Production Planning And Controlling Process In Apparel Industry

Taking order from marketing/ Merchandising division: Marketing/Merchandising division supplied fabric orders to the planning and control division by a specific format.

Analyzing the orders After getting the fabric order, this section analyzes the orders according to buyers order quantity, type of orders (i.e. type of fabric, color to be dyed etc.), delivery date etc. This section plans for required quantity of fabric to be knitted (order quantity + 10% of the order quantity), knitting balance, fabric to be dyed, dyeing balance, RFD (ready for delivery), RFD balance, delivery fabric & delivery balance etc. Planning for knitting: This section

plans for knitting production. Following parameters are important for the planning of knitting the fabric Order quantity (required amount of fabric to be knitted) Type of fabric to be knitted (S/J, rib, interlock) No of machine to be used Type of yarn used Sources of yarn Fabric GSM, width etc Planning for dyeing the fabric: Production planning for dyeing is called

Batch plan. Batch plan is prepared according to the batch no, fabric construction, color, width, GSM and priority of delivery etc and written in a batch card. Planning for finishing the fabric: Finishing schedule are same as the dyeing. After dyeing, materials go to the finishing section with the batch plan. Finishing data is written to the batch card and is informed to the planning section. However, this section always forces to all the departments to finish all

the work within the delivery time given by the buyers. Thus, it plays a very important role in the success of the company. Planning for Garments: After the finishing process the finished fabrics are ready for producing garments. For the production of garments this fabric has to passed through some processLaying Cutting Sorting Sewing Finishing Packing

etc. All this processes are planned according to the shipment schedule. However, the planning section always forces to all the departments to finish all the work within the scheduled time given by the buyers. Production Planning and Controlling process Taking order from marketing/ Merchandising division: Marketing/Merchandising division supplied fabric orders to the planning and control division by a specific format. Analyzing the orders: After getting the fabric order, this section analyzes the orders according to buyers order quantity, type of orders (i.e. type of fabric, color to be dyed etc.), delivery date etc. This section plans for required quantity of fabric to be knitted (order quantity + 10% of the order quantity), knitting balance, fabric to be dyed, dyeing balance, RFD (ready for delivery), RFD balance, delivery fabric & delivery balance etc. Planning for knitting: This section plans for knitting production. Following parameters are important for the planning of knitting the fabric Order quantity (required amount of fabric to be knitted)

Type of fabric to be knitted (S/J, rib, interlock) No of machine to be used Type of yarn used Sources of yarn Fabric GSM, width etc Planning for dyeing the fabric: Production planning for dyeing is called Batch plan. Batch plan is prepared according to the batch no, fabric construction, color, width, GSM and priority of delivery etc and written in a batch card. Planning for finishing the fabric: Finishing schedule are same as the dyeing. After dyeing, materials go to the finishing section with the batch plan. Finishing data is written to the batch card and is informed to the planning section. However, this section always forces to all the departments to finish all the work within the delivery time given by the buyers. Thus, it plays a very important role in the success of the company. Planning for Garments: After the finishing process the finished fabrics are ready for producing garments. For the production of garments this fabric has to passed through some processLaying Cutting Sorting Sewing Finishing Packing etc. All this processes are planned according to the shipment schedule. However, the planning section always forces to all the departments to finish all the work within the scheduled time given by the buyers.

Apparel Merchandising
It started from the West and has now engulfed the world. It is the result of encouragement of expression of self by all individuals. It is fashion. With modernization and commercialization of everything including looks, fashion industry gained momentum and it is moving with greater pace than ever. Apparels form the major part of fashion industry. With latest machinery available, the choice of styles and fabrics of apparels are infinite. This leads us to the requirement of Apparel Merchandising. Fashion keeps on changing with season to season, year to year and country to country. Apparel merchandising involves staying in touch and understanding latest trends to keep up with the pace of ever changing fashion industry. Apparel Merchandising consists of various roles. An important role is to conceive and implement merchandise displays in retail outlets of apparels and accessories. Even the graphic display is designed by the apparel merchandiser. Apparel merchandiser is the soul of the store. Every change in the inventory, every new concept and every change is discussed with the apparel merchandiser and his advice is taken into account. They must keep themselves updated with the latest trends and sometimes even forecast the future trends. With experience and ability, the forecasting accuracy increases and so does the responsibility and credibility of the apparel merchandiser. The revenue of a fashion outlet vastly depends on the ability of the apparel merchandiser. Apart from garment outlets, MBA in Apparel Merchandising find lucrative jobs in import-export companies, fashion consulting firms, fashion magazines, and even work for celebrities. With so many movie awards on hype, every celebrity wishes to look his or her best. They often take suggestions from an Apparel Merchandiser. Industries like apparel designing and manufacture, fabric trading involve apparel merchandisers in their business. Showroom managers, quality control supervisors, export managers, fashion retailers and production coordinators often have background in apparel merchandising. MBA in Apparel Merchandising gives an exposure in many such areas of apparel merchandising. Apparel merchandisers with experience often like to work as stylists which is highly paid. Apparel merchandisers are also among people involved in garment costing. Post graduates in MBA in Apparel Merchandising are expected to have analytical accumen, organizational skills, strong instincts and a creative bent of mind. Jobs of apparel merchandiser requires a good deal of hardwork and flexibility in terms of hours of work. Those who wish for the administrative side of fahsion, MBA in Apparel Merchandising is a good option. Learning a foreign language helps in this field. Good learning abilities are also required because clients have strict requirements for apparels and accessories which shall not be missed. Observation skills can boost the career of an apparel merchandiser as understanding and forecasting fashion requires great observation skills.

There is a lot of money in the field of fashion all over the world. Post graduates in MBA in Apparel Merchandising receive a good pay. Those having an inclination towards fashion and ambitious at the same time would like to consider MBA in Apparel Merchandising as an attractive option.

Apparel, Clothing & Garments

Various items of clothing, also known as apparel, garments, dress or attire are worn not only in order to protect the body against extreme weather conditions but also for functional as well as cultural, social reasons. Clothings also have an attached emotional value for the wearer. It actually reflects social classes, sexes, occupation, marital status and ethnic or religious affiliation. Apparel, Clothing & Garments can be categorized based on innumerable criteria- Clothing by Fashion, Clothing by Fabrics, Men's Clothing, Women's Clothing, Kids Clothing, Industrial Clothing, Infant Wear, Animal Clothing etc. Garment Processing There are four major kinds of textile processing - fiber processing, yarn processing, fabric processing and garment processing. Garment processing has grown to a great extent during the past few years. This growth can be attributed mainly to the denim garments, which is the largest garment segment today. Garment finishing is mainly done through wet processing. Garments are dyed for imparting color to them. Proper finishing can provide a better look to the apparel, change the feel and texture of the fabric, and can also add value to the end-product. Various types of finishes are given to the garments which include peach finish, anti-microbial finish, wrinkle free finish, aroma finish, UV guard finish, acid wash, enzyme wash, moisture management, laser coating etc. The factors to be considered while processing include the choice of chemicals, production limitations and types of machinery used. Usually garment processing is done on small scale which minimizes the damage risk. If some changes are to be made or the process of finishing has to be replaced, it could be done easily in small scale productions. Seam Engineering in Apparels The most basic unit of an apparel or garment is fiber which is further converted into yarns and threads before the final product- the fabric or the garment- comes into being. Threads used for construction and stitching of garments are vital to the Apparel Industry. Seam Engineering includes seam and stitch construction while manufacturing garments. The basic principle involved here is- more thread a stitch consumes, the greater will be its strength. Greater seam strength can be achieved by adjusting the sewing threads tensions, threads controls, adjustment of machines and eyelets etc. Revolution in thread manufacturing has ensured the availability of thread quality as per the fabric demands. If the factors like quality parameters of threads and machine type, lubrication of machine and threads are kept in mind, it can add quality to apparels manufactured.

Defects in Garments For the textile and apparel industry, product quality is calculated in terms of quality and standard of fibers, yarns, fabric construction, colour fastness, designs and the final finished garments. Quality control in terms of garment manufacturing, pre-sales and posts sales service, delivery, pricing, etc are essential for any garment manufacturer, trader or exporter. Certain quality related problems, often seen in garment manufacturing like sewing, colour, sizing, or garment defects should never be over looked. Sewing defects Open seams, wrong stitching techniques, non- matching threads, missing stitches, improper creasing of the garment, erroneous thread tension and raw edges are some of the sewing defects which can affect the garment quality adversely. Colour defects Variation of colour between the sample and the final garment, wrong colour combinations and mismatching dyes should always be avoided. Sizing defects Wrong gradation of sizes, difference in measurement of various parts of a garment like sleeves of XL size for body of L size garment can deteriorate the garments beyond repair. Garment defects Broken or defective buttons, snaps, stitches, different shades within the same garment, dropped stitches, exposed notches and raw edges, fabric defects, holes, faulty zippers, loose or hanging sewing threads, misaligned buttons and holes, missing buttons, needle cuts or chews, pulled or loose yarn, stains, unfinished buttonhole, short zippers, inappropriate trimmings etc. all can lead to the end of a brand name even before its establishment. Market Segments for Apparel, Clothing & Garments Men's Clothing Men have, of late, become very fashion conscious. As a result, along with the formal and casual wears for men, the market is open for variety of formal as well as designer cloths including jackets, jeans, pants, shirts, shorts, trousers, T-shirts, under wears, sports wears, beach wears etc. Women's Clothing Fashion keeps on changing and more so for women's clothing. From formal, casual, and corporate wears to designer and exclusive wear, women's clothing doesn't know any boundaries. Ladies Frocks, tops, capris, skirts, T-Shirts, tunics, jeans, nighties, shirts, shorts,trousers, swimsuits, outerwear, waistcoats, wraparound, blouses- all have their own ever increasing markets. Kids Clothing The market of children's wear is expanding at a very fast rate competing with the

women's apparel sales. Kids Caps, dresses, jeans, jumpers, school uniforms, shirts, shorts, T-Shirts are all manufactured on large scales to fulfill the demands of the market. Infant wears like bibs, diapers etc. are also in great demand. Industrial Clothing With the increasing industry establishments and the growing concern of the manufacturers towards the safety of their workers, the market for industrial clothing is growing due to the demand of work apparels and protective garments. Boiler suits, industrial gloves, industrial leather jackets, industrial safety trousers, industrial tool bags, leather leg guard, leather safety sleeves- the list is increasing continuously.

Fibers Yarns & Threads

An Introduction
Fibers, Yarns, & Threads are the basic requirement of any textile, apparel or related industry. The manufacturers require fibers, yarns and threads according to the product they manufacture. Thus, the fiber manufacturers keep in mind the demands of natural fibers as well as of synthetic fibers. As far as yarns are concerned, there are different categories available in the market such as material yarn, yarn by fiber, and yarn by making process. The Fibers, Yarns and Threads Companies Directory lists the yarn manufacturers and wholesale suppliers of all the types of yarns. Thread Manufacturers too have to produce a variety of threads according to the demands of the other textile products manufacturers. The Thread Companies listed in this Product Directory include such threads as Acrylic Thread, Cotton Thread, Elastic Thread, Embroidery Thread, Polyester Thread and many other kinds of threads.

Industry Books Publications

Fibers Yarns & Threads Companies Directory

Fibers

Natural Fiber Synthetic Fiber

Yarns

Material Yarn Yarn By Fiber Yarn By Making Process

Threads

Acrylic Thread Bedding Thread Braided Thread

Threads

Acrylic Thread Bedding Thread Braided Thread Cotton Thread Craft Thread Crochet Thread Elastic Thread Embroidery Thread Nylon Thread PTFE Thread Plastic Thread Polyester Thread

1. Sample Section:It is the first section of garment manufacturing process. This section is used in apparel industry fora)To make sample garment for approval. b)To make pattern sets for bulk production when needed. 1. Cutting Section: It is the second section of apparel manufacturing. In this section the following works are completeda)Marker Making b)Fabric Spreading c)Fabric Cutting 1. Sewing Section: Garments cut parts are assembled here. 2. Finishing Section: It is the last step of garment making. All of the finishing processes are done here. Let yourself know what kinds of work are to be carried out in this segment-

a)Pressing/ Ironing b)Packing c)Cartooning & d)Arranging final inspection and shipment. Related Topics: 1. 2. 3. 4. 5. Process Flow-Chart of Garments Manufacturing Garments Manufacturing Sequence Uses of Computer in Textile & Apparel Industry Garments Trimmings, Accessories, Pattern, Marker, Fabric Spreading, Interlining Apparel/ Garment Patterns Instruction | Construction

List of Customers or Buyers for Knit Wear Who Always Buys Knit Fabrics
There are lots of Buyers who buys knitwear and sweaters from the knitwear producing country like Bangladesh, India, Pakistan and Asian subcontinent. In the Asian subcontinent the knitwear and garments are made within very low cost and thats why the Bangladesh, India, Pakistan & Srilanka are the favorite hubs for the famous buyers from the Europe and American continent.

The reasons of lowest price of Asian subcontinents products are1. Lowest Labor Cost. 2. Availability of Labor. 3. Availability of Raw Materials.

So, the exporters can easily make their products price affordable.

Lets know the famous and popular knitwear buyersAMC, C & A, Capital Murcury, Carreful, Celio, Charter House, Diesel, Dayto Hudson Brands, Inc, Ema Textiles Limited, Federated Merchandising Group, Fruit of the Loom int Ltd, Gap Inc, Hennes & Mauritz, Ltd, Industries De Diseno Textiles ZARA, JC Penney, Levis Strauss Ltd, Hongkong. Li & Fung Mexx Far East Ltd, Marks & Spencer, Oxford Products (Int) Ltd, Peek & Cloppenburg Kg, etc. The name of the Knitwear buyers I have mentioned above are famous and well known in all over the country. There may have been missed some newly grew buyers name but its not the ultimate list. This list can be updated if you provide more information or name if you have.

Discussion about Knit Fabrics & Knitting Faults That We Must Have To Know

There are several knit fabrics that are used in Garment Manufacturing. These are
1. Single Jersey. 2. Polo Pique. 3. Back Pique. 4. Normal Rib 5. Interlock. 6. Decorative Design.

Knitting Faults That We Have To Know About:

1. Barrre. 2. Press-off. 3. Miss-stitch. 4. Needle Mark. 5. Sinker Mark. 6. Oil Stain. 7. Crease Mark. 8. Holes. 9. Slubs. 10. Spirility. 11. Broken Needle. 12. Pin Hole. 13. Tight Course.

14. Missing Yarn. 15. Course Yarn. 16. Soiled Fly. 17. Etc. Related Topics: 1. List of Customers or Buyers for Knit Wear Who Always Buys Knit Fabrics 2. To knit | Types of Knitting Machines 3. Magic Loop Knitting, Knitting Loop Structure, Course knitting Stitches, Knitting in Wales, Embroidery digitizing Stitch Density, Fabric Draw-off 4. Best 5 Free Knitting Videos of How To Knit a Fabric. (For Textile Rib, Purl Stitch & Basics) 5. Knitting Needles | Fundamental Element of Knitting SUMMER REPORT ONAPPAREL MERCHANDISING @ DIVISION OF PRESENTATION INTRODUCTION-ORGANIZATION RATIONALE SCOPE THE PROCESS-APPAREL MERCHANDISING OBJECTIVE OF THE STUDY METHODOLOGY ADOPTED OBSERVATIONS AND ANALYSIS RECOMMNDATIONS INTRODUCTION TO ORGANISATION: Wave, an apparel export house was established in the year 1996 BUYERS : Bubles , Shahi Exports COMPETITORS :Indigo collection, Dheer global and Chunu International PRODUCTION CAPACITY : 1000 per day (1996) TO 3000-5000 per day WORKFORCE : 50 people (1996) TO 500 people RATIONALE Acquire knowledge about the whole functioning of an export house Function of marketing Learn practical realities of business to business transactions.

SCOPE Asst. Merchandiser (0-1 yr) Merchandiser (3-5yrs) Brand Merchandising Manager(6-8 yrs) THE PROCESS : APPAREL MERCHANDISISNG The Process of apparel merchandising : ENQUIRY/PRESENTATION COSTING SOURCING PLANNING INTERMEDIATION SHIPMENT ENQUIRY Received from the buying house Costing per piece and its initial fit Enquiry from our old customer Instructions in the enquiry Advertisement Sample Hang Tag, Hangers. Packaging Instruction etc.

PRESENTATION To attract a new BUYER Request to various buying houses Show them all are products and provide them with all the necessary information COSTING FABRIC COST : (actual cost of the fabric) BASIC TRIM : (cost of accessories like Zipper, button, ,Hangtag, Hanger, Label, Size Label, LD bag, wash label etc ) ADDITIONAL TRIM : embroidery, satin ribbon, dory, beads, and lasses etc FABRICATION: tailoring cost FOR the production of per piece PROFIT: depends upon company policy and its reputation EXAMPLE OF COSTING: 7B4F RATES (SOURCE: ADMIN OFFICE, WAVES) (in rupees) Cotton printed voile (92 * 104) @ 52/mtr 88 (Avg-1.70 m) Smoky brass beads and sequence - 50 Fabrication - 45 Finishing - 25 Profit Margin - 35 -------------Rs.243 SOURCING To know the market from where he is going to get the grey fabric, dyeing, accessories, printing, bleaching, etc. PLANNING: FOR SOURCING: No shortage or defective material received . MARKER PLANNING : Smaller scale PRODUCTION PLANNING :SITTING WITH production manager and plans out the number of days the pieces will take for the production of bulk order. INTERMEDIATION: Mediator between the buying house and his firm To get approvals for the size set, advertisement sample and pre production samples Sending them daily production charts, finishing reports Makes a call for a pilot run from initial hundred to two hundred pieces

 Offering initial, middle, pre final and final inspection request SHIPMENT Last final nod from his counter part (i.e. quality assurance man from the buying house) and he then requires packaging list and in-voice. OBJECTIVE OF THE STUDY MAIN : To assist Merchandiser Mr. Aditya Singh SPECIFIC OBJECTIVE: Daily checking of mails. Mailing to the buyer : (i) The daily production charts. (ii) Mailing inspection request. Getting list of vendors from admin office for costing purpose. Assisting him during quality inspection. Tracking daily production reports.

subsequently

METHODOLOGY ADOPTED REPORTING THROUGH MAIL : Handled all the enquiries from the buying house that is SHAHI EXPORT HOUSE for their brand ATLAST and FLOWER Style handled : 3C38,3C39 & 7B4F MAIL daily Production charts, finishing reports and sometimes inspection request Mr. Selvaraj (Quality assurance, Shahi export House) Mr. Bhaskar (Merchandiser, Shahi Export house) SUPERVISION: get details about hourly report from the finishing supervisor Mr.Sachin & packaging supervisor Mr. Saeed. During FINAL inspections by Mr.Selvaraj OBSERVATIONS AND ANALYSIS 1. Role of a merchandiser is getting buisness for the company ------Expansion of the business 2. A merchandiser needs to be in constant touch with the buying house regarding any information on daily productions and finishing reports. ----------Building reputation and he act as coordinator 3. A regular follow up needs to be taken once the sample has been passed --------------prepared for any kind of eventuality Profit depends mainly on minimum wastage of the fabric and timing of its production.

----------------importance of planning Costing of fabric and fabrication depends upon style of the fabric ------------------more profit margin in case of complex style but it also higher payments to its workers More the width of the cloth lesser will be its average. --------------less average, it is meant that less wastage of cloth and hence more profit Completing orders before time helps in building reputation and developing stronger expertise. ---------Expansion of export house and more profit Shipment can be accepted, rejected or cancelled or flashed --------Acceptance increases market value, rejection or cancellation decreases it and flashing makes the export house bear its shipment cost. 5% more fabric is ordered as set in the average by the tailor master ---------Importance of Inventory RECOMMENDATIONS Implementation of six sigma, kaizen, just in time To be flexible in terms of production quantity Initiate steps to improve management assets i.e. hire welleducated and technically qualified staff to bring in sophistication in the management practices. Work on strong marketing and merchandising capabilities, as well as keep an eye for design and skills in product development as it will help in gaining competitive advantage. Work on creating leaders and reference points that can be aspirational or inspirational for rest of the company employees. Sourcing of the raw materials needs to be more stitched than fragmented to achieve true integration between various links in the supply chain. It will help in tackling the issue of lack of control and lack of consistent or reliable performance. Target should be taking advantage of new export schemes such as TARGET PLUS and SERVED FROM INDIA SCHEME .These schemes focuses on accelerated growth of exports To increase the efficiency and effectiveness of workers, the working environment should be improved by installing air conditioners, as these will save time since loose thread will then will be easily removed and they wont be circulating the working area. To meet shipment deadlines and buyer requests production planning and control should synchronize the planning and execution

of production process. Since a shipment gets cancelled or flashed due to loose threads, wrong measurements and inadequate ironing, so skilled workforce should be hired in the production and finishing departments, as they would be an asset to the company. Constant monitoring of financial objectives and its progress should be done as it would help in improving companies strategic decision making process