FdA Creative Practices - UCY

MODULE HANDBOOK

CREATIVE PRACTICES 1 (Media Practice)

LeveI: 1

UWE Credit Rating: 30

ModuIe Type: Coursework

ModuIe Leader: KarI Rawstrone

ModuIe Staff: KarI Rawstrone, Others TBC

Owning UWE FacuIty: FCA

Assessment DeadIine: 9
th
January 2012 (9pm)


ExpIoring Creative Practices

Introduction:

Through practical work and reflection this module focuses on transferable skills relevant to the
Creative ndustries and introduces you to the notion of different audiences and contexts for the
reception of your work. You will participate in exercises of observation and communication using a
range of media including drawing, photography, video, T, sound and the written word. This will
broaden and deepen your practical skills and also reveal the strengths and weaknesses of various
media in the communication of information/ideas. Reflection on these exercises and on the
issues/opportunities revealed in the reading of industry-related publications will be recorded in your
online Learning Journal, and used to inform the specific reflective and communication tasks
submitted with the Learning Journal for assessment.

n addition, working in a small group, you will produce a media artefact covering news, events and
issues in the Arts and Media during the module. You will need to research current news in the arts
and media in order to produce this. Your product/presentation should cover a wide range of arts
and media forms and not simply focus, for example, on film news. You will present this artefact
towards the end of the module.

You will be taught through a combination of workshops, demonstrations, visits, practical exercises
and the Tutor Group meeting. ndividual research, preparation for presentations and the other
requirements of the Learning Journal are not timetabled. The Tutor Group meetings reflect on the
work in this and other modules so that as well as academic concerns this module incorporates a
level of pastoral care.

Your progress will be monitored and reviewed as the module progresses and assessed at the end
of the semester. t is vital that you keep evidence for assessment as you work. Do not discard
anything you have recorded, written, or created in the course of your work, no matter how
insignificant it may seem. We can accept evidence in electronic or paper form and will guide you in
its collation.
Your coIIected evidence shouId take the form of:

Learning JournaI (BIog):
O Notes on workshops
O Reflective report on workshops (min 400 words)
O An update of your c.v.
O Notes on reading, listening and viewing
O Evidence of presentation based on reading
O Reflective statement on visits made (2-300 words)

Presentation
O Small group presentation: Reviewing the Arts and Media. 10 minutes with media artefact.
(This may be a film you have produced, or a more traditional slideshow you decide. They
key thing is that you provide evidence of your engagement with Arts and Media news,
events and issues and turn it into some sort of presentation.)

Specific Audience Communication Tasks
1. 1 Artists/Designers Statement, between 200-250 words
2. 1 blog entry, maximum 100 words
3. 1 press release (for another member of the tutor groups' SP1 Assignment 2 documentary),
between 300-400 words
4. 1 "60 second pitch (for your SP1 Assignment 2 documentary)
5. 1 'review' of an exhibition or event aimed at a general audience, between 180 200 words
(for example Venue Magazine or the Evening Post)
6. 1 'review' of an exhibition or event aimed at a specialist art, media or design audience,
between 180 200 words (for example Broadcast, Art Monthly, British Journal of
Photography, Vogue, Creative Review, Fashion Practice)


Assessment:

Weighting between components A and B (standard modules at levels 0-3 only) A: 50% B: 50%

The assessment methods for this module seek to encourage students to respond through a variety
of different (including new) media. Whilst the word counts for tasks are identified, it is not
necessary for the submissions to be in written form. f alternative format presentations are
submitted, they should be of comparable standard to written submissions, well-documented and
presented and supported by appropriate research.

Description of each eIement EIement weighting

A. Learning Journal 50%

B. Presentation and tasks 50%


At each speciaIist pathway assessment point you wiII be expected to hand in these
aIong with any finished pieced required for inspection by the assessing staff.

Remember to ensure that your work is originaI and does not breach the University reguIations
regarding pIagiarism.


Learning Outcomes:

n completion of the module you will have demonstrated:
KnowIedge and understanding

i) Explored of a range of practices within the creative industries;
ii) Kept a record of industrial /professional issues, opportunities and ethics relating to their
professional ambitions;
InteIIectuaI SkiIIs

iii) Researched and explored a variety of ways of observing;
iv) Researched and explored a variety of ways of communicating;

Subject/practicaI skiIIs

v) Researched and explored a wide range of recording and image making techniques through
practical exercises/projects;
vi) Explored and identified different audiences relevant to Creative Practices and the reception
of Creative Practitioners' work
TransferabIe skiIIs

vii) Made a presentation combining image and text (e.g. Powerpoint);
viii) Shown personal organisation and time management in their engagement and participation;
ix) Communicated and worked with others;
x) Documented and communicated their thinking and ideas;
Assessment Criteria

Criteria Relates to Learning
utcomes
Source of Evidence
i) extent to which the
student has shown
commitment and
participation, as recorded
in the Learning Journal
vi) vii) viii) Learning JournaI,
presentation, tasks
ii) extent to which the
student has explored
materials and methods of
communication and
recorded this activity
i) iii) iv) v) vi) Learning JournaI,
presentation, tasks
iii) extent to which the
student has organised
and communicated ideas
vi) ix) Learning JournaI,
presentation, tasks
iv) extent of recorded
personal development
ii ) ix) Learning JournaI,
presentation, tasks
v) level of engagement with
and research into the
Creative Industries
i) ii) vi) Learning JournaI,
presentation, tasks

Undergraduate achievement threshoId statement

Creative Practices 1 - UA1ADA-30-1

Assessment Criteria:
Students will be assessed
according to their fulfillment of the
learning outcomes in respect of the
following criteria:
Threshold standard
(UG Level)
i) extent to which the student
has shown commitment
and participation, as
recorded in the Learning
Journal

The student has been able to keep an organised,
coherent and concise record of the workshops.
Notes and report on workshops, notes on reading,
and reflective statement on visits is included in the
Learning Journal.

ii) extent to which the student
has explored materials and
methods of communication
and recorded this activity

Written record of presentations, and the different
methods of communication undertaken in the
workshops has been kept. Where practical a visual
record is included.
iii) extent to which the student
has organised and
communicated ideas

All required sections of the Learning Journal are
complete; it is organised and coherent.
iv) extent of recorded personal
development

C.V. updated
Reflective report and statement included.
v) level of engagement with
and research into the
Creative Industries

Written reviews of relevant experiences are
included. Notes on reading are included.

Scheme of work - Contact time for this moduIe wiII be Mondays from 0900-1630

Week AvaiIabIe
Contact
time
(hrs)
Content

1 6 nvestigating creative practices in the media.
2 6 Workshop1.
3 6 Workshop 2.
4 6 Workshop 3. Tasks 1, 2.
5 Study week
6 6 Workshop 4.
7 6 Workshop 5. Tasks 3, 4.
8 6 Workshop 6.
9 6 Workshop 7. Tasks 5, 6.
10 6 Workshop 8.
11 6 Preparing for presentation and assessment
12 6 Group presentations.
Christmas vacation
13 6 Preparation for assessment
14 Assessment deadline Monday 9
th
January (9pm)
15 Assessment period


Assessment feedback:

You wiII receive written feedback within FOUR WEEKS of the submission deadIine.
If you have agreed with your tutor, this feedback wiII be emaiIed to the address you
have suppIied. AIternativeIy, if you have suppIied an emaiI address but wouId
prefer your feedback NOT to be emaiIed, you wiII be notified that your feedback is
avaiIabIe in printed form from the Administrators' Office at UCY. If you have not
suppIied your tutor with an emaiI address, pIease check the course website for
information on picking up your feedback from the UCY Administrators' Office.

The percentage mark/grade on your feedback is not finaI untiI the University Award
Board has been conducted. Your finaI marks / grades wiII be avaiIabIe to you
through myUWE.
Reading, Listening and Viewing Strategy

The presentation element of this module required you to, as a small group, produce a
media artefact reviewing news, events and issues in the Creative Arts and Media through
the module. The audience for this work is informed that is, they are not merely
consumers but practitioners, academics and writers in the creative industries and media.

n order to be informed, you will need to watch, listen and read about the Arts and Media in
specialist programmes and publications.

The following journals are available in the UCY and YC Learning Resource Centres:

JournaIs

AN: Artists Newsletter
Arts ndustry
Arts Professional
Computer Arts
Contemporary
Packaging News
Packaging Today
Tate Etc
Animation Magazine
Art World
Baseline
Black and White
Broadcast
Photography
Blueprint
British Journal of Photography
Broadcast
Ceramic Review
Creative Review
Design Week
Digital Arts
Digital Photo Magazine
Elle
Embroidery Magazine
Flash Art
Frieze
Furniture and Cabinet Making
Media Magazine
Modern Painters
National Geographic
Printmaking Today
RA Magazine
Sculpture
Vogue
Wallpaper

Indicative websites

This list is by no means comprehensive, but indicates the kind of content you should be looking
for.

Watt, J (2008) The art of blogging, a-n Collections February 2008 available at: http://www.a-
n.co.uk/publications/document/406716
Artists Newsletter Artists Talking http://www.a-n.co.uk/artists_talking
Ellen Lupton - http://www.designwritingresearch.org/
Design Museum Podcasts - http://www.designmuseum.org/podcasts
Victoria and Albert Museum Artists Blogs - http://www.vam.ac.uk/activ_events/do_online/blogs/index.html
Tate Exhibitions Bulletin online - http://www.tate.org.uk/bulletins/exhibitions.htm
Time ut London, Critics Videos - http://www.timeout.com/london/connect/video/
Frieze Foundation Talks - http://www.friezefoundation.org/talks/
Resonance 104.4FM Art Radio - http://resonancefm.com/
Arnolfini Press Releases - http://www.arnolfini.org.uk/press_releases/
Axis Web artists database - http://www.axisweb.org/
ne minute film Artist Neville Gabie - http://oneminuteweek.tumblr.com/
Media Releases, Design - http://www.designmuseum.org/press/media-releases/2008
The Photographers Gallery Press Releases - http://www.photonet.org.uk/index.php?pid=83

AdditionaI Reading
Camp, L (2007), Can change your mind? : the craft and art of persuasive writing, A & C Black, London
Graziella, T and Richardson, J (2004) Writing as a visual art, ntellect Books, UK
Arts Council England - http://www.artscounciI.org.uk/artsdebate/reading.php
Design cons Lecture Series - http://www.designmuseum.org/events/lectures



ive your eyes a rest

There are a number of radio programmes and podcasts covering the arts and media, including (but
not limited to) this selection from the BBC and the Guardian:


The Media Show
Guardian Tech Weekly
Front Row
Arts and deas
Saturday Review
Start the Week
The Film Programme
Guardian Media Talk
Guardian Culture Podcast
Guardian Film Weekly
Guardian Music Weekly
Guardian Books Podcast


AII periodicaIs are avaiIabIe in the Iibrary and through the onIine UWE e-Iibrary. AdditionaIIy,
students wiII be signposted to appropriate bIog and onIine magazine sites in addition to marketing
from gaIIeries, professionaI organisations and individuaI practitioners.

LeveIs of Achievement

80% and
above -
the student has produced a substantial body of work demonstrating an
exceptional level of critical and creative independence in the research, analysis,
recording and presentation of contextual material. The student has made an
outstanding contribution to the knowledge and understanding of their peers
through their active participation in seminars. The work exceptionally exceeds the
threshold profile in respect of all criteria.
70% - 79%
-
the student has produced a substantial body of work demonstrating a very high
level of innovation, critical and creative independence in the research, analysis,
recording and presentation of contextual material. The student has made a
considerable contribution to the knowledge and understanding of their peers
through their active participation in seminars. The work exceeds the threshold
profile in respect of all criteria.
60% - 69%
-
the student has produced a body of work demonstrating innovation, critical and
creative independence in the research, analysis, recording and presentation of
contextual material. The student has made a considerable contribution to the
knowledge and understanding of their peers through their active participation in
seminars. The work meets the threshold profile in respect of all criteria.
50% - 59%
-
the student has produced a body of work demonstrating critical independence
and creativity in the research, analysis, recording and presentation of contextual
material. The student has made a significant contribution to the knowledge and
understanding of their peers through their participation in seminars. The work
meets the threshold profile in respect of all criteria;
40% - 49%
-
the student has produced a body of work demonstrating engagement with the
programme of study. The student is competent in the researching, recording and
organization of contextual material. The student has participated in seminar
groups and contributed to the knowledge and understanding of the peer group.
The work substantially meets the threshold profile in respect of all criteria.
30% - 39% the body of work is incomplete and demonstrates a lack of engagement with
aspects of the programme of study. As a result the student lacks confidence in
the researching, recording and organization of contextual material. Contribution
to seminar groups has been erratic. The work substantially fails to meet the
threshold profile in respect of all criteria.
20% - 29%
-
the body of work is substantially incomplete and demonstrates very poor
engagement with the programme of study. The student has not acquired the core
skills introduced in the module and has made an inadequate contribution to
seminar groups. The work fails to meet the threshold profile in respect of all
criteria.
0% - 19%
-
very little evidence of engagement with the module. No evidence of progression.
The work fails to meet the threshold profile in respect of all criteria.
* for the purpose of assessment the level of achievement is measured against the overarching
profile given through the six threshold statements.